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NSW: Winning Words June 2012

This advanced course will show you how the special word skills used by great writers and leaders to inspire and motivate can be applied to many forms of business writing. The course will give you the tools to write more powerfully and with greater influence. It will show you simple ways to lift the intensity of your writing and engage your audiences.

What you will learn

Building perfect sentences:

• Choosing the right words
• Cutting clutter, repetition, jargon and buzzwords
• Crafting sentences to convey messages most effectively
• Setting the right tone.

Winning minds through logical argument:

• Selecting key information from the data soup
• Using the principle of show, don’t tell: letting the facts speak for themselves
• Explaining with analogy
• Supporting your arguments with expert quotes

Winning hearts through powerful writing:

• Using the great rhetoric toolkit
• Borrowing emotive word skills from literature
• Painting word pictures
• The power of storytelling

Bringing it all together:

• Knowing your audience
• Structuring for maximum clarity and impact
• Editing to perfection.

Who should attend? Communications, marketing and public relations professionals; leaders who want to use words more powerfully; those who write speeches and thought leadership material.

Workshop facilitator: Tony Spencer-Smith, Managing Partner, Express Editors.
Tony is an award-winning novelist, a corporate writer and former editor of a major international magazine.

When: Wednesday 27th June 2012, 9.00am – 5.00pm (registration at 8.45am)

Where: Suite 33, 94 Oxford Street, Darlinghurst 2010

Price: PRIA Members $550.00 / Non-Members $880.00 / RCG $660.00
Prices include GST, a workbook, tea/coffee on arrival and morning tea. To claim 10% discount for booking 2 people from the same organisation, download the registration form, complete, scan and email to julian.kenny@pria.com.au. Class sizes are limited; places can only be reserved after payment.

RSVP: Friday 22nd June 2012

Online registration: Log in to your members' profile in order to receive your discounted members' rate. A receipt will be automatically generated and emailed to your selected address.

Cancellation and Refund Policies: PRIA Cancellation and Refund Policies vary. Please read the PRIA Cancellation and Refund Policies before registering.

• Winning Words Registration Form.doc Size: 181 KB ( x )