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NSW: Account Management Bootcamp March 2012

Learning how to manage a client account is one of the core skills for public relations practitioners working in consultancy. If you are managing or about to manage client accounts, the Account Management Bootcamp is for you - it covers what they don't teach you at university.

In this course attendees will learn:

• The client’s point of view - what it feels like to be a client
• The account management cycle - what are the elements to keep and grow client business while building interpersonal trust
• How to set up for success - what are the questions that you need to ask to when you start working on a new account?
• Managing client expectations - from the beginning and if things change
• Programming for results - a checklist for writing and running programs that get results
• Creative brainstorm refresher - how to get better ideas
• Time management - how to find the time in your day for the important but not urgent tasks
• How to recognise your own communication style - work better with your team and client team
• Client communication - writing better emails, better still pick up the phone
• Conflict resolution - recognising when things are going wrong and a toolkit for resolving conflict.

Each participant will develop a personal action plan for the next 12 months to embed the skills learnt in the course and continue improving their account management skills.

RCGs please use fax registration to attend at member rates.

Workshop Facilitator : Amanda Little, FPRIA
Amanda has more than 20 years experience in PR consulting including half this time in senior management positions. Amanda has a BA Comm and MBA from UTS and has taught PR at Universities and TAFE.

At both local and international consultancies, Amanda has managed a wide range of client account and believes passionately in the role of account management as a core skill for pr practitioners.

When: Friday 23 March 2012, 9:00am - 4:30pm (presentation commences at 9:15am)

Where: Suite 33, 94 Oxford Street, Darlinghurst 2010

Price: PRIA Members and RCG $550/ Non-members $880 (Prices include GST, welcome tea and coffee, morning tea, lunch and workbook). To claim a 10% discount for 2 or more delegates from the same organisation or the RCG discount, download the registration form, complete, scan and email to julian.kenny@pria.com.au

RSVP: Friday 16 March 2012

Online registration: Log in to your members' profile in order to receive your discounted members' rate. A tax invoice will be automatically generated and emailed to your selected address.

Cancellation and Refund Policies: PRIA Cancellation and Refund Policies vary. Please read the PRIA Cancellation and Refund Policies before registering

• 23 March 2012 Bootcamp registration form.doc Size: 181 KB ( x )