Two experts in the field, Yianni Konstantopolous and Katy Daniells, from Social@Ogilvy show leading organisations are leveraging innovative ways to create compelling content, and to publish it effectively across multiple channels. Cutting edge case studies for operating in the digital world.
Half day training: Your Crisis and the Opinion Cycle
While every crisis is unique, how that crisis is reported follows a consistent pattern. This practical workshop will examine the three phases of a crisis, how they unfold in both traditional and social media and what you must do to manage that.
PoweR Days (half-day training) - Persuading with Logic
Geoffrey Stackhouse presents a half-day workshop on persuasion and how it can be implemented in the industry.
Richard Spencer of TWO Social and Jessica Whittaker of iSentia discuss the concepts and use case studies to explore the basics of digital marketing, why digital marketing can't be switched on and off when it suits the business and what success looks like in using data to support the growth of digital in the organisation.