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VIC: Public Relations Writing Certificate

Course code: S200019

You will become familiar with and develop the key writing skills used in public relations by technicians and managers. Tools and topics covered include:

• Annual reports, proposals and formal reports
• Backgrounders and position papers
• Brochures/newsletters/fact sheets/Q&As
• Feature writing/bios/profiles
• Grammar, punctuation, style and rules
• Media kits
• Media releases
• Online and social media
• Speech writing and PSAs/CSAs
• The basics of good public relations writing

Presenter: Maree Curtis. Maree Curtis is Program Director, Journalism at RMIT University. Before joining RMIT, Maree worked for 20 years as a reporter, writer and editor for metropolitan daily newspapers and national magazines including The Sun, The Age, Sunday Age, Herald Sun, Sunday Magazine and Woman’s Day. Maree has coordinated the writing unit in RMIT’s PRIA–accredited Public Relations Certificate for more than a decade.

Timetable
Tues 21.08.12 5.30–8.30 pm
Sat 25.08.12 10 am – 5:00 pm
Tues 28.08.12 5.30–8.30 pm
Tues 04.09.12 5.30–8.30 pm
Sat 08.09.12 10 am – 5 pm
Tues 11.09.12 5.30–8.30 pm
Tues 18.09.12 5.30–8.30 pm
Tues 25.09.12 5.30–8.30 pm

Price: $1445

Click here to enrol.

For further information, contact RMIT Continuing Education Centre:

T: 03 9925 8111
E: enquiries@rmit.edu.au
W: www.shortcourses.rmit.edu.au