With apologies we have had to postpone this webinar until Thursday 23 May.
Investing in reputation before you have a bad day is critical! Having robust stakeholder communications relationships and processes can turn a bad day into the start of improved stakeholder trust. Peter Young, Strategic Communications Advisor at Cricket Australia, talks from his experience in Corporate Affairs about the importance of planning for the long run.
Learning how to manage a client account is one of the core skills for public relations practitioners working in consultancy. If you are managing or about to manage client accounts, the Account Management Bootcamp is for you - it covers what they don't teach you at university.
Developed by the PRIA Measurement and Evaluation Committee and based on the Barcelona Principles, the Australian Evaluation Model aligns with work done by the Association of Measurement and Evaluation of Communication (AMEC). The model presents a set of principles and direction in best practice measurement and evaluation. It is a generic, scalable approach which should assist practitioners in achieving best practice.
New business is the lifeblood of any public relations agency. In the current tough economic environment having a strategic and vigorous new business plan is more important than ever.