14 PR gongs awarded at PRIA NSW State Awards

Thu, Oct 08 2015

Thursday 8 October 2015

Sydney: Last night saw the next round of the 2015 Public Relations Institute of Australia (PRIA) Golden Target Awards State Finals in Sydney. The New South Wales State Awards for Excellence ceremony took place in the stunning surrounds of the Pullman Quay Grand, in Sydney’s picturesque Circular Quay. The sold-out event of more than 160 leading PR professionals celebrated the best-of-the-best PR campaigns and industry professionals in New South Wales.

Big winners on the night included: Weber Shandwick, who were shortlisted eight times, across six different categories with seven awards prizes in total – one win, three highly commended, and three commended, with two Weber Shandwick staff, Heather-Ann Cody and  Hannah Rayment, both commended in the Top sPRinters category (those with under five years’ experience);  Ogilvy, shortlisted seven times, across six different categories with six awardees in total – one win The Release of Peter Greste, one highly commended and four commended elsewhere; VIVA! Communications, shortlisted and awarded three times in the Health Organisations category (biggest category with 11 finalists), with a win for Our Plea for Life, and two highly commended awardees elsewhere; Melanie Wellington, N2N Communications, won the Top sPRinters gong for NSW; Micro-consultancy was won by Lisa Burling, LBPR; medium consultancy gong went to Sauce Communications; with a highlight of the night being Erik Denison, Sydney Convicts Rugby Club, for his win for Tackling Homophobia in Sport, in the small budget/pro bono category.

Red Agency, shortlisted eight times, across six different categories with six awardees in total – two wins for the EASY Tour: HIV Testing Week, with three commended awards elsewhere, held the loudest roar to the very end of the night when the Sydney arm took - what is believed to be the first time in the recent history of the awards in this category - back-to-back gongs in consecutive years for the Consultancy of the Year award. James Wright, Managing Director, Red Agency, said, "It is pretty humbling to be awarded Consultancy of the Year back-to-back. It has been an incredible few years for us and it is testament to the dedication, expertise and passion that the team bring every day. They are an inspiration to me. At Red Agency we continue to challenge what is possible in the PR, experiential and social space, and that requires the trust of our clients and so we thank them for giving us the chance to do the type of work we do. I guess the goal is for three in a row now!"

This industry night-of-nights for PR in NSW displayed astounding campaigns delivered across all sectors, judged by over 70 senior PR professionals from across Australia. Judges stated that, yet again, entries featured examples of cutting-edge creativity and innovation throughout, which helped tell some amazingly inspirational stories. Some of the recognised awardees winners shed a few tears of joy on stage and clients, staff, and peers shared the celebratory feeling during a great night of recognition.

“There were a huge number of entries this year. So many high-quality entries are surely a good sign of the health of our growing industry, and - I believe - of the relevance of the PRIA in pushing for the highest standards for our profession," said PRIA NSW President, John Vineburg.
 

 

INSERT TABLE

 

Full album of photos from the night can be found here.


Winners from last night now have the opportunity to be recognised at the 2015 GTA National Finals, held during the PRIA National Conference, on Monday 26 October, at Hotel Grand Chancellor, Hobart, Tasmania. For more information on the national finals, click here: http://www.pria.com.au/development/event-calendar/2015-pria-golden-target-awards-dinner.

 

THE FULL LIST OF RESULTS:

Category Title of Entry Company Trophy Name Result
Big Budget A Taste of Harmony 2015 Haystac Public Affairs Haystac Community Commended
Business to Business Commonwealth Bank Agri Insights Hardman Communications and Commonwealth Bank of Australia Hardman Communications WINNER
Business to Business Expectations vs. Reality of Retirement in Australia Ogilvy Public Relations Australia and Mercer Ogilvy Public Relations Australia and Mercer Highly Commended
Business to Business Mondelez International Mobile Futures Red Agency Natasha Carroll Commended
Business to Business Digital Roadies Take Centre Stage Weber Shandwick Australia Ava Lawler Commended
Community Relations Train tunnels, trucks and the toolkit to build trust - Sydney Metro Northwest Thiess John Holland Dragados and Transport for NSW Thiess John Holland Dragados and Transport for NSW WINNER
Consumer Marketing

Rebuilding Trust in Malaysia Airlines in Australia and New Zealand

Crossman Communications Jackie Crossman Highly Commended
Consumer Marketing

Buderim's Hottest Ginger

Agent 99 Public Relations Agent 99 Public Relations Highly Commended
Consumer Marketing Stay with Pride N2N Communications

N2N & AirBnB

Commended
Consumer Marketing UTS City Campus Master Plan Campaign Marketing Elements (ME) and University of Technology Sydney (UTS)

Cecelia Haddad & Robert Button

Shortlisted
Consumer Marketing

AncestryDNA - Australia, where do you think you come from?

Howorth

Howorth & Ancestry.com

Shortlisted

Consumer Marketing

Samsung LifeLIVE

Edelman

Edelman

Shortlisted

Consumer Marketing

Optus Switched Campaign with Dolph Lundgren

Fuel Communications

Amanda Galmes

Shortlisted

Content Marketing

Unilever Food Solutions: Back of House

PPR

Michael Pooley

Highly Commended

Content Marketing

Showcasing Savannah in Sydney: Turning postcard footage into visitor bookings

Destination NSW

Tanya Bowes & Communications Team

Shortlisted

Digital and Social

ibis PLAY

Weber Shandwick

Ava Lawler

WINNER

Digital and Social

Adobe Australia and New Zealand

Edelman

Edelman

Highly Commended

Digital and Social

FSC Friday - Take the pledge and share it

Howarth & Social at Ogilvy

Howarth & Social at Ogilvy

Commended

Digital and Social

GEReports: A light bulb moment for one of the world's oldest brands

Edelman Edelman Shortlisted

Experiential

EASY Tour: HIV Testing Week

Red Agency

James Wright & Samara Kitchener

WINNER

Experiential

House of Suntory Exclusive Takeover Series

Icon International

Sarah Corry

Highly Commended

Experiential

The Bar that Jack Built

Red Agency/Red Guerrilla

Red Guerrilla

Commended

Government Sponsored

EASY Tour: HIV Testing Week

Red Agency

James Wright & Samara Kitchener

WINNER

Government Sponsored

Seasonal Workers Communications Campaign

Fairwork Ombudsman

Carly De Assuncao

Highly Commended

Government Sponsored

Showcasing Savannah in Sydney: Turning postcard footage into visitor bookings

Destination NSW

Tanya Bowes & Communications Team

Shortlisted

Government Sponsored

"get to kNOw Asbestos this November“

Insight Communications

Clare Collins & Alice Collins

Shortlisted

Health Organisations

Our Plea for Life

VIVA! Communications

Kirsten Bruce

WINNER

Health Organisations

Supporting the world's largest and most rigorous investigation into anorexia nervosa

VIVA! Communications

Kirsten Bruce

Highly Commended

Health Organisations

Lungs4Life - Driving adult protection against pneumococcal pneumonia

VIVA! Communications

Kirsten Bruce

Highly Commended

Health Organisations

Ending HIV: Giant Condom Campaign Activation

ACON

ACON Engagement Strategies Team

Highly Commended

Health Organisations

Meningococcal Australia: Know.Check.Act Campaign

SenateSHJ

Nerida Thorburn and Jodie Wrigley

Highly Commended

Health Organisations

Giving Rare Cancers Patients a little more time

Buchan

David Leahy

Commended

Health Organisations

Winter is Coming

NPS MedicineWise

Media & PR Team, Corporate Affairs and Governance

Commended

Health Organisations

Choose Your Rural Adventure

Content Doctor

Kate Dorrell

Commended

Health Organisations

PR Launch of Genzyme's Lemtrada

Edelman

Edelman

Commended

Health Organisations

Sign My Name

Red Agency

James Wright/The Red Agency Team

Commended

Health Organisations

EASY tour: HIV Testing Week

Red Agency

James Wright & Samara Kitchener

Shortlisted

Integrated Marketing and Communications Strategies

Not out of the Woods

Senate SHJ

SenateSHJ in partnership with bioCSL

WINNER

Integrated Marketing and Communications Strategies

ING DIRECT ' Say no to ATM fees‘

ING DIRECT

Corporate Affairs Team

Highly Commended

Integrated Marketing and Communications Strategies

Digital Roadies Take Centre Stage

Weber Shandwick Sydney

Ava Lawler

Highly Commended

Integrated Marketing and Communications Strategies

Nespresso: Milk Expertise

Weber Shandwick

Ava Lawler

Highly Commended

Integrated Marketing and Communications Strategies

Orchestrate Amazing: The Launch of Microsoft Azure Data Centre in Australia

Microsoft Australia & Ogilvy PR Australia

Microsoft Australia & Ogilvy PR Australia

Commended

Integrated Marketing and Communications Strategies

Tourism Northern Territory's 'Mates of the Territory' celebrity ambassador program

Kite Communications

Robyn Sefiani

Commended

International/
Change Management

Bayer Australia and New Zealand - Ambition 2015

Bayer Australia Limited

Kirsten Impey, Communications

WINNER

International/ Change Management

Ahead of the Game

Thiess John Holland Dragados

TJHD Communications Team

Highly Commended

Issues Management and Crisis Communication

The Release of Peter Greste

Ogilvy Public Relations Australia

Ogilvy Public Relations Australia & Al Jazeera English

WINNER

Issues Management and Crisis Communication

Rebuilding Trust in Malaysia Airlines in Australia & New Zealand

Crossman Communication

Jackie Crossman

Commended

Public Affairs

Australia’s Future Submarine Project

Weber Shandwick Australia

Ava Lawler

Highly Commended

Public Affairs

The Release of Peter Greste

Ogilvy Public Relations

Ogilvy Public Relations Australia & Al Jazeera English

Commended

Public Affairs

Helping #saveaHUSlives – Government funding secured for life-saving treatment for ultra-rare blood disease

VIVA! Communications

Kirsten Bruce

Commended

Public Affairs

Joined Up Innovation

Microsoft Australia and Ogilvy PR Australia

Microsoft Australia & Ogilvy PR Australia

Commended

Public Affairs

Australian higher education reforms and veterinary profession

Australian Veterinary Association

Public Affairs Team

Shortlisted

Public Affairs

Saving Life 2015: A pre-election campaign

Cancer Council NSW

Cancer Council NSW

Shortlisted

Small Budget/Pro Bono

Tackling Homophobia in Sport

Sydney Convicts Rugby Club

Erik Denison

WINNER

Small Budget/Pro Bono

Kiss Goodbye to MS Campaign 2015

Cube and MS Research Australia

Anne-Marie Sparrow

Highly Commended

Small Budget/Pro Bono

Introducing Sydney to the fine arts of the streets with #chalkurbanart

IMPACT Communications Australia

IMPACT Communications Australia

Commended

Small Budget/Pro Bono

“Whats up with Mum?” – Explaining MS to kids

LBPR PTY LTD

Lisa Burling, Managing Director

Commended

Start-Up

Launching an ‘Australian first’ challenger brand: RateSetter

Sefiani and Kite Communications

Robyn Sefiani

Commended

Sustainability/ Corporate Social Responsibility

Samsung ADAPPT- Adappt for success: Encouraging young Aussies to design the change they want to see in the world.

Edelman

Edelman

Highly Commended

Sustainability/ Corporate Social Responsibility

Sailing through adversity: Biogen and Oceans of Hope ANZ

Palin Communications

Martin Palin

Commended

Sustainability/ Corporate Social Responsibility

McHappy Day NSW ACT 2014 #OurFamilyPromise

PPR

PPR & McDonald's NSW/ACT

Commended

Technology Product

Orchestrate Amazing: The launch of Microsoft Azure Data Centres in Australia

Microsoft Australia and Ogilvy PR Australia

Microsoft Australia & Ogilvy PR Australia

Shortlisted

Measurement and Analytics

Foodbank Australia: Hunger in the Classroom

Red Agency

Natasha Carroll

Shortlisted

Top sPRinters 2015

Melanie Wellington

Weber N2N Communications

Melanie Wellington

WINNER

Top sPRinters 2015

Amity Harrold

PPR

Amity Harrold

Commended

Top sPRinters 2015

Chloe Turner

PPR

Chloe Turner

Commended

Top sPRinters 2015

Heather-Ann Cody

Weber Shandwick

Heather-Ann Cody

Commended

Top sPRinters 2015

Hannah Rayment

Weber Shandwick

Hannah Rayment

Commended

In-House PR Team of the Year

Elevating Media Trips

The Travel Corporation

Rae White, PR Director

Commended

In-House PR Team of the Year

Media and PR Team

NPS MedicineWise

Media & PR Team

Commended

Micro-Consultancy of the Year

LBPR Pty Ltd

LBPR Pty Ltd

Lisa Burling - Managing Director

WINNER

Medium Consultancy of the Year

Sauce Communications

Sauce Communications

Liane Sayer-Roberts

WINNER

Medium Consultancy of the Year

Kite Communications

Kite Communications

Robyn Sefiani

Commended

Medium Consultancy of the Year

S2i

S2i

Jenny Lourey

Shortlisted

Medium Consultancy of the Year

Agent 99 Public Relations

Agent 99 Public Relations

Sharon ZeevPoole

Shortlisted

Large Consultancy of the Year

Red Agency

Red Agency

James Wright

WINNER

Large Consultancy of the Year

PPR

PPR

Richard Lazar

Highly Commended

Large Consultancy of the Year

N2N Communications

N2N Communications

Vanessa Liell

Commended

Large Consultancy of the Year

Edelman

Edelman

Edelman

Shortlisted

Large Consultancy of the Year

Weber Shandwick

Weber Shandwick

Ava Lawler

Shortlisted

- ENDS

For more information contact:

Neil O'Sullivan
National Marketing and Communication Manager
Public Relations Institute of Australia
neil.osullivan@pria.com.au
Tel: +61 452 460 933 @PRIANational #2015GTAs

About the Public Relations Institute of Australia

The Public Relations Institute of Australia (PRIA) is the national industry body for public relations and communication professionals in Australia. PRIA represents and provides professional support and recognition to over 4,000 practitioners and more than 100 consultancies nationwide. Since 1949, it has been PRIA's role to promote and enhance professional communication to the broader community. PRIA adheres to the highest standards of ethical practice and represent public relations practitioner’s best interests.

About the GTAs

Started in 1976, the Golden Target Awards have recognised excellence in public relations for 39 years. Judged by a panel of industry leaders, the awards celebrate achievements of the Public Relations Institute of Australia’s members and identify innovative and exciting communication programs throughout the nation.

 

 

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