Webinar: Crisis Management in this 21st Century – Are You Ready?

Are you prepared to regain control of a crisis-gone-viral situation online?

Today’s reality is that no matter where a crisis originates – be it in the boardroom, on-location or even in the middle of the ocean – it will unfold online. Potentially going viral within mere minutes. With today’s 24/7 real-time news cycle, how do you get in front of the story when, before you even have time to be briefed on the details and gather your crisis team, reporters, journalists and bloggers are already contacting you for information?

Are you prepared to regain control of a crisis-gone-viral situation online, while simultaneously regaining control of the actual crisis, in real-time? Failing to do so can result in additional and long-term repercussions to both your organisation’s reputation and bottom line. Within this presentation, Melissa Agnes, crisis expert, explores:

  • Today’s crisis realities and equipping you with the insights to manage a 24/7 news cycle, as social media can fuel a crisis to spiral out of control before you even have time to gather information and assemble your crisis team.
  • The expectations your stakeholders, shareholders, the media and the general public have of your organisation in a crisis and what these groups need to hear from you, when and how often.
  • How you can make sure to meet those expectations, allowing your organisation to get in front of the story, before it gets in front of you.
  • Five key takeaways to arm your crisis team with right away!

Eye opening, inspiring and educational, this presentation prepares you for today’s crisis realities, making them work for you rather than against you. Melissa will leave you with actionable takeaways so you can answer “yes” to that one important question: Are you ready?

Presenter: Melissa Agnes, President and Founder, Agnes + Day

Melissa has developed an international reputation for crisis management, planning and training by helping large global brands prevent and manage a wide range of corporate issues and crises. Her client list includes Fortune 500 companies, as well as public, private and not-for-profit organisations.

Fluent in English and French, Melissa is an international and sought-after speaker and guest-lecturer. She has spoken to organisations and audiences including NATO, Ministries of Foreign Affairs, Ministries of Foreign Defense, Ohio Oil and Gas Association (OOGA) and a wide range of private and public companies, universities and non-profit organisations. She has been honoured to share the stage with members of the Ukraine government and the International Committee of the Red Cross.

Melissa is a regular guest on Montreal’s leading morning radio talk show, CJAD, where she is referred to as “the official crisis manager of the Tommy Schnurmacher show”. She has been interviewed and published about in publications including VIBE Magazine, USA Today, Tech News World and more.

Melissa is the editor of the highly acclaimed Crisis Intelligence Blog, and the host of the internationally recognised Crisis Intelligence Podcast. Published regularly and followed by dozens of Fortune companies, the blog and podcast provide insights to help organisations manage issues and crises in today’s connected and real-time world. Melissa was named by CyberAlert as one of “the 30 top most influential bloggers in public relations”; and her blog was ranked sixth of the “60 of the best Public Relations blogs in the world” by Inkybee.

When: Friday 17 October 2014, 12.00 pm AEDT.

Local times: 9:00 am - Western Australia​
10:30 am - Northern Territory
11:00 am - Queensland
11:30 am - South Australia
12:00 pm - ACT, NSW, VIC & TAS.

Duration: 60 minutes (45 min presentation with 15 min question and answer)

Cost: Free for PRIA members / non-members $40

Enquiries: Contact PRIA by phone 02 9331 3346 or email: julian.kenny@pria.com.au

Online registration: Log in to your member profile in order to enjoy the members' rate. For non-members, a tax invoice will be automatically generated and emailed to your selected address.

System Requirements: PC-based attendees require Windows(R) 7, Vista, XP, 2003 Server or 2000; Macintosh(R)-based attendees require Mac OS(R) X 10.4.11 (Tiger(R)) or newer.

Cancellation and Refund Policies: PRIA Cancellation and Refund Policies vary. Please read PRIA's Cancellation and Refund Policies before registering.


The PRIA webinar series is supported by Citrix Online, who provide the conferencing & collaboration technology.

Registrations Open: 5 Aug 2014
Registrations Close: 17 Oct 2014
Price: AU $ 40.00