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Women in PR Victoria

Guest Speaker: Samantha Allen, Global consumer practice leader for Ogilvy PR New York.

Samantha started and finished with some of the world's most celebrated brands facing major crisis. Samantha shared local and international insights on leading brands from automotive to tourism and consumer electronics to fuels.

Samantha covered a large range of points including:

• How we can learn from these organisations mistakes and success
• How PR helped get the job done
• Approaches and techniques across social and traditional media
• Approaches from inside and outside organisations