With more than 2,200 newspapers and 3,000 TV stations, China’s media landscape is remarkable. But the rules of PR practice are different; the concept of public relations is still evolving. Online and social media have mushroomed, adding complexity to an already highly competitive and fragmented landscape. This creates opportunities – and challenges – for corporate communications and PR professionals.
Shufen Tan, General Manager, Strategic Public Relations Group (SPRG) in Shanghai, has over 20 years’ communications experience in China. Shufen will share her insights into China’s PR landscape and discuss the key challenges facing communications professionals.
The Victorian Registered Consultancies Group (RCG) of PRIA invites RCG members and their guests to a special ‘brunch and learn’ seminar this August.
Finding the right strategy for agency growth and evolution is a crucial decision facing owners and managers. In this panel discussion we explore the challenges, opportunities and choices from two contrasting perspectives.
The Victorian New Emerging Practitioners Group brings you this exciting panel event, providing current industry information about how PR has evolved and how it has merged with communications, marketing, digital media and advertising.
Jen Sharpe, Founder and Director, Think HQ
Jessica Humphreys, Social Media and Digital PR Specialist, Social Concepts
Rod Fuller, Account Director, Sentius Strategy
A Annual General Meeting of Victorian Members of the Public Relations Institute of Australia (PRIA) has been called:
Date: Wednesday, 28 September 2016
Venue: RMIT University, Level 6, Room 6, Building 80, 445 Swanston Street, Melbourne VIC
Attendance: FREE. Please note, the Annual General Meeting is open only to financial Victorian PRIA members.