Shop
Books written by Members
Australian & New Zealand Public Relations Manual
This latest edition features over 650 pages packed with up-to-the minute theory, techniques and tips on public relations from industry leaders.
- Communication & Public Relations Theory
- Laws that affect PR practices
- Government Relations
- Financial & Investor Relations
- Publicity & Media Relations
- Internal Communication
- Community Relations & Social Responsibility
- PR and Marketing
- Issues Management & Crisis PR
- Fundraising Programs
- Using New Media
- Case Studies, Checklists, web-links and much more….
How to section includes writing media releases; arranging a news conference; preparing annual reports and newsletters; websites and exhibitions.
"This book is the definitive text for students and practitioners. The Australian and New Zealand Public Relations Manual is a must-read and required reference for anyone interested in public relations"
Annabelle Warren, National President,
Public Relations Institute of Australia.
Since the first edition of this book was produced in 1987 by Tymson & Sherman, it has become the recognised text for anyone involved in public relations. Easy to follow, well-organised and authoritative, it is an up-to-the-minute reference for managers, students and corporate affairs professionals. The latest edition is significantly revised for the 21st Century with new chapters, new case studies and updated material in every section.
Author: Candy Tymson FPRIA, Peter Lazar FPRIA
and Richard Lazar FPRIA
Fifth Edition
Members' Price: $80.00 Student Members' Price: $75.00
To access these prices please log in
ISBN: 9780957913011
Price: AU $88.00 (incl GST)