Public Relations Institute of Australia

Marketing executives who evaluate publicity using the globally condemned advertising value equivalency (AVE) method need education and guidance, according to the Public Relations Institute of Australia.

"A policy condemning AVEs was announced in 1999 by the PRIA. This has been backed up by leading communication institutes and academic research centres in Europe and North America. A new analysis of the calculation and international analysis of the process has been compiled by Jim Macnamara and posted on the PRIA website,"  said National President Robert Masters.

PRIA is engaged in social media groups including FaceBook, GoogleSites (Wiki), Linked In, Twitter, Delicious and others as they are deemed appropriate. Some of the PRIA’s subcommittees also engage in these sites independently.

The PRIA has been working behind the scenes by representing its members in the development of the Australian eMarketing Code of Practice. The code has now been launched and members may be interested to know that the PRIA has been appointed as a Recognised Industry Body.

Astro-turfing not an import Australia wants to grow - Member Update

Astro-turfing, defined as the artificial expression of grassroots efforts, is cute terminology for a serious issue that has been around for decades. The Public Relations Institute of Australia strongly opposes astro-turfing practices and encourages people to check the background credentials and claims of people who say they speak on behalf of many others.