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Tactical Transparency

How Leaders Can Leverage Social Media to Maximize Value and Build their Brand - How to create a transparency strategy that keeps organizations competitive

Authors: Shel Holtz and John Havens

Based on interviews with leaders and communicators in companies that have achieved measurable success though the implementation of transparency strategies, Tactical Transparency helps organizations determine the steps organizations need to take to execute their strategy. The authors explain the business rationale for transparency and show how a company can effectively communicate its transparency, particularly through blogs and other new media, always using appropriate "netiquette."

Members' Price - $53.96 & Student members' price - $47.96
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