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New South Wales

• 24 Feb 2012
  Webinar: Business Development

  New business is the lifeblood of any public relations agency and business development (how to secure more work from existing clients) is the low hanging fruit of new business. In the first of PRIA’s webinars for 2012, consultancy mentor and trainer, Amanda Little will walk through how to go about it.

• 29 Feb 2012
  PRIA Breakfast: Speed Brainstorming February 2012

  What do you do when a client rings up in a panic and wants you to develop a new PR campaign for the next day? Or even that afternoon? Perhaps in the next hour? In a time-poor, fast-moving world these situations are increasingly becoming the norm. By popular demand, Dr. Ken Hudson returns to present this PRIA breakfast so you can learn how to generate breakthrough ideas in just minutes.
  

• 29 Feb 2012
  NSW Mentors Evening 29 February 2012

  Whether you are an experienced PRIA mentor, new to the program or considering whether to get involved, the Mentors Evening is designed to bring everyone together to share experiences and raise questions. The Mentoring Steering Committee will introduce a couple of case studies and then facilitate a Q & A session.

• 7 Mar 2012
  NSW: How to Nail that Interview March 2012

  This half day course is designed to teach participants how all sectors of the media operate, what drives journalists and how to be a confident spokesperson for print, radio and TV interviews. Learn from former print journalist Amber Daines how to master media communications once you land that interview.

• 14 Mar 2012
  NSW: Leading and Managing People, March 2012

  Learning how to work effectively with a team is a key skill for public relations managers. This one day workshop (including book and DiSC profile) is designed for PR practitioners in account manager or team leader roles with three to five years' experience either working in consultancy or in-house.

• 21 Mar 2012
  NSW: The Art of Finding Profitable Ideas March 2012

  How do you find ideas that are workable and commercially viable? Ideas you can implement and that make a real difference to your business and your bottom line. The aim is to give you and your people the, knowledge, skills and confidence you need to think more creatively everyday and generate profitable ideas.

• 22 Mar 2012
  Webinar: Social Media and Public Relations: Eight New Practices for the PR Professional

  Social media has reignited the PR profession. Practitioners are expanding their roles, as they shift from communication facilitators and handlers to strategic PR champions and influencers. Deirdre Breakenridge, author of “Social Media and Public Relations: Eight New Practices for the PR Professional,” discusses how to break down the marketing silos and to discover a more strategic approach to social media for your company. Please note: webinar starts at 11:00 am AEDT.

• 23 Mar 2012
  NSW: Account Management Bootcamp March 2012

  Learning how to manage a client account is one of the core skills for public relations practitioners working in consultancy. If you are managing or about to manage client accounts, the Account Management Bootcamp is for you - it covers what they don't teach you at university.

• 28 Mar 2012
  NSW: Mark your Words March 2012

  Polished, error-free copy ensures efficient communication and helps you and your firm leave a sparkling impression. This one-day course equips you with the editing and proofreading skills needed to smooth out the roughest copy. Learn how to master the tricky bits of punctuation and grammar; build crisp, clear sentences; and eradicate embarrassing errors. Upgrade your editing skills and clear up some common confusions in this lively workshop.

• 2 May 2012
  NSW: Maximising your social media performance May 2012

  The most important elements of your social media presence are the short, insightful clips you use to demonstrate leadership. You only get one chance at a first impression so you have to get it right, but most people fail abysmally. Arm yourself with the tools and techniques you need to create outstanding broadcast content, both video and audio.

• 9 May 2012
  NSW: Measuring and Evaluating Public Relations Success

  Measurement and evaluation are essential to track the success of your public relations/communication campaign, provide credible proof of results to management, and identify and learn from your achievements. In this half-day workshop, Carol Moore presents useful guidelines and tools for planning and implementing PR evaluation techniques.
  
  

• 16 May 2012
  NSW: Demystifying Government Relations May 2012

  We all know it’s important to talk to government stakeholders but don’t know where to start or who we should be talking to. Who’s important to your campaign and who’s not? How do you take those first important steps? Where does social media fit in and how best to deploy it? What the heck is a minority party or cross-bench MP and are they really important?

• 6 Jun 2012
  NSW: Media Interview Skills June 2012

  A half day workshop to hone your skills for interviews. With training and preparation you will be a better interviewee. This is a hands-on workshop in which you will develop and practise interview techniques and learn to handle the difficult questions.

• 13 Jun 2012
  NSW: PR Communications Strategy June 2012

  A well considered plan is the essential foundation for a successful public relations campaign, regardless of its scope or budget. This interactive workshop covers the ten key elements of a comprehensive public relations/ communication plan through theory, case studies, exercises and discussion.
  
  

• 20 Jun 2012
  PRIA Breakfast: Thought Leadership June 2012

  Thought leaders communicate their valuable knowledge and cutting-edge thinking to inspire others and help them to solve problems or uncover opportunities. Mastering the art of writing thought leadership material is a powerful way for individuals and businesses to demonstrate expertise, build reputations, create trust, start conversations, forge relationships and win influence with target audiences.

• 27 Jun 2012
  NSW: Winning Words June 2012

  This advanced course will show you how the special word skills used by great writers and leaders to inspire and motivate can be applied to many forms of business writing. The course will give you the tools to write more powerfully and with greater influence. It will show you simple ways to lift the intensity of your writing and engage your audiences.