Webinar: From Unknown to Expert

From Unknown to Expert: how to establish yourself as an authority and run your own business

Everyone needs to develop their personal brand and authority, no matter what position you hold. It’s even more critical if you are planning on starting your own business. Those with a strong and distinct personal brand more easily cultivate and manage their reputation, credibility and profile. It’s the key to become an influencer and gaining trust with people that matter.

Public relations and social media expert, Catriona Pollard, will share how to leverage opportunities to effectively build your personal profile so you start standing out from the crowd.And you know what happens when people start taking notice of you? Doors start opening and new opportunities you never even dreamed of start falling into your lap.

In this PRIA webinar you will gain an understanding of the strategies and tactics that must be used in order to successfully create and build on your personal brand in order to become a well-known expert and influencer – and build a business you love.

Presenter: Catriona Pollard, Director, CP Communications.

Catriona Pollard has first-hand experience in moving from unknown to expert. She started her business with nothing in the sun-room of her rented apartment. She had to figure out how she could become a well-recognised expert in PR to drive sales for her fledgling business.

Her transformation to an international speaker, TEDx speaker, popular media commentator and leader of a highly successful PR Agency has been captured in her book, From Unknown To Expert, .Catriona’s step-by-step Unknown To Expert 5 Star System has been used by thousands of people to become highly paid and sought after experts and thought leaders.

Catriona is passionate about social media, public relations, business and bringing them all together to create real, financial success for entrepreneurs and organisations. She created the popular blog Public Relations Sydney that has been listed as the top two business blog in Australia. @CatrionaPollard is also listed as one of the top 100 PR people worldwide to follow on Twitter.

When: Friday 30 January 2015, 12 - 1 pm AEDT.

Local times:

9:00 am - Western Australia‚Äč
10:30 am - Northern Territory
11:00 am - Queensland
11:30 am - South Australia
12:00 pm - ACT, NSW, VIC & TAS.

Duration: 60 minutes (45 min presentation with 15 min question and answer)

Cost: Free for PRIA members / non-members $40 + GST

CPD Points: 1

Enquiries: Contact PRIA by phone 02 9331 3346 or email: education@pria.com.au

Online registration: PRIA event tickets can only be purchased online via credit card payment in advance. Members are required to log into PRIA’s website obtain the appropriate discount and to ensure continuing professional development points are tracked.

System Requirements: PC-based attendees require Windows(R) 7, Vista, XP, 2003 Server or 2000; Macintosh(R)-based attendees require Mac OS(R) X 10.4.11 (Tiger(R)) or newer.

Cancellation and Refund Policies: PRIA Cancellation and Refund Policies vary. Please read PRIA's Cancellation and Refund Policies before registering.

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The PRIA webinar series is supported by Citrix Online, who provide the conferencing & collaboration technology

PRIA event tickets can only be purchased online via credit card payment in advance. Members are required to log into PRIA’s website to obtain the appropriate discount and to ensure continuing professional development points are tracked. If you wish to purchase group (more than five) event tickets and require direct deposit details please call (02) 9331 3346 or email info@pria.com.au. Note that cash or credit card payment at an event is no longer available.

Registrations Open: 30 Dec 2014
Registrations Close: 31 Jan 2015
Price: AU $ 40.00

Register