Will the PR gaffes of 2015 claim the 10-year award?
2015 sees the 10th anniversary of Gerry McCusker's highly popular PR book PR Disasters (it was swiftly accompanied by one of Australia's earliest comms industry blogs of the same name). PR Disasters has been constructively criticizing reputational ineptitude as well as compiling Australia's annual PR Disaster Awards since the book was launched in the mid-noughties. Ten years on, we're inviting you to cast your minds back and help dissect the nation's most fantastic PR faux pas.
Will data-crunching show this year's PR gaffes - candidates from Bronny Bishop to Nick Kyrgios and even the VW brand are all in with a shout - emerge to claim the ten-year Award? Or will classic PR nightmares by ex-PM Abbott, the Essendon Bombers - or even Tiger Woods - show how reputational slurs can terminally impact careers and livelihoods?
Consultants and in-housers are invited to join PR author and adviser Gerry McCusker, as he outlines how his analysis of the phenomenon teaches us about PR disaster outbreaks and duration. Xmas crackers may be pulled at this session, but if you've heard McCusker speak before, punches will not be pulled.
Presenter: Gerry McCusker, Founder, EngageORM.
Gerry is a PR analyst, adviser and author of the acclaimed book, ‘PR Disasters’ (Kogan Page 2005). With an MSc in PR and 25-years industry experience, he’s a widely experienced senior communicator and creative with a diverse portfolio and proven success in advertising, PR and Social Media environments. Gerry strength is in assisting organisations to proactively interact in the emerging and increasingly influential Web2.0 and social media environments. His client credentials have included Big4, BMW, Coles, Irn Bru, Malvern Star, NAB, Pacific Brands. A former Fairfax blogger for The Age, his PR blog - www.prdisasters.com - has long featured in The AdAge Power 150 list of the world’s Most Influential Marketing Blogs as well as the Australian Blog Pioneers list.
When: Friday 18 Decmber 2015, 12:00 - 1:00 pm AEDT.
9:00 am - Western Australia
10:30 - Northern Territory
11:00 - Queensland
11:30 am - South Australia
12:00 pm - ACT, NSW, Victoria & Tasmania
2:00 pm - New Zealand.
Duration: 60 minutes (45 min presentation with question and answer)
Cost: Free for PRIA members / non-members $44.00 (inclusive GST)
CPD Points: 1
Enquiries: Contact PRIA by phone 02 9331 3346 or email: firstname.lastname@example.org
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The PRIA webinar series is supported by Citrix Online, who provide the conferencing & collaboration technology
PRIA event tickets can only be purchased online via credit card payment in advance. Members are required to log into PRIA’s website to obtain the appropriate discount and to ensure continuing professional development points are tracked. If you wish to purchase group (more than five) event tickets and require direct deposit details please call (02) 9331 3346 or email email@example.com. Note that cash or credit card payment at an event is no longer available.
|Price:||AU $ 44|