Trust is an asset that organisations must understand and properly manage in order to be successful in today’s complex operating environment. Unlike reputation, which is based on an aggregate of past experiences with a company or brand, trust is a forward facing metric of stakeholder expectation. Join Matthew Gain, COO - Australia, and Kate Ferguson, Director, as they discuss the 2015 Edelman Trust Barometer results.
How do you develop an impactful digital marketing strategy? What are the key elements of a successful digital marketing strategy? And how do you drive engagement and participation? Jovina Ang will share best practices from Microsoft, Dell and Sun Microsystems.