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Webinar: Social Media and Public Relations: Eight New Practices for the PR Professional

Social media has reignited the PR profession. Practitioners are expanding their roles, as they shift from communication facilitators and handlers to strategic PR champions and influencers. They are taking on new responsibilities in their organisations, which are not only exciting, but also challenging at the same time. When PR meets social media, PR professionals have the opportunity to expand their practices.

Deirdre Breakenridge, author of “Social Media and Public Relations: Eight New Practices for the PR Professional,” discusses how to break down the marketing silos and to discover a more strategic approach to social media for your company. The Eight New Practices include: The PR Policymaker, Internal Collaboration Generator, COMMS Organizer, PR Tech Tester, Pre-Crisis Doctor, Relationship Organizer, Reputation Task Force Member and the Master of the Metrics.

With a special emphasis on the PR Policymaker, COMMS Organizer and Master of the Metrics practices, PR professionals will learn how to:

• Spearhead a team of social media visionaries and strategist who will participate in audits, policy development and social governance.
• Develop processes to foster increased employee collaboration and innovation for more productive communications programs and greater impact.
• Create a structured approach to social media sharing across the organization, breaking down the silos, so PR does not work in a vacuum.
• Build a program that offers executives the metrics they expect vs. the program analytics to show varying levels of audience participation.

Facilitator: Deirdre Breakenridge, CEO, Pure Performance Communications.

A veteran in PR and marketing, Deirdre has counseled senior level executives at companies including Empire Today, Hershey’s, JVC, Kraft, the Public Relations Society of America (PRSA) and the World Bank. Her fifth and most recent book, “Social Media and Public Relations: Eight New Practices for the PR Professional,” will be published by FT Press, a Pearson company in April 2012.

Deirdre speaks nationally and internationally on the topics of PR, marketing and social media communications. She is a member of PRSA and has served as a on the Board of NJ/PRSA and the New Jersey Advertising Club. Top Rank named Deirdre among the 25 Women that Rock Social Media and Traackr recognized Deirdre as the #1 PR 2.0 Influencer in 2011.

Deirdre is a contributing editor of TechConnect, PRSA’s technology newsletter. She blogs about PR 2.0 strategies and The Daily National and is the co-founder of #PRStudChat, a dynamic Twitter discussion scheduled monthly for PR students, educators and PR pros.

When: Thursday 22 March 2012
Where: Join the PRIA Webinar from your desk - listen to and follow the the presentation on a weblink.

Time - Please note this webinar is earlier than usual because of the presenter's time zone.
11:00 am - ACT, NSW, Victoria & Tasmania
10:30 am - South Australia
10:00 am - Queensland
9:30 am - Northern Territory
8:00 am - Western Australia.

Duration: 60 minutes, consisting of 40 - 45 minute presentation plus Q&A

Price: Free of charge for PRIA Members, $40 for non members. Price includes GST.

How: To participate in this event all you need is a link to the web. VoIP is standard, so headphones or speakers are recommended, but telephone links are also available. The PRIA registration confirmation email contains the link that allows you to login with Citrix Online, the webinar carrier.

Online registration: Log in to your members' profile in order to enjoy the members' rate. For non-members who require a tax invoice, complete, scan and return the registration form to julian.kenny@pria.com.au

System Requirements: PC-based attendees require Windows(R) 7, Vista, XP, 2003 Server or 2000; Macintosh(R)-based attendees require Mac OS(R) X 10.4.11 (Tiger(R)) or newer.

Enquiries: Contact PRIA on phone 02 9331 3346.

Cancellation and Refund Policies: PRIA Cancellation and Refund Policies vary. Please read PRIA's Cancellation and Refund Policies before registering.

The PRIA webinar series is supported by Citrix Online, who provide the Conferencing & Collaboration technology.

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