Victoria

  • Women in PR 2016: A practical approach to gender and workplace equality

    June 2016

    The PRIA is reigniting its Women in Public Relations program in 2016, which will feature the PRIA Women in PR luncheon in Melbourne.

    The PR and Communication profession is currently represented by 75% women, who have been at the forefront of many workplace issues and solutions that impact their ability to have productive and highly contributive careers. In many cases the men who also work in our profession have been highly supportive of advocacy and programs that address barriers to equality. The issues that our profession faces are not dissimilar to other workplace equality situations, and as a profession of communicators we have an enviable role to represent this issues in an influential manner.

    The iconic decade-long luncheon event is hosted by PRIA’s Victorian Council, and attracts up to 300 industry leaders from across Australia.

  • How to Create an Award Winning Campaign

    Established in 1976, the annual Golden Target Awards - now in its 40th year - recognises the excellence in public relations and celebrate the achievements of PRIA members. The 2015 winning campaigns were not only highly successful in generating media or communication outputs, but made a real and lasting difference to their clients and their communities.

    Hear how some of these creators built their ideas into a winning Golden Target Awards campaign.

  • February Breakfast Session

    PRIA's Victoria's Breakfast Series is similar to the Boardroom Series initiative that is taking place in various states and territories in 2016.

    Some members have asked for some greater diversity in length, timing and career-level pitch of events. Last year the Victorian Council held a number of successful breakfast and lunchtime events last year and we'll replicating this format this year.

    These will be short, quick-fire events early in the morning that won't affect your day-to-day.

  • March Breakfast Session

    PRIA's Victoria's Breakfast Series is similar to the Boardroom Series initiative that is taking place in various states and territories in 2016.

    Some members have asked for some greater diversity in length, timing and career-level pitch of events. Last year the Victorian Council held a number of successful breakfast and lunchtime events last year and we'll replicating this format this year.

    These will be short, quick-fire events early in the morning that won't affect your day-to-day.

  • April Breakfast Session

    PRIA's Victoria's Breakfast Series is similar to the Boardroom Series initiative that is taking place in various states and territories in 2016.

    Some members have asked for some greater diversity in length, timing and career-level pitch of events. Last year the Victorian Council held a number of successful breakfast and lunchtime events last year and we'll replicating this format this year.

    These will be short, quick-fire events early in the morning that won't affect your day-to-day.

  • May Breakfast Session

    PRIA's Victoria's Breakfast Series is similar to the Boardroom Series initiative that is taking place in various states and territories in 2016.

    Some members have asked for some greater diversity in length, timing and career-level pitch of events. Last year the Victorian Council held a number of successful breakfast and lunchtime events last year and we'll replicating this format this year.

    These will be short, quick-fire events early in the morning that won't affect your day-to-day.

  • June Breakfast Session

    PRIA's Victoria's Breakfast Series is similar to the Boardroom Series initiative that is taking place in various states and territories in 2016.

    Some members have asked for some greater diversity in length, timing and career-level pitch of events. Last year the Victorian Council held a number of successful breakfast and lunchtime events last year and we'll replicating this format this year.

    These will be short, quick-fire events early in the morning that won't affect your day-to-day.

  • July Breakfast Session

    PRIA's Victoria's Breakfast Series is similar to the Boardroom Series initiative that is taking place in various states and territories in 2016.

    Some members have asked for some greater diversity in length, timing and career-level pitch of events. Last year the Victorian Council held a number of successful breakfast and lunchtime events last year and we'll replicating this format this year.

    These will be short, quick-fire events early in the morning that won't affect your day-to-day.

  • August Breakfast Session

    PRIA's Victoria's Breakfast Series is similar to the Boardroom Series initiative that is taking place in various states and territories in 2016.

    Some members have asked for some greater diversity in length, timing and career-level pitch of events. Last year the Victorian Council held a number of successful breakfast and lunchtime events last year and we'll replicating this format this year.

    These will be short, quick-fire events early in the morning that won't affect your day-to-day.

  • September Breakfast Session

    PRIA's Victoria's Breakfast Series is similar to the Boardroom Series initiative that is taking place in various states and territories in 2016.

    Some members have asked for some greater diversity in length, timing and career-level pitch of events. Last year the Victorian Council held a number of successful breakfast and lunchtime events last year and we'll replicating this format this year.

    These will be short, quick-fire events early in the morning that won't affect your day-to-day.

  • October Breakfast Session

    PRIA's Victoria's Breakfast Series is similar to the Boardroom Series initiative that is taking place in various states and territories in 2016.

    Some members have asked for some greater diversity in length, timing and career-level pitch of events. Last year the Victorian Council held a number of successful breakfast and lunchtime events last year and we'll replicating this format this year.

    These will be short, quick-fire events early in the morning that won't affect your day-to-day.

  • November Breakfast Session

    PRIA's Victoria's Breakfast Series is an initiative that is taking place in various states and territories in 2016.

    Some members have asked for some greater diversity in length, timing and career-level pitch of events. Last year the Victorian Council held a number of successful breakfast events last year and we'll replicating this format this year.

    These will be short, quick-fire events early in the morning that won't affect your day-to-day.

  • Christmas Drinks

    It's Christmas!

    Time to unwind and reflect on another year in the industry. We love our Christmas catch-ups as it gives us a chance to just relax and enjoy some well-deserved drinks and nibbles, without impending deadlines.

    We'll have some light nibbles and a few drinks all set and we're looking forward to some great conversations on the night.

  • Great Expectations

    Under promise and over achieve right?

    The life of a public relations professional is a busy one. If you are working client-side you are most likely managing varying expectations from many different clients and if you're in-house you may be dealing with boards, councils along with large stakeholder groups.

    How do you manage it all? How do you balance the 'always being on' and a healthy work life balance?

    We'll tell you how.

  • 10 Strategic Dimensions

    Strategy is key to driving any public relations or communication strategy. But how do you build one that stands out from the crowd and keeps clients happy and helps grow the organisation's brand?

    This session will help you build 10 easy steps that will make your comms strategy kick serious goals.

  • Measurements to Boardroom

    At the core, a robust measurement and evaluation (M&E) framework is the only way to demonstrate the value you bring to your clients or companies. The world in which we practice PR has changed dramatically. As economies faltered during the GFC, businesses began to scrutinise costs and demand more tangible business results from all aspects of their organisations, including PR.

    In many cases PR was unable to provide evidence-based, credible results or demonstrate return on investment. That is all changing. If we really want PR at the boardroom table, measurement and evaluation is the key to open the previously unobtainable closed door.

  • Taking control of the Online Narrative

    September 2016

    Storytelling in a digital age is a public relations professionals 'bread and butter' right? That might be so, but, how can you control the 'Internet of things' once your piece of content is out there?

    How many people 'miss the boat' when it comes to controlling the narrative. How often do you say, "If only they had of"?

    There will be no 'ifs' or 'buts' in this session, just digestible tips on how to get your narrative across to your publics.

  • Lunch Session

    October 2016

    PRIA's Victoria's Lunchtime Series is similar to the Breakfast Series initiative that is taking place in various states and territories in 2016.

    Some members have asked for some greater diversity in length, timing and career-level pitch of events. Last year the Victorian Council held a number of successful breakfast and lunchtime events last year and we'll replicating this format this year.

    These will be short, quick-fire events early in the morning that won't affect your day-to-day.

  • Multichannel Marketing

    March 2016

    Multi-channel marketing is becoming more and more dominant as we head towards the end of Q1. Whether it's advertising, social media, news, forums or online shopping, they are evolving every single day.

    But how do we know which ones to focus our time and resources on?

  • You've Got Issues Breakfast

    April 2016

    PRIA's Victoria's Breakfast Series is similar to the Boardroom Series initiative that is taking place in various states and territories in 2016.

    Some members have asked for some greater diversity in length, timing and career-level pitch of events. Last year the Victorian Council held a number of successful breakfast and lunchtime events last year and we'll replicating this format this year.

    These will be short, quick-fire events early in the morning that won't affect your day-to-day.

  • PR Defined

    May 2016

    If 'buzzword' is the buzzword of our time, then 'What is the future of PR?' is the buzzphrase of our industry for sure.

    We'll question whether PR is linear or not and whether cyclical is a better way of addressing its future. Our industry changes day-by-day, minute-by-minute and it's becoming increasingly difficult to stay ahead of the 'trends', another buzzword.

    If you want to know what paradigm shifts might be affecting the public relations industry - wearable tech, 3d printing, virtual reality etc. - or where the profession itself is headed - standards, regulation, education etc. - this session is not to be missed.

  • Nat PD Evaluation & Analytics

    June 2016

    At the core, a robust measurement and evaluation (M&E) framework is the only way to demonstrate the value you bring to your clients or companies. The world in which we practice PR has changed dramatically. As economies faltered during the GFC, businesses began to scrutinise costs and demand more tangible business results from all aspects of their organisations, including PR. In many cases PR was unable to provide evidence-based, credible results or demonstrate return on investment.

  • Writing

    September 2016

    Copywriting is one of the most important prerequisites of being a public relations and communication professional. It's a craft that true professionals take with them throughout their careers, fine-tuning as you go along your career.

    What is the key message? How are we going to tell this story? Who are our audience? What channels are we going to use?

    All questions that need to be asked whenever you write a piece of content. This session will leave your writing senses tingling.

  • Digital Media

    November 2016

    Arguably it is said that the public relations may have missed its opportunity with digital. It doesn't matter which side of the fence you currently sit on, this particular session says let's get digital, digital.

    Yes, the channels may have changed and old form poster campaigns may not be the main form of communicating in 2016, yet the message and how it is delivered remains the same.

    This session will bolster your skillsets around digital storytelling and how you can make your message stand out from the internet of things.

    Think MTV, VICE and CommBank here.

  • Fri, May 06 2016
    Webinar: Blogger Relations

    Blogs have become a huge platform for brands to promote their products and campaign reach can be amplified through specialist, engaged audiences. Bloggers still run predominantly on passion more than profit however, and sustainable relationships are not built by sending the usual media release. Balancing editorial and advertorial is essential. This webinar discusses what works and what doesn’t work in blogger outreach and how to get the right balance of editorial and advertorial for your brand or issue.

    • One-hour intensive webinar
    • Facilitator: Candy Hertz - TV presenter, Radio Announcer, Writer, MC, Digital Content Manager and Producer
    • Friday, 6 May 12.00pm until 1.00pm AEST
  • Wed, May 18 2016
    NEPG Presents: Influencer Marketing & PR Panel

    NEPG's famous expert panel is on again this May! The topic? Influencer Marketing and Pubic Relations. In a media landscape where 'traditional' strategies aren't getting results like they used to, practitioners are getting creative with how brands interact with audiences.

  • Fri, Jul 08 2016
    Webinar: Copyright

    Copyright law can be a complex and expensive area to navigate, especially in today’s right-click, save-and-share digital world. Tune into this webinar to hear how to navigate these issues to make image use as frictionless as possible, while respecting the law and doing the right thing by the image creator.

  • Fri, Aug 05 2016
    Webinar: Media Buying

    More information to come.

  • Sat, Oct 08 2016
    Webinar: Personal Branding

    Warren Buffet once said "It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you'll do things differently". Your personal branding is of unique value as it's what you're known for and how people experience you. It is all about bringing together who you are, what you do and how you do it. In order to stand out in today's marketplace you need to have a strong brand not only in person but also on paper and online.

    Don't miss this exciting webinar for people at all stages of their career. Learn about key concepts of being able to develop your own brand and successfully manage your reputation.

    More information to come.

  • Fri, Nov 04 2016
    Webinar: Successful Change Management

    More information to come.

  • Sun, Nov 06 2016
    2016 National Conference

    November 2016

    Each year the PRIA National Conference stands as the premier public relations and communication event in Australia, attracting attendees from around the country as well as our friends and colleagues from across the Tasman and further afield in the greater Asia Pacific region. In the past few years, we've seen the conference travel from Melbourne to Adelaide, Brisbane and Hobart. For 2016, it's all about Perth, Western Australia, and plans are already afoot to build another stellar conference program.

    This year's theme: Communication Innovation

    Change is a defining word of our decade. From our climate, to our technology, to consumer behaviour, to our governments and our jobs, being able to keep pace with change has become a part of everyday life. Public relations and communication, for better or worse, is on the front lines, managing constant upheaval and disruption to the lives of people, the machinations of institutions and the operation of organisations. Innovation in the way we communicate is paramount to our survival.

    Read more on this year's theme by clicking on this event.