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The challenges and opportunities of the PR industry

This week on Broadcast PR, Nicola Mendleson – Principal and founder of Mendleson Communication – discusses the challenges of finding the time and resources for proper planning and evaluation, as well as balancing the use of face-to-face and technological communication at the forefront of the social media revolution.

Don’t forget to join us next week as Nicola shares her predictions regarding the development of the PR industry in the future.