Public relations is operating in an increasingly challenging and complex environment which requires practitioners to clearly articulate and demonstrate their own contribution to organisational effectiveness. Anne Gregory, Chair-elect of the Global Alliance, explains how to demonstrate leadership.
One day you, or your client, will face a crisis. All crises are judged in the Court of Public Opinion, and whether that crisis destroys your organisation or you survive to fight another day depends on how well you understand (and ride) both the news and opinion cycles.
This rigorous and practical crisis media training workshop will give you a blue print to build your own crisis communication plan. Our proven nine step process takes you from performing a crisis audit through to building a crisis communications tool kit and even ways to select and exercise your crisis spokespeople.
Over the last 15 years, the evolution of the Internet has had a profound impact on the symbiotic relationship between the media and corporate communicators. Warren Kirby, CEO Wieck Australasia, reports on a 2013 survey to identify the current needs of media as against the practices of communication professionals.