N2N Communications and Primary Health Care win PRIA National Campaign

Fri, Nov 25 2016

N2N celebrates 20 Years and launch of The Herd Agency with multiple PRIA Golden Target Award wins

N2N Communications, part of The Herd Agency, has won PRIA’s National Campaign of the Year and best Digital Social Campaign at this year’s Golden Target Awards. These wins top off an outstanding year for one of Australia’s largest independent agency groups.


PRIA ACT President Heike Philips (Left) presents Lewis Shields and Samara Kitchner (N2N Communications) and Tommy Holt from Primary Health Care (Right) with the award for National Campaign of the Year

The winning campaign, led by Samara Kitchener and Lewis Shields, was part of the launch of ASX-listed Primary Health Care’s bulk-billed IVF service, Primary IVF. This campaign was the winner of both awards.

The integrated social media-led communication program was designed to drive awareness about affordable IVF services and achieve appointments. It combined deep insights, earned media, content marketing and a social campaign that generated hundreds of appointments within six months and significant return on investment.

According to Vanessa Liell, CEO, The Herd Agency, “We were delighted and honoured to work in partnership with Primary IVF on this innovative campaign. Primary IVF are extremely passionate about their role in supporting patients and the high quality, affordable service they provide and N2N Communications is proud to have worked on this campaign.

We launched our group brand The Herd in response market demand for scale, size and specialist skills and harness the full strength of N2N Communications,  Fuel Communications and Touch Creative. Our mission is to solve complex business challenges, like Primary’s, with outstanding creative ideas, technically excellent execution and content led, multi-channel campaigns. The Herd Agency enables the group to scale accordingly for clients such as Primary IVF.   

“The National Campaign of the Year win for Primary IVF was an insight led, integrated campaign with impactful business outcomes. The win is testament to the passion and commitment of the Primary IVF client team, an outstanding partnership and the talent and capability of the public relations industry to lead outstanding creative, integrated and multi-channel campaigns.”

According to Dr John Houston, Chief Executive for Primary Health Care – Medical Centres. “We’re extremely proud of the Primary IVF team. By making IVF services more affordable, we’re helping hundreds of Australian couples who otherwise thought having their own family was out of reach. N2N’s support and expertise has helped make this campaign a success, and it is pleasing to see how positively it has been received.”

On the win, Lewis Shields, lead of Touch Creative said, “IVF is an incredibly personal journey, which requires a great deal of sensitivity. Working directly with the staff at Primary IVF we were able to foster a community that shared insightful, useful and impassioned stories that ultimately resulted in more people feeling secure to start their IVF journey and share their progress along the way. Primary IVF has recently delivered its 500th baby, and we are grateful to have the opportunity to share in the joy of our many active community members.”

In addition, N2N Communications was highly commended at the Golden Targets for National Large Agency of the Year and best Health Campaign