Tue, Aug 30 2016
Understanding and Navigating the Chinese Market
Recently Icon PR hosted a PRIA Breakfast Session, inviting members to listen to Shufen Tan, General Manager of Strategic Public Relations Group (SPRG) Shanghai who shared insights into China’s media landscape and the growth in digital platforms.
Shufen holds over 20 years’ communications experience in Greater China and the Asian region, providing strategic communications and managing major campaigns for leading multi-national and Chinese corporations such as Fitbit, Nestle, Lindt, Pringle of Scotland, Langham Hotels International and Lindt, amongst others.
For Australian brands wanting to tap into the minds and wallets of Chinese consumers, it is pivotal that they understand how the Chinese digest daily news and the role the Chinese Government plays in monitoring both media, and social media. For example, Facebook is banned but the average Chinese consumer will bypass restrictions by using a VPN.
Key takeaways from Shufen’s presentation about the state of media in China include:
Shufen is visiting Australia as a guest of icon.pr to help launch Icon’s new China-focussed PR service, Icon China.
Author: Adriana Saviane, Icon PR