Media analysis and evaluation is an emerging field and one that some PR practitioners have been reluctant to enter into. While there’s no single ‘right’ way to conduct media analysis we take you through some common mistakes you should avoid when you decide to start evaluating your media coverage.
This year the Hughes PR Digital team launched the monthly ‘Digital Desktop’, a short video blog that discusses the latest digital, design and social media trends, news and quick tips. PRIA members can like or follow our social media channels for updates or sign up here: http://www.hughespr.com.au/contact/
Most of the world’s greatest success stories come about when someone notices that things aren’t great and have the cojones to try something completely different.
Speaking in Sydney recently the Assistant Commissioner, Regulation and Strategy Branch of the OAIC, Angelene Falk shared the OAICs view of the 12 months since the Privacy Act changes came in to force on 12 March 2014.
The Folio Community Leadership Program is for senior managers who are ready to take the next step in developing their leadership experience, their understanding of community and a broader portfolio of leadership and networking skills.
Last week I celebrated the art of headline writing - revisiting some classics and looking at some work arounds for Google’s notorious lack of a sense of humour. To shake things up a bit we are also running a headline competition on our Facebook page with an unbelievable first prize.
Are you using your social data to optimize your marketing programs?
If your answer is somewhere between “I’m not sure” and “No,” this is the report for you.
This year the Hughes PR Digital team launched the monthly ‘Digital Desktop’, a short video blog that discusses the latest digital, design and social media trends, news and quick tips.
Many marketers realise that we’ve come to the end of the Digital Marketing era. They know that digital is not just a tactic or a channel.
As mentioned in previous posts, for the past four years I have been on an exciting PhD research journey exploring social media in the Australian not-for-profit sector. The finish line is near and as I pull together my overall findings, one concept in particular has remained prominent: propinquity.
Apart from being an interesting word, it also has a meaning beneficial to public relations professionals from the not-for-profit sector in terms of social media practice. Propinquity comes from Kent and Taylor’s (2002) dialogic theory and in this context, relates to the elasticity of a relationship as it moves between on and offline spaces.
Social listening is arguably the most significant technology to hit marketing since social media itself. These days, the valuable customer and industry insights that used to be expensive, time-consuming and immediately historical is now real-time and easy.
Social media monitoring isn’t just for marketing: you can listen for industry trends, competitive analysis, product insight, and a host of other use cases.
Find out how to inform your business decisions with our FREE e-book, "Listen Up: the Definitive Guide to Social Listening for Smarter Business".
There's something really important missing from the current discussions and debates about leaders and leadership.
For digital marketing tips, check out this latest Digital Survivor whitepaper Five ways to demonstrate clear ROI (and impress your CMO), which explains how to tie all of your efforts directly to top-line revenue growth.
Recently released earnings data from the Workplace Gender Equality Agency (WGEA) indicated a gender pay gap as high as 45% among managers. Yet basic myths continue to obstruct informed debate about why the gap exists.
According to the Aberdeen Group the better content marketers are now 24% more likely to use original video content and this month’s Snapshot helps explain why. 3 billion videos a day are now watched on Facebook alone, which now serves more video views each month than YouTube!
Global public relations agency Hotwire PR has announced the launch of its annual Digital Trends Report.
A global initiative, this particular report contains information specific to the Australian market.
Within it, Hotwire outlines some of the major trends that marketers, brands, and individuals will encounter in the digital space in 2015.
Icon MD Joanne Painter hosted a PR Master Class for PRIA, providing a 10-step plan helping agencies to better drive C-Suite engagement and investment.
When writing to win someone’s favour, open your letter or email with 2-3 sentences about the reader. Give up speaking about yourself, what you want or why you’re writing until you’ve spent time with the reader.
Australia dropped six places to 15th position - the largest drop out of the 27 OECD countries measured - in an annual index that ranks female economic empowerment, Global head of PwC's People Business Jon Williams announced today.
Learn the what to do and what not to do when hosting a Twitterchat.
When five cases of Hepatitis 'A' in Australia were “linked” to eating frozen berries from China, it started a chain of events which reinforce that facts are not necessarily needed to generate a crisis.
PR today is in the process of transformation, riding the wave of social media as a tool to continue conversations with its publics, instead of a vertical model of one-way communication.
Technology has had a massive impact on how I communicate, not only with friends, but also brands. I can interact with huge global brands such as Burberry, and get a reply. Fashion week and runway shows used to be exclusive events but now they are broadcast to millions of people around the world. Social media also has that immediate element to it, so we expect an answer quicker than perhaps we did 20 years ago.
Compiled by the SMK research team alongside industry experts from: L’Oreal, Suncorp, Bakers Delight, Edelman and Royce, this complementary 25 page report looks at the key areas you NEED to be across to win on social media in 2015.
How technology marketing can help you get the most out of social for your clients
In the rush and hurly burly of life within an organisation, it is easy to settle for a standard of writing that is below your full potential.
There are deadlines to meet, bosses to please, and anyway so many other people are writing less than inspiring copy, what is the point of trying to break the corporate mould? This sort of thing happens to many a competent writer who has the ability to be really good – the power of the buzzword weighs down your words.
The issue of unpaid internships in the PR industry has arisen recently. What are the rules for not-for-profits and how do they differ from private organisations?
At any one time, an estimated 500,000 to 1 million interns are working without pay. The PRIA want to ensure that future PR practitioners have a valuable introduction to the working world.
See inside for more.
Today content marketing is all the buzz but its origins go back to 1917 and a newspaper man named George Creel.
Robert Phillip, former CEO, EMEA, Edelman group, has recently released his thoughts on the need for PR to improve its use of data and analytics to provide measurable results in the PR industry. He claims in a discussion on #PRredefined G+ page that PR is dead, at least in its current form.
See inside for more.
Whether it’s in business, literature, sports, music (and others) going up against the status quo has always been difficult.
But there’s something powerful about challenging the status quo, especially when you feel you have an idea or concept worth pursuing.
Social media has proved a powerful tool for raising legitimate issues onto the public agenda. But it has also facilitated a flood of confected issues and manufactured outrage.
Identifying the difference between the two is now an emerging challenge for issue managers and other senior executives. When can you reasonably ignore a confected issue and when might a real issue slip under the radar and cause reputational damage?
Writing a social media strategy is a 9-step process and is more than a Facebook page and/or a Twitter account. This session with Laurel Papworth looks at developing direction around why your stakeholder would want to connect with you on social media, which platforms are best for you and creating a Found Media strategy along with Owned Media.
Not only has social media transformed the way a crisis is reported and the way it engages your stakeholders, it has also given rise to a venomous outrage industry harnessing every opportunity to advance their own cause. In this study-based session with international crisis trainer Geoffrey Stackhouse, learn how to manage 'Story Bombers'; best practice in social media; how to keep control of the story and what journalists need from you.
This whitepaper is a result of the experience, ideas and thought leadership generated by the ADMA data expert group from the data think tank.
Recent issues surrounding Prime Minister Tony Abbott’s leadership come down to one word and two questions. The word is ‘trust’ and the questions are simple.
After all the unsettling leadership talk can the Australian public trust Mr Abbott and his government to do the right thing by all sections of the community? Can his own backbench team trust him to act in their interests while pursuing a conservative ideology that has alienated many people.
Blogger outreach is now a mainstay in the life of PR professionals and is increasingly valued as an important area of influence for brands. This session will discuss the differences between journalists and bloggers, balancing editorial and advertorial and how to become a valuable resource for bloggers, make your pitch count and build sustainable relationships with the talented bloggers in an ever-growing blogosphere.
Amid uncertainty over Prime Minister Tony Abbott’s future even if he survives a leadership spill on Monday, the fallout from the shock Queensland election result and political chaosin the Northern Territory, politicians are suddenly proclaiming that they need to do more to communicate their message to voters.
This month’s social media snapshot focusses on Asia and the exponential increase in social media usage across the region.
The growth of social media usage across the Asia Pacific region is enormous and the reach of key networks like Weibo and WeChat often extends outside Asia to Australia and New Zealand. In China alone WeChat has 438 million active users and Weibo has 156 million, both of which garner engagement rates that are higher than Australian organisations are used to.
I hope you find the attached information useful and please let me know if you need any more information about either local or international social media markets.
The State of New York has officially banned the controversial practice of “fracking” to exploit deep deposits of shale gas. However, is it a triumph for objective science or for the power of celebrity?
I’m always fascinated by how social media can be an amplifier of ‘outrage’, whether it’s actual outrage or social media outrage?
Hear more from Geoffrey inside.
In the workplace, what separates mediocre from successful is your ability to remain productive in highly stressful situations.
You might be making an announcement for a major client that day while juggling medial yet necessary tasks.
As PR professionals continue to cling to using AVE as an evaluation metric it makes me wonder do they protest too much? Is the evidence for an alternative really so weak?
Well lets examine that. After much research in the area and involvement with the international Association for Measurement and Evaluation of Communications (AMEC), here is a handy overview.
Regardless of whether the budget was fair or whether the country is facing a deficit crisis, the Federal Government is failing to persuade voters that budget savings are necessary. Many who voted for the Coalition are disappointed by the Government’s inability to communicate effectively, which has led to a crisis of confidence in the community.
Leadership is akin to politics and religion – everyone seems to have an opinion. Ask a room of 30 people to define leadership and you’d likely get 30 different answers.
It’s precisely this contest of definitions that leads to myriad methods of putting leadership into practice. As someone in a leadership role, this leads me to ask an obvious question: how do I learn to be a better leader?
And how do you relate it back to Public Relations and Communication?
For the past couple of weeks I’ve been cleaning. Everywhere I look, all I can see is work to be done. I’ve taken down fly wire screens and washed them. I’ve scrubbed the scuff marks from the floor.
Now that I’m back at full time work for 2015, I’m a bit frustrated that the cleaning isn’t finished. But why? I’m guessing a few reasons.
2014 was a landmark year for cybersecurity, which saw a real change in reputational risk for corporations and other organisations. It also reinforced once and for all that hackers and data breaches are never “just an IT problem”The year began with US retailer Target admitting that hackers stole personal financial details of up to 70 million people in a pre-Christmas raid, and the World Economic Forum in Davos declaring cybersecurity a major global risk. And the year ended with hackers compromising the details of 83 million accounts at JP Morgan Chase, making it one of the biggest data breaches in history, followed by the utter debacle of the Sony hacking attack and North Korea threatening retaliation over a supposedly funny movie about the assassination of Kim Jong-Un.
Of course cybersecurity is nothing new. Yet a frightening catalogue of similar events in 2014 helped moved the focus from firewalls and criminal penalties and technical solutions to corporate crisis response and reputation management.
Organisations which are the victims of hackers are routinely criticised for poor online security; for failure to take proper measures; and for slow or inadequate communication to affected parties. But the cyberattack on Sony and its decision to withdraw the movie “The Interview” in the face of North Korean threats moved cybersecurity onto front pages around the world and mobilised a new crowd of stakeholders and commentators, including film-stars, free speech advocates, and politicians right up to the White House.
We had a chance to chat offline recently with Felicity Grey, Nuffnang, about where she sees the future in influencing online influencers.
How do you form relationships with bloggers? And how important are they?
You can catch Felicity at our own Summer Master Class in Sydney this February too.
What happens when the Communicator-in-Chief lacks a PR or marketing background?
Some time in the new year someone will ask you to endorse your organisation’s communications plans for 2015. Which is fine. You either manage the communications team or are responsible for its PR campaigns.
Brands engaging with social media is mostly a waste of time for marketers, argued Mark Ritson, associate professor of marketing and branding expert at Melbourne Business School. Social media agency SOCiETY’s managing director Nicola Swankie had something to say about that.
Being a (relatively) young consultant with friends who are other young professionals, something that always boggles my mind is the amount of helpful information that NOONE EVER TELLS YOU.
Recently, I faced my demons.
Given the formidable task of presenting at the Women in Media and Communications Leadership Summit, I shared the stage with an impressive line-up of female leaders.
It forced me to face the demons within: those voices suggesting that I really wasn’t good enough to be there.
The #Shirtstorm hysteria is a frightening harbinger of way we’ll be getting our News after our national broadcaster has been forced to cut $254m in quality journalism after the #ABCcuts.
Australia’s Prime Minister Tony Abbott finished 2014 with an award for Public Relations. But following his many media gaffes, it’s probably one he won’t want to claim. The PM topped the list of 2014’s biggest PR Disasters, publicity blunders and media mis-steps awarded by this very blog.
Authenticity is essential for building connection and trust, especially in PR.
In the run up to the PRIA conference we interviewed a number of PR Practitioners around their views on authenticity.
Ever since visual storytelling burst onto the scene, vision-keepers have dabbled with ways of putting an element of “openness” into their craft. The comedy-mystery Clue was originally released with multiple endings, for example, while the legendary French firebrand Jean-Luc Godard once made a film whose projection sequence was determined by the flip of a coin.
Balancing work and life becoming a challenge? Here are a couple of tips we’ve come up with at PRIA to help public relations professionals keep on top of their demanding around-the-clock schedules.
It wasn't that long ago that wearable tech was still the stuff of fantasy or, more aptly, science fiction. Many doubted the market for such devices would ever gain mainstream acceptance.
Your client’s brand narrative should never be at a standstill. Social media helps businesses to keep the conversation going with their customers, developing solid new relationships and strengthening existing links.
The #PRIA2014 Conference hosted many voices this year, with Matt Levinson of GetUp! being among some of the brightest. The theme of his session put very simply: a debate arguing the effectiveness of online action versus offline action in a public relations campaign.
"In a time when trust is low Australians can be reassured by how Government and the media communicated the drama of the Martin Place siege."
Are we winding up depressed or being driven there by an inflamed world?
How To Deal With Depression If Self-Employed Or Stuck In Executive Career And Unfulfilled...
Can you describe content marketing as journalism? Storynation’s Lauren Quaintance asks the question.
While there’s many ways to find out who your core audience is, marketers must be aware of these four things in order to fully capitalise, says managing director of Marin Software, Jay Revels.
Let’s cut right to the chase, shall we?Your online image matters. Get it right, and you’re likely to attract more customers, bring in bigger sales and earn a reputation as a brand people rely on for great service and excellent quality.
Company brands are not dissimilar.
You’ve built it from scratch and it’s familiar. You know that so much hard work, planning and investment went into building it the first or the last time but, as art and fashion reflects the zeitgeist, so too must a company brand reflect internal and external context.
The recent acquisition of UK-based communications giant Gorkana by rival Cision saw media intelligence make global headlines. The acquisition, rumoured to be worth some AUD$370 million, was too large to for most of the mainstream papers to ignore. However, many struggled to pin down exactly what Gorkana does. The company was variously labelled a ‘jobs website’, a ‘media information provider’, and a ‘data insight specialist’.
A good media relations agency knows that press coverage deepens and extends an organisation’s engagement with its target audience. Paid advertorial gains exposure, which is useful, but newsworthy editorial goes further. It is inferred endorsement by the author and the publication. It is also much more likely to be read and remembered.
Accurately defined, engagement is ‘an arrangement to do something or go somewhere’. Engagement is a commitment between two parties to a shared journey, over time. It has a clear purpose and future actions for both the person and entity initiating the communication and the recipient of that entreaty.
That definition has never been more apt than in the modern, two-way communication between governments, community organisations and business.
A blog is not self-actualised Agony Aunt chatter. A blog is a micro-website which hangs off your main business website. It is a gathering point for content.
After a big night at the Golden Target awards the night before, the final day of the #PRIA2014 National Conference kicked off with a serious bang.
The recent report from the Workplace Gender Equality Agency (WGEA) confirms what we have known for a long time about female representation in leadership ranks, but also highlights the difference between policies and deliberate strategies. Strategies require leadership commitment, policies are too easy to ignore.
In a community care context marketing is not about exerting undue influence on a client. It is no more than finding opportunities for people to achieve health and wellbeing goals.
Day two of the #PRIA2014 National Conference, kicked off last week with an address from Darren Isenberg, congratulating PRIA on 65 years of unrivalled support to public relations professionals in Australia.
Digital marketing and Sir David Attenborough may not scream synonymous, however Australian Radio Network’s national digital director Kate Beddoe says there’s much we can learn from the soothing voiced documentary wizard. This article has been republished with permission from IAB.
Pinterest, the visually-led social network, is a self-expression engine, visual search tool and virtual pin-board all rolled into one and the opportunity for marketers and brands is a big one writes We Are Social’s Lorya Noseda.
Public relations professionals are used to playing in the background. We ghost write for our executive team. We listen silently on briefings for which we researched, booked and provided prepped spokespeople. We give a voice to our clients and organisations without being the face. In short, we’re used to providing value without being externally recognised for it. But in today’s tech-fueled communications ecosystem, a lack of recognition shouldn’t be an internal issue: we now have the tools to measure and report on how we’re moving the needle by generating engagement with our PR efforts.
Data, data, data. It’s all we hear now. However knowing what kind of data to look for in a PR campaign can make a massive difference, says Meltwater’s David Hickey.
Brisbane: The Public Relations Institute of Australia (PRIA) 2014 National Golden Target Awards were held Monday night at the Brisbane Convention Centre - sixty-four finalists in 13 categories and more than 169 entries in total.
The Impossible Institute's Dan Gregory was the star guest at the opening session of this year's #PRIA2014 National Conference in Brisbane. The day kicked off with a two-part master class with Gregory, followed by an address from Brisbane Marketing's Chief Operating Officer, Shane Rodgers, at the Queensland State Library. The day came to a picturesque close with the official welcome drinks of the main conference at the stunning Southbank Surf Club, followed by the illustrious annual Fellows dinner. The main conference kicks off next with the new Global Chair of Edelman, Michelle Hutton.
Welcome to the overuse of the word “thrilled”
My girlfriend buys every single newspaper available on a Sunday, she will sip her skim latte and be vocally ‘thrilled’ for her client every time she sees them plugged. Then she will go to work on Monday and probably email the journalist explaining how ‘thrilled’ the client was. Then she will probably chat to her client over some sashimi and gauge how ‘thrilled’ they were.
I want to go back to basics in this post and focus on an important part of the writing process – editing your own work. It’s tempting in a fast-paced working environment to finish a piece of writing and move quickly on to the next job. Whether you’re submitting content to a client or publishing on your personal blog, it’s well worth spending some extra time to review it first.
Media analysis demands objectivity. The methodology needs to be robust and cannot be influenced by personal beliefs.
The move comes at a critical time in the maturation of the Public Relations industry with a recent study showing many practitioners are a long way from International best-practice.
Craig James is the third most quoted man in Australia. Stats like that beg the question, who is number one and two – Tony Abbott and Bill Shorten? Clive Palmer? David Koch? James Hird?
When recruiters look through a stack of resumes for candidate screening, what is the vital information they focus upon?
Do you really know who your customers are or are you just relying on clicks to figure out who’s accessing your business? Vinoaj Vijeyakumaar from web analytics firm Sparkline says it’s not just about clicks anymore.
A lot of time is spent discussing the importance of storytelling and corporate narrative when it comes to building your brand. There’s a good reason for this; it helps customers connect with you. However, there’s another benefit that people often overlook – crisis management.
Remember the good ol’ days of advertising when you could crack an off-colour joke or show a woman’s buttocks without fear of running foul of the Advertising Standards Bureau? Perhaps the latter example isn’t such a great one, but you have to wonder if we’ve lost the ability to laugh at ourselves in ads.
Strong ethical standards play a critical role in establishing trust and confidence in any profession, which is why the Code of Ethics lies at the heart being a member of the Public Relations Institute of Australia. However, the 2014 GAP survey found that less than half of respondents in the public relations and communication industry were familiar with relevant codes of ethics.
From Oprah to Mark Zuckerberg, Jamie Oliver to David Beckham, Gwyneth Paltrow to Mark Wahlberg, then extending to your neighbours, workmates and friends, about a month ago, the ALS Ice Bucket Challenge was literally everywhere..
In writing this piece I’m walking a fine line. It’s an invisible line, so it often gets forgotten about, but it’s always there. I’m talking about the time it takes to get a point across and our ever-shrinking attention spans. Let’s cut to the chase.
In the interests of full disclosure I am a registered lobbyist with the Commonwealth and state governments of Australia. And I am concerned by the calls from both sides of politics in the state of New South Wales (NSW) to bar lobbyists and lobbying from the democratic process in our state.
Clearly the digital world is setting the pace, so it's stay ahead of the game or perish.
Promotional marketing is one of the most valuable skill sets involved in the changing workforce. Public relations agencies, communications managers and experiential marketing firms alike are in prime position to benefit from this trend, with seasonality and fluctuations in demand being key characteristics of promotions and activations.
Last night Melbourne hosted the final round of PRIA State Awards for Excellence in the 2014 Golden Target Awards. Held at Watermark, in Melbourne’s Docklands, Alain Grossbard, PRIA Victoria President, awarded - infront of 100 leading communicators - 22 Victorian based campaigns and teams across 13 categories.
PR is in a good place and the impacts of effective communication are resonating more and more in global organisations as the dominant hierarchy recognise the value of great communication to support great business outcomes!
What do recruiters look for in a resumé at first glance? When recruiters look through a stack of resumes for candidate screening, what is the vital information they focus on?
Given by Ambra Benjamin, engineering recruiter at Facebook, previously LivingSocial, Google and Expedia
The biggest challenge is that now there’s so much more competition for attention, so much more noise.
Social media has taken us back to our roots - no more asynchronous communication. It is changing the way we work and our whole approach to stakeholder communication
If my attempt to communicate with you doesn’t make you ‘think’, ‘feel’ or ‘do’ I’ve failed.
This year’s outstanding public relations and communications campaigns were revealed at the Public Relations Institute of Australia’s (PRIA) NSW State Awards for Excellence ceremony.
The event took place last night at Bar100 in The Rocks, hosted by Allison Lee, Golden Target Awards (GTA), National Chair.
We are moving into the age of integrity
Beyoncé is doing something right. In the past year, she has completed two multi-national tours, released a surprise album, was named one of the most influential people by TIME and came in at #1 on Forbes’ Celebrity 100 list. And that’s just to name a few. How has she maintained her success with seemingly minimal backlash (on the scale of 1-to-celebrity, anyway)? And what can other brands learn from her?
Why not join the revolution to break the old communication mould and replace it with sophisticated, engaging and persuasive content?
I didn't start my career knowing I wanted to be in PR, but somehow it found me and has allowed me to be involved in amazing things, meet amazing people, learn a lot and travel to amazing places, while ducking and weaving the limelight, which suits me perfectly.
I saw a great Pin the other day: “Silos are for farms, not marketing.” Sadly this has not been my experience. What normally happens is more like this. A client develops a business plan and briefs marketing. Marketing develops a marketing plan before briefing digital and advertising. Digital and advertising develop campaigns. At this point PR is usually briefed, often to see if they can ‘PR’ the marketing or advertising campaign. Somewhere along the line somebody was responsible for social. Oh, and the internal comms people might be included – or not.
Fear is a great motivator.
Without understanding the emotional state of our stakeholders we are continually exposed to a broad side attack.
With our National Conference landing in Brisbane in just 30 days, the speaker line-up just keeps getting better!
Vanessa has 18 years industry experience in senior organisational change management, communication and project management roles in both the public and private sectors. As a member of the Canberra People Business, Vanessa specialises in change management, communications and workshop facilitation.
“Give a man a fish and he is fed for a day; teach a man to fish and he is fed for a lifetime.”
Tracking installs used to be the standard measurement of success for mobile app advertisers. But as anyone with an array of barely touched apps on their mobile device can attest, installation doesn't equate to engagement. In other words, a million downloads are meaningless to marketers and app developers if users aren't coming back and creating value, either through in-app purchases, display ad monetization or even brand recognition.
Today, October 17 is the International Day for the Eradication of Poverty. Over the last twenty years, extreme poverty has already been halved. However, there are still 1.2 billion people living in extreme poverty. It is a big question to ask yourself about the actions you could take today, tomorrow or in the near future to tackle extreme poverty. It is all good to be aware and informed, but does our actions stop here?
One-on-one communication can be extremely effective in convincing a prospective (or existing) donor to support a cause. However, receiving a phone call, particularly at an inconvenient time, in addition to other methods, such as direct mail, may be perceived as an intrusion and a waste of funds
Issuing a "non-apology" during an issue or crisis can sometimes be even more damaging to reputation and recovery than no apology at all. Everyone has their pet-hate weasel words people use to avoid a genuine apology, and a current favourite seems to be “mistakes were made.”
We all agree that we spend way too much time reading, writing and filing emails. It’s a habit that’s hard to break. Google CEO Eric Schmidt just shared 9 golden rules for emailing on Time and the expert emaiilers at LEWIS PR gave us 13 more to help make life easier.
Arts partnerships – the when and why arts and business should partner up.
As of January 2014, 74 percent of all Internet users were on social networking sites. In other words, your brand needs to be active on social media to reach a huge chunk of your potential fan base. However, if you make one little error, you could be hurting your brand's reputation. To make sure that you're getting the most out of social media, make sure to avoid the following 10 mistakes.
In 20 years time it wouldn’t surprise me to see corporate affairs and corporate strategy sitting side by side – but to get to that point we need to need to start hitting the books.
I’m hoping to make people attending realise that the major event industry is an environment where you need to think on your feet and take advantage of every opportunity thrown at you.
Have you ever considered what your company would sound like if it were a person?
We don’t spin at all. That is something I used to do in the gym.
- Fergus Kibble
Sending pitches and press kits began as early as our entrance into the 21st century, and these practices, along with the latest phenomenon of contacting journalists over social media, have come to be a major part of “public relations.”
But how do we truly define PR?
Having a great team of brand ambassadors representing a product or brand can often be the difference between a successful activation and one that falls flat.
Rhod at Ellis Jones writes of the importance of spending as much time developing strategies, tactics and campaigns to create habits as you do to break them.
I’ve never been good on my own. Maybe it’s because I’m a twin; perhaps my mother was too kind. Whatever the reason, I need people around me to bounce ideas off, chat to, sympathise with. It sounds corny but my number one concern is always people. It’s how I’m wired and that’s the way I view clients, brands and communities..
A “reputation” is the emotional connection stakeholders have with a company. By bringing to light negligence within the company, a data breach/cyber-attack can break the emotional connection between the company and its stakeholders. 29% of existing customers would discontinue relationship with the company after a data breach.
Marriott Hotels unveiled a new travel booth in New York, which lets guests virtually visit beaches in Hawaii or stand on top of London's Tower 42. Could this be the new way to check out holiday destinations before booking? Or the answer to a holiday completely? What are your thoughts on travel booths?
Walking into a crowded networking event where you recognise no one can daunt even the most sociable business professionals. Understanding why you’re networking and how to maximise any potential contacts you make is vital to help a business grow. Here CEO of OfficeBroker.com Chris Meredith gives his top tips on overcoming networking event fears, and getting the most out of them for your business.
If you've planned a wedding recently, chances are you've heard of Polka Dot Bride, Australia's 'most loved wedding blog'. Started by the somewhat mysterious (and anonymous) Dorothy Polka -- aka Ms Polka Dot -- take a look at the gorgeous, information-packed site and one thing's certain: whichever clever entrepreneur is behind the pretty facade, she sure knows a thing or two about weddings and blogging.
The National campaign ‘Don’t Play Renovation Roulette - Asbestos Awareness Week 2012’, won the 2013 Golden Target Awards for 'Best Government Sponsored Campaign', now it has received International recognition in the highly competitive 2014 Global Alliance COMM PRIX Public Relations and Communication Management Awards For Excellence held in Madrid overnight.
One of the under-rated risks of issues and crises is long term reputational damage – sometimes very long term, and sometimes the result of legal action.
This was highlighted earlier this month when an American judge ruled that BP’s Gulf of Mexico oil spill in 2010 was a result of “gross negligence and willful misconduct”.
As the role of the PR consultant evolves, it’s more important than ever to learn lessons from other disciplines. We need to understand the changing dynamics and influences in HR, marketing, finance, technology, sales and customer engagement, as well as within our own industry, if we are to guide clients effectively.
Everyone’s talking about Arianna Huffington, who was in Sydney last week ahead of the launch in Australia of The Huffington Post, of which Arianna is founder, president and editor-in-chief.
During a Business Chicks breakfast briefing I attended with over 1,000 other early risers, Arianna spoke not of The Huffington Post online news site which has more than 90 million global unique visitors every month, but rather shared her thinking on a mindful approach to life to enhance wellbeing and productivity.
There is no denying that new media businesses are growing at a much faster rate than their old media counterparts, but what does this mean for the founders of these companies? This inforgraphic is an interesting comparison between the founders of the new and old media businesses and their handsome paychecks.
Good news travels fast up the corporate ranks while bad news can be dangerously slow to reach the ears of senior management.
Many successful leaders encourage open communication with employees for this very reason. Once public, that bad news spreads like wildfire. If you don’t get to the blaze first, if you aren’t prepared to contain it from the outset, your corporate reputation can burn.
The recent General Motors (GM) recall crisis is a case in point.
No business should overlook creativity when developing a marketing or content strategy. Creativity increases profitability and builds customer connections, regardless of your industry, so it makes sense to use it. More than that, creativity can shift customer beliefs and behaviour to the benefit of your business.
Social research agency MumsNow have recently released the findings of their national survey of the social media habits and technology interactions of more than 1,500 Australian Mums. The results provide a unique insight for business into the way Mums are behaving online, what they do, when they do it and why. Hint — it all happens after the kids are in bed!
It’s easy to imagine that it’s mainly big companies, big brands and high-profile celebrities who are vulnerable to reputation damage. But a small New Zealand company has shown that every organization, no matter what size, can be at risk from public issues. It also showed how not to respond when trapped in the glare of publicity.
Today’s fast paced business culture is more fluid and mobile than ever before, and as a result a large number of emails get checked on a mobile device or tablet. In fact, the Radicati Group estimates that by 2016 over 730 million accounts will be accessed from mobile devices. That is a LOT of email being looked at and responded to via mobile phone–so it is probably safe to assume that your customers and prospects are all checking email while on the go. And that means it is imperative that you make sure your email marketing correspondence can easily be viewed on every type of device.
PR is different. I take that back. The world is different. How we make decisions, buy things, talk with friends is evolving…and evolving fast. Thanks to technology, consumers have taken some of the power back from businesses. Only 10 percent of U.S adults who go online trust brand ads, but 46 percent trust online customer reviews. In the new age of business, it’s only natural a new type of PR pro is needed.
So what does public relations of the future look like?
The only industry changing more quickly than PR is the media, and we are inextricably intertwined. I entered PR in 1997. The dot.com bubble was fat, as we ignored our collective common sense in the wake of skyrocketing IPOs and lovable sock puppets, which turned out of course, to be unprofitable. Despite the dot.com buzz, we were still perfecting how to use email for media relations and favoured hard copy press kits.
The world of PR can be a dangerous place if you don’t pay attention. Today, I wanted to explore some of the worst disasters inflicted on an individual’s, or company’s, public image. They have taken place as a result of carelessness, coincidence, or just downright stupidity. All in all, examining these PR disasters makes for a fascinating read. And one that you can learn a lot from.
I often interview people who want to break into public relations, be it new graduates or more experienced candidates looking to make a career change.
A communications degree is not essential and PR teams are stronger when its members come from a range of backgrounds. Candidates with limited industry experience bring a fresh perspective and often become valuable team members. The key to making the transition is focusing on your transferable skills and attributes.
So what are the most important transferable skills you should highlight in an interview?
Blogging in itself is a full time job, but most bloggers also have a full or part time job, or are running a busy household as a mum. Or both. In addition to the time pressures bloggers are under, their inboxes are also inundated with spam- namely requests that are trying to get them to write about a brand for free.
These kinds of emails are quickly deleted, which is why it’s so important that you put some effort into making sure your email doesn’t get put into this basket.
Creativity turns knowledge into value.” – John Kao
It seems the world is finally coming to terms with the fact that humans evolved to stand, not to sit – well, health researchers, savvy office workers and many commuters, at least.
The evidence is mounting to show that spending too much sitting at work, during your commute and for leisure increases your risk of diabetes, certain cancers, heart disease and early death.
This isn’t a new revelation. Bernardino Ramazzini first described the ill effects of too much sitting at work in the 1700s and advised people to break up sitting and stimulate blood flow.
But technological advances and ergonomic experts have made sitting more comfortable and more enticing. Australian adults now sit for an average of nearly nine hours a day. This is longer than the time that most people spend sleeping.
So, is it time to buy a standing desk? Let’s examine the evidence.
Twenty years ago, Len Slazenger, a professor at Harvard Business School visited Australia and spoke at a Young Presidents' Association seminar on the tools for business success. I was the only female in the room and, during a discussion, said ‘The difference between women and men is intuition. We females have intuition.’ There was a huge roar of laughter from every guy at the seminar. At the time, I was so embarrassed. Today, that word 'intuition' is described as 'emotional intelligence'.
Legendary businessman Henry Ford once said: “They can have any colour they want as long as it’s black.” It would be tough to bring that attitude to business today. You only have to look at a commodity like milk to see the plethora of options available based on what customers want.
Still, the long-held belief that ‘the customer is always right’ isn’t necessarily reflected in reality. The late Steve Jobs was once quoted as saying: “It took us three years to build the NeXT computer. If we’d given customers what they said they wanted, we’d have built a computer they’d have been happy with a year after we spoke to them – not something they’d want now.”
Using big data to look at past trends is not the best way to work out what your customers want, argues Peter Swan of the UNSW Australia Business School in this cross-posting from The Conversation.
According to Gleanster, 84% of top companies are either automating their social media efforts or are considering doing so in the near future. With numbers like that, it’s hard to imagine why you wouldn’t want to start scheduling out your tweets, Facebook updates, etc. However, the truth is that doing so can prove a bit risky.
People often confuse marketing and public relations, but they're very distinct functions. Here's how to make sure the two complement each other well at your company.
Just to get this out of the way: this post is not about quick and easy content. Content that rocks takes work. Shoddy writing, flimsy examples or bland design will not get read or shared.
Content that people clamour for, on the other hand, can sell, influence, convince or (fill in an objective) that you, or your client, aims to achieve.
Once you’ve got great content, work it!
How? That’s the gist of this post. It gives 31 ideas for re-purposing share-worthy content. Re-purposing isn’t new, of course. But, I’d argue, it is over-looked and under-used.
With its vast audiences and instantaneous communications model, Twitter is a great vehicle for brand building. Businesses can connect with target audiences without any intermediary filter to obstruct or otherwise taint their message. They say what they want to say to the people they most want to reach. At the same time, a company's Twitter presence opens up the possibility of offending those same audiences or otherwise committing some sort of brand-damaging social media faux pas. When this occurs, there's a lot riding on how well (or how poorly) a business apologises—also via Twitter.
Colour is evocative and intrinsically linked to branding. Here at PRIA we have been linked with the colour blue for over 65 years, and we have done so for its corporate, neutral properties. As sight is one of the most developed of the human senses, the importance of colour in marketing and brand building is undeniable. Humans respond to visual stimuli and colour is one of the more obvious signifiers of a brand. Jarryd Kanzokic, senior art director of Play Communications says that 90% of consumers snap judgments are made based on colour, “everything we do as marketers is aimed at making a connection through emotion which hopefully triggers a reaction in the consumer.”
The media is naturally full of Robin Williams as the world reacts to the sad confirmation that he died by his own hand. That this comic genius, considered one of the funniest persons in the world, could be so tormented, so despairing that he could see no other way but to end his life seems incredulous.
Some PR agencies are desperate for new business; some can afford to be very picky; most are perpetually open to it. Can't imagine knocking back new biz? There are some occasions when you should perhaps say...thanks but no thanks.
A look at our resident NFP contributor, Karen Sutherland, and her latest research at Monash University investigating social media in the NFP sector, exploring this issue from organisational and publics/stakeholder perspectives.
The idea of being interviewed by the media can be intimidating. It’s enough to give some people sleepless nights. Even experienced business executives who have done a lot of public speaking can find the prospect daunting.
Instagram isn’t a new social network by any means but it’s still relatively unloved by brands. Yet if you’re serious about reaching new customers, and better engaging the ones you already have, you absolutely must have an account. Why? Well, the old adage that a picture is worth a thousand words is true. People connect more with images.
It was on the trip of a lifetime when seasoned PR pro, Jocelyn Hunter, found herself falling in love with a city on the opposite side of the world to home, setting up her very own PR agency. Here, we chat with Jocelyn from Melbourne's Bench PR.
Though change is a constant in business and life, the world seems a bit crazier than usual right now. Here's how to succeed even when the climate is at its most challenging.
PRIA CEO, Ray Shaw, Interviewed by @rykgoddard on ABC's @936hobart on the influence of #PR in the news.
Satirical HBO TV host John Oliver launched a tirade against native advertising on his HBO show Last Week Tonight, arguing that it’s corrupting news and media. He can of course, because HBO is an ad-free network.
A bold new way of communicating is emerging among Australian corporations, resulting in more frank and direct interaction with audiences.
Melanie Hearse chats with straight-talking radio and television personality - and PR queen - Prue MacSween.
Think of professional communication and you’d be hard pressed not to think of PowerPoint; it’s what we know and love and it’s taught us to tell a story to a business audience in bite sized-chunks and occasionally one too many dot points.
Are you in the job market again? If so, a few things have changed since the days when you used the internet to send your resume and cover letter to a company or hiring manager, and hoped this was enough to land an interview. It can still happen, but statistics show that only about 11% of jobs are obtained using the Internet.
It’s hard to believe I’ve been living and working in Sydney for six months. You know what they say, time flies when you’re having fun. I arrived at Max after five years of working at another tech PR agency in San Francisco. One of the main reasons I moved was to experience a new culture for personal and professional growth.
The Australian has created an interactive way to explore the major events you’ve lived through. It's a really cool interface, and we love it!
When I talk to my third year students about the bad reputation of PR, I always get asked about how we change this reputation, to which my response is: “by doing great work”. Next year, however, I will be changing my response.
A bold new way of communicating is emerging among Australian corporations, resulting in more frank and direct interaction with audiences.
Asylum seeker issues flares up again, while Palmer throws weight around in Senate.
Sometimes people say something that just really hits home.
The media landscape has changed dramatically in recent years. As publishers struggled to come to terms with their business models shifting online, they were hit by a second massive wave of disruption in the shape of social media.
“Too early to tell.” “Ask the Treasurer or Finance Minister.” we were told.
Content should be engaging and compelling. But it should also be “beautiful,” says Antonia Christie, head of communications for Facebook in Australia.
Design, evocative images, compelling words and sounds are only part of the recipe for effective communications. Producing beautiful content is more complex.
Summarising the changing media landscape in one word, that word is immediacy. Journalists no longer have the luxury of a monthly, weekly or even a daily news cycle. The online digital media monster requires around the clock feeding.
65 years ago, Public Relations Institute of Australia (PRIA) became an incorporated society, committed to evolving the Australian public relations and communication industry and its members.
How a lost smartphone taught one woman to value communication.
Winning awards is a source of much satisfaction and testament to one’s creativity and ability – although arguably what is more important is the creativity that underpins the award entry and the process by which the campaign idea was developed.
Professional indemnity insurance (PII) is a must for Public Relations consultants & agencies. It protects you & your company should a client file a negligence case against you. And as there are many risk exposures in PR, it’s definitely worthwhile investing in PI insurance.
Public Relations Institute of Australia.
National Conference – Academic Research Stream.
Brisbane, 23-25 November 2014.
It’s easy to imagine that it's mainly big companies, big brands and high-profile celebrities who are vulnerable to reputation damage.
But a small New Zealand company has shown that every organization, no matter what size, can be at risk from public issues. It also showed how not to respond when trapped in the glare of publicity.
I first noticed PRIA as a little icon on a uni friend’s Linked In page, but PRIA has since grown into one of my greatest learning experiences through volunteering with the New and Emerging Practitioners’ Group.
If you thought the last ten years delivered significant change in how we do business via mobile technology and social media, you might be in for a real shock by 2020.
Our recent Communication and Public Relations Generally Accepted Practices (GAP) provides an insight into what the industry looks like in the current Australian climate. This biennial GAP study aims to provide valuable benchmarking and tracking data on PR and communication in Australian organisations. Read on to find out more.
The relationship your customers have with technology have changed, and so too have their expectations.
“In this world nothing can be said to be certain, except death and taxes.” – Benjamin Franklin
We recently came across Andre Eikmeier’s article in BRW, “Five ways to create an inspiring workplace” that draws on the importance of sustaining a cohesive and positive workplace. How do you keep your employees motivated? Why is it important to have a low staff turnover rate? Andre Eikmeier delves into the five key things organisations should consider to inspire employees.
We came across Mark Sareff's article in BRW , "Why good marketers need to be daydreamers, not just analysts," which takes on an unique perspective that daydreaming may have a high economic benefit - it creates and sustains margins and even may double shareholder value. But how does this work? Read on to find out.
Recently, I was fortunate enough to join Facebook’s Antonia Christie and industry expert Scott Rhodie on a PRIA panel discussing the new rules of PR and Marketing. The aim of the event was to identify the key threats facing the industry, where the future opportunities are for skills development and how PR will compete with other communications disciplines in the years ahead.
In a world where communicators, have been taught that communication is the basis of the intention of an individual, name or brand in society, it´s amazing how, even in the 21st century, even when it´s our daily bread...we find ourselves with PITCHING gaps. Irony or lack of a process that makes sense? Its not about perfection, but passion.
The anti-corruption watch dog in NSW has been scouring the behaviour of government representatives and business interests. This means that new regulations for public affairs practitioners are being introduced and will impact many PRIA members who deal with members of Parliament and government employees.
Mashable’s article, ‘6 signs your internship is worth your time,’ provides a realistic list that some internships can offer. Like at PRIA, my time there included great perks that would surprise a lot of final year undergraduates.