Webinar: Measurement and Evaluation

Driving recognition and growth for PR

In this informative event John Croll and Michael Ziviani will bring their combined experience to share insight into best practice measurement and evaluation. They will examine common misconceptions and barriers together with solutions to overcoming these roadblocks.

John and Michael will cover the latest advancements in measuring social media measurement and the push for global standards from the International M&E body. Case examples of real-life projects will be provided and their outcomes discussed. From there, the presenters will paint a vision and future direction for the evolution of M&E towards solving business needs.

In short, you should leave the event with a solid understanding of how M&E benefits you and justification for progressing with a valuable project.

Presenters: John Croll, CEO of Sentia Media

Alongside his position as CEO of Sentia Media, John Croll is also Director of the Australian Paralympic Committee and was previously General Manager of Croll Communications Pty Ltd.

As a visionary who has led Media Monitors to be number one in Australia and New Zealand, and to now advance in the Asia Pacific Region as the leading media intelligence company, John's experience and expertise are invaluable.

Michael Ziviani, CEO of Precise Value.

With a background in a variety of strategic roles and projects in management advisory, strategy, market research and statistical analysis, Michael Ziviani has experience with organisations such as Microsoft, NSW Government, Lion Nathan, Sony and Vodafone. Michael has also worked closely with PR and advertising agencies to shape campaign strategy and relevant appeals.

Michael's considered approach ensures analysis is applied strategically to help organisations uncover their value. His recent work demonstrates a passion for using advanced analysis of communications and CSR to prove the benefit to organisations.

Where: Join the PRIA Webinar from your desk - listen to the presenters and view the presentation on a weblink.

When: Thursday 23 August 2012

Time: 12:00 pm - ACT, NSW, QLD, Victoria & Tasmania
11:30 am - South Australia, Northern Territory
10:00 am - Western Australia.

Duration: 60 minutes (45 min presentation with 15 min question and answer)

Price: Free of charge for PRIA Members, $40 for non members GST is included in the price

How: To participate in this event all you need is a link to the web. VoIP is standard, so headphones or speakers are recommended, but telephone links are also available. The PRIA registration confirmation email contains the link that allows you to login with Citrix Online, the webinar carrier.

Online registration: Log in to your members' profile in order to enjoy the members' rate. For non-members, a tax invoice will be automatically generated and emailed to your selected address.

System Requirements: PC-based attendees require Windows(R) 7, Vista, XP, 2003 Server or 2000; Macintosh(R)-based attendees require Mac OS(R) X 10.4.11 (Tiger(R)) or newer.

Enquiries: Contact PRIA on phone 02 9331 3346 or email: julian.kenny@pria.com.au

Cancellation and Refund Policies: PRIA Cancellation and Refund Policies vary. Please read PRIA's Cancellation and Refund Policies before registering.


The PRIA webinar series is supported by Citrix Online, who provide the Conferencing & Collaboration technology.


PRIA hosts monthly webinars, covering a wide range of topics. Webinars are $40 for non-members and FREE for members.

Event Location: Webinar
Registrations Open: Tue, Jul 31 2012
Registrations Close: Thu, Aug 23 2012
Price: AU $ 40 (Inc. GST)


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