More than 75% of people learn of their news through social media channels and visit the corporate web site or online newsroom to find out more information, and approximately 90% of people on social media channels use Twitter or Facebook as a primary source of news and information. Steve Momorella shows how focusing on a much wider audience is the next step in the evolution of the online newsroom, from traditional press to social, and making information easier to share.
Strong ethical standards play a critical role in establishing trust and confidence in any professional discipline and especially in public relations. Stuart Palmer of the St James Ethics Centre talks us through what ethics is and how it is integrated into daily practice.
If you have any case studies that you would like Stuart to discuss, please contact Julian Kenny, National Education Officer at julian.kenny@pria.com.au or 02 9331 3346.
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