We recently read Tony Jacque’s article “Whaling ban shows issue management can be a marathon,” that details how when dealing with a crisis, PR practitioners should always examine the issue at hand in relation to the bigger picture. With this in mind, what do you think are the key points that you will need to identify with to ensure that you’re ahead of the crisis?
We already know the power of telling a great story for our clients. We want to sell that punch-in-the-gut moment, the horse and the puppy Super Bowl tear-jerker, time and time again.
As a veteran of the marketing industry and a steward of some of the world’s iconic brands like Huggies and Kleenex, Kimberly-Clark Chief Marketing Officer Clive Sirkin has certainly seen his share of changes in the marketing world. It may be revealing, then, that while speaking at the AdAge Digital Conference, Sirkin told his audience to forget about digital marketing—and especially how it’s been done in the past. In a world that’s seemingly on an unimpeded path towards an all-digital age, this may sound irresponsible. But having been in the industry for so long, Sirkin believes that resting on your laurels is a death notice. These days, brands need to invent a business strategy that fits the digital lives that people actually live, which is something most brands have failed at.
We recently came across Garry Barker’s article ‘Signs of new direction’ that looks into Apple’s latest development, the ‘IBeacon,’ a new innovative technology that has the opportunity to change all aspects of our daily lives. What does this mean for you?
We recently came across Madrigal’s article ‘How Twitter has changed over the years in 12 charts,’ which details how Twitter has changed in response to user and commercial demands. As Twitter is tailored to specific users on the basis of followers and followed, it is hard to see to measure the changes to users’ behaviour and interaction with the interface of Twitter itself. So, there is a need to quantify this information so that you, as a brand, business and community can take full advantage of all the opportunities available on Twitter.
Media exposure can be a powerful way of reaching your target audience, whether that is potential clients, investors or the general public (just ask Richard Branson). We have all heard stories of businesses skyrocketing overnight thanks to a successfully executed media opportunity. However as with anything, there are risks involved. Follow these five practical tips to ensure you leave nothing to chance.
As a fellow democracy with the world’s largest Islamic population, with 253 million people spread across an archipelago of 17,000-18,000 islands, and an economy growing 6 per cent a year, Indonesia is the waking giant only 800 kilometres beyond Australia’s northern border.
While we have enchanted, persuaded and influenced each other with stories since we first learnt to speak, companies have been slow to use this exceptionally powerful communication technique.
We read an interesting article on Ragan.com recently, about five employee engagement myths. As an organization, we strive for relationships with our members that are built on trust and engagement. Evidently there is not an ideal formula to do so; however this article highlighted the major myths to avoid as a leader or an organisation management.
We recently had a chat with a representative from Blue Australasia, Sarah-Jane Sherwood, who gave us a great insight into Gaunter Pauli's concept of 'Blue Economy.' Being 'Blue' means zero waste, zero emissions and zero inefficiency. How do you think you can achieve this with your brand, business or community?
Going into the year 2014, how would you and your brand make a strong impression on your current and future consumers? It is clear that creativity and experiences will enhance your business growth. We recently read Jack Morton's article '10 things that will matter for brands,' and found a few pointers that would benefit you and your brand.
Calling all PRIA members!
Are you interested in volunteering to be a judge for the 2014 Global Alliance COMM Prix Awards?
Toasting is another device in the vast arsenal of public relations. As we journey through our life we make and receive a lot of toasts.
In an age of public conversations, ethical decision making and accurate communications are top of mind for the PR professional. With the public accessing social media for their news and information, the topic of ethics is even more prominent. The major professional associations provide a Code of Ethics to educate and guide PR professionals on the subject. However, with the shifting media landscape and technology advancing rapidly, communications ethics are challenged.
Using personal social media profiles to promote content for businesses potentially means compromising, and diminishing, who you are as an individual human being – it can be dehumanising. This issue is likely to become an increasingly vexed one for not just professional marketers and public relations professionals, but for any employee of, and/or consultant to, an organisation.
Is there anything wrong with a business asking its employees to use their personal social media real estate to promote a product, service or business?
Despite all the hoopla surrounding online marketing and social media, one thing that keeps hitting home to me time and time again is the huge value associated with face-to-face activity, specifically events.
There are three types of PR professionals: ineffective, good and great. It’s as simple as that, really. Most PR pros are good – they’ve found a comfortable place to practice their trade and are making an impact with their organization or clients. But Public Relations cannot afford to be a majority of Good professionals if it wants to lead the charge in moving markets and reputations.
My son recently turned 13, adding a second teenager to our household.
As I was reminiscing with a friend, who happens to be a very good psychologist, we began talking about how quickly time has passed, and how much our children have changed.
When they were small they idolized us and wanted to be just like us.
But as they move into the hormonal years, they turn into mutants, hardly recognizable. According to them, we know nothing and understand less.
So while we were on the subject, I took advantage of her expertise and simply asked, “Is there a more effective way to communicate with our children?”
And what she told me was what I can only term as an “Oprah aha moment.”
Jen Picard from PR Daily addresses some poignant techniques in perfecting the art of pitching. Are you having trouble getting your story or messages across to journalists? corporations? the government? Here are some pointers to help you out!
The adage ‘may you live in interesting times’ has never been truer for Australian PR agencies. Buoyant market conditions are coupled with turbulent industry changes driving the agency’s need to improve their digital, recruitment and measurement skills.
Social media within PR practise is a complex issue. How best to use it, is a continuing discussion amongst practitioners. We read an interesting article on a recent Marketo blog concerning effective marketing on social media. It discusses how technology can be properly used by brands to differentiate themselves from competitors and ultimately, engage with their intended audience.
Richard Brownell from PR News addresses how social media is an essential tool to have for not-for-profits and associations that are lacking in funding and other resources. If used correctly and effectively, it can level the playing field, opening doors of opportunities for these respective organisations. So what are some key points to keep in mind?
Are you thinking of using mobile app for your next client or event, but aren’t quite sure how to do it right, this report will help you determine the four key areas to focus your efforts.
Writer and Editor at PR News, Brian Greene @bwilliamgreene highlights the importance of having a strong, unique narrative to differentiate your brand and your message in today's digital space. What are some key storytelling techniques to think about to engage with your audience more effectively?
In light of last Thursday, Twitter has received a flood of tweets following Pope Francis’ tweet in celebration of his one year anniversary. The pope simply tweeted “please pray for me” on the official @Pontifex account. This account is one of many activities that the new pope has participated in through social media since his appointment. The reaction from media and publics has been substantial due to the unconventional leadership style of the current Pope. For instance, CTV revenue increased by 40% in 2013, as viewers watched the recordings of the pope’s weekly audiences. (Find more statistics at http://on.wsj.com/1hbzAC5.)
Following on from our blog post earlier in the week Do errors in brand names bother you, we liked a related article in PR daily, by Jo Skillman. Jo speaks about the importance of typography and its significance for the public. Jo talks about the effects of typography on the viewer’s experience, how the choices of text type and size can be just as influential as the message of text itself. Furthermore, we learn that words are not simply composed to fill an empty space, but rather they are used to create a character or personality that can engage with the intended audience.
The first speech I ever wrote was for a chairman of a bank. I’d written the letter to shareholders in his annual report and he asked me to prepare his speech for the annual general meeting. I accepted with alacrity. When the day of the AGM arrived, I snuck into the back of the hotel function room where it was being held and settled down to listen to him deliver my pearls of wisdom.
It was dreadful.
Guest blogger: Tony Spencer-Smith is managing partner of the corporate editorial consultancy Express Editors (www.expresseditors.com). He is an experienced corporate writing trainer, an award-winning novelist and former Editor-in-Chief of Reader’s Digest magazine. He trains regularly for PRIA.
We saw an interesting article in PR Daily last Friday, from Kevin Allen on errors within branding. Does it actually give you a competitive advantage? Or did the companies in question even realise the importance of grammar, when they first created their brand?
Napoleon said, ‘There are but two powers in the world, the sword and the mind: in the long run, the sword is always beaten by the mind.’ Public Relations proved time and again that it is a soft power stronger than brute force. It has become an established university discipline.
Increasingly, PR practitioners are being called on to write thought leadership material for their clients, from blogs and speeches to magazine articles and even books. Those clients are realising that they can demonstrate their expertise and deepen their relationship with their customers by creating genuinely useful and informative content.
Social media is already a multi-trillion dollar industry and Boston Global Consulting predicts it will be at $4.2 trillion by 2016. With over two billion people using it globally, executives are making it a priority to understand the impact of social media on their business and just as importantly, on their own careers.
But still many leaders in the C-suite continue to think about social media as a channel, specifically, for communications or sales. Its reach is far greater. - See more here
Two of Australia's largest corporations are under fire because of their advertising. The Victorian Supreme Court recently ruled that claims by Singtel Optus about the coverage of its telephone network would have misled the ordinary or reasonable person. And supermarket chain Coles has just been before the Federal Court to defend a charge that bread which has been part-cooked and frozen should not be promoted as "fresh baked."
Public Relations Institute of Australia (PRIA) was deeply saddened by the grave news that we heard yesterday evening, about the passing of PRIA member Allison Murphy, Managing Director, Redstick Strategic Communications in Geelong, Victoria.
PRIA recently introduced a statement of principles and a framework for best practice in PR measurement and evaluation. This followed on from extensive work done by AMEC, ICCO and many PR professional bodies around the world.
My makeup may be flaking, but my smile still stays on.
A very strong piece from Justin Merrigan on why we, as PRs/communicators, need to communicate with ourselves and not just our profession. Thanks for sharing Justin, read inside for more.
In modern society search engines offer an easy solution to filter through the sea of information that exists on the World Wide Web.
Tony Jaques, Director of Issue Outcomes Pty Ltd, and PRIA Fellow provides support for people who work in issue and crisis management. Tony's also featuring in the Melbourne PoweR Days session on 14 March 2014. Read inside for more on this topic around issues and crisis management.
Recently, I was speaking to not-for-profit organisations about how to use social media to inspire donors at the ‘Future of Fundraising’ workshops in Melbourne and Sydney with Director of Digital for Charity:Water, Paull Young and Director of ntegrity, Richenda Veremeulen. During our workshop discussions, there was one particular topic that remained elusive: how to convert donors gained through social media campaigns.
Traditional media players that get social have increasingly been making entertainment magic as they take their talents to the social web. US late night host Jimmy Kimmel has long been regarded as one of these trailblazers, using social media and online communications equally as the subject of his comedy and social discussion, as he has a platform to amplify and grow his audience beyond US broadcast borders.
Author of ‘The PR Masterclass’ and former newspaper journalist Alex Singleton examines how to handle a hostile press.
Following on from attending mUmBRELLA’s Meet the Marketers last week, further insight was shared into the world of marketing. A very interesting and clever aspect to the event brochure (which are normally left behind) was the full list of attendees and companies they represented. Even more intriguing were the industries that were represented – with PR being one of those; Kabuku PR, Bang PR and PPR to name but a few. Some of the big brands that were there included; ANZ Stadium, Bang, Fox Sports, Nespresso, News Corp, Pacific Magazines, SBS and 20th Century Fox.
Conflict is the most dangerous news value, as dumped fashion Designer Alex Perry demonstrated to his cost before Christmas.
Geoffrey, fresh from PRIA's Summer School in Sydney last month, goes over the recent trials and tribulations around Alex Perry's Brand before he heads to Tasmania to deliver his next workshop.
Netvibes will transform the way you consume media. Read inside for more.
Anne Gregory, Chair of Global Alliance for Public Relations and Communication Management, stated in Madrid in December that the revolution that communication has undergone in recent years has triggered radical change in organisations and in their structure.
Major American label sparks debate with Super Bowl advert.
Internationally recognised brand, Coca-Cola, has produced a Super Bowl advert that has resulted in a controversial debate and infuriated Twitter users.
In just over a fortnight top marketers from some of the biggest and most influential brands in Australia spanning retail, sport, banking, media, the arts and travel will be taking to the stage to face your questions on the shape of marketing in 2014.
Participate in the first Influencers Marketing Status Study.
Registration for Summer School closes this Friday 17 January!
This year make it a new year’s resolution to exercise your brain and sharpen your communications skills at the PRIA Summer School.
PRIA’s annual Summer School is back and here are five reasons why you and your colleagues need to attend.
What’s ahead for the PR industry in 2014? Do you want to improve your social media skills? Do you know the issues your clients will be facing next year and how to react to a media crisis?
The Public Relations Institute of Australia (PRIA) has the answers.
Fearless predictions for PR in 2014 - Australian businesses stop being gloomy and start spending on communications again and the Coalition government actually starts communicating, creating a trickle-down effect that sees all PR people gainfully employed and the economy well and truly boosted.
Ha! Now you’ve had a chuckle, let’s look at the real picture, keeping in mind these key questions: What are all the downsized journalists doing? What new avenues will digital media present? And how will multi-skilled PR newcomers shape their environment?
The healthcare industry is following in the footsteps of nonprofits, when it comes to putting social media to work for building community engagement and fostering better relationships.
For the first time, the Golden Target Awards have included a category for PR Agency of the Year, with 90% of entries coming from members of PRIA’s Registered Consultancy Group members.
For a recent presentation at a corporate communications and PR conference, I polled my network of digital marketing and PR pros working client-side about the most pressing questions they’re dealing with when it comes to integrating Marketing and Public Relations.
Businesses often make the mistake of thinking of PR and internet marketing as separate spheres of activity. Many businesses think having a PR team that deals with image crafting and responding to the public can sufficiently take care of their marketing needs, while internet marketers are perceived as toiling in the backroom writing code and poring over esoteric web analytics. In the internet age, this could not be further from the truth.
First let’s clarify, an influencer for your brand is simply someone who talks about your brand and through their word of mouth speak, they generate action as opposed to simple awareness. For many brands, especially B2C, this influence happens offline.
Why do you turn on the television? Why do you open a magazine? Why do you read the newspaper, whether it is online or folded and crumpled on your coffee table? We want to be entertained, amused and educated and the reason you open the laptop, turn on the tablet or browse on the mobile, is that we are seeking information and it is called content.
Guest blogger: Tony Spencer-Smith is managing partner of the corporate editorial consultancy Express Editors (www.expresseditors.com). He is an experienced corporate writing trainer, an award-winning novelist and former Editor-in-Chief of Reader’s Digest magazine. He trains regularly for PRIA and will be bringing his 'winnings words' to Adelaide on Tuesday, 10 December 2013.
It’s pretty obvious that if you want people to watch, read or listen to your content, it needs to be interesting. Yet somewhere along the line many people in the communications field forget their audience. Instead, they take the safe, boring road. Read inside how to make the boring, creative.
Mid-level influencers, sometimes also referred to as the “power middle,” remain an untapped resource for many brands. Their power lies in the realm of audience loyalty because if you can get these individuals in your network, they bring their entire audience with them.
Words have a wonderful power to influence others – if we know how to use them
By Tony Spencer-Smith
With outbound tactics peeling away and word of mouth dominating “what works,” brands are itching to get product placement and reviews on the best blogs.
Nowadays every CEO is told they should be on Twitter, the company should be on Facebook and why aren't they using the latest social media trend? But what are the implications if you don't have the correct processes in place to deal with the outcomes?
After a magical few days, the curtain comes down on the 2013 PRIA National Conference in Adelaide. The high level content from the PR frontline has made it a memorable experience for the 250 strong gathering.
Day two arrives and #PRIA2013 is still trending on social media. Today we hear from Ketcum's CEO Rob Flaherty, US powerhouse Steve Crescenzo and we hear who has won at the National Golden Target Awards.
The pivotal role of crisis PR and communications - the lessons learned across the globe.
Yesterday the PR Institute of Australia (PRIA) hosted four separate events in Adelaide as a pre-cursor to the National PRIA Conference 2013
What has this to do with Public Relations? Well, there has been public outcry on multiple occasions when certain players have been drafted to an international squad before a contest, having been known to hold a passport from another country.
Hear more inside.
Sponsored content appears to be undergoing a renaissance. Called native advertising, brand journalism, or whatever, it is back in the conversation for marketers and PR professionals.
The PR industry has fully embraced social media as a communication tool to engage and create relationships with consumers. Sedge Beswick is ASOS’s Global Social Media Manager overlooking ten social platforms that reach out to over 190 countries. Sedge gives some advice on strategies for engaging and interacting with customers online.
There is nothing that makes a Millennial break out into a cold sweat more than the thought of being chained to a desk for eight (or more) hours a day. It isn’t that we aren’t appreciative of the job, but how can we be expected to think “outside the box” when we’re being asked to do all of our work inside of one? PR requires creativity, and it can be hard for anyone, especially Millennials who need constant challenges, to come up with an award-winning idea when our senses are being numbed by the soft glow of a desktop. It is this widespread rationale that will effectively end the 9-to-5 (or 9-to-9) that PR professionals are used to.
One of digital advertising’s greatest strengths lies in measurement, but many clients have a difficult time understanding the bigger story of how digital media has actually impacted their business. This inspired me to share my philosophy about using data, combined with the five elements of storytelling, to empower clients to make important marketing decisions.
PRIA Victoria's Sports PR breakfast is less than a week away. Here's a further insight into the publics viewpoint around gambling in the lead up to next week's event.
I believe community management is the new PR. I’m not the first to say this. For several years, Shonali Burke has spoken about how the essence of PR is community. And if you think about traditional PR, it’s been all about building and engaging a community – in this case media. Creating and alerting them to stories that (hopefully) matter to them.
With consumers already annoyed by Halloween's premature "creep" back into stores, far be it from me to even think about Valentine’s Day. However, as an industry, it's never a bad time to reflect on all of the things there are to love about public relations.
Working in this industry teaches you many things. Most of the tidbits you pick up on your way through the jungles of public relations can also be applied to everyday life.
With PRIA Victoria's Sports PR breakfast only weeks away, conversation heats up with a history of instrumental elements in Sports PR. Click inside for more!
While I’m all for encouraging the youth of today to join my profession, there’s just some people who should consider an alternative career.
Yes, Ja’mie has the skills to develop good relationships (just ask her principal), and no doubt she can put forward a convincing argument (ask her father), however PR is more than talking and persuading.
If you work in marketing communications, every day can be exciting, challenging and somewhat scary because the landscape is evolving so quickly and what used to work really well not too long ago, doesn’t seem to anymore.
The Hunter Institute of Mental Health (HIMH) would like to inform you about an evaluation study we are running that investigates newly graduated public relations practitioners. The purpose of the evaluation is to gather information about the exposure graduates have had to training around the media portrayal of sensitive health-related issues during their undergraduate studies.
As media has changed, so has marketing and communications. The most significant change currently in brand communications is content marketing, where brands engage audiences through traditional journalism techniques—they tell interesting and relevant stories that readers like.
It was way back in mid 1997 that management guru and best-selling author Tom Peters first put the concept of personal branding on the map with a cover story for Fast Company magazine entitled 'A Brand Called You'.
With PRIA Victoria's 'Spot the PR in Sports' leadership breakfast looming, we hear from upcoming blogger, Nathan Jones on the latest trials and tribulations of the sports industry.
Some 40% of social media users have made purchases online, or in stores after interacting with content on social networks. This according to a study by the Vancouver-headquartered Vision Critical titled: How Social Media Drives Your Customers’ Purchasing Decisions.
We’re excited to announce today we’re launching a search to find the first official PRIA National Conference blogger.
How not-for-profits deter donors on social media.
Years ago I had a mentor that was ruthless about meetings and time. The deal was this: If you want me to mentor you (me), then you commit to a time every week without excuse. Don’t be late. Not even a minute late. I’ll do the same.
PR expert to address Geelong PR conference.
The PR industry could use an image makeover itself, believes Deakin University’s Associate Professor Kristin Demetrious, Course Director of the Bachelor of Arts (Public Relations) and Associate Head of School (International and Partnerships).
Search engine optimisation is a big part of my business. Its an area we can help clients improve quickly for long lasting results. Unfortunately its also a practice that is rampant with cowboys and snake oil salesmen, most of whom are still employing outdated SEO techniques that either don’t work or could even punish their clients.
Social influencers are possibly digital marketing’s most underutilised resource.
Social media has become an invaluable marketing and communications asset for many organisations over the last few years but it also represents yet another task for marketers and business owners to cram into their already busy schedule. And there are now quite a few social networks that can’t be ignored, so it can been seen as quite a burden.
Since its foundation three years ago, Peazie has become one of the worlds most intuitive and flexible social media marketing agencies. Partnering with over 180 high-profile brands and the world’s savviest agency networks, Peazie has published over 2,000 campaigns and has on average, increased engagement on their clients’ Facebook pages by 40-60%.
When it comes to selling online, not all social media platforms are created equal.
Social Diary recently entered into a sponsorship arrangement with Waterfront, one of Australia's leading celebrity sourcing agencies working with big brands, big stars and PRs. It occurred to me that many PRs may not know the benefits of using a celebrity specialist, so I had a chat with Director Sean Pickwell about the nuts & bolts of it all.
From Kenneth Cole’s tweet during Arab Spring to the recent YouTube video of a Golden Corral chef featuring meat behind a dumpster, the Web is littered with branded stories of woe. Social media has quickly become the place to wait and watch for a brand to make a mistake and come under fire. The news cycle has shrunk to 140 characters or a six second Vine video and when news anchors readily read tweets and comments from Facebook it can quickly fan the flames.
You know that saying about not getting a second chance to make a good first impression when you meet someone?
Well, when you’re communicating with someone, especially if it’s electronically or by phone, you get even less slack—particularly when it’s for work. That’s when lost opportunities can have bottom-line consequences.
In 2013, brands are posting an average of 36 times per month on Facebook. Over a year that adds up to 432 posts. That’s a lot of content. With the average Facebook user liking 40 pages each, they’re now seeing a whopping 1440 updates every month (source). A solid social strategy will help you jump out of the murky newsfeed pond, but strategy is only half the battle. What we really need to talk about is quality.
For too long, return-on-investment (ROI) calculations on the use of social media has been ignored or avoided. Either deemed ‘too difficult’ or ‘not necessary’, time and money has been sunk into social media presences without a precise understanding of the costs and revenues of doing so.
Learning how to present your brand and leverage your brand identity with your customers are two of the keys to growing your business.
Professor Shirley Randell, Managing Director of SRIA Rwanda Ltd, talks social, digital, technology and all things communication.
Gerry McCusker talks social, digital, technology and all things communication.
Calling Victorian student PRIA members! Report it Right for $5000 in prizes & chance to be published! www.dhs.vic.gov.au/reportitright #reportitright
Your reputation is just as important today as it was in high school.
Except a hit to your brand's reputation today will do more than hurt your social standing—it will hurt your bottom line.
Guest blogging continues to be a major tactic for both PR and SEO. In theory it can help you grow brand awareness, reach new audiences and build backlinks. But just like any tactic, you want to know and understand the real, tangible impact it has had on your business. So how can you measure the effectiveness of your guest posting campaign?
Last week’s tragic Washington Navy Yard massacre was another in a string of horrific shootings endemic in the US.
But what set this shooting tragedy apart from all the others was the way media covered it, and the lessons this holds for crisis communications in the digital age.
Revamped PRIA Golden Target Awards announced at last week’s Communications Gala Night held at the Royce Hotel in Melbourne.
There’s a reason why the outcome of good old fashioned media relations is called “earned media.” It’s earned. It’s not paid or given.
Earned media means we cannot choose the timing, space, presentation or language. If those are the things you are looking for…go see the advertising folks. Bring your checkbook.
College can be an exciting and overwhelming experience. Many students embrace the newfound freedom, social life, and the challenges of academic endeavors.
However, few students understand how quickly the college experience will turn into a job hunt. Many students regret not using the college years to build the credentials needed for career success.
My last post, highlighting three findings coming out of my PhD research on social media in the Not-For-Profit sector, struck a chord with practitioners in Australia and abroad. It was clear that many organisations are stretched to the limit and are finding social media an arduous task to be completed on top of an already heavy workload.
Catharine Lumby, Professor at Macquarie University, talks social, digital, technology and all things communication.
Raising your prices? Cutting services? Not giving out staff bonuses this year? Putting an employee on probation?
No one wants to deliver this kind of unwelcome news—or receive. But sometimes it’s a necessary evil of doing business, and you’re the unfortunate soul who has to bear the burden. Here are five tips to mitigate the drama:
It’s no secret that stupid and illegal social media activity can cost people their jobs.
The latest they-did-what? examples feature an automobile repair shop employee using Twitter to find a pot dealer and a daycare employee ridiculing toddlers via Instagram. Both were fired.
Naomi Simson, founder of RedBalloon, talks social, digital, technology and all things communication.
Fast-forward to 2013, a digital age where consumers have direct access and can ‘talk’ directly to celebrities from around the world using social media. With this parting of barriers, have consumers desensitised from ‘celeb factor’ and is it no longer as effective as it used to be to engage a celebrity brand ambassador?
When agencies and clients work together to a common brief, anything is possible. Clever strategies become obvious and the most creative PR ideas flow effortlessly. It’s what makes your PR career a joy.
Looking for a job in public relations or know someone who is in the market?
As college grads dig deep into fall job hunting, it’s a good time to think of how you’re going to differentiate yourself to land that great PR job at the agency or company.
Google recently introduced a new feature on some of its search pages that spells big changes in the way companies manage their online reputations and public relations strategies.
Andrew Edwards, Assist Commissioner for NSW SES talks social, digital, technology and all things communication.
Just as in our personal lives, some work relationships are solid and enduring; others simply aren’t.
Unfortunately, we can’t always control whom we work with, and those relationships that become destructive can leave you feeling flat, anxious, and negative. Whether it’s with clients, suppliers, colleagues, or staff, how do we achieve cohesive relationships?
Jay Walsh, Senior Director Communications of the Wikimedia Foundation talks social, digital, technology and all things communication.
The absurd tale of a Dog and a Diplomat has set tongues wagging and created an embarrassing international incident.
The reputational damage is huge, both to Australia and the diplomat in question. All of which would have been avoided if the diplomat had sought professional advice. There are no secrets in the age of Google so every action must be viewed through the lens of a voracious social media.
SEO is a confusing subject for many business owners, myself included. Having your website on the first page of search engine results can make a big difference to your business success, but how do you get there?
That fake Twitter handle won’t protect you from the long arm of the law now our legal system has finally caught up with social media.
If you’ve ever managed a social media crisis, you know that it can be an all-consuming experience.
I know people who are paying as much $10,000 a month to a PR firm and getting very little out of it. And that’s sad, because PR–getting positive media coverage–isn’t all that difficult. Here’s how it’s done.
Much like any face-to-face contact in business, how you compose an email speaks to your professionalism and personal image and should be handled attentively. Yet, in an age where people use email as a medium for business contact more than any other, many still don’t understand the importance of email etiquette.
With businesses increasingly adopting all things ‘digital’, digital signage is set to be next. The technology aims to help businesses deliver marketing messages to consumers in a way that is engaging and easy to understand.
Why do so many people smother their prose in clouds of unnecessary words? Most would agree that writing simply is the best way to get their message across, but they find a sense of security in verbiage.
‘Never in the history of marketing has so much been known by so many.’
You’ll forgive the obvious pastiche of Churchill’s famous speech. And at the risk of stretching the metaphor to breaking point, today’s marketing melee can be likened to the Second World War’s Battle of Britain.
Douglas Nicol shares his thoughts on technology, business and communication.
Creative solutions require knowledge, talent, time and most importantly, attention. The prolific output from exceptional talents like Mozart to Picasso would have been considerably diminished were it not for their ability to focus on a given problem for long periods of time.
Have you ever noticed that your Facebook News Feed is the digital equivalent to “It’s a Wonderful Life?” Perhaps you’ve likened your Instagram stream to that of “Lifestyles of the Digital Rich and Internet Famous.”
A Monash University thesis explores how not-for-profit organisations are using social media compared with what their donors, supporters and volunteers actually want.
A truly great company logo becomes synonymous with its identity. Think about the McDonald’s golden arches, Apple’s apple, Coca-Cola’s cursive typeface, Nike’s swoosh and all the other iconic brand images that you remember.
But what does a logo say about your company?
There’s something every PR pro out there needs to hear. It’s a message that seems obvious when you hear it but many forget it in their day to day work.
It may look easy, but it’s not. Crafting that perfect press release can take hours. Now imagine this: you spend hours and you finally have it worded exactly the way you want it. You send it off and cross your fingers hoping to get some good coverage.
Every public relations professional has his/her own quirks and style when crafting a pitch to the media (as they should). With one’s individuality, however, there should also be a method to the madness. Here are four tips that you should keep in mind while pitching:
Yianni Konstantopoulos, Social@Ogilvy talks social, digital, technology and all things communication.
Meetings make us stupid.
You’ve long suspected that, but research from Virginia Tech offers affirmation.
We’ve all heard our older, wiser mentors tell us that errors and failures are just a learning experience in disguise. But, boy is that the last thing you want to hear that when you’re smack in the middle of a PR disaster!
The Public Relations Institute of Australia (PRIA) is hosting its first ever Not-for-Profit half-day Forum in Victoria on Friday, 6 September 2013 at the Arts Centre, Melbourne. Public Relations have increasingly been playing a more significant role in the not-for-profit sector. This conference will utilise half a day, looking into the role of public relations in the not-for-profit sector and also challenges faced while working in the area.
Sole traders in the PR Industry are popping up all over the place, practically every day. While I 100% whole-heartedly support entrepreneurial endeavour, there are many things to consider before taking the leap into PR biz world...
PR moves quickly. No one-day is the same, deadlines are always looming and clients (and managers) are always pushing for more.
Want better, more original ideas?
A good starting place is to consider what sort of mood you are in.
Twitter and Facebook are under fire for the role each platform plays in unknowingly tolerating flagrant hate-fueled, public-facing obscenity and outright threats.
In an ideal world, nascent PR pros and neophyte journalists should know how to do a variety of things before they walk across the stage and get their diplomas.
Invite your reader to want to know more. Stephen King wrote a great piece this week on the power and importance of first sentences. It's a great addition to King's library of knowledge about good writing, and it's worth remembering for journalists, copywriters and bloggers.
People like to talk about lessons PR pros can learn from dramatic films or animated classics, but what about comedies? There’s plenty to learn from those, too.
Major League Baseball Commissioner Bud Selig told a reporter for SportsBusiness Journal that he’s never sent an email and never will.
Shocking? Maybe. Though the 78-year-old Selig is certainly not the most tech-savvy business executive, he’s also not the first to say he shuns email.
Essentially, personal branding is how we market ourselves. It seems farfetched to consider marketing ourselves as if we were a product, but guess what—you are a product, and a very unique one at that.
A well-written piece from a University of Wisconsin journalism major recently got me thinking: Are PR, marketing, and advertising the fallback plans for would-be journalists?
We're excited to introduce our second wave of interns to our PRIA Victorian office on Flinders Lane. Jerrenn Lam, Vanessa Tang and Rebecca Cunningham are settling in nicely to our Melbourne hub!
In public relations, managing clients, colleagues, media contacts and spokespeople are essential PR functions. As a fast-paced entrepreneurial industry, motivated young people may get promoted quickly. While agencies do an excellent job of building staffer knowledge in strategic or skills areas, many companies fail to provide adequate relationship management or leadership training. Overlooking this critical component of growth is a detriment to staff, clients and may impact individual professional performance or advancement.
In media, as in life, constant criticism and negativity won’t win you any friends. It makes you look like a belligerent bully, so people tune out and don't hear your message.
Clive Palmer is media poison.
His behaviour in press conferences and attitude towards journalists hasn’t won him many friends in the Fourth Estate. Given how important communicating with the public is, it’s strong evidence that the Palmer United Party will go down like the original Titanic.
I’ve been infuriated lately.
I’m sick and tired of all the bad ideas and strategies I’ve heard from some of my clients and the clients of fellow publicists. I figured I would redirect my frustration by sharing with you the top 10 things anyone working with a publicist needs to understand.
Tired of being limited to the traditional online, offline, online/offline, and electronic marketing channels to disseminate your brand’s message?
Don’t worry. The next marketing medium is simply the one that no one has thought of yet. The one that was previously unheard of, taboo, ridiculous, silly, uncomfortable, or just plain stupid.
It’s hardly a surprise that a handful of social-media users with huge followings can impact a whole lot. But the buck doesn’t stop there.
Are you a social media department of one or few? With all the new Facebook tools, budding social networks and fast-paced Twitter chats, it can be hard to keep up with social media, much less achieve your desired goals.
But fear not, it is possible. Here are five strategies to keep you sane and savvy.
Snapchat has yet to show any signs of self-destructing. In fact, it’s blowing up. Nielsen recently reported that Snapchat had more than 8 million unique users in May 2013 with adults on Nielsen’s U.S. panel accessing the app on average 34 times that month. Snapchat now sees 200 million snaps exchanged per day, up from 60 million in February. According to my good friend Jennifer Van Grove at CNET, that places Snapchat in the league of the majors. Facebook for example,sees 350 million photo uploads per day.
Executing a successful PR campaign usually requires effort from several different people. You have writers, people responsible for media outreach, photographers, and a host of others involved in executing all the various tasks required to carry out your PR efforts. With so many hands on deck, it’s often necessary or beneficial to hire freelancers to help on your projects.
Just imagine if these iconic brands chose to disregard the concept of product branding. That means no memorable taglines, logos, messaging, culture, engagement, appeal, visibility, partnerships, etc. Without a solid brand, you lose visibility and become overlooked. Given our economic climate—12.8 million Americans unemployed, 1.5 million jobless college grads—you probably thought of our job market. you can’t afford to go unnoticed.
Robert (Bob) Howard was a long-time PR practitioner who worked for a number of Melbourne-based PR companies including Nielson McCarthy (later Nielson McCarthy Macfarlane) and International Public Relations (IPR). Bob sadly passed away due to complications arising from his dementia on Saturday morning at the age of 87.
PRIA members past and present might remember Bob (who retired in the 1990s) and Bob's son Marc would like to pass along the details of his memorial service this Friday, 19 July 2013. It will be held at Le Pine Funeral Directors on Burke Rd Camberwell this Friday at midday after a private family burial earlier in the day.
Please stop saying newspapers are dead. They’re dying, but they’re not dead.
Even after years of layoffs, size reductions, page slashing, photo staff firing, and general ineptness and inability to adapt to these digital times, newspapers are not quite dead. So, can we please stop saying newspapers are dead?
The most unpredictable moments in media training occur when participants are in the interview hot seat and we start firing challenging, left-field questions at them. I suppose it’s human nature to want to attack when you’re being provoked or interrupted, and everyone has that right.
It’s one of the most asked questions in my media training sessions: “Should I ever freeze a reporter out?” When I hear that, I immediately think of a scene out of The Godfather or Fatal Attraction, complete with horse’s heads and boiled bunnies. I imagine my clients suddenly appearing as caped crusaders, known by names like “The Wronged Spokespersons,” who exact their revenge on unfair journalists by “rubbing them out”. Freezing out a reporter is a dramatic step, and it often backfires. After all, don’t you think a company is guilty when a newscaster says, “We contacted representatives from the Huge Corporation, and they refused to return our calls?” So before making a decision to blacklist a reporter, here are some remedies that may solve your problem:
Someone might say something to you during a speech. If you’re in the proper mindset, it can lead you to better communication of your message and greater rapport with your audience.
What Facebook hashtags will mean for marketers (eventually)?
The short answer: Nothing. Yet.
That’s because the darn things aren’t even rolling out to all users for a while
There are numerous ways to irritate and annoy people in real life. But in the online world, blogging started as a place to speak your mind. Now social media has become the top "flame war" playground.
Every brand with a Twitter account wants retweets. And all Twitter users—whether they’ll admit it or not—also really want retweets. But how do you get the masses to press that magical “retweet” button?
Whether tweeting as yourself or from a brand account, there are certain guidelines—let’s call them rules of the road—by which we all must abide. When people don’t follow proper Twitter etiquette, we all cringe, it’s awkward, everyone feels deflated, and you just look unenlightened.
PR and marketing departments have faced a number of significant changes in recent years.
Bloggers have shaken up the media landscape; consumer skepticism has driven brands to be more innovative; and social media has forced companies to reach a new level of transparency.
PR is a stressful industry, but some moments are clearly more “sweat worthy” than others. It’s these moments, though, that really keep PR pros on their feet and teach invaluable lessons.
As Nick says, "Any time I get a chance to see a legendary performer like Jagger, I jump at it, because it's a chance to learn stagecraft useful for public speakers."
No matter what business you’re in, if you start fresh, you find yourself swimming in the sea of competition, slowly drowning, and without proper planning and calculating, you are bound to go bankrupt, or something like that. In the 21st century, business opportunities are endless, and it is very easy to get caught up in things you cannot handle. That is why you should be careful. The plan is to build a brand – something that will be recognizable to a lot of people. However, the process of building a brand is long and hard, and you will need a sufficient amount of nothing else but luck. But there are ways to improve your odds and one of them is most certainly – public relations.
Most people remember “Black Swan” for Natalie Portman’s Oscar-winning performance, but the movie has a farther-reaching legacy for the hardworking unpaid interns of the world.
From specific association networks to broad business groups, there are so many opportunities for business owners to network, but does networking actually work?
The use of the imagination or original ideas, esp. in the production of an artistic work
I love to write posts about creative ideas. And creative ideas are hard to find. Go ahead — search for creative PR. You’ll have to dig deep to find good ideas.
Election Day is less than five months away so I thought I’d take a look at some of the techniques our leaders are using to position themselves.
When Julia Gillard called the election she also unveiled Julia 3.0, the latest “real real Julia”. She chose a slightly richer hair colour and some serious eyewear – the subtlest weapon in her battle for Australia’s hearts, minds and votes.
When I asked my brainiacs’ circle if marketing automation was cheating, their responses ranged from:
“Why would it be?”
“It’s a non-issue.”
“It’s smart marketing.”
“Maybe it’s slightly creepy.”
At the same time, the question does come up. A lot.
So let’s see, when is marketing automation smart, and when do we run the risk of going too far?
In the vicious public debate over Coal Seam Gas the battlelines have been clearly drawn between resource security and the environment. The stakes are high and it’s a fight to the death for the hearts and minds of the Australian people. But while our attention has been focussed on this critical battle, we’ve overlooked the war raging under our noses. The death match going on between traditional media and social media.
Thought leadership, like Fitness and Work-Life balance, is a great idea. Everyone extols its virtues, most senior executives vow to take it up soon, but very few people actually do it.
After 15 years in this biz I've read literally thousands of CVs. And admittedly, chucked a fair few straight in the bin after the first paragraph. Last week Juliet of Girl PR gave a job to a lass who produced a very creative online video, tailored specifically to what Juliet was looking for in this job ad. She literally hired her instantly...without even meeting. Click here for the CV and then click 'Read More' below for some general tips.
Have you been undercut lately by a competitor? Are you yourself, a rampant undercutter? With new sole traders and boutique agencies popping up practically every day competition is fiercer than ever. It appears an easy option is to slash your fees to secure the biz...but at what cost to our industry?
Sole traders in the PR Industry are popping up all over the place, practically every day. While I 100% whole-heartedly support entrepreneurial endeavour, there are many things to consider before taking the leap into PR biz world...
Epicurious’s Twitter transgression in the wake of the Boston Marathon bombing has been well-documented. Most reports addressed the outrage over the tweets, the initial tepid apology and the subsequent unequivocal mea culpa. Most reports also chided the foodie site for failing to adhere to the best-practice of going silent during a highly sensitive time. Few, however, explored the motivation that led to the tweets in the first place.
How do you define engagement?
No matter how you define it, engagement is something that we most likely underestimate. Engagement symbolizes the touches that occur in various moments of truth and this should completely change not only how you engage someone in each moment but also how the inside of your company works with one another to make it frictionless and experiential.
Question: What is your #1 advice for social media strategists and managers?
Answer: Stop talking about social media
Many businesses harbor a wish to have their brand “go viral” on social media. There’s an old saying to go with that: “Be careful what you wish for—you might get it.”
Technology is ever changing. The world of social media goes through more cycles of ebb and flow everyday than we can imagine.
One minute, someone comes out saying social media is dead. The next minute, there’s a news piece that social media is soaring. What is someone especially new to social media supposed to make out of it?
You’ve heard it all before. You do your research. You write the strategy. You set the goals and objectives. You train your community managers. You go live in two weeks.
For all the change attributable to social media, if there’s been one overarching impact on PR professionals it’s this: PR is not a profession, it’s a lifestyle.
Earlier this week I noticed this tweet from Business Insider’s Henry Blodget:
“RT @SullyCNBC: I've interviewed many successful people over the years. Many began with nothing. ALL shared one trait—optimism.”
Ray LaMontagne’s husky voice sings through my earbuds as I answer emails, update brand pages, and send meeting requests. It’s just me, Ray, and my to-do list—and I’m crossing things off.
But not everyone can listen to music at work and still get stuff done. We asked PR Daily Facebook fans to weigh in on whether music distracts from work. The answers varied.
LinkedIn is the key social media platform for leading companies to build connections and network with other professionals.
But once you have built your connections, how do you maximise the opportunities of your new expansive network? Here are some ideas.
Here are 5 examples that you can use as inspiration to get people to book, buy or subscribe.
Here are seven creative PR and marketing ideas.