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Webinar: Business Development

New business is the lifeblood of any public relations agency and business development (how to secure more work from existing clients) is the low hanging fruit of new business. In the first of PRIA’s webinars for 2012, consultancy mentor and trainer, Amanda Little will talk about:

• Harnessing the account management cycle
• Setting targets/forecasting
• Getting it right from the start (great programs/accurate budget scoping)
• Developing and expanding client relationships
• Pitching in additional ideas
• Gathering and using client feedback.

Please note the PowerPoint presentation will only be available for viewing during the webinar.

Presenter: Amanda Little, Principal, Intermedia Consulting

Amanda Little has more than 20 years’ experience in PR consulting including half this time in senior management positions. Amanda is principal of Intermedia Consulting, a boutique firm specialising in advice and training for PR and marketing agencies. Amanda has a BA Communication and MBA from UTS and has taught PR at Universities and TAFE.

When: Friday 24 February 2012
Where: Join the PRIA Webinar from your desk - listen to and follow the the presentation on a weblink.

Time
12:00 pm - ACT, NSW, Victoria & Tasmania
11:30 am - South Australia
11:00 am - Queensland
10:30 am - Northern Territory
9:00 am - Western Australia.

Duration: 60 minutes, consisting of 40 - 45 minute presentation plus Q&A

Price: Free of charge for PRIA Members, $40 for non members. Price includes GST.

How: To participate in this event all you need is a link to the web. VoIP is standard, so headphones or speakers are recommended, but telephone links are also available. The PRIA registration confirmation email contains the link that allows you to login with Citrix Online, the webinar carrier.

Online registration: Log in to your members' profile in order to enjoy the members' rate. For non-members who require a tax invoice, complete, scan and return the registration form to julian.kenny@pria.com.au

System Requirements: PC-based attendees require Windows(R) 7, Vista, XP, 2003 Server or 2000; Macintosh(R)-based attendees require Mac OS(R) X 10.4.11 (Tiger(R)) or newer.

Enquiries: Contact PRIA on phone 02 9331 3346.

Cancellation and Refund Policies: PRIA Cancellation and Refund Policies vary. Please read PRIA's Cancellation and Refund Policies before registering.

The PRIA webinar series is supported by Citrix Online, who provide the Conferencing & Collaboration technology.

• Business development webinar registration form.doc Size: 181 KB ( x )