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NSW: Internal Communication February 2012

In a world in which attention spans are ever-decreasing and competition for readers' attention is continually growing, organisations simply can't afford to be complacent or dull in the way they engage their people. There's more – much more – to the process than simply sending out messages with little forethought.

Successful communications that genuinely engage employees and other stakeholders require careful planning and execution and constant follow-up and assessment. Want to ensure your audiences keep reading and heed all your key messages?

This course will show you how to:

• Think strategically about how and what you communicate internally
• Communicate corporate strategy in a way that ensures employees will understand how it relates to them
• Create communications materials that are not only informative but also fun and engaging
• Source story ideas that link to business goals
• Create and produce an internal marketing campaign
• Use clever design to help reinforce and give impact to what you are communicating.

Facilitator: Derryn Heilbuth, Managing Director of Businesswriters & Design

Derryn Heilbuth is Managing Director of Businesswriters & Design. She has over 20 years of corporate communications experience, following an earlier career in newspaper, magazine and television journalism. Before founding Businesswriters & Design in 1990, Derryn was Publications Editor at Westpac Banking Corporation. During that time Westpac’s employee magazine, which had a monthly print run of 50,000 and was distributed to staff in 27 countries worldwide, twice won an award for the best internal publication in Australia.

Businesswriters & Design has written and produced a wide range of employee communications materials, and currently works with eBay Asia Pacific, Caltex, the Australian Energy Market Commission, Lion, Endeavour Energy, Manassen Foods and Mission Australia on internal communication programs. Derryn is the author of a book on business and has taught literature and communications at university and TAFE. She has a Masters degree in journalism.

When: Wednesday 8th February 2012, 9.00am – 5.00pm (tea/coffee available from 8.45am)

Where: Lecture Room 4, UNSW CBD Campus, Level 6, 1 O'Connell Street, Sydney 2000.

Price: PRIA Members $550.00 / Non-Members $880.00 / RCG $660.00 (includes GST, a workbook, tea/coffee on arrival, morning tea, lunch and afternoon snack). Discount of 10% applies to 2 delegates from the same organisation. To claim discount, download the registration form, complete, scan and email to julian.kenny@pria.com.au

RSVP: Friday 3rd February 2012

Online registration: Log in to your members' profile in order to receive your discounted member's rate. A tax invoice will be automatically generated and emailed to your selected address.

Cancellation and Refund Policies: PRIA Cancellation and Refund Policies vary. Please read the PRIA Cancellation and Refund Policies before registering.

• Internal Communication registration form.doc Size: 181 KB ( x )