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Rishi Saha in Broadcast PR special

This week on Broadcast PR we hear from Rishi Saha, Regional Director, Australia, Middle East, Africa, South & Central Asia for Hill & Knowlton and former Head of Digital Communications for David Cameron at Number 10 Downing Street. Filmed at PR Directions 2011 in Sydney, Rishi talks about the opportunities of the media economy and the role PR and communication professionals can play in helping companies, brands and governments to understand and use these opportunities.

Next week we talk with Tracey Sen, Director of Corporate Communication for the Department of Education and Communities about what led her to enter into public relations.