Tue, May 19 2015
The Australian government’s recent announcement of its “no jab, no pay” policy, where parents who refuse to vaccinate their children, even on religious grounds, will be unable to access childcare benefits, is a good example of how people can gently – or not so gently – be nudged into action.
Mon, May 18 2015
Your privacy is valuable and worth protecting. The Privacy Act 1988 (Privacy Act) requires entities to protect your personal information. Personal information is information or an opinion that identifies you or could identify you. Some examples are your name, address, telephone number, date of birth, medical records, bank account details and opinions about you. However, you should also take responsibility for your privacy.
Thu, May 14 2015
Everyone’s got opinions—and their favourite places to post them. For a PR pro today, keeping up with what journalists, bloggers, and customers are saying is complicated. Influencing them is even more complicated. Measuring results can often be impossible. Meltwater Group has created a guide on how modern media intelligence connects media monitoring to engagement and measurement - and enables PR pros to reinvent their roles as brand spokespeople in the age of the social media. Here's our summary of it.
Wed, May 13 2015
Elaine Banoub updates us on the success of the dinner event hosted by the Hunter Institute of Mental Health which celebrated the Mindframe National Media Initiative on the 30th April. Here are a few snaps that were taken on the night and Elaine's recount of the night.
Tue, May 12 2015
The recent Hepatitis A contamination scare of a certain brand of frozen berries was a timely reminder that crises can, and often do, hit suddenly and unexpectedly. They affect organisations both big and small, and getting into a sticky situation is much easier than getting out of one. Fortunately, according to crisis expert and Sefiani senior advisor Jane Jordan, most crises can be contained, if not avoided altogether. It’s all about being crisis-ready.
Mon, May 11 2015
This Privacy management framework (Framework) provides steps the Office of the Australian Information Commissioner (OAIC) expects you to take to meet your ongoing compliance obligations under Australian Privacy Principle (APP) 1.2.
Sat, May 09 2015
Using a respected third party to help communicate an issue is as old as issue management itself. But it can always go very wrong, as the Australian Government has just discovered.
Fri, May 08 2015
The CEO of M&C Saatchi, Jaimes Leggett, says the industry keeps changing at such breakneck speed that it can leave many agencies floundering in its wake. However, he argues that the one thing most agencies remain consistently good at – creativity – is often the answer to most if not all your problems.
Thu, May 07 2015
For 63 years the Public Relations Institute of Australia has set the gold standard for public relations and communications practice. At its heart are its Golden Target Awards and State Awards for Excellence.
The Awards showcase innovation, creativity and best practice in public relations and communications. They shine a spotlight on those individuals and companies who are at the cutting-edge of communications; transforming communities, businesses and communication practice.This year’s GTAs go live on 1 June. Here’s a taste of some of the winners from last year and their campaigns.
Thu, May 07 2015
What will the future of social marketing look like? To help you navigate this ever-changing landscape, CEO and Founder of real-time social curation company Livefyre, Jordan Kretchmer, shares his top tips for making sure your strategy is future proof.
Wed, May 06 2015
I have a very difficult time expressing myself properly in public places/online. I can’t do any social networking or Facebooking for extended periods of time without getting overwhelmed. It terrifies me that what is shared often never disappears and gives permanent form to thoughts that are sometimes scary, sometimes painfully optimistic and often fleeting.
Wed, May 06 2015
Content marketing supports awareness and demand generation by establishing digital, value-based relationships that give marketers a way to excite and empower existing customers. These are explored in a new Modern Marketers Essentials Guide on Content Marketing, released by Oracle Marketing Cloud earlier this year.
Tue, May 05 2015
As with most things in life, practise makes perfect and your voice will become clearer over time. If you’re just starting out, or feel like you’ve gone stale, focusing on bad habits and cutting them out is a good way to make quick progress. These simple guidelines will help you avoid common mistakes
Mon, May 04 2015
Strangers engaging with your brand for the first time don’t want to hear about you. They only want to hear about what you can do for them. Many of them found their way to your website through a search engine query. Now they’ve landed, how are you going to make them stick around? How do you build on this initial contact and turn these visitors into prospects who will consider buying from you? Here are six inbound marketing tips that will improve your early-stage online engagement
Thu, Apr 30 2015
PwC have recently undertaken global research with CEO’s and HR decision-makers to help understand their organisational drivers, change barriers and perspectives on diversity and inclusion in the work place. We talk to PwC’s Senior Manager, People Business, Vanessa Domaschenz about the research results and its impact on PRIA members.
Tue, Apr 28 2015
Whether you’re just establishing your media plan or are revamping your PR strategy, following these eight simple rules will ensure that you avoid the most common blunders committed by businesses both big and small.
Mon, Apr 27 2015
Public relations and social media are central to becoming a well recognised expert, but the challenge facing many entrepreneurs is figuring out how to make PR work for them.
Sat, Apr 25 2015
In this behind-the-scenes interview at Mercedes Benz Fashion Week Australia, Emily Weight, Director of Strategy for IMG Fashion takes us through a day in the life of a global fashion PR professional, revealing her creative secrets, the all-important role of PR in the fashion world, and of course a few of her guilty pleasures.
Fri, Apr 24 2015
The little black book has disappeared. Creative content is now PR’s greatest commodity.
To stand out, innovative ideas are key.
Tue, Apr 21 2015
Issues by definition are contested matters on which there is genuine disagreement over facts or opinions. So what happens if there is no legitimate counter-argument? Tony Jacques of Issues Outcomes tells you.
Mon, Apr 20 2015
When it comes to social media marketing nowadays, the importance of images continues to increase. We’re not saying that text is no longer important, but if you aren’t using share-worthy visual content, you might be sacrificing valuable opportunities to generate buzz for your organisation and awards program.
Sat, Apr 18 2015
In this day and age, more businesses are investing in processes to gather and analyse information available within the organisation. Management teams will have recurring slots blocked out on their calendars to review the data collected in order to gain an in-depth understanding of the performance of the company. The reports are also a key asset when it comes to informing decisions on day-to day operations, future strategy and investments.
Fri, Apr 17 2015
Macleay College has just revealed their 'Intern of the Week' and it is our very own, Lili Christensen. Check out the fabulous work Lili does for us here at the PRIA and read a little bit about her aspirations for the future.
Wed, Apr 15 2015
Last Friday, Chief Executive at Connect Communications, Gill Morris (live from the UK at the early hour of 1am GMT) and Chairman at Primary Communication, Annabelle Warren (Former PRIA National President and Former PRIA RCG National President) presented a webinar on a relevant topic of government lobby regulation: "Lobbying rules and trends: Australian updates and UK perspectives".
Here are some words Gill has to add, post-webinar.
Tue, Apr 14 2015
Effective social customer service usually occurs in just a matter of minutes, but the organisational groundwork must be laid well in advance. To help your team build that foundation for success, Hootsuite has created a step-by-step Guide to Social Customer Service: Using Social Media to Build a Loyal Customer Base.
Mon, Apr 13 2015
There are only a few things that you need to do in order to make your customers significantly happier. Or rather, there are a few things you must stop doing and saying that will change your customers’ experiences drastically.
Sat, Apr 11 2015
Utilising the Power of Snapchat - the misunderstood marketing platform. This blog will show you how to add a whole other dimension to your marketing campaigns.
Fri, Apr 10 2015
Just because everyone seems to be using social media platforms, does not mean they are doing it effectively. In this interview with Peazie Co-Founder and General Manager Jayson Hornibrrok, and Senior Data and Insights Manager Lexi Sydow, they discuss the effective use of social media, the challenges and the future of communication.
Thu, Apr 09 2015
New Zealand has just experienced that nightmare scenario dreaded by crisis managers everywhere. Do you announce a criminal threat against your product? Or will that simply give publicity to dangerous people?
Wed, Apr 08 2015
Women CEOs in Australia’s largest Not for Profit organisations are matching and often outdoing the salaries of their male counterparts, bucking the trend of the business sector, according to the latest national Salary Survey by social economy hub, Pro Bono Australia. Click inside for more.
Tue, Apr 07 2015
Public Relations Institute of Australia’s (PRIA) Marketing and Communication Manager, Neil O’Sullivan, sat down recently with Chris Savage, outgoing Chief Operating Officer, STW Group, to discuss the move away from STW, his insights into the PR landscape, and what lies ahead for the industry.
Tue, Apr 07 2015
Fifty years ago, when the blog was an undergraduate devoting more attention to social action than to study, it was lucky enough to be introduced by Colin Benjamin to the work of the person who was probably the most influential modern social activist thinker and practitioner – Saul Alinsky.
Mon, Apr 06 2015
Following the successful launch of its first Asian Media Landscape Series white paper in April 2014, PR Newswire is releasing the second series of three separate white papers that focus on Thailand, South Korea and Indonesia.
Mon, Apr 06 2015
Hughes PR's latest video blog for the national PRIA e-news featured, Meagan Burbidge (previous UniSA student), on her time at ‘shadowing’ the Hughes PR team over the past few week.
Sat, Apr 04 2015
Elevate PR, Marketing and Events are excited about the positive results they are achieving for their clients and can’t wait to tell you about them. Client news, creative campaigns and racy highlights await you.
Thu, Apr 02 2015
White Night or Nuit Blanche in French means to pull an all-nighter. On Saturday, 21 February from 7pm to 7am, Melbourne city came alive.
As I walked around the bleary eyed people in the early morning darkness, it made me wonder how many companies and people were there trying to work their best PR magic that night. Here are my top three products and performances I saw on the night that took advantage of the darkness + light that is White Night.
Thu, Apr 02 2015
In times of declining business confidence or a challenging market, the PR budget is often the first expense to be cut. Even as the profession progresses and the advancement of measurement and evaluation tools position us more as a creative science than (black) art, PR more often than not falls into the ‘nice to have’ rather than ‘essential’ category unless it has the support of the Board or C-level executives.
Thu, Apr 02 2015
We have collaborated with JobTarget to launch PR Central, the first online bespoke job board specialising in public relations and communication jobs in Australia.
Thu, Apr 02 2015
When I was 9 years old I decided that I was going to be a television reporter. Thanks to the guidance of Brenda Garton, I did just that. I was always fascinated by not only telling a story, but showing it. It wasn’t about me being on camera, it was all about the video, the images…what the viewers saw. Video combined with great sound bites takes the news or a specific message to a whole new level.
Thu, Apr 02 2015
Speaking in Sydney recently the Assistant Commissioner, Regulation and Strategy Branch of the OAIC, Angelene Falk shared the OAICs view of what may evolve in the privacy world over the next 12 months.
Thu, Apr 02 2015
The question of management versus leadership is one of the defining aspects of modern life in the c-suite. The question of how these skills can be learned is also a crucial one.
Wed, Apr 01 2015
Last week I was on an interview panel looking to hire a mid-level PR manager. The field of candidates was strong but what really made some applicants stand out was their ability to offer a verbal case study showing their achievements.
Tue, Mar 31 2015
Media analysis and evaluation is an emerging field and one that some PR practitioners have been reluctant to enter into. While there’s no single ‘right’ way to conduct media analysis we take you through some common mistakes you should avoid when you decide to start evaluating your media coverage.
Mon, Mar 30 2015
This year the Hughes PR Digital team launched the monthly ‘Digital Desktop’, a short video blog that discusses the latest digital, design and social media trends, news and quick tips. PRIA members can like or follow our social media channels for updates or sign up here: http://www.hughespr.com.au/contact/
Sat, Mar 28 2015
Most of the world’s greatest success stories come about when someone notices that things aren’t great and have the cojones to try something completely different.
Fri, Mar 27 2015
Speaking in Sydney recently the Assistant Commissioner, Regulation and Strategy Branch of the OAIC, Angelene Falk shared the OAICs view of the 12 months since the Privacy Act changes came in to force on 12 March 2014.
Thu, Mar 26 2015
The Folio Community Leadership Program is for senior managers who are ready to take the next step in developing their leadership experience, their understanding of community and a broader portfolio of leadership and networking skills.
Wed, Mar 25 2015
Last week I celebrated the art of headline writing - revisiting some classics and looking at some work arounds for Google’s notorious lack of a sense of humour. To shake things up a bit we are also running a headline competition on our Facebook page with an unbelievable first prize.
Tue, Mar 24 2015
Are you using your social data to optimize your marketing programs?
If your answer is somewhere between “I’m not sure” and “No,” this is the report for you.
Mon, Mar 23 2015
This year the Hughes PR Digital team launched the monthly ‘Digital Desktop’, a short video blog that discusses the latest digital, design and social media trends, news and quick tips.
Fri, Mar 20 2015
Many marketers realise that we’ve come to the end of the Digital Marketing era. They know that digital is not just a tactic or a channel.
Wed, Mar 18 2015
Tue, Mar 17 2015
As mentioned in previous posts, for the past four years I have been on an exciting PhD research journey exploring social media in the Australian not-for-profit sector. The finish line is near and as I pull together my overall findings, one concept in particular has remained prominent: propinquity.
Apart from being an interesting word, it also has a meaning beneficial to public relations professionals from the not-for-profit sector in terms of social media practice. Propinquity comes from Kent and Taylor’s (2002) dialogic theory and in this context, relates to the elasticity of a relationship as it moves between on and offline spaces.
Sat, Mar 14 2015
Social listening is arguably the most significant technology to hit marketing since social media itself. These days, the valuable customer and industry insights that used to be expensive, time-consuming and immediately historical is now real-time and easy.
Social media monitoring isn’t just for marketing: you can listen for industry trends, competitive analysis, product insight, and a host of other use cases.
Find out how to inform your business decisions with our FREE e-book, "Listen Up: the Definitive Guide to Social Listening for Smarter Business".
Fri, Mar 13 2015
There's something really important missing from the current discussions and debates about leaders and leadership.
Thu, Mar 12 2015
For digital marketing tips, check out this latest Digital Survivor whitepaper Five ways to demonstrate clear ROI (and impress your CMO), which explains how to tie all of your efforts directly to top-line revenue growth.
Tue, Mar 10 2015
Recently released earnings data from the Workplace Gender Equality Agency (WGEA) indicated a gender pay gap as high as 45% among managers. Yet basic myths continue to obstruct informed debate about why the gap exists.
Mon, Mar 09 2015
According to the Aberdeen Group the better content marketers are now 24% more likely to use original video content and this month’s Snapshot helps explain why. 3 billion videos a day are now watched on Facebook alone, which now serves more video views each month than YouTube!
Sat, Mar 07 2015
Global public relations agency Hotwire PR has announced the launch of its annual Digital Trends Report.
A global initiative, this particular report contains information specific to the Australian market.
Within it, Hotwire outlines some of the major trends that marketers, brands, and individuals will encounter in the digital space in 2015.
Fri, Mar 06 2015
Icon MD Joanne Painter hosted a PR Master Class for PRIA, providing a 10-step plan helping agencies to better drive C-Suite engagement and investment.
Thu, Mar 05 2015
When writing to win someone’s favour, open your letter or email with 2-3 sentences about the reader. Give up speaking about yourself, what you want or why you’re writing until you’ve spent time with the reader.
Wed, Mar 04 2015
Australia dropped six places to 15th position - the largest drop out of the 27 OECD countries measured - in an annual index that ranks female economic empowerment, Global head of PwC's People Business Jon Williams announced today.
Tue, Mar 03 2015
Learn the what to do and what not to do when hosting a Twitterchat.
Mon, Mar 02 2015
When five cases of Hepatitis 'A' in Australia were “linked” to eating frozen berries from China, it started a chain of events which reinforce that facts are not necessarily needed to generate a crisis.
Mon, Mar 02 2015
PR today is in the process of transformation, riding the wave of social media as a tool to continue conversations with its publics, instead of a vertical model of one-way communication.
Fri, Feb 27 2015
Technology has had a massive impact on how I communicate, not only with friends, but also brands. I can interact with huge global brands such as Burberry, and get a reply. Fashion week and runway shows used to be exclusive events but now they are broadcast to millions of people around the world. Social media also has that immediate element to it, so we expect an answer quicker than perhaps we did 20 years ago.
Thu, Feb 26 2015
Compiled by the SMK research team alongside industry experts from: L’Oreal, Suncorp, Bakers Delight, Edelman and Royce, this complementary 25 page report looks at the key areas you NEED to be across to win on social media in 2015.
Wed, Feb 25 2015
How technology marketing can help you get the most out of social for your clients
Tue, Feb 24 2015
In the rush and hurly burly of life within an organisation, it is easy to settle for a standard of writing that is below your full potential.
There are deadlines to meet, bosses to please, and anyway so many other people are writing less than inspiring copy, what is the point of trying to break the corporate mould? This sort of thing happens to many a competent writer who has the ability to be really good – the power of the buzzword weighs down your words.
Mon, Feb 23 2015
The issue of unpaid internships in the PR industry has arisen recently. What are the rules for not-for-profits and how do they differ from private organisations?
At any one time, an estimated 500,000 to 1 million interns are working without pay. The PRIA want to ensure that future PR practitioners have a valuable introduction to the working world.
See inside for more.
Sat, Feb 21 2015
Today content marketing is all the buzz but its origins go back to 1917 and a newspaper man named George Creel.
Fri, Feb 20 2015
Robert Phillip, former CEO, EMEA, Edelman group, has recently released his thoughts on the need for PR to improve its use of data and analytics to provide measurable results in the PR industry. He claims in a discussion on #PRredefined G+ page that PR is dead, at least in its current form.
See inside for more.
Thu, Feb 19 2015
Whether it’s in business, literature, sports, music (and others) going up against the status quo has always been difficult.
But there’s something powerful about challenging the status quo, especially when you feel you have an idea or concept worth pursuing.
Wed, Feb 18 2015
Social media has proved a powerful tool for raising legitimate issues onto the public agenda. But it has also facilitated a flood of confected issues and manufactured outrage.
Identifying the difference between the two is now an emerging challenge for issue managers and other senior executives. When can you reasonably ignore a confected issue and when might a real issue slip under the radar and cause reputational damage?
Tue, Feb 17 2015
Writing a social media strategy is a 9-step process and is more than a Facebook page and/or a Twitter account. This session with Laurel Papworth looks at developing direction around why your stakeholder would want to connect with you on social media, which platforms are best for you and creating a Found Media strategy along with Owned Media.
Mon, Feb 16 2015
Not only has social media transformed the way a crisis is reported and the way it engages your stakeholders, it has also given rise to a venomous outrage industry harnessing every opportunity to advance their own cause. In this study-based session with international crisis trainer Geoffrey Stackhouse, learn how to manage 'Story Bombers'; best practice in social media; how to keep control of the story and what journalists need from you.
Sat, Feb 14 2015
This whitepaper is a result of the experience, ideas and thought leadership generated by the ADMA data expert group from the data think tank.
Fri, Feb 13 2015
Recent issues surrounding Prime Minister Tony Abbott’s leadership come down to one word and two questions. The word is ‘trust’ and the questions are simple.
After all the unsettling leadership talk can the Australian public trust Mr Abbott and his government to do the right thing by all sections of the community? Can his own backbench team trust him to act in their interests while pursuing a conservative ideology that has alienated many people.
Wed, Feb 11 2015
Blogger outreach is now a mainstay in the life of PR professionals and is increasingly valued as an important area of influence for brands. This session will discuss the differences between journalists and bloggers, balancing editorial and advertorial and how to become a valuable resource for bloggers, make your pitch count and build sustainable relationships with the talented bloggers in an ever-growing blogosphere.
Tue, Feb 10 2015
Amid uncertainty over Prime Minister Tony Abbott’s future even if he survives a leadership spill on Monday, the fallout from the shock Queensland election result and political chaosin the Northern Territory, politicians are suddenly proclaiming that they need to do more to communicate their message to voters.
Fri, Feb 06 2015
This month’s social media snapshot focusses on Asia and the exponential increase in social media usage across the region.
The growth of social media usage across the Asia Pacific region is enormous and the reach of key networks like Weibo and WeChat often extends outside Asia to Australia and New Zealand. In China alone WeChat has 438 million active users and Weibo has 156 million, both of which garner engagement rates that are higher than Australian organisations are used to.
I hope you find the attached information useful and please let me know if you need any more information about either local or international social media markets.
Tue, Feb 03 2015
The State of New York has officially banned the controversial practice of “fracking” to exploit deep deposits of shale gas. However, is it a triumph for objective science or for the power of celebrity?
Mon, Feb 02 2015
I’m always fascinated by how social media can be an amplifier of ‘outrage’, whether it’s actual outrage or social media outrage?
Hear more from Geoffrey inside.
Sat, Jan 31 2015
In the workplace, what separates mediocre from successful is your ability to remain productive in highly stressful situations.
You might be making an announcement for a major client that day while juggling medial yet necessary tasks.
Fri, Jan 30 2015
As PR professionals continue to cling to using AVE as an evaluation metric it makes me wonder do they protest too much? Is the evidence for an alternative really so weak?
Well lets examine that. After much research in the area and involvement with the international Association for Measurement and Evaluation of Communications (AMEC), here is a handy overview.
Fri, Jan 30 2015
Regardless of whether the budget was fair or whether the country is facing a deficit crisis, the Federal Government is failing to persuade voters that budget savings are necessary. Many who voted for the Coalition are disappointed by the Government’s inability to communicate effectively, which has led to a crisis of confidence in the community.
Tue, Jan 27 2015
Leadership is akin to politics and religion – everyone seems to have an opinion. Ask a room of 30 people to define leadership and you’d likely get 30 different answers.
It’s precisely this contest of definitions that leads to myriad methods of putting leadership into practice. As someone in a leadership role, this leads me to ask an obvious question: how do I learn to be a better leader?
And how do you relate it back to Public Relations and Communication?
Fri, Jan 23 2015
For the past couple of weeks I’ve been cleaning. Everywhere I look, all I can see is work to be done. I’ve taken down fly wire screens and washed them. I’ve scrubbed the scuff marks from the floor.
Now that I’m back at full time work for 2015, I’m a bit frustrated that the cleaning isn’t finished. But why? I’m guessing a few reasons.
Tue, Jan 20 2015
2014 was a landmark year for cybersecurity, which saw a real change in reputational risk for corporations and other organisations. It also reinforced once and for all that hackers and data breaches are never “just an IT problem”The year began with US retailer Target admitting that hackers stole personal financial details of up to 70 million people in a pre-Christmas raid, and the World Economic Forum in Davos declaring cybersecurity a major global risk. And the year ended with hackers compromising the details of 83 million accounts at JP Morgan Chase, making it one of the biggest data breaches in history, followed by the utter debacle of the Sony hacking attack and North Korea threatening retaliation over a supposedly funny movie about the assassination of Kim Jong-Un.
Of course cybersecurity is nothing new. Yet a frightening catalogue of similar events in 2014 helped moved the focus from firewalls and criminal penalties and technical solutions to corporate crisis response and reputation management.
Organisations which are the victims of hackers are routinely criticised for poor online security; for failure to take proper measures; and for slow or inadequate communication to affected parties. But the cyberattack on Sony and its decision to withdraw the movie “The Interview” in the face of North Korean threats moved cybersecurity onto front pages around the world and mobilised a new crowd of stakeholders and commentators, including film-stars, free speech advocates, and politicians right up to the White House.
Mon, Jan 19 2015
We had a chance to chat offline recently with Felicity Grey, Nuffnang, about where she sees the future in influencing online influencers.
How do you form relationships with bloggers? And how important are they?
You can catch Felicity at our own Summer Master Class in Sydney this February too.
Sun, Jan 18 2015
What happens when the Communicator-in-Chief lacks a PR or marketing background?
Some time in the new year someone will ask you to endorse your organisation’s communications plans for 2015. Which is fine. You either manage the communications team or are responsible for its PR campaigns.
Sat, Jan 17 2015
Brands engaging with social media is mostly a waste of time for marketers, argued Mark Ritson, associate professor of marketing and branding expert at Melbourne Business School. Social media agency SOCiETY’s managing director Nicola Swankie had something to say about that.
Fri, Jan 16 2015
Being a (relatively) young consultant with friends who are other young professionals, something that always boggles my mind is the amount of helpful information that NOONE EVER TELLS YOU.
Thu, Jan 15 2015
Recently, I faced my demons.
Given the formidable task of presenting at the Women in Media and Communications Leadership Summit, I shared the stage with an impressive line-up of female leaders.
It forced me to face the demons within: those voices suggesting that I really wasn’t good enough to be there.
Wed, Jan 14 2015
The #Shirtstorm hysteria is a frightening harbinger of way we’ll be getting our News after our national broadcaster has been forced to cut $254m in quality journalism after the #ABCcuts.
Fri, Jan 09 2015
Australia’s Prime Minister Tony Abbott finished 2014 with an award for Public Relations. But following his many media gaffes, it’s probably one he won’t want to claim. The PM topped the list of 2014’s biggest PR Disasters, publicity blunders and media mis-steps awarded by this very blog.
Wed, Dec 24 2014
Authenticity is essential for building connection and trust, especially in PR.
In the run up to the PRIA conference we interviewed a number of PR Practitioners around their views on authenticity.
Tue, Dec 23 2014
Ever since visual storytelling burst onto the scene, vision-keepers have dabbled with ways of putting an element of “openness” into their craft. The comedy-mystery Clue was originally released with multiple endings, for example, while the legendary French firebrand Jean-Luc Godard once made a film whose projection sequence was determined by the flip of a coin.
Mon, Dec 22 2014
Balancing work and life becoming a challenge? Here are a couple of tips we’ve come up with at PRIA to help public relations professionals keep on top of their demanding around-the-clock schedules.
Fri, Dec 19 2014
It wasn't that long ago that wearable tech was still the stuff of fantasy or, more aptly, science fiction. Many doubted the market for such devices would ever gain mainstream acceptance.
Thu, Dec 18 2014
Your client’s brand narrative should never be at a standstill. Social media helps businesses to keep the conversation going with their customers, developing solid new relationships and strengthening existing links.
Wed, Dec 17 2014
The #PRIA2014 Conference hosted many voices this year, with Matt Levinson of GetUp! being among some of the brightest. The theme of his session put very simply: a debate arguing the effectiveness of online action versus offline action in a public relations campaign.
Tue, Dec 16 2014
"In a time when trust is low Australians can be reassured by how Government and the media communicated the drama of the Martin Place siege."
Tue, Dec 16 2014
Mon, Dec 15 2014
Are we winding up depressed or being driven there by an inflamed world?
How To Deal With Depression If Self-Employed Or Stuck In Executive Career And Unfulfilled...
Fri, Dec 12 2014
Can you describe content marketing as journalism? Storynation’s Lauren Quaintance asks the question.
Thu, Dec 11 2014
While there’s many ways to find out who your core audience is, marketers must be aware of these four things in order to fully capitalise, says managing director of Marin Software, Jay Revels.
Wed, Dec 10 2014
Let’s cut right to the chase, shall we?Your online image matters. Get it right, and you’re likely to attract more customers, bring in bigger sales and earn a reputation as a brand people rely on for great service and excellent quality.
Tue, Dec 09 2014
Company brands are not dissimilar.
You’ve built it from scratch and it’s familiar. You know that so much hard work, planning and investment went into building it the first or the last time but, as art and fashion reflects the zeitgeist, so too must a company brand reflect internal and external context.
Mon, Dec 08 2014
The recent acquisition of UK-based communications giant Gorkana by rival Cision saw media intelligence make global headlines. The acquisition, rumoured to be worth some AUD$370 million, was too large to for most of the mainstream papers to ignore. However, many struggled to pin down exactly what Gorkana does. The company was variously labelled a ‘jobs website’, a ‘media information provider’, and a ‘data insight specialist’.
Mon, Dec 08 2014
A good media relations agency knows that press coverage deepens and extends an organisation’s engagement with its target audience. Paid advertorial gains exposure, which is useful, but newsworthy editorial goes further. It is inferred endorsement by the author and the publication. It is also much more likely to be read and remembered.
Sat, Dec 06 2014
Accurately defined, engagement is ‘an arrangement to do something or go somewhere’. Engagement is a commitment between two parties to a shared journey, over time. It has a clear purpose and future actions for both the person and entity initiating the communication and the recipient of that entreaty.
That definition has never been more apt than in the modern, two-way communication between governments, community organisations and business.
Fri, Dec 05 2014
A blog is not self-actualised Agony Aunt chatter. A blog is a micro-website which hangs off your main business website. It is a gathering point for content.
Thu, Dec 04 2014
After a big night at the Golden Target awards the night before, the final day of the #PRIA2014 National Conference kicked off with a serious bang.
Thu, Dec 04 2014
The recent report from the Workplace Gender Equality Agency (WGEA) confirms what we have known for a long time about female representation in leadership ranks, but also highlights the difference between policies and deliberate strategies. Strategies require leadership commitment, policies are too easy to ignore.
Wed, Dec 03 2014
In a community care context marketing is not about exerting undue influence on a client. It is no more than finding opportunities for people to achieve health and wellbeing goals.
Mon, Dec 01 2014
Day two of the #PRIA2014 National Conference, kicked off last week with an address from Darren Isenberg, congratulating PRIA on 65 years of unrivalled support to public relations professionals in Australia.
Mon, Dec 01 2014
Digital marketing and Sir David Attenborough may not scream synonymous, however Australian Radio Network’s national digital director Kate Beddoe says there’s much we can learn from the soothing voiced documentary wizard. This article has been republished with permission from IAB.
Sat, Nov 29 2014
Pinterest, the visually-led social network, is a self-expression engine, visual search tool and virtual pin-board all rolled into one and the opportunity for marketers and brands is a big one writes We Are Social’s Lorya Noseda.
Fri, Nov 28 2014
Public relations professionals are used to playing in the background. We ghost write for our executive team. We listen silently on briefings for which we researched, booked and provided prepped spokespeople. We give a voice to our clients and organisations without being the face. In short, we’re used to providing value without being externally recognised for it. But in today’s tech-fueled communications ecosystem, a lack of recognition shouldn’t be an internal issue: we now have the tools to measure and report on how we’re moving the needle by generating engagement with our PR efforts.
Thu, Nov 27 2014
Data, data, data. It’s all we hear now. However knowing what kind of data to look for in a PR campaign can make a massive difference, says Meltwater’s David Hickey.
Tue, Nov 25 2014
Brisbane: The Public Relations Institute of Australia (PRIA) 2014 National Golden Target Awards were held Monday night at the Brisbane Convention Centre - sixty-four finalists in 13 categories and more than 169 entries in total.
Sun, Nov 23 2014
The Impossible Institute's Dan Gregory was the star guest at the opening session of this year's #PRIA2014 National Conference in Brisbane. The day kicked off with a two-part master class with Gregory, followed by an address from Brisbane Marketing's Chief Operating Officer, Shane Rodgers, at the Queensland State Library. The day came to a picturesque close with the official welcome drinks of the main conference at the stunning Southbank Surf Club, followed by the illustrious annual Fellows dinner. The main conference kicks off next with the new Global Chair of Edelman, Michelle Hutton.
Sat, Nov 22 2014
Welcome to the overuse of the word “thrilled”
My girlfriend buys every single newspaper available on a Sunday, she will sip her skim latte and be vocally ‘thrilled’ for her client every time she sees them plugged. Then she will go to work on Monday and probably email the journalist explaining how ‘thrilled’ the client was. Then she will probably chat to her client over some sashimi and gauge how ‘thrilled’ they were.
Fri, Nov 21 2014
I want to go back to basics in this post and focus on an important part of the writing process – editing your own work. It’s tempting in a fast-paced working environment to finish a piece of writing and move quickly on to the next job. Whether you’re submitting content to a client or publishing on your personal blog, it’s well worth spending some extra time to review it first.
Thu, Nov 20 2014
Media analysis demands objectivity. The methodology needs to be robust and cannot be influenced by personal beliefs.
Thu, Nov 20 2014
Wed, Nov 19 2014
The move comes at a critical time in the maturation of the Public Relations industry with a recent study showing many practitioners are a long way from International best-practice.
Tue, Nov 18 2014
Craig James is the third most quoted man in Australia. Stats like that beg the question, who is number one and two – Tony Abbott and Bill Shorten? Clive Palmer? David Koch? James Hird?
Tue, Nov 18 2014
When recruiters look through a stack of resumes for candidate screening, what is the vital information they focus upon?
Mon, Nov 17 2014
Do you really know who your customers are or are you just relying on clicks to figure out who’s accessing your business? Vinoaj Vijeyakumaar from web analytics firm Sparkline says it’s not just about clicks anymore.
Fri, Nov 14 2014
A lot of time is spent discussing the importance of storytelling and corporate narrative when it comes to building your brand. There’s a good reason for this; it helps customers connect with you. However, there’s another benefit that people often overlook – crisis management.
Thu, Nov 13 2014
Remember the good ol’ days of advertising when you could crack an off-colour joke or show a woman’s buttocks without fear of running foul of the Advertising Standards Bureau? Perhaps the latter example isn’t such a great one, but you have to wonder if we’ve lost the ability to laugh at ourselves in ads.
Wed, Nov 12 2014
Strong ethical standards play a critical role in establishing trust and confidence in any profession, which is why the Code of Ethics lies at the heart being a member of the Public Relations Institute of Australia. However, the 2014 GAP survey found that less than half of respondents in the public relations and communication industry were familiar with relevant codes of ethics.
Wed, Nov 12 2014
From Oprah to Mark Zuckerberg, Jamie Oliver to David Beckham, Gwyneth Paltrow to Mark Wahlberg, then extending to your neighbours, workmates and friends, about a month ago, the ALS Ice Bucket Challenge was literally everywhere..
Tue, Nov 11 2014
In writing this piece I’m walking a fine line. It’s an invisible line, so it often gets forgotten about, but it’s always there. I’m talking about the time it takes to get a point across and our ever-shrinking attention spans. Let’s cut to the chase.
Mon, Nov 10 2014
Fri, Nov 07 2014
In the interests of full disclosure I am a registered lobbyist with the Commonwealth and state governments of Australia. And I am concerned by the calls from both sides of politics in the state of New South Wales (NSW) to bar lobbyists and lobbying from the democratic process in our state.
Fri, Nov 07 2014
Clearly the digital world is setting the pace, so it's stay ahead of the game or perish.
Fri, Nov 07 2014
Promotional marketing is one of the most valuable skill sets involved in the changing workforce. Public relations agencies, communications managers and experiential marketing firms alike are in prime position to benefit from this trend, with seasonality and fluctuations in demand being key characteristics of promotions and activations.
Thu, Nov 06 2014
Last night Melbourne hosted the final round of PRIA State Awards for Excellence in the 2014 Golden Target Awards. Held at Watermark, in Melbourne’s Docklands, Alain Grossbard, PRIA Victoria President, awarded - infront of 100 leading communicators - 22 Victorian based campaigns and teams across 13 categories.
Thu, Nov 06 2014
PR is in a good place and the impacts of effective communication are resonating more and more in global organisations as the dominant hierarchy recognise the value of great communication to support great business outcomes!
Wed, Nov 05 2014
What do recruiters look for in a resumé at first glance? When recruiters look through a stack of resumes for candidate screening, what is the vital information they focus on?
Given by Ambra Benjamin, engineering recruiter at Facebook, previously LivingSocial, Google and Expedia
Tue, Nov 04 2014
The biggest challenge is that now there’s so much more competition for attention, so much more noise.
Mon, Nov 03 2014
Social media has taken us back to our roots - no more asynchronous communication. It is changing the way we work and our whole approach to stakeholder communication
Fri, Oct 31 2014
If my attempt to communicate with you doesn’t make you ‘think’, ‘feel’ or ‘do’ I’ve failed.
Thu, Oct 30 2014
This year’s outstanding public relations and communications campaigns were revealed at the Public Relations Institute of Australia’s (PRIA) NSW State Awards for Excellence ceremony.
The event took place last night at Bar100 in The Rocks, hosted by Allison Lee, Golden Target Awards (GTA), National Chair.
Thu, Oct 30 2014
We are moving into the age of integrity
Thu, Oct 30 2014
Beyoncé is doing something right. In the past year, she has completed two multi-national tours, released a surprise album, was named one of the most influential people by TIME and came in at #1 on Forbes’ Celebrity 100 list. And that’s just to name a few. How has she maintained her success with seemingly minimal backlash (on the scale of 1-to-celebrity, anyway)? And what can other brands learn from her?
Wed, Oct 29 2014
Why not join the revolution to break the old communication mould and replace it with sophisticated, engaging and persuasive content?
Tue, Oct 28 2014
I didn't start my career knowing I wanted to be in PR, but somehow it found me and has allowed me to be involved in amazing things, meet amazing people, learn a lot and travel to amazing places, while ducking and weaving the limelight, which suits me perfectly.
Tue, Oct 28 2014
I saw a great Pin the other day: “Silos are for farms, not marketing.” Sadly this has not been my experience. What normally happens is more like this. A client develops a business plan and briefs marketing. Marketing develops a marketing plan before briefing digital and advertising. Digital and advertising develop campaigns. At this point PR is usually briefed, often to see if they can ‘PR’ the marketing or advertising campaign. Somewhere along the line somebody was responsible for social. Oh, and the internal comms people might be included – or not.
Mon, Oct 27 2014
Fear is a great motivator.
Fri, Oct 24 2014
Without understanding the emotional state of our stakeholders we are continually exposed to a broad side attack.
Thu, Oct 23 2014
With our National Conference landing in Brisbane in just 30 days, the speaker line-up just keeps getting better!
Wed, Oct 22 2014
Vanessa has 18 years industry experience in senior organisational change management, communication and project management roles in both the public and private sectors. As a member of the Canberra People Business, Vanessa specialises in change management, communications and workshop facilitation.
Tue, Oct 21 2014
“Give a man a fish and he is fed for a day; teach a man to fish and he is fed for a lifetime.”
Mon, Oct 20 2014
Tracking installs used to be the standard measurement of success for mobile app advertisers. But as anyone with an array of barely touched apps on their mobile device can attest, installation doesn't equate to engagement. In other words, a million downloads are meaningless to marketers and app developers if users aren't coming back and creating value, either through in-app purchases, display ad monetization or even brand recognition.
Fri, Oct 17 2014
Today, October 17 is the International Day for the Eradication of Poverty. Over the last twenty years, extreme poverty has already been halved. However, there are still 1.2 billion people living in extreme poverty. It is a big question to ask yourself about the actions you could take today, tomorrow or in the near future to tackle extreme poverty. It is all good to be aware and informed, but does our actions stop here?
Fri, Oct 17 2014
One-on-one communication can be extremely effective in convincing a prospective (or existing) donor to support a cause. However, receiving a phone call, particularly at an inconvenient time, in addition to other methods, such as direct mail, may be perceived as an intrusion and a waste of funds
Thu, Oct 16 2014
Issuing a "non-apology" during an issue or crisis can sometimes be even more damaging to reputation and recovery than no apology at all. Everyone has their pet-hate weasel words people use to avoid a genuine apology, and a current favourite seems to be “mistakes were made.”
Wed, Oct 15 2014
We all agree that we spend way too much time reading, writing and filing emails. It’s a habit that’s hard to break. Google CEO Eric Schmidt just shared 9 golden rules for emailing on Time and the expert emaiilers at LEWIS PR gave us 13 more to help make life easier.
Tue, Oct 14 2014
Arts partnerships – the when and why arts and business should partner up.
Mon, Oct 13 2014
As of January 2014, 74 percent of all Internet users were on social networking sites. In other words, your brand needs to be active on social media to reach a huge chunk of your potential fan base. However, if you make one little error, you could be hurting your brand's reputation. To make sure that you're getting the most out of social media, make sure to avoid the following 10 mistakes.
Sun, Oct 12 2014
In 20 years time it wouldn’t surprise me to see corporate affairs and corporate strategy sitting side by side – but to get to that point we need to need to start hitting the books.
Sat, Oct 11 2014
Fri, Oct 10 2014
I’m hoping to make people attending realise that the major event industry is an environment where you need to think on your feet and take advantage of every opportunity thrown at you.
Thu, Oct 09 2014
Have you ever considered what your company would sound like if it were a person?
Wed, Oct 08 2014
We don’t spin at all. That is something I used to do in the gym.
- Fergus Kibble
Tue, Oct 07 2014
Sending pitches and press kits began as early as our entrance into the 21st century, and these practices, along with the latest phenomenon of contacting journalists over social media, have come to be a major part of “public relations.”
But how do we truly define PR?
Mon, Oct 06 2014
Having a great team of brand ambassadors representing a product or brand can often be the difference between a successful activation and one that falls flat.
Fri, Oct 03 2014
Rhod at Ellis Jones writes of the importance of spending as much time developing strategies, tactics and campaigns to create habits as you do to break them.
Thu, Oct 02 2014
I’ve never been good on my own. Maybe it’s because I’m a twin; perhaps my mother was too kind. Whatever the reason, I need people around me to bounce ideas off, chat to, sympathise with. It sounds corny but my number one concern is always people. It’s how I’m wired and that’s the way I view clients, brands and communities..
Wed, Oct 01 2014
A “reputation” is the emotional connection stakeholders have with a company. By bringing to light negligence within the company, a data breach/cyber-attack can break the emotional connection between the company and its stakeholders. 29% of existing customers would discontinue relationship with the company after a data breach.
Tue, Sep 30 2014
Marriott Hotels unveiled a new travel booth in New York, which lets guests virtually visit beaches in Hawaii or stand on top of London's Tower 42. Could this be the new way to check out holiday destinations before booking? Or the answer to a holiday completely? What are your thoughts on travel booths?
Mon, Sep 29 2014
Walking into a crowded networking event where you recognise no one can daunt even the most sociable business professionals. Understanding why you’re networking and how to maximise any potential contacts you make is vital to help a business grow. Here CEO of OfficeBroker.com Chris Meredith gives his top tips on overcoming networking event fears, and getting the most out of them for your business.
Fri, Sep 26 2014
If you've planned a wedding recently, chances are you've heard of Polka Dot Bride, Australia's 'most loved wedding blog'. Started by the somewhat mysterious (and anonymous) Dorothy Polka -- aka Ms Polka Dot -- take a look at the gorgeous, information-packed site and one thing's certain: whichever clever entrepreneur is behind the pretty facade, she sure knows a thing or two about weddings and blogging.
Wed, Sep 24 2014
The National campaign ‘Don’t Play Renovation Roulette - Asbestos Awareness Week 2012’, won the 2013 Golden Target Awards for 'Best Government Sponsored Campaign', now it has received International recognition in the highly competitive 2014 Global Alliance COMM PRIX Public Relations and Communication Management Awards For Excellence held in Madrid overnight.
Sat, Sep 20 2014
One of the under-rated risks of issues and crises is long term reputational damage – sometimes very long term, and sometimes the result of legal action.
This was highlighted earlier this month when an American judge ruled that BP’s Gulf of Mexico oil spill in 2010 was a result of “gross negligence and willful misconduct”.
Fri, Sep 19 2014
As the role of the PR consultant evolves, it’s more important than ever to learn lessons from other disciplines. We need to understand the changing dynamics and influences in HR, marketing, finance, technology, sales and customer engagement, as well as within our own industry, if we are to guide clients effectively.
Thu, Sep 18 2014
Everyone’s talking about Arianna Huffington, who was in Sydney last week ahead of the launch in Australia of The Huffington Post, of which Arianna is founder, president and editor-in-chief.
During a Business Chicks breakfast briefing I attended with over 1,000 other early risers, Arianna spoke not of The Huffington Post online news site which has more than 90 million global unique visitors every month, but rather shared her thinking on a mindful approach to life to enhance wellbeing and productivity.
Thu, Sep 18 2014
There is no denying that new media businesses are growing at a much faster rate than their old media counterparts, but what does this mean for the founders of these companies? This inforgraphic is an interesting comparison between the founders of the new and old media businesses and their handsome paychecks.
Wed, Sep 17 2014
Good news travels fast up the corporate ranks while bad news can be dangerously slow to reach the ears of senior management.
Many successful leaders encourage open communication with employees for this very reason. Once public, that bad news spreads like wildfire. If you don’t get to the blaze first, if you aren’t prepared to contain it from the outset, your corporate reputation can burn.
The recent General Motors (GM) recall crisis is a case in point.
Tue, Sep 16 2014
No business should overlook creativity when developing a marketing or content strategy. Creativity increases profitability and builds customer connections, regardless of your industry, so it makes sense to use it. More than that, creativity can shift customer beliefs and behaviour to the benefit of your business.
Mon, Sep 15 2014
Social research agency MumsNow have recently released the findings of their national survey of the social media habits and technology interactions of more than 1,500 Australian Mums. The results provide a unique insight for business into the way Mums are behaving online, what they do, when they do it and why. Hint — it all happens after the kids are in bed!
Fri, Sep 12 2014
It’s easy to imagine that it’s mainly big companies, big brands and high-profile celebrities who are vulnerable to reputation damage. But a small New Zealand company has shown that every organization, no matter what size, can be at risk from public issues. It also showed how not to respond when trapped in the glare of publicity.
Thu, Sep 11 2014
Today’s fast paced business culture is more fluid and mobile than ever before, and as a result a large number of emails get checked on a mobile device or tablet. In fact, the Radicati Group estimates that by 2016 over 730 million accounts will be accessed from mobile devices. That is a LOT of email being looked at and responded to via mobile phone–so it is probably safe to assume that your customers and prospects are all checking email while on the go. And that means it is imperative that you make sure your email marketing correspondence can easily be viewed on every type of device.
Wed, Sep 10 2014
PR is different. I take that back. The world is different. How we make decisions, buy things, talk with friends is evolving…and evolving fast. Thanks to technology, consumers have taken some of the power back from businesses. Only 10 percent of U.S adults who go online trust brand ads, but 46 percent trust online customer reviews. In the new age of business, it’s only natural a new type of PR pro is needed.
So what does public relations of the future look like?
Tue, Sep 09 2014
The only industry changing more quickly than PR is the media, and we are inextricably intertwined. I entered PR in 1997. The dot.com bubble was fat, as we ignored our collective common sense in the wake of skyrocketing IPOs and lovable sock puppets, which turned out of course, to be unprofitable. Despite the dot.com buzz, we were still perfecting how to use email for media relations and favoured hard copy press kits.
Mon, Sep 08 2014
The world of PR can be a dangerous place if you don’t pay attention. Today, I wanted to explore some of the worst disasters inflicted on an individual’s, or company’s, public image. They have taken place as a result of carelessness, coincidence, or just downright stupidity. All in all, examining these PR disasters makes for a fascinating read. And one that you can learn a lot from.
Thu, Sep 04 2014
I often interview people who want to break into public relations, be it new graduates or more experienced candidates looking to make a career change.
A communications degree is not essential and PR teams are stronger when its members come from a range of backgrounds. Candidates with limited industry experience bring a fresh perspective and often become valuable team members. The key to making the transition is focusing on your transferable skills and attributes.
So what are the most important transferable skills you should highlight in an interview?
Wed, Sep 03 2014
Blogging in itself is a full time job, but most bloggers also have a full or part time job, or are running a busy household as a mum. Or both. In addition to the time pressures bloggers are under, their inboxes are also inundated with spam- namely requests that are trying to get them to write about a brand for free.
These kinds of emails are quickly deleted, which is why it’s so important that you put some effort into making sure your email doesn’t get put into this basket.
Fri, Aug 29 2014
Creativity turns knowledge into value.” – John Kao
Thu, Aug 28 2014
It seems the world is finally coming to terms with the fact that humans evolved to stand, not to sit – well, health researchers, savvy office workers and many commuters, at least.
The evidence is mounting to show that spending too much sitting at work, during your commute and for leisure increases your risk of diabetes, certain cancers, heart disease and early death.
This isn’t a new revelation. Bernardino Ramazzini first described the ill effects of too much sitting at work in the 1700s and advised people to break up sitting and stimulate blood flow.
But technological advances and ergonomic experts have made sitting more comfortable and more enticing. Australian adults now sit for an average of nearly nine hours a day. This is longer than the time that most people spend sleeping.
So, is it time to buy a standing desk? Let’s examine the evidence.
Wed, Aug 27 2014
Twenty years ago, Len Slazenger, a professor at Harvard Business School visited Australia and spoke at a Young Presidents' Association seminar on the tools for business success. I was the only female in the room and, during a discussion, said ‘The difference between women and men is intuition. We females have intuition.’ There was a huge roar of laughter from every guy at the seminar. At the time, I was so embarrassed. Today, that word 'intuition' is described as 'emotional intelligence'.
Tue, Aug 26 2014
Legendary businessman Henry Ford once said: “They can have any colour they want as long as it’s black.” It would be tough to bring that attitude to business today. You only have to look at a commodity like milk to see the plethora of options available based on what customers want.
Still, the long-held belief that ‘the customer is always right’ isn’t necessarily reflected in reality. The late Steve Jobs was once quoted as saying: “It took us three years to build the NeXT computer. If we’d given customers what they said they wanted, we’d have built a computer they’d have been happy with a year after we spoke to them – not something they’d want now.”
Mon, Aug 25 2014
Using big data to look at past trends is not the best way to work out what your customers want, argues Peter Swan of the UNSW Australia Business School in this cross-posting from The Conversation.
Fri, Aug 22 2014
According to Gleanster, 84% of top companies are either automating their social media efforts or are considering doing so in the near future. With numbers like that, it’s hard to imagine why you wouldn’t want to start scheduling out your tweets, Facebook updates, etc. However, the truth is that doing so can prove a bit risky.
Thu, Aug 21 2014
People often confuse marketing and public relations, but they're very distinct functions. Here's how to make sure the two complement each other well at your company.
Wed, Aug 20 2014
Just to get this out of the way: this post is not about quick and easy content. Content that rocks takes work. Shoddy writing, flimsy examples or bland design will not get read or shared.
Content that people clamour for, on the other hand, can sell, influence, convince or (fill in an objective) that you, or your client, aims to achieve.
Once you’ve got great content, work it!
How? That’s the gist of this post. It gives 31 ideas for re-purposing share-worthy content. Re-purposing isn’t new, of course. But, I’d argue, it is over-looked and under-used.