Rowland was engaged by Sibelco Australia to develop and implement a public affairs strategy to influence opinion and political decision-making around the continuation of its sand mining operations on Queensland’s North Stradbroke Island (NSI). This brief came after the then Premier Anna Bligh announced an accelerated timetable for the shut-down of sand mining by 2019, jeopardising the livelihood of a vibrant community and local economy underpinned by the industry for more than 45 years.
The strategy’s goal was to ensure the continuation of sand mining until at least the original agreed 2027 timeframe. Key objectives included demonstrating Sibelco’s contribution to the Island’s social, environmental and economic fabric, and long-term investment in sustainably managing its operations to secure NSI’s future.
Based on an extensive research program, Rowland’s strategy focused on partnering with the local community – from creating a shared vision for NSI’s future through to a grassroots awareness campaign communicating ‘the Straddie Story’ throughout south-east Queensland.