Victoria celebrates 22 PR campaigns at industry awards

Thu, Sep 17 2015

Melbourne hosted the second round of the State Awards for Excellence on Wednesday night, as part of the Public Relations Institute of Australia’s (PRIA) 2015 Golden Target Awards, now in its 39th year. The event took place at The Apartment, in Melbourne’s CBD, facilitated by Alain Grossbard, PRIA Victoria President – in front of 60 leading industry communicators.


Last night’s event celebrated an increase in awards handed out, with a total of 22 Victorian-based campaigns over 29 categories, with notable winners coming from Porter Novelli, Icon PR, Ellis Jones, PR Edge, Yarra Valley Water and Dairy Australia.



Alain Grossbard, PRIA Victoria President said, “Victoria received a large number of entries and received a significant number of winners in the different categories. This just shows the strength of our PR industry. The Golden Target Awards recognises and celebrate the excellent work of our PRIA members and the fantastic contribution they make to the public relations sector.”

“To be able to display one of our industry’s Golden Target Awards is an ongoing reminder of our communication excellence for our colleagues, competitors and visitors,” declared PRIA President, Mike Watson, FPRIA.



All Victorian winning entries now go into the running for the National Golden Target Awards finals on Monday 26 October 2015, at PRIA’s National Conference in Hobart.

Full list of Victorian winners:

Government Sponsored Campaigns

  • VIC Highly Commended: Raising awareness, reducing waste. Why Victorians Love Food, Hate Waste, Joanne Painter, icon.pr

Public Affairs

  • VIC Highly Commended: Stamp’ of Approval, Jessica Hudswell, Australia Post
  • VIC Commended: Uncorking Victoria’s Potential, Rachael Sweeney, Collective Position
  • VIC Commended: Standing up for a better deal. How NSW Farmers rewrote the book on political campaigning in country NSW, Joanne Painter, icon.pr

Issues Management & Crisis Communication

  • VIC Highly Commended: Easter Mondayitis: How good PR helped to prevent blood supply crisis, Blood Service PR Team, Australian Red Cross Blood Service

Community Relations

  • VIC Winner: Yellow Pages: RUOK? Covers Partnership, Fee Townshend, PR Edge
  • VIC Highly Commended: Standing up for a better deal. How NSW Farmers rewrote the book on political campaigning in country NSW, Joanne Painter, icon.pr
  • VIC Commended: Special Olympics National Games 2014, Arj Ganeshalingam, Porter Novelli

Internal/Change Management Communications

  • VIC Winner: Yarra Valley Water’s Purpose-led Transformation, Strategic Communications Team, Yarra Valley Water
  • VIC Commended: Rural Finance, Arj Ganeshalingam, Porter Novelli Australia

Consumer Marketing

  • VIC Winner: Tackling Obesity: The Impromy Health and Weight Loss Program, Rhodri Ellis Jones, Ellis Jones

Sustainability/Corporate Social Responsibility

  • VIC Winner: Towards a more sustainable Victoria. Raising awareness of ‘Love Food, Hate Waste’, Joanne Painter, icon.pr

(Digital and Social WINNER: Standing up for a better deal. How NSW Farmers rewrote the book on political campaigning in country NSW, icon.pr)

Health Organisations

  • ​VIC Commended: Healthy Bones Action Week 2014: ‘Stronger Together’, Kelly Ward, Dairy Australia
  • VIC Commended: Enlarging awareness of enlarged prostates: are you a “More than once a night” man?, GSK Australia

Content Marketing

  • VIC Commended: ‘Love Food, Hate Waste’ – how content marketing is helping to change waste behaviours, Joanne Painter, icon.pr

Digital and Social

  • VIC Winner: Standing up for a better deal. How NSW Farmers rewrote the book on political campaigning in country NSW, Joanne Painter, icon.pr
  • VIC Highly Commended: ‘Love Food, Hate Waste’ – how content marketing is helping to change waste behaviours, Joanne Painter, icon.pr
  • VIC Commended: Brains can Have a Mind of Their Own, Hugh Miller, BeyondBlue

Integrated Marketing and Communication Campaign Strategy

  • VIC Highly Commended: Standing up for a better deal. How NSW Farmers rewrote the book on political campaigning in country NSW, Joanne Painter, icon.pr

Large Consultancy of the Year (ten or more staff)

  • VIC Commended: Buchan and Beyond: 30 Years of Success, Rebecca Wilson, Buchan Consultancy

Top sPRinters in 2015 (two to five years of experience in the industry)

  • VIC Winner: Emma Kershaw, Industry Promotions Officer, Dairy Australia
  • VIC Commended: Phoebe Saunders, Porter Novelli Melbourne

 

Photography by Scott Barbour, Getty Images. The photos from the night are now live on the PRIA Facebook page here: PHOTOS FROM THE NIGHT


—ENDS—

More information about the Golden Target Awards can be found here or on Twitter (@PRIANational #2015GTAs) and Facebook.

About the Public Relations Institute of Australia
The Public Relations Institute of Australia (PRIA) is the national industry body for public relations and communication professionals in Australia. PRIA represents and provides professional support and recognition to over 4,000 practitioners and more than 100 consultancies nationwide. Since 1949, it has been PRIA's role to promote and enhance the communication profession to the broader community. PRIA adheres to the highest standards of ethical practice and represent public relations practitioners in the best interests of the profession.

About the Golden Target Awards
Established in 1976, the Golden Target Awards have recognised excellence in public relations for 39 years. Judged by a panel of leaders in the profession and industry sector representatives, the awards celebrate the achievements of the Public Relations Institute of Australia’s members and identify innovative and exciting communication programs from across the nation.

For more information contact:

Neil O’Sullivan
National Marketing and Communication Manager
Public Relations Institute of Australia
neil.osullivan@pria.com.au
Tel: +61 452 460 933 @PRIANational

Available for interview:

Alain Grossbard
PRIA Victorian President
Public Relations Institute of Australia
alain.grossbard@gmail.com
Tel: +61 421 88 6661

Mike Watson
PRIA National President
Public Relations Institute of Australia
president@pria.com.au
Tel: +61 419 936 140

Grant Smith (Melbourne)
GTA Co-Chair
gta@pria.com.au
Tel: +61 421 559 610

Angela Coombes (Sydney)
GTA Co-Chair
gta@pria.com.au
Tel: +61 417 805 441

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