• Understanding mobile engagement - Measuring beyond the download

    Tracking installs used to be the standard measurement of success for mobile app advertisers. But as anyone with an array of barely touched apps on their mobile device can attest, installation doesn't equate to engagement. In other words, a million downloads are meaningless to marketers and app developers if users aren't coming back and creating value, either through in-app purchases, display ad monetization or even brand recognition.

  • #OCT17: It is #WithinOurReach to #EndPoverty in our generation

    Today, October 17 is the International Day for the Eradication of Poverty. Over the last twenty years, extreme poverty has already been halved. However, there are still 1.2 billion people living in extreme poverty. It is a big question to ask yourself about the actions you could take today, tomorrow or in the near future to tackle extreme poverty. It is all good to be aware and informed, but does our actions stop here?

  • NFPs: Top three methods that deter giving

    One-on-one communication can be extremely effective in convincing a prospective (or existing) donor to support a cause. However, receiving a phone call, particularly at an inconvenient time, in addition to other methods, such as direct mail, may be perceived as an intrusion and a waste of funds

  • 5 reasons to stop saying "Mistakes were made"

    Issuing a "non-apology" during an issue or crisis can sometimes be even more damaging to reputation and recovery than no apology at all. Everyone has their pet-hate weasel words people use to avoid a genuine apology, and a current favourite seems to be “mistakes were made.”

  • 9 golden email rules? Here are 13 more, Eric Schmidt

    We all agree that we spend way too much time reading, writing and filing emails. It’s a habit that’s hard to break. Google CEO Eric Schmidt just shared 9 golden rules for emailing on Time and the expert emaiilers at LEWIS PR gave us 13 more to help make life easier.

  • Strengthen your organisation through art partnerships

    Arts partnerships – the when and why arts and business should partner up.

  • 10 social media mistakes to avoid

    As of January 2014, 74 percent of all Internet users were on social networking sites. In other words, your brand needs to be active on social media to reach a huge chunk of your potential fan base. However, if you make one little error, you could be hurting your brand's reputation. To make sure that you're getting the most out of social media, make sure to avoid the following 10 mistakes.

  • National Conference Speaker Q&A - Peter Taylor, Carnival

    In 20 years time it wouldn’t surprise me to see corporate affairs and corporate strategy sitting side by side – but to get to that point we need to need to start hitting the books.

  • National Conference Speaker Q&A - James Wright, Red Agency

  • National Conference Speaker Q&A - Tim Whittaker, ICC Cricket World Cup

    I’m hoping to make people attending realise that the major event industry is an environment where you need to think on your feet and take advantage of every opportunity thrown at you.

  • Finding your social media tone of voice

    Have you ever considered what your company would sound like if it were a person?

  • National Conference Speaker Q&A - Fergus Kibble, F4

    We don’t spin at all. That is something I used to do in the gym.

    - Fergus Kibble

  • Defining the future of Public Relations

    Sending pitches and press kits began as early as our entrance into the 21st century, and these practices, along with the latest phenomenon of contacting journalists over social media, have come to be a major part of “public relations.”

    But how do we truly define PR?

  • 5 key things to look for in your brand ambassadors

    Having a great team of brand ambassadors representing a product or brand can often be the difference between a successful activation and one that falls flat.

  • Communication strategies to make and break habits

    Rhod at Ellis Jones writes of the importance of spending as much time developing strategies, tactics and campaigns to create habits as you do to break them.

  • Why being a social company starts from within

    I’ve never been good on my own. Maybe it’s because I’m a twin; perhaps my mother was too kind. Whatever the reason, I need people around me to bounce ideas off, chat to, sympathise with. It sounds corny but my number one concern is always people. It’s how I’m wired and that’s the way I view clients, brands and communities..

  • Public Relations After Cyber Attack

     A “reputation” is the emotional connection stakeholders have with a company. By bringing to light negligence within the company, a data breach/cyber-attack can break the emotional connection between the company and its stakeholders. 29% of existing customers would discontinue relationship with the company after a data breach.

  • PR Stunt of the week - Marriott Hotels launch travel booth

    Marriott Hotels unveiled a new travel booth in New York, which lets guests virtually visit beaches in Hawaii or stand on top of London's Tower 42. Could this be the new way to check out holiday destinations before booking? Or the answer to a holiday completely? What are your thoughts on travel booths?

  • Making the most out of networking

    Walking into a crowded networking event where you recognise no one can daunt even the most sociable business professionals. Understanding why you’re networking and how to maximise any potential contacts you make is vital to help a business grow. Here CEO of OfficeBroker.com Chris Meredith gives his top tips on overcoming networking event fears, and getting the most out of them for your business.

  • Blog Love: Ms Polka Dot Bride

    If you've planned a wedding recently, chances are you've heard of Polka Dot Bride, Australia's 'most loved wedding blog'. Started by the somewhat mysterious (and anonymous) Dorothy Polka -- aka Ms Polka Dot -- take a look at the gorgeous, information-packed site and one thing's certain: whichever clever entrepreneur is behind the pretty facade, she sure knows a thing or two about weddings and blogging.

  • First-ever Australian Campaign wins prestigious Award

    The National campaign ‘Don’t Play Renovation Roulette - Asbestos Awareness Week 2012’, won the 2013 Golden Target Awards for 'Best Government Sponsored Campaign', now it has received International recognition in the highly competitive 2014 Global Alliance COMM PRIX Public Relations and Communication Management Awards For Excellence held in Madrid overnight.

  • How legal action can prolong a reputational crisis

    One of the under-rated risks of issues and crises is long term reputational damage – sometimes very long term, and sometimes the result of legal action.

    This was highlighted earlier this month when an American judge ruled that BP’s Gulf of Mexico oil spill in 2010 was a result of “gross negligence and willful misconduct”.

  • Agility: The Secret of Building the Agency of the Future

    As the role of the PR consultant evolves, it’s more important than ever to learn lessons from other disciplines. We need to understand the changing dynamics and influences in HR, marketing, finance, technology, sales and customer engagement, as well as within our own industry, if we are to guide clients effectively.

  • Arianna Huffington has changed my mornings

    Everyone’s talking about Arianna Huffington, who was in Sydney last week ahead of the launch in Australia of The Huffington Post, of which Arianna is founder, president and editor-in-chief.

    During a Business Chicks breakfast briefing I attended with over 1,000 other early risers, Arianna spoke not of The Huffington Post online news site which has more than 90 million global unique visitors every month, but rather shared her thinking on a mindful approach to life to enhance wellbeing and productivity.

  • New vs Old - Media Billionaires

    There is no denying that new media businesses are growing at a much faster rate than their old media counterparts, but what does this mean for the founders of these companies? This inforgraphic is an interesting comparison between the founders of the new and old media businesses and their handsome paychecks.

  • Company culture and crisis response - learnings from GM?

    Good news travels fast up the corporate ranks while bad news can be dangerously slow to reach the ears of senior management.

    Many successful leaders encourage open communication with employees for this very reason. Once public, that bad news spreads like wildfire. If you don’t get to the blaze first, if you aren’t prepared to contain it from the outset, your corporate reputation can burn.

    The recent General Motors (GM) recall crisis is a case in point.

  • How creativity can shape customer behaviour

    No business should overlook creativity when developing a marketing or content strategy. Creativity increases profitability and builds customer connections, regardless of your industry, so it makes sense to use it. More than that, creativity can shift customer beliefs and behaviour to the benefit of your business.

  • The secret life of Aussie mums

    Social research agency MumsNow have recently released the findings of their national survey of the social media habits and technology interactions of more than 1,500 Australian Mums. The results provide a unique insight for business into the way Mums are behaving online, what they do, when they do it and why. Hint — it all happens after the kids are in bed!

  • Size is no protection against reputation risk

    It’s easy to imagine that it’s mainly big companies, big brands and high-profile celebrities who are vulnerable to reputation damage. But a small New Zealand company has shown that every organization, no matter what size, can be at risk from public issues. It also showed how not to respond when trapped in the glare of publicity. 

  • 5 ways to optimise email for mobile devices

    Today’s fast paced business culture is more fluid and mobile than ever before, and as a result a large number of emails get checked on a mobile device or tablet. In fact, the Radicati Group estimates that by 2016 over 730 million accounts will be accessed from mobile devices. That is a LOT of email being looked at and responded to via mobile phone–so it is probably safe to assume that your customers and prospects are all checking email while on the go. And that means it is imperative that you make sure your email marketing correspondence can easily be viewed on every type of device.

  • What is PR 2.0? Cookie cutter PR beware!

    PR is different. I take that back. The world is different. How we make decisions, buy things, talk with friends is evolving…and evolving fast. Thanks to technology, consumers have taken some of the power back from businesses. Only 10 percent of U.S adults who go online trust brand ads, but 46 percent trust online customer reviews. In the new age of business, it’s only natural a new type of PR pro is needed.

    So what does public relations of the future look like?

  • The re-imagining of PR

    The only industry changing more quickly than PR is the media, and we are inextricably intertwined. I entered PR in 1997. The dot.com bubble was fat, as we ignored our collective common sense in the wake of skyrocketing IPOs and lovable sock puppets, which turned out of course, to be unprofitable. Despite the dot.com buzz, we were still perfecting how to use email for media relations and favoured hard copy press kits.

  • 4 of the worst PR disasters of the last decade

    The world of PR can be a dangerous place if you don’t pay attention. Today, I wanted to explore some of the worst disasters inflicted on an individual’s, or company’s, public image. They have taken place as a result of carelessness, coincidence, or just downright stupidity. All in all, examining these PR disasters makes for a fascinating read. And one that you can learn a lot from.

  • 8 essential attributes for a PR career

    I often interview people who want to break into public relations, be it new graduates or more experienced candidates looking to make a career change.

    A communications degree is not essential and PR teams are stronger when its members come from a range of backgrounds. Candidates with limited industry experience bring a fresh perspective and often become valuable team members. The key to making the transition is focusing on your transferable skills and attributes.

    So what are the most important transferable skills you should highlight in an interview?

  • 4 quick tips to dramatically improve your blogger outreach

    Blogging in itself is a full time job, but most bloggers also have a full or part time job, or are running a busy household as a mum. Or both. In addition to the time pressures bloggers are under, their inboxes are also inundated with spam- namely requests that are trying to get them to write about a brand for free.

    These kinds of emails are quickly deleted, which is why it’s so important that you put some effort into making sure your email doesn’t get put into this basket.

  • How creativity will grow your business

    Creativity turns knowledge into value.” – John Kao

  • Health Check: sitting versus standing

    It seems the world is finally coming to terms with the fact that humans evolved to stand, not to sit – well, health researchers, savvy office workers and many commuters, at least.

    The evidence is mounting to show that spending too much sitting at work, during your commute and for leisure increases your risk of diabetes, certain cancers, heart disease and early death.

    This isn’t a new revelation. Bernardino Ramazzini first described the ill effects of too much sitting at work in the 1700s and advised people to break up sitting and stimulate blood flow.

    But technological advances and ergonomic experts have made sitting more comfortable and more enticing. Australian adults now sit for an average of nearly nine hours a day. This is longer than the time that most people spend sleeping.

    So, is it time to buy a standing desk? Let’s examine the evidence.

  • Emotional Intellegence to power women in 21st century business

    Twenty years ago, Len Slazenger, a professor at Harvard Business School visited Australia and spoke at a Young Presidents' Association seminar on the tools for business success. I was the only female in the room and, during a discussion, said ‘The difference between women and men is intuition. We females have intuition.’ There was a huge roar of laughter from every guy at the seminar. At the time, I was so embarrassed. Today, that word 'intuition' is described as 'emotional intelligence'.

  • What does it mean to be customer centric?

    Legendary businessman Henry Ford once said: “They can have any colour they want as long as it’s black.” It would be tough to bring that attitude to business today. You only have to look at a commodity like milk to see the plethora of options available based on what customers want.

    Still, the long-held belief that ‘the customer is always right’ isn’t necessarily reflected in reality. The late Steve Jobs was once quoted as saying: “It took us three years to build the NeXT computer. If we’d given customers what they said they wanted, we’d have built a computer they’d have been happy with a year after we spoke to them – not something they’d want now.”

  • Most 'big data' marketing is a waste of time, and here's why

    Using big data to look at past trends is not the best way to work out what your customers want, argues Peter Swan of the UNSW Australia Business School in this cross-posting from The Conversation.

  • Why scheduling your social media updates is risky

    According to Gleanster, 84% of top companies are either automating their social media efforts or are considering doing so in the near future. With numbers like that, it’s hard to imagine why you wouldn’t want to start scheduling out your tweets, Facebook updates, etc. However, the truth is that doing so can prove a bit risky.

  • Marketing and PR shouldn't fight

    People often confuse marketing and public relations, but they're very distinct functions. Here's how to make sure the two complement each other well at your company.
     

  • How to squeeze more value from social media content

    Just to get this out of the way: this post is not about quick and easy content. Content that rocks takes work. Shoddy writing, flimsy examples or bland design will not get read or shared.

    Content that people clamour for, on the other hand, can sell, influence, convince or (fill in an objective) that you, or your client, aims to achieve.

    Once you’ve got great content, work it!

    How? That’s the gist of this post. It gives 31 ideas for re-purposing share-worthy content. Re-purposing isn’t new, of course. But, I’d argue, it is over-looked and under-used.

  • The art of apologising in 140 characters

    With its vast audiences and instantaneous communications model, Twitter is a great vehicle for brand building. Businesses can connect with target audiences without any intermediary filter to obstruct or otherwise taint their message. They say what they want to say to the people they most want to reach. At the same time, a company's Twitter presence opens up the possibility of offending those same audiences or otherwise committing some sort of brand-damaging social media faux pas. When this occurs, there's a lot riding on how well (or how poorly) a business apologises—also via Twitter.

  • Inside the colour of marketing

    Colour is evocative and intrinsically linked to branding. Here at PRIA we have been linked with the colour blue for over 65 years, and we have done so for its corporate, neutral properties. As sight is one of the most developed of the human senses, the importance of colour in marketing and brand building is undeniable. Humans respond to visual stimuli and colour is one of the more obvious signifiers of a brand.  Jarryd Kanzokic, senior art director of Play Communications says that 90% of consumers snap judgments are made based on colour, “everything we do as marketers is aimed at making a connection through emotion which hopefully triggers a reaction in the consumer.”

  • When a light goes out, communicators need to continue the conversation

    The media is naturally full of Robin Williams as the world reacts to the sad confirmation that he died by his own hand. That this comic genius, considered one of the funniest persons in the world, could be so tormented, so despairing that he could see no other way but to end his life seems incredulous.

  • 10 reasons not to take on a new PR client

    Some PR agencies are desperate for new business; some can afford to be very picky; most are perpetually open to it. Can't imagine knocking back new biz? There are some occasions when you should perhaps say...thanks but no thanks.

  • NFPs: Top three methods that encourage giving: research findings

    A look at our resident NFP contributor, Karen Sutherland, and her latest research at Monash University investigating social media in the NFP sector, exploring this issue from organisational and publics/stakeholder perspectives.

  • The last minute media trainer

    The idea of being interviewed by the media can be intimidating. It’s enough to give some people sleepless nights. Even experienced business executives who have done a lot of public speaking can find the prospect daunting.

  • 3 tips for building your brand on Instagram

    Instagram isn’t a new social network by any means but it’s still relatively unloved by brands. Yet if you’re serious about reaching new customers, and better engaging the ones you already have, you absolutely must have an account. Why? Well, the old adage that a picture is worth a thousand words is true. People connect more with images.

  • PR + IT = Jocelyn Hunter

    It was on the trip of a lifetime when seasoned PR pro, Jocelyn Hunter, found herself falling in love with a city on the opposite side of the world to home, setting up her very own PR agency. Here, we chat with Jocelyn from Melbourne's Bench PR.

  • Nine highly effective ways to thrive in chaotic times

    Though change is a constant in business and life, the world seems a bit crazier than usual right now. Here's how to succeed even when the climate is at its most challenging.

  • The influence of #PR on the today's news via ABC's 936 in Hobart

    PRIA CEO, Ray Shaw, Interviewed by @rykgoddard on ABC's @936hobart on the influence of #PR in the news.

  • Craig Hodges responds to John Oliver’s rant against native adverts

    Satirical HBO TV host John Oliver launched a tirade against native advertising on his HBO show Last Week Tonight, arguing that it’s corrupting news and media. He can of course, because HBO is an ad-free network.

  • A new tool for improving corporate communications

    A bold new way of communicating is emerging among Australian corporations, resulting in more frank and direct interaction with audiences.

  • PR Queen: Prue MacSween

    Melanie Hearse chats with straight-talking radio and television personality - and PR queen - Prue MacSween.

  • SlideShare – it’s a pump class for PowerPoint

    Think of professional communication and you’d be hard pressed not to think of PowerPoint; it’s what we know and love and it’s taught us to tell a story to a business audience in bite sized-chunks and occasionally one too many dot points.

  • 4 ways social media can help tune-up your job search from the US

    Are you in the job market again? If so, a few things have changed since the days when you used the internet to send your resume and cover letter to a company or hiring manager, and hoped this was enough to land an interview. It can still happen, but statistics show that only about 11% of jobs are obtained using the Internet.

  • Swapping San Francisco for Sydney: A new flavour of PR

    It’s hard to believe I’ve been living and working in Sydney for six months. You know what they say, time flies when you’re having fun. I arrived at Max after five years of working at another tech PR agency in San Francisco. One of the main reasons I moved was to experience a new culture for personal and professional growth.

  • The Australian's new visual account of our history - The Storyline

    The Australian has created an interactive way to explore the major events you’ve lived through. It's a really cool interface, and we love it!

  • Changing PRs bad reputation is our responsibility

    When I talk to my third year students about the bad reputation of PR, I always get asked about how we change this reputation, to which my response is: “by doing great work”. Next year, however, I will be changing my response.

  • A new tool for improving corporate communications

    A bold new way of communicating is emerging among Australian corporations, resulting in more frank and direct interaction with audiences.

  • The most mentioned issues in the media: 5 - 11 July 2014

    Asylum seeker issues flares up again, while Palmer throws weight around in Senate.

  • The big life of a conscious renegade: an interview with Lisa Messenger

    Sometimes people say something that just really hits home.

  • Change or die: The future of PR

    The media landscape has changed dramatically in recent years. As publishers struggled to come to terms with their business models shifting online, they were hit by a second massive wave of disruption in the shape of social media.

  • Are they the only savings affecting public affairs officers? #gov

    “Too early to tell.” “Ask the Treasurer or Finance Minister.” we were told.

  • In search of beautiful content

    Content should be engaging and compelling. But it should also be “beautiful,” says Antonia Christie, head of communications for Facebook in Australia.

    Design, evocative images, compelling words and sounds are only part of the recipe for effective communications. Producing beautiful content is more complex.

  • The Changing Media Landscape

    Summarising the changing media landscape in one word, that word is immediacy. Journalists no longer have the luxury of a monthly, weekly or even a daily news cycle. The online digital media monster requires around the clock feeding.

  • 65 years ago, PRIA started on a journey

    65 years ago, Public Relations Institute of Australia (PRIA) became an incorporated society, committed to evolving the Australian public relations and communication industry and its members.

  • NY UNPLUGGED: How a lost smartphone taught one woman to value comms

    How a lost smartphone taught one woman to value communication.

  • Is the #PR Industry #creative enough?

    Winning awards is a source of much satisfaction and testament to one’s creativity and ability – although arguably what is more important is the creativity that underpins the award entry and the process by which the campaign idea was developed.

  • Why does PR need Professional indemnity insurance?

    Professional indemnity insurance (PII) is a must for Public Relations consultants & agencies. It protects you & your company should a client file a negligence case against you. And as there are many risk exposures in PR, it’s definitely worthwhile investing in PI insurance.

  • Call for Academic Papers for PRIA National Conference 25 November 2014

    Public Relations Institute of Australia.

    National Conference – Academic Research Stream.

    Brisbane, 23-25 November 2014.

  • Size is no protection against reputation risk in PR

    It’s easy to imagine that it's mainly big companies, big brands and high-profile celebrities who are vulnerable to reputation damage.

    But a small New Zealand company has shown that every organization, no matter what size, can be at risk from public issues. It also showed how not to respond when trapped in the glare of publicity. 

  • From tweet chats to building networks - my time in the NEPG

    I first noticed PRIA as a little icon on a uni friend’s Linked In page, but PRIA has since grown into one of my greatest learning experiences through volunteering with the New and Emerging Practitioners’ Group. 

  • Retailers need to get ready for the new consumer

    If you thought the last ten years delivered significant change in how we do business via mobile technology and social media, you might be in for a real shock by 2020.  

  • Recent GAP findings - current Australian #PR and #comms industry

    Our recent Communication and Public Relations Generally Accepted Practices (GAP) provides an insight into what the industry looks like in the current Australian climate. This biennial GAP study aims to provide valuable benchmarking and tracking data on PR and communication in Australian organisations. Read on to find out more.

  • The Customer #Communication and #Engagement Imperative

    The relationship your customers have with technology have changed, and so too have their expectations.

  • 8 tax changes for small businesses in 2014

    “In this world nothing can be said to be certain, except death and taxes.” – Benjamin Franklin

  • Five ways to create an inspiring workplace

    We recently came across Andre Eikmeier’s article in BRW, “Five ways to create an inspiring workplace” that draws on the importance of sustaining a cohesive and positive workplace. How do you keep your employees motivated? Why is it important to have a low staff turnover rate? Andre Eikmeier delves into the five key things organisations should consider to inspire employees.  

  • Why good marketers need to be daydreamers, not just analysts

    We came across Mark Sareff's article in BRW , "Why good marketers need to be daydreamers, not just analysts,"  which takes on an unique perspective that daydreaming may have a high economic benefit - it creates and sustains margins and even may double shareholder value. But how does this work? Read on to find out. 

  • In a digital world, the difference between PR and advertising is risk

    Recently, I was fortunate enough to join Facebook’s Antonia Christie and industry expert Scott Rhodie on a PRIA panel discussing the new rules of PR and Marketing.  The aim of the event was to identify the key threats facing the industry, where the future opportunities are for skills development and how PR will compete with other communications disciplines in the years ahead.

  • The process between briefing and pitching in #PR

    In a world where communicators, have been taught that communication is the basis of the intention of an individual, name or brand in society, it´s amazing how, even in the 21st century, even when it´s our daily bread...we find ourselves with PITCHING gaps. Irony or lack of a process that makes sense? Its not about perfection, but passion.

  • PRIA strong stance on lobbying and professional conduct

    The anti-corruption watch dog in NSW has been scouring the behaviour of government representatives and business interests. This means that new regulations for public affairs practitioners are being introduced and will impact many PRIA members who deal with members of Parliament and government employees.

  • Six things I learnt from my internship at PRIA

    Mashable’s article, ‘6 signs your internship is worth your time,’ provides a realistic list that some internships can offer. Like at PRIA, my time there included great perks that would surprise a lot of final year undergraduates.

  • Choosing the Right Corporate Social Responsibility Programme

    Two years ago and much to my surprise I was informed by my team at Max Australia and Spectrum Communications that they had signed me up to participate in the Vinnies CEO Sleepout. The team was passionate about helping the community and we were saddened to learn that on any night in Australia, 1 in 200 people are homeless[1].

    [1] Source: Homelessness in Australia

    Read more inside.

  • Research shows that we judge a book by its cover in just 13 mil secs

    Want to know how it impacts your Personal Brand?

  • The FIFA World Cup is just like your next PR campaign

    After getting up at 5 a.m. this morning for the commencement of the FIFA World Cup in Brazil, a parody between the FIFA World Cup and a PR campaign suddenly came to mind. Winning the FIFA World Cup is like creating and sustaining an effective PR campaign, with your salient public being both the crowd in the stadium, and the millions watching at home or on the move.

    Click on for more.

  • 3 ways to use LinkedIn to grow your business

    When I first started using LinkedIn back in 2011, I had just sold my previous business (door to door sales company) and moved back to Sydney to pursue my passion of becoming a business mentor.

    By this stage in my business career, I had operated 6 businesses, four of which were complete failures (or should I say lessons) and two that I managed to successfully exit.

  • Building Conference Communities: 5 Tips from the TV Sitcom Cheers

    Back in the '80s, a sleeper hit emerged known as "Cheers." Set in a Boston neighbourhood bar, it featured a likeable yet quirky cast of characters who would mix, mingle and debate over a multitude of topics. Conversations at Cheers often tipped in favour of the ridiculous, but sometimes the banter would go deeper.

  • Building stories and #NFP influences from across the globe

    We've got a very special blog for you today. At last year's national conference in Adelaide, we hosted a very popular concurrent session on 'Building Influences as a Not-for-Profit' - which featured Prof Shirley Randell AOPhD, Managing Director, SRIA Rwanda Ltd (Shirley Randell International and Associates).

    Shirley gave a very inspiring account of how she has helped build women's rights in Rwanda. She's carried her message for decades, and continues to advocate for human rights across the globe. Inside is an account of her recent travels, and how her stories are continuing to make changes across the world. 

  • Which media set the news agenda?

    The 24 hour news cycle is an illusion – there is no news ‘cycle’ – today we live in an age of ambient news.

  • Is bad-mouthing your competitors smart issue management?

    Tony Jaques' article "Is bad-mouthing your competitors smart issue management?" highlights some interesting and fundamental points about PR practice. Is a negative media strategy a good idea? Or is it reinforcing negative stereotypes of PR and "spin"? By using the rivalry between A2 milk and Parmalat as an example, Tony discusses the implications of bad-mouthing in issue management.

  • It's all about intimacy...in PR

    SIlvana Lainfiesta's article "Its all about intimacy..." highlights how PR and making emotional connections with your publics, are interrelated. She reveals how creating a positive and intimate experience with the consumer, can become a long term investment, more so than buying your success within the PR industry. Read on to see how.

  • Your Website in Relation to Your PR

     Public relations, or PR as it’s regularly abbreviated to, is the management of information and the dissemination of that information between a government, an individual or an organisation and the general public. In this article we look at PR as it pertains to business organisations.

  • How to produce good infographics

    We recently had Derryn Heilbuth at our Adelaide PRIA PoweR day series where we were able to gain greater insight into the wonderful world of infographics. If you were not able to attend her session, her article "How to produce good infographics,"  gives an introduction into how infographics are a simple yet, powerful tool in getting your message across to your targeted publics in a quick and effective manner. Read on to find out more. 

  • Five myths about PR strategies you need to stop banking on

    Today we have a guest blogger, Zara Toft who covers some key pointers in regards to the importance and role of PR for businesses. What are the misconceptions of PR? When do you think its appropriate to use PR? Why use PR in the first place?

    Read on to find out more.

  • Doing your homework can save you dollars in the PR industry

    Icon. PR's latest blog 'Doing your homework can save you dollars' is a relevant and insightful article about the significance of research in the PR industry. Many people can overlook the significance of research in a PR agency, but really, research is key to cost effective and successful PR practice.

  • Every public relations professional is a PR consultant

    Whether one works for a PR agency or in-house (within an organisation), the reality is that each of us has clients, works on projects, needs to generate new business and is strongly influenced (if not driven) by the need to make money/do business for our ‘clients’, making all of us, in fact, ‘PR consultants’.

  • Calling all PRIA members: applications for GA scholarships now opened!

    Global Alliance is now accepting applications for the Global Alliance scholarships for the 17th edition of the EMScom Executive Master of Science in Communications Management starting in March 2015. Read on to find out more!

  • Research is fundamental in any marketing campaign

    We recently came across Icon PR’s article “Doing your homework can save you dollars,” which details the importance of research in establishing the strategy behind a campaign: What do you need to consider when creating this strategy? Internal stakeholders? A more integrated approach? Budgets?  Read on to find out more. 

  • "The Digital Marketer" - how to be a successful marketer

    We recently came across Gloria Buono-Daly’s book review on “The Digital Marketer,” that details how the advent of new communications technology has impacted patterns in consumer behaviour. Marketing concepts, practises and careers have had to adapt and take advantage of these new digital mediums. Read on to find out more.

  • Forget about Facebook - seek other social media platforms?

    We recently read Jeff Bulla’s article “Why you should forget Facebook?”, that addresses how despite  Facebook being the current mainstream social media platform to use to market your brand, emerging brands with limited funding may need to reconsider. Why? It is clear that the new change Facebook has implemented, is geared towards increasing the monetary value of its platform. As such, this has inadvertently affected the landscape of Facebook, where it's started to filter your Facebook updates. Read on for more information.

  • 2014 Federal Budget - employee engagement is needed more than ever

    We recently came across Johnathan Champ’s article “Why this budget is an employee engagement nightmare and how leaders can make it better,” which details the importance of sustaining employee engagement in times of uncertainty. What do you think are some key points to keep your employees motivated and engaged?

  • 2014 Federal Budget - How does it affect you as a communicator?

    After the advent of this week's announcement of the 2014 Federal Budget, there is much discussion regarding the cuts which the Coalition Government aims to implement, in the next approaching years. There will be a direct impact on the PR/Communication industries, with “savings” made from cuts across communications in Australian Government agencies. Read on to find out more.

  • Tips for building strategic relationships

    We recently came across Catriona Pollard’s article “Tips for building strategic relationships,” which highlights the importance of building and sustaining strategic relationships – whether it is with journalists, your peers in your industry or your current and potential customers and clients, these connections are essential in working towards improving your business’s overall reputation and profile. 

  • Airlines and their branding: Etihad and its "Residence" suite

    In Etihad’s recent announcement of its “The Residence” suite in its new A380 and Boeing 787 Dreamliners, it is clear that  as a brand, Etihad has taken luxury flights to new heights, where, passengers now have the opportunity to book a private apartment-esque room for their flight between Abu Dhabi and London, New York and Sydney. What does the "The Residence" suite entail? 

  • Are you an engaging leader? Pointers for communicators

    We recently came across Gary Bertwistle’s article in the latest Expresso newsletter, “Are you an engaging leader?”  that delves into the importance of having strong public speaking skills to engage with, not at, your targeted audience. Rather than using jargons, clichés and terminologies, there is a need to be frank straight to the point and yet, still get your points across in a formal manner.

  • Read between the lines for a prelude to the federal budget - what does

    It is that time of year again, the Federal budget for 2014 will be released tonight, Tuesday 13th May 2014. We at PRIA, will be tuning in to see what and how the latest budget will influence PR and communication professionals. This summary released by Workplace blueprint is a detailed and insightful introduction to what is to come, later this evening.

  • Brands aren’t dead, but traditional branding tools are dying

    We recently came across Jens Martin Skibsted and Rasmus Bech Hansen's article "Brands aren't dead, but traditional branding tools are dying," which discusses the importance of brands maintaining their reputation online, as now, consumers can access new avenues like social media to assess a brand's product quality. As such, what are some key pointers you should consider when you next build a narrative for your brand?

  • 6 Ways marketing can help PR content

    Is your content marketing like spinach? An insightful blog from Marketo, "Is your content like Spinach? 8 Ways to make it taste like chocolate cake" lists how you can improve your content and make it visually appealing and engaging for your intended publics.

     

  • Congratulations, Mt Everest, Communications, PR, & our latest poll

    Do you like our headline? Read inside for more.

  • NFP organisation and social media policy - current research findings

  • Social media is still a crisis management blind-spot

    Despite all the warnings and embarrassing glitches, many organisations are still failing to embrace social media as a core tool in crisis preparedness and response.

  • PR experts and top insights on Flight MH370's PR disaster

    In modern crisis or emergency events, it’s clear that Public Relations pundits and the public display little patience with, or respect for, any organisation’s efforts to respond to their incident.

  • Building Identity through Social Media

    We recently came across Samuel Bott’s article, “Building identity through social media,” that underlines the importance of brands to communicate effectively on their social media platforms – not to just strengthen their loyalty to their customers but to also encourage customers to build upon a brand’s narrative. As we all know, word of mouth is one of the most effective approaches in marketing, but what are the three key points in turning consumers into brand ambassadors?

  • Body postures affect decision making and first impressions

    We recently came across Phillip Hesketh’s article “Make better decisions, give better first impressions, improve your diet and be happier" that underlines how by changing our basic body postures, we can indirectly affect how we may interact day to day. How so?

  • Why marketing automation, why not?

    We recently read Heidi Bullock's article, "Why marketing automation, why not?"  that emphasises the benefits of marketing automation. It creates greater ease for organisations to automate and measure marketing tasks, increasing revenue and overall organisational growth. With this in mind, do you think marketing automation will be suitable for your business or work portfolio? Are there also ethical issues to also consider?

  • MOOC- an online learning experience for communication professionals

    Taking the education world by storm, there are over 5 million people worldwide studying a Massive Open Online Course right now. Developed as a way of opening access, free of charge, to expertise from leading universities, MOOCs are also becoming key tools for engagement and reputation building.

  • is there such thing as a "bigot's rights?" - ethical issue

    We recently came across Annabelle Lukin’s article, “A bigot’s ‘rights’ ignore how culture shapes our brains,” that presents the argument that we are not inherently bigots but instead, it is shaped by the people, society and culture that we live in. With this mind, how would you think amendments to the Australian Racial Discrimination Act ,could affect both your workplace and day to day life? 

  • Navigating the new changes on social media - are you informed?

    We recently came across Cindy King’s article ‘Twitter’s new web profile: this week in social media,’ that sheds some light on the new changes that have occurred on all the major social media platforms in the past week or so – from Twitter, Facebook and Vine to LinkedIn. Read on to familiarise yourself and take advantage of these new features.

  • Five things budding entrepreneurs need to know

    We recently read Naomi Simson’s article, ‘Five things budding entrepreneurs need to know,’ that details how and what entrepreneurs should think about in regards to achieving their end goals. As a budding entrepreneur, what do you think you need to consider to grow your idea?

  • Corporate social responsibility- why PR needs it

    In the latest newsletter from Hughes PR, we read their blog post "Corporate responsibility- does it matter?" Without a doubt, the answer is yes. As PR practitioners, we aim to maintain and establish good reputations, whether it would be for a client or for one’s own company. CSR is a fundamental element in achieving just that.

  • Seven tips to manage the critics online

    We recently read Gini Dietrich's article 'Seven tips to manage the critics online,' that details the importance of monitoring social media platforms to respond and react in an appropriate manner to customer complaints. With this in mind, what do you think are some key pointers to think about when handling critics online?
     

  • Issue management – you’re in it for the long haul

    We recently read Tony Jacque’s article “Whaling ban shows issue management can be a marathon,” that details how when dealing with a crisis, PR practitioners should always examine the issue at hand in relation to the bigger picture. With this in mind, what do you think are the key points that you will need to identify with to ensure that you’re ahead of the crisis?

  • How to tell an epic story in 5 steps

    We already know the power of telling a great story for our clients. We want to sell that punch-in-the-gut moment, the horse and the puppy Super Bowl tear-jerker, time and time again.

  • Building brands in a post-digital world

    As a veteran of the marketing industry and a steward of some of the world’s iconic brands like Huggies and Kleenex, Kimberly-Clark Chief Marketing Officer Clive Sirkin has certainly seen his share of changes in the marketing world. It may be revealing, then, that while speaking at the AdAge Digital Conference, Sirkin told his audience to forget about digital marketing—and especially how it’s been done in the past. In a world that’s seemingly on an unimpeded path towards an all-digital age, this may sound irresponsible. But having been in the industry for so long, Sirkin believes that resting on your laurels is a death notice. These days, brands need to invent a business strategy that fits the digital lives that people actually live, which is something most brands have failed at.

  • Have you heard of Apple's iBeacon?

    We recently came across Garry Barker’s article ‘Signs of new direction’ that looks into Apple’s latest development, the ‘IBeacon,’ a new innovative technology that has the opportunity to change all aspects of our daily lives. What does this mean for you?

  • Twitter - the mainstream social media platform?

    We recently came across Madrigal’s article ‘How Twitter has changed over the years in 12 charts,’ which details how Twitter has changed in response to user and commercial demands. As Twitter is tailored to specific users on the basis of followers and followed, it is hard to see to measure the changes to users’ behaviour and interaction with the interface of Twitter itself. So, there is a need to quantify this information so that you, as a brand, business and community can take full advantage of all the opportunities available on Twitter.

  • 5 ways to not stuff up your big media opportunity

    Media exposure can be a powerful way of reaching your target audience, whether that is potential clients, investors or the general public (just ask Richard Branson). We have all heard stories of businesses skyrocketing overnight thanks to a successfully executed media opportunity. However as with anything, there are risks involved. Follow these five practical tips to ensure you leave nothing to chance.

  • Wake up to Indonesia's investment potential

    As a fellow democracy with the world’s largest Islamic population, with 253 million people spread across an archipelago of 17,000-18,000 islands, and an economy growing 6 per cent a year, Indonesia is the waking giant only 800 kilometres beyond Australia’s northern border.

  • The irresistible power of storytelling in PR

    While we have enchanted, persuaded and influenced each other with stories since we first learnt to speak, companies have been slow to use this exceptionally powerful communication technique.

  • Infographic: 5 employee engagement myths—busted

    We read an interesting article on Ragan.com recently, about five employee engagement myths. As an organization, we strive for relationships with our members that are built on trust and engagement. Evidently there is not an ideal formula to do so; however this article highlighted the major myths to avoid as a leader or an organisation management.

  • Case Study: we can all learn from Gaunter Pauli’s ‘Blue Economy'

    We recently had a chat with a representative from Blue Australasia, Sarah-Jane Sherwood, who gave us a great insight into Gaunter Pauli's concept of 'Blue Economy.'  Being 'Blue' means zero waste, zero emissions and zero inefficiency. How do you think you can achieve this with your brand, business or community?

     

  • 10 things that will matter for your brand

    Going into the year 2014, how would you and your brand make a strong impression on your current and future consumers? It is clear that creativity and experiences will enhance your business growth. We recently read Jack Morton's article '10 things that will matter for brands,' and found a few pointers that would benefit you and your brand.

  • PRIA Members - judge for the 2014 Global Alliance COMM Prix Awards?

    Calling all PRIA members!

    Are you interested in volunteering to be a judge for the 2014 Global Alliance COMM Prix Awards?

  • ‘Cheers’ - Toasting Etiquette's Importance in PR

    Toasting is another device in the vast arsenal of public relations. As we journey through our life we make and receive a lot of toasts.

  • #Ethics in the age of Social Media and Public Conversations

    In an age of public conversations, ethical decision making and accurate communications are top of mind for the PR professional. With the public accessing social media for their news and information, the topic of ethics is even more prominent.  The major professional associations provide a Code of Ethics to educate and guide PR professionals on the subject. However, with the shifting media landscape and technology advancing rapidly, communications ethics are challenged.

  • Business exploit employees social media real estate

    Using personal social media profiles to promote content for businesses potentially means compromising, and diminishing, who you are as an individual human being – it can be dehumanising. This issue is likely to become an increasingly vexed one for not just professional marketers and public relations professionals, but for any employee of, and/or consultant to, an organisation.

    Is there anything wrong with a business asking its employees to use their personal social media real estate to promote a product, service or business? 

  • 3 ways to get more value from events using social media

    Despite all the hoopla surrounding online marketing and social media, one thing that keeps hitting home to me time and time again is the huge value associated with face-to-face activity, specifically events.

  • 9 Habits of Highly Effective PR People

    There are three types of PR professionals: ineffective, good and great. It’s as simple as that, really. Most PR pros are good – they’ve found a comfortable place to practice their trade and are making an impact with their organization or clients. But Public Relations cannot afford to be a majority of Good professionals if it wants to lead the charge in moving markets and reputations.

  • Listening in Life and in PR

    My son recently turned 13, adding a second teenager to our household.

    As I was reminiscing with a friend, who happens to be a very good psychologist, we began talking about how quickly time has passed, and how much our children have changed.

    When they were small they idolized us and wanted to be just like us.

    But as they move into the hormonal years, they turn into mutants, hardly recognizable. According to them, we know nothing and understand less.

    So while we were on the subject, I took advantage of her expertise and simply asked, “Is there a more effective way to communicate with our children?

    And what she told me was what I can only term as an “Oprah aha moment.”

  • Five reasons why your PR pitch stinks!

    Jen Picard from PR Daily addresses some poignant techniques in perfecting the art of pitching. Are you having trouble getting your story or messages across to journalists? corporations? the government? Here are some pointers to help you out!

  • Future agencies challenged by digital, recruitment & measurement

    The adage ‘may you live in interesting times’ has never been truer for Australian PR agencies. Buoyant market conditions are coupled with turbulent industry changes driving the agency’s need to improve their digital, recruitment and measurement skills.

  • PR practitioners using social media can learn a lot from cyber unicorn

    Social media within PR practise is a complex issue. How best to use it, is a continuing discussion amongst practitioners. We read an interesting article on a recent Marketo blog concerning effective marketing on social media. It discusses how technology can be properly used by brands to differentiate themselves from competitors and ultimately, engage with their intended audience.

  • Social media tips for non-profits and associations

    Richard Brownell from PR News addresses how social media is an essential tool to have for not-for-profits and associations that are lacking in funding and other resources. If used correctly and effectively, it can level the playing field, opening doors of opportunities for these respective organisations. So what are some key points to keep in mind?

  • The Four Key Strategic Areas for Event Apps

    Are you thinking of using mobile app for your next client or event, but aren’t quite sure how to do it right, this report will help you determine the four key areas to focus your efforts.

  • Tell a good story first, develop a content strategy second - Engaging

    Writer and Editor at PR News, Brian Greene @bwilliamgreene highlights the importance of having a strong, unique narrative to differentiate your brand and your message in today's digital space. What are some key storytelling techniques to think about to engage with your audience more effectively?

  • Pope Francis - a 21st century PR spokesperson?

    In light of last Thursday, Twitter has received a flood of tweets following Pope Francis’ tweet in celebration of his one year anniversary. The pope simply tweeted “please pray for me” on the official @Pontifex account. This account is one of many activities that the new pope has participated in through social media since his appointment. The reaction from media and publics has been substantial due to the unconventional leadership style of the current Pope. For instance, CTV revenue increased by 40% in 2013, as viewers watched the recordings of the pope’s weekly audiences. (Find more statistics at http://on.wsj.com/1hbzAC5.)

  • Why typography should matter to everyone

    Following on from our blog post earlier in the week Do errors in brand names bother you,  we liked a related article in PR daily, by Jo Skillman. Jo speaks about the importance of typography and its significance for the public. Jo talks about the effects of typography on the viewer’s experience, how the choices of text type and size can be just as influential as the message of text itself. Furthermore, we learn that words are not simply composed to fill an empty space, but rather they are used to create a character or personality that can engage with the intended audience.  

  • Five tips for better speeches to help your PR career

    The first speech I ever wrote was for a chairman of a bank. I’d written the letter to shareholders in his annual report and he asked me to prepare his speech for the annual general meeting. I accepted with alacrity. When the day of the AGM arrived, I snuck into the back of the hotel function room where it was being held and settled down to listen to him deliver my pearls of wisdom.

    It was dreadful.

    Why?

  • Seven tips for creating killer content

    Guest blogger: Tony Spencer-Smith is managing partner of the corporate editorial consultancy Express Editors (www.expresseditors.com). He is an experienced corporate writing trainer, an award-winning novelist and former Editor-in-Chief of Reader’s Digest magazine. He trains regularly for PRIA.

  • Do errors in brand names bother you? Good PR or bad PR?

    We saw an interesting article in PR Daily last Friday, from Kevin Allen on errors within branding. Does it actually give you a competitive advantage? Or did the companies in question even realise the importance of grammar, when they first created their brand?

  • What has been forgotten? Public Relations

    Napoleon said, ‘There are but two powers in the world, the sword and the mind: in the long run, the sword is always beaten by the mind.’ Public Relations proved time and again that it is a soft power stronger than brute force. It has become an established university discipline.

  • Turning clients into thought leaders

    Increasingly, PR practitioners are being called on to write thought leadership material for their clients, from blogs and speeches to magazine articles and even books. Those clients are realising that they can demonstrate their expertise and deepen their relationship with their customers by creating genuinely useful and informative content.

  • Does your C-suite still not understand their role in social media

    Social media is already a multi-trillion dollar industry and Boston Global Consulting predicts it will be at $4.2 trillion by 2016. With over two billion people using it globally, executives are making it a priority to understand the impact of social media on their business and just as importantly, on their own careers.

    But still many leaders in the C-suite continue to think about social media as a channel, specifically, for communications or sales. Its reach is far greater. - See more here 

  • When advertising becomes a reputation risk

    Two of Australia's largest corporations are under fire because of their advertising. The Victorian Supreme Court recently ruled that claims by Singtel Optus about the coverage of its telephone network would have misled the ordinary or reasonable person. And supermarket chain Coles has just been before the Federal Court to defend a charge that bread which has been part-cooked and frozen should not be promoted as "fresh baked."

  • In memory of Allison Murphy - R.I.P.

    Public Relations Institute of Australia (PRIA) was deeply saddened by the grave news that we heard yesterday evening, about the passing of PRIA member Allison Murphy, Managing Director, Redstick Strategic Communications in Geelong, Victoria. 

  • A framework for best practice in PR measurement and evaluation

    PRIA recently introduced a statement of principles and a framework for best practice in PR measurement and evaluation. This followed on from extensive work done by AMEC, ICCO and many PR professional bodies around the world.

  • The show goes on - why communication is so important in your life

    My makeup may be flaking, but my smile still stays on. 

    A very strong piece from Justin Merrigan on why we, as PRs/communicators, need to communicate with ourselves and not just our profession. Thanks for sharing Justin, read inside for more.

  • Why PR practitioners need to know the meaning of an Algorithm.

    In modern society search engines offer an easy solution to filter through the sea of information that exists on the World Wide Web.

  • Cruisin' along, ignoring obvious crisis risks. Tackle the issue first!

    Tony Jaques, Director of Issue Outcomes Pty Ltd, and PRIA Fellow provides support for people who work in issue and crisis management. Tony's also featuring in the Melbourne PoweR Days session on 14 March 2014. Read inside for more on this topic around issues and crisis management.

  • Sharing inspiration: converting donors after friendraising campaigns

    Recently, I was speaking to not-for-profit organisations about how to use social media to inspire donors at the ‘Future of Fundraising’ workshops in Melbourne and Sydney with Director of Digital for Charity:Water, Paull Young and Director of ntegrity, Richenda Veremeulen. During our workshop discussions, there was one particular topic that remained elusive: how to convert donors gained through social media campaigns.

  • Tweet no evil – Lessons from mean celebrity tweets

    Traditional media players that get social have increasingly been making entertainment magic as they take their talents to the social web. US late night host Jimmy Kimmel has long been regarded as one of these trailblazers, using social media and online communications equally as the subject of his comedy and social discussion, as he has a platform to amplify and grow his audience beyond US broadcast borders.

  • Should you ever blacklist a journalist?

    Author of ‘The PR Masterclass’ and former newspaper journalist Alex Singleton examines how to handle a hostile press.

  • CEO of Saatchi & Saatchi suggests Lovemarks are the future of branding

    Following on from attending mUmBRELLA’s Meet the Marketers last week, further insight was shared into the world of marketing. A very interesting and clever aspect to the event brochure (which are normally left behind) was the full list of attendees and companies they represented. Even more intriguing were the industries that were represented – with PR being one of those; Kabuku PR, Bang PR and PPR to name but a few. Some of the big brands that were there included; ANZ Stadium, Bang, Fox Sports, Nespresso, News Corp, Pacific Magazines, SBS and 20th Century Fox.

  • How Alex Perry's Dummy Spit Burned His Brand

    Conflict is the most dangerous news value, as dumped fashion Designer Alex Perry demonstrated to his cost before Christmas. 

    Geoffrey, fresh from PRIA's Summer School in Sydney last month, goes over the recent trials and tribulations around Alex Perry's Brand before he heads to Tasmania to deliver his next workshop.

  • Top tips for dealing with negative press

  • Netvibes, an easy solution for dealing with the information age

    Netvibes will transform the way you consume media. Read inside for more.

  • Intangible assets are taking control at organisations

    Anne Gregory, Chair of Global Alliance for Public Relations and Communication Management, stated in Madrid in December that the revolution that communication has undergone in recent years has triggered radical change in organisations and in their structure.

  • Coca-Cola Super Bowl advert - subtle advertising?

    Major American label sparks debate with Super Bowl advert. 

    Internationally recognised brand, Coca-Cola, has produced a Super Bowl advert that has resulted in a controversial debate and infuriated Twitter users.

  • Meet the marketers and set your agenda for the coming year

    In just over a fortnight top marketers from some of the biggest and most influential brands in Australia spanning retail, sport, banking, media, the arts and travel will be taking to the stage to face your questions on the shape of marketing in 2014.

  • Augure Influencer Survey

    Participate in the first Influencers Marketing Status Study.

  • Work looking a bit quiet in January? Go back to school.

    Registration for Summer School closes this Friday 17 January!

  • Get cracking on those New Year resolutions

    This year make it a new year’s resolution to exercise your brain and sharpen your communications skills at the PRIA Summer School.

  • Five reasons why you need to go back to school in January

    PRIA’s annual Summer School is back and here are five reasons why you and your colleagues need to attend.

  • Start the New Year with some new ideas

    What’s ahead for the PR industry in 2014? Do you want to improve your social media skills? Do you know the issues your clients will be facing next year and how to react to a media crisis?

    The Public Relations Institute of Australia (PRIA) has the answers.

  • PR in 2014 – Aggregate, Blur and Conquer

    Fearless predictions for PR in 2014 - Australian businesses stop being gloomy and start spending on communications again and the Coalition government actually starts communicating, creating a trickle-down effect that sees all PR people gainfully employed and the economy well and truly boosted.

    Ha! Now you’ve had a chuckle, let’s look at the real picture, keeping in mind these key questions: What are all the downsized journalists doing? What new avenues will digital media present? And how will multi-skilled PR newcomers shape their environment?

  • Social media grows as force in healthcare

    The healthcare industry is following in the footsteps of nonprofits, when it comes to putting social media to work for building community engagement and fostering better relationships.

  • What makes the Agency of the Year?

    For the first time, the Golden Target Awards have included a category for PR Agency of the Year, with 90% of entries coming from members of PRIA’s Registered Consultancy Group members.

  • Integrating Digital Marketing & PR

    For a recent presentation at a corporate communications and PR conference, I polled my network of digital marketing and PR pros working client-side about the most pressing questions they’re dealing with when it comes to integrating Marketing and Public Relations.

  • PR for your website

    Businesses often make the mistake of thinking of PR and internet marketing as separate spheres of activity. Many businesses think having a PR team that deals with image crafting and responding to the public can sufficiently take care of their marketing needs, while internet marketers are perceived as toiling in the backroom writing code and poring over esoteric web analytics. In the internet age, this could not be further from the truth.

  • How to Get Influencers to Talk about Your Brand Offline

    First let’s clarify, an influencer for your brand is simply someone who talks about your brand and through their word of mouth speak, they generate action as opposed to simple awareness. For many brands, especially B2C, this influence happens offline.

  • 9 Steps to Compelling Contagious Content for Social Media Marketing

    Why do you turn on the television? Why do you open a magazine? Why do you read the newspaper, whether it is online or folded and crumpled on your coffee table? We want to be entertained, amused and educated and the reason you open the laptop, turn on the tablet or browse on the mobile, is that we are seeking information and it is called content.

     

  • Turning clients into thought leaders hits Adelaide

    Guest blogger: Tony Spencer-Smith is managing partner of the corporate editorial consultancy Express Editors (www.expresseditors.com). He is an experienced corporate writing trainer, an award-winning novelist and former Editor-in-Chief of Reader’s Digest magazine. He trains regularly for PRIA and will be bringing his 'winnings words' to Adelaide on Tuesday, 10 December 2013.

  • How to make corporate content more interesting

    It’s pretty obvious that if you want people to watch, read or listen to your content, it needs to be interesting. Yet somewhere along the line many people in the communications field forget their audience. Instead, they take the safe, boring road. Read inside how to make the boring, creative.

  • 5 Tactics to Engage Mid-Level Influencers for Your Brand

    Mid-level influencers, sometimes also referred to as the “power middle,” remain an untapped resource for many brands. Their power lies in the realm of audience loyalty because if you can get these individuals in your network, they bring their entire audience with them.

  • Secrets of persuasive writing to arrive in SA

    Words have a wonderful power to influence others – if we know how to use them

    By Tony Spencer-Smith

  • How Bloggers Are Reshaping PR and Digital Marketing Strategies

    With outbound tactics peeling away and word of mouth dominating “what works,” brands are itching to get product placement and reviews on the best blogs.

  • Not-for-profits: What is your social media response time?

    Nowadays every CEO is told they should be on Twitter, the company should be on Facebook and why aren't they using the latest social media trend? But what are the implications if you don't have the correct processes in place to deal with the outcomes?

  • Day three and it's a wrap - PRIA National Conference

    After a magical few days, the curtain comes down on the 2013 PRIA National Conference in Adelaide. The high level content from the PR frontline has made it a memorable experience for the 250 strong gathering.

  • Day two in Adelaide for the PRIA National Conference

    Day two arrives and #PRIA2013 is still trending on social media. Today we hear from Ketcum's CEO Rob Flaherty, US powerhouse Steve Crescenzo and we hear who has won at the National Golden Target Awards.

  • Inside a crisis at #PRIA2013 National Conference

    The pivotal role of crisis PR and communications - the lessons learned across the globe.

  • Day one of the PRIA National Conference arrives

    Yesterday the PR Institute of Australia (PRIA) hosted four separate events in Adelaide as a pre-cursor to the National PRIA Conference 2013

  • Nationality In Sport: How Pride Is Sometimes Second to PR

    What has this to do with Public Relations? Well, there has been public outcry on multiple occasions when certain players have been drafted to an international squad before a contest, having been known to hold a passport from another country.

    Hear more inside.

  • The Future of Sponsored Content: 3 Scenarios for Success

    Sponsored content appears to be undergoing a renaissance. Called native advertising, brand journalism, or whatever, it is back in the conversation for marketers and PR professionals.

  • 10 Minutes with ASOS Global Social Media Manager, Sedge Beswick

    The PR industry has fully embraced social media as a communication tool to engage and create relationships with consumers.  Sedge Beswick is ASOS’s Global Social Media Manager overlooking ten social platforms that reach out to over 190 countries. Sedge gives some advice on strategies for engaging and interacting with customers online.

  • Younger PR Professionals Look For Both Flexibility and Fulfillment

    There is nothing that makes a Millennial break out into a cold sweat more than the thought of being chained to a desk for eight (or more) hours a day. It isn’t that we aren’t appreciative of the job, but how can we be expected to think “outside the box” when we’re being asked to do all of our work inside of one? PR requires creativity, and it can be hard for anyone, especially Millennials who need constant challenges, to come up with an award-winning idea when our senses are being numbed by the soft glow of a desktop. It is this widespread rationale that will effectively end the 9-to-5 (or 9-to-9) that PR professionals are used to.

  • Data Storytelling: How to Transform Reporting

    One of digital advertising’s greatest strengths lies in measurement, but many clients have a difficult time understanding the bigger story of how digital media has actually impacted their business. This inspired me to share my philosophy about using data, combined with the five elements of storytelling, to empower clients to make important marketing decisions.

  • Having a Flutter: Gambling’s Role in the Public Eye

    PRIA Victoria's Sports PR breakfast is less than a week away. Here's a further insight into the publics viewpoint around gambling in the lead up to next week's event.