Engaging Activist Communities
In the normal run of local government, efforts to engage the community in decision-making can encompass a wide range of day-to-day activities, from inviting submissions about revamping a city library to seeking citizen input on a strategic plan. Yet from time to time, controversial issues arise which demand more than conventional approaches to community engagement. Such issues see the formation of “activist communities” within the larger community. These groups insist either that certain types of actions be taken – or, in some cases, not be taken. They are prepared to take dramatic steps if required in pursuit of their agendas.
Copyright © 2005 Chris Galloway, Monash University, Gippsland, Australia
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Multicultural Public Relations
A research investigation of public relations practitioners with diverse cultural and language backgrounds in Australia.
In a multicultural country such as Australia, public relations practitioners with diverse cultural and language backgrounds are working in-house or in public relations consultancies. A gap in the literature and its analysis suggested the need to search for first and second-generation migrants who are working in the Australian public relations industry, in order to understand their cultural, linguistic, educational and professional backgrounds, and their perspectives on diversity.
Copyright © 2005 Renato Ravenna RMIT
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The Crucial Role of Research in Multicultural & Cross-Cultural Communication
Research is recognized as an essential part of planning and evaluation in most areas of marketing and corporate communication, including advertising, direct marketing and, increasingly, public relations and corporate communication disciplines such as employee communication and community relations. Understanding of audience interests, awareness, perceptions and information needs is critical to strategic planning of communication campaigns. Secondly, identification and quantification of changes in awareness, perception and, ultimately, behaviour is necessary to objectively evaluate the effectiveness of communication (i.e. the outcomes or results).
Copyright © 2007 Dr Jim Macnamara BA, MA, FPRIA, FAMI, CPM, FAMEC
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