Two experts in the field, Yianni Konstantopolous and Katy Daniells, from Social@Ogilvy show leading organisations are leveraging innovative ways to create compelling content, and to publish it effectively across multiple channels. Cutting edge case studies for operating in the digital world.
Richard Spencer of TWO Social and Jessica Whittaker of iSentia discuss the concepts and use case studies to explore the basics of digital marketing, why digital marketing can't be switched on and off when it suits the business and what success looks like in using data to support the growth of digital in the organisation.
PoweR Day Sessions
Presentation and Pitching with Simon Mossman (half-day training) - Wednesday 18 June 2014
The Australian Association of Social Marketing (AASM) is calling for papers to be presented at its 2014 Biennial International Social Marketing Conference at Monash University on 17 - 18 July 2014.
Australian Market and Social Research Society - National Conference 2014