NSW: Your crisis, the media and the opinion cycle

One day you, or your client, will face a crisis. All crises are judged in the Court of Public Opinion, and whether that crisis destroys your organisation or you survive to fight another day depends on how well you understand (and ride) both the news and opinion cycles.

While every crisis is unique, how that crisis is reported follows a consistent pattern. This practical workshop will examine the three phases of a crisis, how they unfold in both traditional and social media and what you must do to manage that.

Learn the principles of dealing with the media when a crisis hits – the questions journalists ask, the information they need and techniques of highly successful crisis spokespeople. See how you can influence the Opinion cycle and what you need to do to make it work for you. Using real life case studies and Clarity’s proven frameworks you will learn:

  • What really drives the media in a crisis
  • The three phases of a crisis &what to do at each stage
  • What drives the opinion cycle and how to win that battle
  • Who should be the public face of your crisis.
  • Crisis spokesperson techniques to maintain integrity in the firing line
  • When and how to deliver a compelling apology
  • Monitoring and responding to bloggers in a crisis
  • Correcting rumours on the internet
  • How to prepare your organisation for a crisis

Case studies include the Qantas A380 incident and the BP Oil Spill, as well as product recalls, governance issues and other crises which made news around the world.

Facilitator: Geoffrey Stackhouse, Principal Trainer at Clarity Business Solutions

A former management consultant with more than 25 years’ experience in journalism, Geoffrey has a unique perspective on how to engage strategically and effectively with the media. His disciplined and proven approach has helped hundreds of senior executives improve their media performance.

He has worked on both sides of the microphone. As a journalist he has written for publications like BRW and the Sydney Morning Herald. He has also worked in-house (JP Morgan, Deloitte, Commonwealth Bank) and as a PR consultant helping leading organizations to protect and promote their reputations.

After completing an MBA at the Australian Graduate School of Management (AGSM) he joined the management consulting firm Strategic Vision where he completed engagements in strategy and research. He then worked at Director level for Hill &Knowlton, the international public affairs consultancy before founding Clarity.

Geoffrey now works throughout Australia and around the region. In the corporate sector he has worked with McKinsey & Company, Freehills, Ernst & Young, United Group, The Hastie Group, Petronas, Macquarie Bank the Westpac Group (including Westpac, RAMS and BT) and many others.

In the public sector we have worked with Sydney Water, NSW Health, The Treasury, The Australian Communications and Media Authority (ACMA), The Department of Human Services, APRA, and many others.

As well as a BA (Syd) and an MBA (AGSM), Geoffrey has nationally recognised training qualifications. He has lectured in effective communication at UTS and in the AGSM’s full time MBA program

When : Wednesday 8th August 2012, 9.00am - 1.00pm (registration at 8.45am)

Where: PRIA, Suite 506 Level 5, 83 York Street Sydney NSW 2000

Cost: PRIA Members $300.00 / Non-Members $500.00 / RCG $400.00
(prices include GST, a workbook, tea/coffee on arrival and morning tea)
Discount of 10% applies to 2 delegates from the same organisation. To claim discount, download the registration form, complete, scan and email to julian.kenny@pria.com.au

RSVP: Wednesday 1st August 2012

Online registration: Log in to your members' profile in order to receive your discounted members' rate. A tax invoice will be automatically generated and emailed to your selected address.

Cancellation and Refund Policies: PRIA Cancellation and Refund Policies vary. Please read the PRIA Cancellation and Refund Policies before registering.

Event Location: PRIA Suite 506 Level 5, 83 York Street Sydney NSW 2000
Registrations Open: 28th Mar 12 12:00 AM
Registrations Close: 1st Aug 12 11:59 PM
Price: AU $ 500 (Inc. GST)
Places Available: 6


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