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Current public relations research

Australian Public Relations academics are undertaking a wide range of research projects which inform academics and practitioners alike. This page provides you with the current research projects and publications of a range of researchers, abstracts are provided for you with an outline of the research and links to the research in detail.

New Media, First Time Voters and the 2007 Australian Federal Election

Researcher: Gwyneth Howell and Bruce Da Silva, University of Western Sydney
Abstract: Researchers suggest that the youth of today has disengaged from the political landscape in Australia. However, the online realm provides potential first time voters an avenue in which to engage in politics in an environment that is generally associated with a youthful demographic. This study explored the effectiveness of new media in the political communication context, in particular with relation to first time voters.

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