SEO is changing. For so long we left this mysterious beast alone to its dark and devious online corner. But with Google’s tightening grip on quality control, and the emergence of content marketing strategy, SEO has reached the online mainstream. Join Gorilla 360 Co-Founder and SEO Chief, Scott Evans to learn some search engine optimisation wisdom.
Artificial intelligence is playing an increasing role in our communications environment. What are the implications of all this for the public relations profession? Will PR be automated in the future? How can we adapt to rapidly-changing circumstances? Alastair McCapra, CEO of the Chartered Institute of Public Relations will suggest a framework for thinking about these advances and propose ways for PR professionals to develop their roles in an uncertain future.