VIC: PR Principles and Practices Certificate

Course code: S200017

You will cover basic and emerging trends in public relations practice and learn how to apply underlying communication principles that guide the discipline. Topics covered include:

  • Basic concepts and theories
  • Communication research and processes
  • Communication tools—traditional and new media
  • Ethics and law in PR
  • Identifying key stakeholders and organisational linkages
  • Public opinion/attitude change
  • Public relations in society and emerging trends
  • Social responsibility and professionalism
  • The strategic four-step PR process

Presenter: Jenny Burns. Jenny Burns has been a practitioner in the communications industry for over 25 years. Her broad experience includes working as a journalist for leading consumer and trade newspapers and magazines and as a public relations consultant for both Government and private enterprise organisations.

Jenny is a former course coordinator of RMIT’s Bachelor of Arts (Public Relations) and Graduate Diploma in Public Relations programs and has also lectured at Victoria and Deakin Universities. She holds a Master of Communications and a Graduate Diploma in Education.

Timetable
Thurs 16.08.12 5.30–8.30 pm
Sat 18.08.12 10 am – 5:00 pm
Thurs 23.08.12 5.30–8.30 pm
Thurs 30.08.12 5.30–8.30 pm
Thurs 06.09.12 5.30–8.30 pm
Thurs 13.09.12 5.30–8.30 pm
Thurs 20.09.12 5.30–8.30 pm
Thurs 27.09.12 5.30–8.30 pm
Thurs 04.10.12 5.30–8.30 pm


Price: $1445

Click here to enrol.

For further information, contact RMIT Continuing Education Centre:

T: 03 9925 8111
E: enquiries@rmit.edu.au
W: www.shortcourses.rmit.edu.au

Registrations Open: 1 Aug 2012
Registrations Close: 16 Aug 2012