Google ranks #1 in YouGov's 2015 Best Brand Ranking for Australia

Tue, Jan 19 2016

YouGov, as a global leading polling and research firm, has just published the 2015 Best Brand Ranking for Australia based on YouGov BrandIndex data. Google is ranked top with the highest buzz score of 28.4 in 2015, while YouTube and Aldi are ranked second and third!

Below are the top 10 brands ranked by our survey participants for your reference.

Australia: Top Buzz Rankings

And here are the top buzz rankings by industry category in Australia:

  •          Automotive – Toyota is the highest ranked brand in this category!
  •          Dining: QSR / Casual – Subway is the highest ranked brand in this category!
  •          Electrical / Consumer Electronics – Apple is the highest ranked brand in this category!
  •          Financial Services: Banking and Payment – PayPal is the highest ranked brand in this category!
  •          Financial Services: Insurance – Youi is the highest ranked brand in this category!
  •          Internet – Google is the highest ranked brand in this category!
  •          Mobile Devices – Apple iPhone is the highest ranked brand in this category!
  •          Retail – Aldi is the highest ranked brand in this category!
  •          Telecoms / PayTV – Netflix is the highest ranked brand in this category!
  •          Travel: Airline – Qantas is the highest ranked brand in this category!
  •          Travel: Booking – tripadvisor is the highest ranked brand in this category!
  •          Travel: Hotel – Hilton is the highest ranked brand in this category!

YouGov's BrandIndex is a daily measure of brand perception among the public, tracking many brands across multiple sectors simultaneously. Every six month, we consolidate our data and publish the Best Brand Ranking across the globe. Australia is a recent new addition to BrandIndex, tracking brands since second half of 2015, and currently tracks over 250 brands. These rankings are for Q4 2015.

To see the detailed methodology, or to see the Best Brand Ranking in other countries / regions, visit our BrandIndex website: http://www.brandindex.com/ranking/2015-annual

Should you have any further enquiry on the ranking, please feel free to contact me further.

About YouGov

YouGov is an independent, publicly listed global insights agency. We are one of the most recognised and quoted names in research across UK, Europe and North America - and we are expanding quickly throughout Asia Pacific.  We help businesses grow by providing a real-time picture of consumer perception and behavior, enabling our clients to make decisions that are both fast and informed. YouGov provides simple, timely and cost effective consumer market research solutions. Our signature products includes BrandIndex – the daily brand perception tracker; Profiles – our segmentation and media planning platform; and Omnibus – is the fastest and most cost effective way to obtain trusted consumer opinion from a representative online sample.

Author: Holly Fung
Associate Regional Marketing Director, APAC

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Email: holly.fung@yougov.com

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