With apologies we have had to postpone this webinar until Thursday 23 May.
Investing in reputation before you have a bad day is critical! Having robust stakeholder communications relationships and processes can turn a bad day into the start of improved stakeholder trust. Peter Young, Strategic Communications Advisor at Cricket Australia, talks from his experience in Corporate Affairs about the importance of planning for the long run.
This course will provide you with the makings of a New Model of Communications for a Hyper-Networked Market, in which the 'New' PR Practitioner: Staying relevant in a disrupted world is developed, alongside PR's new role in 'connected communications' (front and centre) and the new communications toolkit: Skills you need to develop now!
One day you, or your client, will face a crisis. All crises are judged in the Court of Public Opinion, and whether that crisis destroys your organisation or you survive to fight another day depends on how well you understand (and ride) both the news and opinion cycles.
A well considered plan is the essential foundation for a successful public relations campaign, regardless of its scope or budget. This interactive workshop covers the ten key elements of a comprehensive public relations/ communication plan through theory, case studies, exercises and discussion.
This advanced course will show you how the special word skills used by great writers and leaders to inspire and motivate can be applied to many forms of business writing. The course will give you the tools to write more powerfully and with greater influence. It will show you simple ways to lift the intensity of your writing and engage your audiences.