Webinar: The Business of Change, the Art of Communication

Change Management and PR share a common goal but sometimes speak different languages. This webinar explores the Change Management essentials that will help practitioners build stronger partnerships with stakeholders, speak the language of change, and ensure their efforts impact the right outcomes. The presentation will cover:

  • Isn’t change the basic business of communication?
  • Disruption and complexity are the new business as usual
  • The shared language of communication management and change management
  • Not all ‘change’ is equal: three types of change program
  • Beyond key messages: changing behaviour
  • Changing roles: leaders, change agents and specialists
  • Blurring the lines: stakeholders, audiences, communities and networks
  • Managing from the inside out: change for in-house and agencies
  • "Physician, heal…" Managing changes to the communication function.

This session will help define and align approaches to change communication whether you are an in-house practitioner working on major projects, part of an agency response to change, or even managing changes in your own business.

Presenter: Jonathan Champ, Founder, Meaning Business.

Jonathan Champ is a communicator, researcher and strategic advisor with close to 20 years experience helping organisations communicate - meaningfully.

He has held senior in-house communication roles in three of the top 25 listed ASX companies, including five years as Head of Communication at QBE, three years as change communication practice lead at Westpac and a range of communication roles at IAG.

He founded Meaning Business in 2010, providing strategic, practical communication and leadership solutions to across a range of sectors including government, health, media, education, finance, and professional services.

As Research and Content Director for Melcrum Asia Pacific, he co-curated four Strategic Communication Summits on topics including leadership, digital communication, engagement, social media and creating communication value, and is the creator of Melcrum’s Introduction to Internal Communication program used globally as a bridge to IC practice.

Committed to developing the communication profession, he has been a Public Relations tutor for Macquarie University, and a member of IABC’s Gold Quill judging panel.

Prior to working in corporate communication, Jonathan worked in television production and remains involved in creative and screen industries. He was the licensee and executive producer of Western Sydney’s first TEDx event, TEDxParramatta in 2012, and is an associate member of the Australian Writers Guild.

When: Friday 14 November 2014, 12.00 pm AEDT.

Local times: 9:00 am - Western Australia‚Äč
10:30 am - Northern Territory
11:00 am - Queensland
11:30 am - South Australia
12:00 pm - ACT, NSW, VIC & TAS.

Duration: 60 minutes (45 min presentation with 15 min question and answer)

Cost: Free for PRIA members / non-members $40

Enquiries: Contact PRIA by phone 02 9331 3346 or email: education@pria.com.au

Online registration: Log in to your member profile in order to enjoy the members' rate. For non-members, a tax invoice will be automatically generated and emailed to your selected address.

System Requirements: PC-based attendees require Windows(R) 7, Vista, XP, 2003 Server or 2000; Macintosh(R)-based attendees require Mac OS(R) X 10.4.11 (Tiger(R)) or newer.

Cancellation and Refund Policies: PRIA Cancellation and Refund Policies vary. Please read PRIA's Cancellation and Refund Policies before registering.


The PRIA webinar series is supported by Citrix Online, who provide the conferencing & collaboration technology.

Registrations Open: 15 Oct 2014
Registrations Close: 14 Nov 2014
Price: AU $ 40.00 (Inc. GST)