Mon, Jan 11 2016
Social media has significantly changed the digital landscape with its on effects on users. Each day, the number of individuals signing up for various platforms increases, along with several networking sites being presented too.
While social media has become the primary medium for communication today, marketers have also realised its possible benefits to their brands, and thus, integrated it into their strategies.
For instance, it has been very advantageous in brand empowerment, having better PR, and for further strengthening loyalty among its consumers. In addition, social media is one of the many techniques with which marketers can keep pace with the ever-changing digital landscape.
Here are five more ways that prove social media can definitely help your brand in getting that desired and much-needed PR.
Traditional forms of media have been the primary mediums for delivering a pitch. Although these have brought about good results, social media made it certain that your pitch would be conveyed above the din—if done correctly.
In the case of Twitter, which has a 140-character limit, marketers should keep in mind to get their tweets right to earn high responses. Avoid including fancy catch phrases, as these don’t really get the message across your followers, and instead, turn them off. Spamming should also be avoided in all social media platforms.
Determining your target audience is crucial in marketing, but social media enables you to build a better and more accurate customer base. Influencers from different disciplines have established presence on social media—making the task of reaching out much easier for you.
Connecting with these influencers is advantageous because they have their own networks, which brands can develop relationships with too. By sharing your content to influencers, they are likely to share it on their accounts, and doing so will give your campaigns a buzz and even a boost in your figures.
With more than a million users active on social media, your brand’s reputation online can change in an instant. Such that when a customer had a bad experience with your product, service, or even your staff, they can easily put it out on the web for everyone to see—causing huge damages to your business.
While this can greatly affect your company, it’s actually helpful in determining specific areas you need to improve on. Social media enables brands to conduct listening reports on the different platforms they have a presence on, and the generated data can be considered as your unsolicited feedback to help you in moving forward.
In relation to customer service, social media also enables brands to get back to their clients immediately. Real-time responses transpire in different networks and marketers should double their efforts on giving such.
Since customer demands have changed, brands should keep up with all the messages and comments posted to their accounts to avoid losing potential customers. However, responses should be personal and informative to add value to the conversation.
As events are fast transpiring in social media, so does the results of all your efforts. Quickly measuring your ROI has become possible, and not to mention, has a significant role in brand analysis too. This helps you plan out your next strategies, rework failed tactics, and better cater to your customers.
Ultimately, social media can help in maximising your resources and achieving business objectives that will significantly be beneficial in the long haul.
Step up your marketing efforts and change the way you deliver campaigns by investing in social media. Regardless if you’re a start-up or an established one, utilising social media is a must in this digital age.
Author: Alleli Aspili
Bio: Alleli Aspili is a Senior Specialist for Business Development in Infinit Outsourcing, Inc. (Infinit-O), an ISO-certified BPO company that caters inbound call centre, finance and accounting and healthcare outsourcing to SMEs. Responsible for maintaining Infinit-O, Infinit Contact, Infinit Healthcare, Infinit Datum and Infinit Accounting online brand and content.