Fri, Oct 23 2015
South Australia: PPR Adelaide, communikate et al and Elders Limited have been recognised in SA’s 2015 Public Relations Institute of Australia (PRIA) Golden Target Awards State Awards for Excellence.
The South Australian State Finals were held last night, with one Winner and three Commended campaigns recognised across four categories.
Elders Ltd was a Winner for its internal communication campaign, ‘Stand Up Speak Up’, which used real stories from employees about the effects that workplace injuries and health issues can have on individuals and families.
“Having our own people speak out has really helped to break down the tough stereotype within the business and encouraged others to start talking,” Communications Manager Fiona Stuckey said.
“Within 12 months, we‘ve seen a turnaround in the focus on safety and wellbeing and our employee engagement levels towards safety have increased by 30 per cent.
“It was encouraging to be recognised at an industry level and to know that the tools we’re developing for our own business are best practice and creating real change.”
PPR was commended for the ‘Clipsal 500 Social Media Newsroom’ in the Digital and Social Category, and for its work on ‘Transitions Optical’ in the Integrated Marketing and Communications Strategy category.
Dena Vassallo, PPR Director of Business Development and Innovation, said the team was extremely proud to receive recognition for the projects. “They both showcase our innovative approach and are a testament to our team’s ability to create unique programs for clients which exceed their expectations,” she said.
Digital senior consultant with communikate et al, Ruby Livesey, was commended in the sPRinters category for practitioners with two-five years’ experience.
“I’m very grateful to have been recognised by PRIA and for the ongoing guidance and support I’ve received from the entire team at communikate et al,” Ruby said.
“Over the past four years I’ve been lucky enough to gain experience in a wide range of communication services and begin a career in digital marketing. This award reinforces my passion for the industry and highlights the great opportunities that exist for young PR professionals.”
SA Division President, Michelle Prak, said working within the PR industry requires creativity, tenacity and strategic thinking. “Congratulations to all of the South Australian winners this year,” she said. “PR work is often done behind the scenes, with many significant results going unrecognised, so it’s a joy to be able to celebrate work like this and learn from what our peers have achieved.”
Winners from last night now have the opportunity to be recognised at the 2015 GTA National Finals, held during the PRIA National Conference, on Monday 26 October, at Hotel Grand Chancellor, Hobart, Tasmania. For more information on the national finals, click here: http://www.pria.com.au/development/event-calendar/2015-pria-golden-target-awards-dinner
For more information contact:
South Australian Division President
Public Relations Institute of Australia
Tel: +61 409 964 331 @PRIANational #2015GTAs
About the Public Relations Institute of Australia
The Public Relations Institute of Australia (PRIA) is the national industry body for public relations and communication professionals in Australia. PRIA represents and provides professional support and recognition to over 4,000 practitioners and more than 100 consultancies nationwide. Since 1949, it has been PRIA's role to promote and enhance professional communication to the broader community. PRIA adheres to the highest standards of ethical practice and represent public relations practitioner’s best interests.
About the GTAs
Started in 1976, the Golden Target Awards have recognised excellence in public relations for 39 years. Judged by a panel of industry leaders, the awards celebrate achievements of the Public Relations Institute of Australia’s members and identify innovative and exciting communication programs throughout the nation.