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PRIA Breakfast: Thought Leadership June 2012

Thought leaders communicate their valuable knowledge and cutting-edge thinking to inspire others and help them to solve problems or uncover opportunities. Mastering the art of writing thought leadership material is a powerful way for individuals and businesses to demonstrate expertise, build reputations, create trust, start conversations, forge relationships and win influence with target audiences.

Writing and promoting thought leadership material such as articles, blogs, books, reports, speeches and videos offers a powerful way for experts to communicate their expertise, shape agendas, build profile, win trust and ultimately grow sales and success. The goal is to become the thought leader in their field, but how do they do it?

Thought leadership centres on helping others to solve problems or uncover opportunities. It's about delivering valuable advice that people can use, and it is becomeing more and more importantwith the growth of the internet. This has made it critical for experts and organisations to generate compelling content and has made thought leadership one of the hottest topics in marketing.

Using thought leadership as a marketing and sales tool is essential in fields such as accounting, law and consulting where professionals have to show their expertise to win business. It is also well established in high-technology industries such as computing, telecommunications and pharmaceuticals where white papers and reports are essential to winning sales.

Presenter: Grant Butler, Managing Director, Editor Group

Grant is a highly experienced corporate writer and editor and Managing Director of Editor Group, Australia’s leading corporate writing firm. Before founding Editor Group in 1998, Grant was a senior journalist with The Australian Financial Review and held PR and lobbying roles in Australia and the United Kingdom.

Grant has worked on numerous high-profile annual reports for organisations including ASIC, Brookfield Multiplex, Goodman Group in Australia and Asia, Lend Lease, Optus, PwC, St.George Bank and Tourism Australia.

Editor Group’s work on the 2009–10 Indigenous Business Australia annual report received a special commendation from Senate Committee reviewers for its quality and clarity of expression. Editor Group also wrote last year’s Mission Australia annual report, which won the PwC Transparency Award for non-profit organisations with revenue over $20 million.

When: Wednesday 20 June 2012, 7.30am – 9.00am (presentation starts at 7.45am)

Where: ThinkPod, UNSW CBD Campus, Level 6, 1 O'Connell Street, Sydney

Price: PRIA Members $60.00 / Non-Members $80.00 / RCG $70.00. Book 2 people from the same company for a 10% discount. To recieve RCG discount or you don't have a credit card, please fill out the registration form below, complete and email it back to julian.kenny@pria.com.au
Prices include GST and a light beakfast

Due to the intimate nature of ThinkPod, breakfast numbers are limited to 25 people.

RSVP: Friday 15 June 2012

Online registration: Log in to your members' profile in order to receive your discounted members' rate. A tax invoice will be automatically generated and emailed to your selected address.

Cancellation and Refund Policies: PRIA Cancellation and Refund Policies vary. Please read the PRIA Cancellation and Refund Policies before registering.

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