Webinar: Big Data - Santa Knows if you've been Naughty or Nice

Santa's coming and he knows if you've been naughty or nice. How? Through Big Data Analytics. Big Data isn't just for geeks, it's being used by marketing and PR industry worldwide to help make decisions about public sentiment and behaviours. From Target knowing a teenage girl was pregnant before her father did, to banks evaluating your loan application based on the behaviours of your Facebook friends, the connected world just got very complicated indeed.

Presenter: Laurel Papworth, CEO, Community Crew

Laurel was named by Forbes magazine in the Top 50 Social Media Influencers globally, and Marketing Magazine named her "Head of Industry, Social Media". Author of Social Media Revenue, Laurel has consulted globally including with Singapore Government and Middle East Broadcasting, and in Australia, with Westpac, Sony, local, State and Federal Government.

Laurel is the CEO of The Community Crew managing massive gaming and online communities, including Facebook and forums for reality TV shows such as Junior Masterchef. Since 2005, Laurel has been teaching online community management at the University of Sydney and she has been managing virtual communities since 1989. Laurel’s blog laurelpapworth.com has been named by AdAge in the Power150 media blogs worldwide and she is in the top 10 bloggers for Australia.

Laurel Papworth aka SilkCharm connects with 6.8 million people through social media each month.

When: Thursday 11 December 2014, 12.00 - 1:00 pm AEDT.

Local times: 9:00 am - Western Australia‚Äč
10:30 am - Northern Territory
11:00 am - Queensland
11:30 am - South Australia
12:00 pm - ACT, NSW, VIC & TAS.

Duration: 60 minutes (45 min presentation with 15 min question and answer)

Cost: Free for PRIA members / non-members $40

Enquiries: Contact PRIA by phone 02 9331 3346 or email: education@pria.com.au

Online registration: PRIA event tickets can only be purchased online via credit card payment in advance. Members are required to log into PRIA’s website obtain the appropriate discount and to ensure continuing professional development points are tracked.

System Requirements: PC-based attendees require Windows(R) 7, Vista, XP, 2003 Server or 2000; Macintosh(R)-based attendees require Mac OS(R) X 10.4.11 (Tiger(R)) or newer.

Cancellation and Refund Policies: PRIA Cancellation and Refund Policies vary. Please read PRIA's Cancellation and Refund Policies before registering.

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The PRIA webinar series is supported by Citrix Online, who provide the conferencing & collaboration technology.

PRIA event tickets can only be purchased online via credit card payment in advance. Members are required to log into PRIA’s website to obtain the appropriate discount and to ensure continuing professional development points are tracked. If you wish to purchase group (more than five) event tickets and require direct deposit details please call (02) 9331 3346 or email info@pria.com.au. Note that cash or credit card payment at an event is no longer available.

Registrations Open: 11 Nov 2014
Registrations Close: 11 Dec 2014
Price: AU $ 40.00 (Inc. GST)

Register