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Victoria

• 29 May 2012
  Webinar: 10 Steps to Socialising Your Online Newsroom

  More than 75% of people learn of their news through social media channels and visit the corporate web site or online newsroom to find out more information, and approximately 90% of people on social media channels use Twitter or Facebook as a primary source of news and information. Steve Momorella shows how focusing on a much wider audience is the next step in the evolution of the online newsroom, from traditional press to social, and making information easier to share.

• 30 May 2012
  VIC: Event Management - Level 2

  Do you have an understanding of what it takes to organise successful events but need extra tips to make you and your event shine? You will be given practical guidance to plan and run an amazing event. Learn the art of strategic planning and research to ensure a positive result.

• 5 Jun 2012
  VIC: Creating Effective Campaigns with Social Media – Level 1

  You will look at the place and relevance of each media in today’s context, the importance of strategic development and creative and production requirements. The importance of approaching digital media from the audience or customers’ perspective is emphasised, examining ways for this to be achieved.

• 7 Jun 2012
  VIC: Strategy Planning – Level 1

  Why is strategy planning important? What makes a campaign successful or unsuccessful? Learn about different approaches to planning and how to engage management and staff in strategies that reach your intended stakeholders and target markets.

• 18 Jun 2012
  VIC: Strategy Planning – Level 2

  You will look at essential steps in high-level strategy planning and implementation to ensure your efforts are on track for success. This course is a must for communication managers looking to improve their organisational problem-solving skills, know-how and abilities.

• 19 Jun 2012
  VIC: Issues and Crisis Management – Level 1

  What happens when the worst-case scenario hits? Explore the design of realistic programs to plan for and handle crises, plus practical exercises that demonstrate how to minimise damage to your organisation.

• 26 Jun 2012
  VIC: Social Media – Creating A Media Mix That Works! – Level 2

  You will gain a deeper understanding of the role of digital media in modern PR and communication practice with analysis of key digital mediums and how to use them as part of the communication strategy. Web 2.0 and mobile media will be highlighted.

• 27 Jun 2012
  VIC: Media Release and PR Writing

  Cement your vital writing skills by focusing on accuracy, brevity and clarity; understanding your audience and tailoring your message; and using good grammar, punctuation, spelling, style and syntax.

• 28 Jun 2012
  Webinar: Ethics and Building Trust in Public Relations

  Strong ethical standards play a critical role in establishing trust and confidence in any professional discipline and especially in public relations. Stuart Palmer of the St James Ethics Centre talks us through what ethics is and how it is integrated into daily practice.

  If you have any case studies that you would like Stuart to discuss, please contact Julian Kenny, National Education Officer at julian.kenny@pria.com.au or 02 9331 3346.

• 3 Jul 2012
  VIC: Issues and Crisis Management – Level 2

  Learn how to create an effective issues management process or improve your existing one. Scan for, identify and prioritise issues; differentiate between an issue and a crisis; secure and maintain support; benchmark your process against best practice; and evaluate your process and demonstrate return.

• 12 Jul 2012
  VIC: Strategic PR and Planning Certificate

  

  By experiencing actual cases, you will gain a strong insight into the ways public relations focuses strategically to gets results.

• 28 Aug 2012
  VIC: Creating Effective Campaigns with Social Media – Level 1

  You will look at the place and relevance of each media in today’s context, the importance of strategic development and creative and production requirements. The importance of approaching digital media from the audience or customers’ perspective is emphasised, examining ways for this to be achieved.

• 5 Sep 2012
  Event Management – Level 1

  This course will help you initiate and organise events that produce top results. Successful promotion and event management requires highly developed multi-tasking skills and clever planning. Learn how to maximise the impact of your event and successfully obtain the media coverage you need.

• 11 Sep 2012
  VIC: Social Media – Creating A Media Mix That Works! – Level 2

  You will gain a deeper understanding of the role of digital media in modern PR and communication practice with analysis of key digital mediums and how to use them as part of the communication strategy. Web 2.0 and mobile media will be highlighted.

• 19 Sep 2012
  VIC: Event Management - Level 2

  Do you have an understanding of what it takes to organise successful events but need extra tips to make you and your event shine? You will be given practical guidance to plan and run an amazing event. Learn the art of strategic planning and research to ensure a positive result.

• 17 Oct 2012
  VIC: Winning Hearts and Minds – Speech Writing

  One of the most effective ways to move people to action is to write and deliver a powerful speech. Learn to plan speeches to get the outcome you want; open and close with impact; build a speech that flows; underline your key points; and apply editing strategies to set your speech apart

• 31 Oct 2012
  VIC: Influencing Audiences – Professional Presentation Skills

  The ability to effectively present can make or break your career. You will learn how to understand the purpose and objectives of a presentation; analyse the audience, venue and occasion; choose an appropriate style and language; build confidence; and incorporate powerful non-verbal communication.

• 20 Nov 2012
  VIC: Media Release and PR Writing

  Cement your vital writing skills by focusing on accuracy, brevity and clarity; understanding your audience and tailoring your message; and using good grammar, punctuation, spelling, style and syntax.