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NSW: Demystifying Government Relations October 2012

We all know it’s important to talk to government stakeholders but don’t know where to start or who we should be talking to. Who’s important to your campaign and who’s not? How do you take those first important steps? Where does social media fit in and how best to deploy it? What the heck is a minority party or cross-bench MP and are they really important?

And with the Federal parliamentary scene constantly evolving what do you really need to know. Who are the key players and how do you approach them? In this workshop you’ll explore:

• The basics of government relations for corporates and non-profits
• Planning your government relations campaign
• Who to target
• Preparing key messages for government
• How to land a meeting with a minister, opposition spokesperson, MP or adviser
• Federal Parliament 101 – the key players, what works with them and how to navigate Canberra.

Workshop facilitator: Jo Scard, Business Founder, Jo Scard Agency

Before establishing her strategic government relations agency over
a year ago, Jo Scard played a unique role as a former senior political advisor to the Rudd and Gillard Governments where she managed complex Senate negotiations across all portfolios. She was a senior strategist for the British Labour Party, a political television journalist in Australian and the UK and strategic counsel to corporates and not-for-profits. Jo understands how to achieve desired public policy outcomes and has a depth of knowledge rarely found elsewhere.

In Australia and the UK, Jo has worked with clients including Kellogg Australia, SBS, the film industry, national universities, national not-for-profits and the carbon trading sector. As a consultant at world-leading public affairs firm Gavin Anderson for a decade, Jo advised domestic and foreign governments and major global corporates on complex strategic communications issues.

A respected speaker and university lecturer in political communications and public relations, Jo is an advisor in the digital communications space on social media and government. A leading commentator on politics and work/life balance issues, she co-authored the successful book, The Working Mother’s Survival Guide AND lives on a farm outside Canberra with her family and their horses.

When: Wednesday 24th October 2012, 9.00am – 1.00pm (registration at 8.45am)

Where: PRIA, Suite 33/94 Oxford St Darlinghurst.

Price: PRIA Members $300.00 / Non-Members $500.00 / RCG $400.00. Prices include GST, a workbook, tea/coffee on arrival and morning tea. **Book 2 people from the same company for a 10% discount** To claim discount, download the registration form, complete, scan and email it to julian.kenny@pria.com.au

RSVP: Friday 12th October 2012

Online registration: Log in to your members' profile in order to receive your discounted members' rate. A receipt will be automatically generated and emailed to your selected address.

Cancellation and Refund Policies: PRIA Cancellation and Refund Policies vary. Please read the PRIA Cancellation and Refund Policies before registering.

• Government Relations Registration Form 241012.doc Size: 181 KB ( x )