Tue, Nov 10 2015
Warren Kirby, CEO of Wieck delivered the third and latest findings from the 2015 PR Perceptions vs. Media Relations survey results with some very interesting findings at PRIA's National Conference in Tasmania last month.
Kirby stated, "If your media releases don’t pop, you probably have to go back to the drawing board, with survey results revealing 75 per cent of journalists read only 10 media releases a day and decide within 10 seconds of looking at a release if they will continue reading."
"Believe it or not, the results are in; if you want your story to get run, think of the news angle, not your client,'he concluded.
Click on the image below for the full 2015 PR Perceptions vs. Media Relations survey results.