ACT-Mapping, Planning and Measuring Conversation: The Twitter (Plus Others) Case Study-June 2012.

Half hour familiarisation of Twitter followed by a 2 hour presentation/workshop. Social media is the new conversational art form. This presentation shows how six categories of conversation can be measured, monitored, and engaged to make your online conversations a little easier.
With six big topics, and a host of sub-conversat6ions, this approach can help you track the story your brand is telling online, and how the next part of could (or even should) play out.

Whilst focused on Twitter as the primary brand conversation device, this method applies to Facebook conversation and G+ circle chats. By understanding what you can, what you have said, and what options are open for the conversation, this can help you maintain a consistent voice in social media across your whole team, maintain the tone of the conversation, and see what impact different approaches can have on your engagement with your customers.

Dr Stephen Dann

Dr Stephen Dann is a Senior Lecturer in the School of Management, Marketing & International Business, College of Business & Economics at the Australian National University.

His research interests include social change marketing, political marketing and the adaptation of commercial marketing to non commercial applications such as behavioural change. He has written, researched and published in a diverse range of marketing sub disciplinary areas including Internet marketing, marketing communications and consumer behaviour.

In his very limited spare time, he's an advocate for foam warfare, nerf blasters, Xbox360 gaming and My Little Pony: Friendship is Magic. He is immensely used to talking in third person, and will periodically refer to himself as "The Lecturer" much in the same way BBC sci-fi drama series characters call themselves "The Master" or "The Doctor".

Dr Dann has co-authored a series of text books, articles and conference papers in marketing, and has travelled intenationally to present his work to a wide range of audiences. He holds a PhD and Bachelors degree in Commerce from Griffith University, Australia, and a Bachelor of Arts majoring in Government and Law from the University of Queensland. In 1999, he won the University of the Sunshine Coast and AGB Australia Best Academic Paper Award for his article on "Street Level Marketing". He has held the positions of Post Doctoral Fellow in the School of Advertising Marketing and Public Relations, Faculty of Business, Queensland University of Technology, senior consultant for the Australia-based sports arts and entertainment ratings agency Sparten, and former lecturer for the School of Marketing, Griffith University, Australia.

Date: Thursday 21 June 2012

Timings: 12noon-12:30 Twitter Familiarisation | 12:30-2:30 Presentation

Venue: Canberra Museum & Gallery (North Building), London Circuit, Civic

Online registration: Log in to your member profile in order to receive your discounted member rate. A tax invoice will be automatically generated and emailed to your selected address.

$77.00 PRIA member price (incl. refreshments and GST)

$142.00 Non-members (incl. refreshments and GST)

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Event Location: Canberra Museum & Gallery
Registrations Open: Tue, Mar 27 2012
Registrations Close: Mon, Jun 18 2012
Price: AU $ 142 (Inc. GST)
Places Available: 13


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