Training -

2012 webinar schedule

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Welcome to the Public Relations Institute of Australia's national training schedule and thank you to those who you whose feedback helped to shape this schedule of webinars for the year..

Each month features a topic, or theme, that will inform the webinar and the PRIA blog. If you would like to contribute to the blog, please email josephine.shwarzer@pria.com.au.

February	Strategic planning and business development
March	Social media and SEO
April	Golden Target Awards
May	Digital pressroom
June	The law and ethics
July	Writing
August	Meaurement & evaluation
September	B2B social media
October	International communication
November	No webinar - World PR Forum, Melbourne
December	Change communication

SOLD OUT: Internal Communication May 2012

2012-05-22

In a world in which attention spans are ever-decreasing and competition for readers' attention is continually growing, organisations simply can't afford to be complacent or dull in the way they engage their people. There's more – much more – to the process than simply sending out messages with little forethought.

Successful communications that genuinely engage employees and other stakeholders require careful planning and execution and constant follow-up and assessment. Want to ensure your audiences keep reading and heed all your key messages?

This course will show you how to:

• Think strategically about how and what you communicate internally
• Communicate corporate strategy in a way that ensures employees will understand how it relates to them
• Create communications materials that are not only informative but also fun and engaging
• Source story ideas that link to business goals
• Create and produce an internal marketing campaign
• Use clever design to help reinforce and give impact to what you are communicating.

Facilitator: Derryn Heilbuth, Managing Director of Businesswriters & Design

Derryn Heilbuth is Managing Director of Businesswriters & Design. She has over 20 years of corporate communications experience, following an earlier career in newspaper, magazine and television journalism. Before founding Businesswriters & Design in 1990, Derryn was Publications Editor at Westpac Banking Corporation. During that time Westpac’s employee magazine, which had a monthly print run of 50,000 and was distributed to staff in 27 countries worldwide, twice won an award for the best internal publication in Australia.

Businesswriters & Design has written and produced a wide range of employee communications materials, and currently works with eBay Asia Pacific, Caltex, the Australian Energy Market Commission, Lion, Endeavour Energy, Manassen Foods and Mission Australia on internal communication programs. Derryn is the author of a book on business and has taught literature and communications at university and TAFE. She has a Masters degree in journalism.

When: Tuesday 22 May 2012, 9.00am – 5.00pm (tea/coffee available from 8.45am)

Where: Art Gallery of South Australia, North Terrace, Adelaide 5000

Price: PRIA Members $550.00 / Non-Members $880.00 / RCG $660.00 (includes GST, a workbook, tea/coffee on arrival, morning tea, lunch and afternoon snack). Discount of 10% applies to 2 delegates from the same organisation. To claim discount, download the registration form, complete, scan and email to julian.kenny@pria.com.au

RSVP: Friday 11 May 2012

Online registration: Log in to your members' profile in order to receive your discounted member's rate. A tax invoice will be automatically generated and emailed to your selected address.

Cancellation and Refund Policies: PRIA Cancellation and Refund Policies vary. Please read the PRIA Cancellation and Refund Policies before registering.

NSW: Photography Essentials for PR Professionals

2012-05-23

As the demand for quality digital images increases, in print and online, so do the costs many businesses face securing them from external suppliers. And why invest in equipment, images or technology if you haven’t invested in using them to their fullest?

If you use digital photos at work, this comprehensive, hands-on one-day workshop will help you recognise what makes a good picture, take better shots, inject authenticity into the images your organisation uses and get the message across compellingly.

Prior participants’ results have been showcased at successful photography competitions and exhibitions, and in publications across Australia. As one said, "It was exactly what I was after- I've learnt more in a day than I thought was possible, and have already seen the ongoing results from my staff who did the course three years ago.”

Introduction and Overview

What makes a good picture?
Benefits of digital photography

Understanding your Camera

Basic functionality
Important camera settings

Exposure

Aperture
Shutter speed
Metering
Exposure modes – metering made easy
Bracketing

Light

Types of light
Direction of light
Common lighting problems- and solutions

Focus

Depth of field
Tricks to a tack-sharp shot

Composition - 5 simple steps to great pictures

Different subjects, different needs
Perspective
Lens focal lengths
Capturing the essence of your subject
Taking successful shots of people

Building on what you’ve learned

Useful websites, reading and resources
Putting it all into practice
Evaluating your images
Keep shooting!

Bring your camera and manual, together with your problems and questions! We’ll work through them, enabling you to learn practical techniques, relevant to you.

Workshop facilitator: Michael Taylor, Director, Michael Taylor Photography

Michael Taylor is a photographer and photography trainer based in Sydney. He’s designed and delivered successful photography training programs for a range of leading businesses and organisations, from the United Way to Intrepid Travel to the New South Wales Government.

Since 2006, he’s trained over 1000 people throughout Australia, from the top staff at major companies, marketing managers and graphic designers, to librarians and veterinarians. As a freelance travel photographer Michael shoots stock images for Lonely Planet and Getty Images. Over the past 20 years his work in over 40 countries has been featured in publications from the New York Times to the Sydney Morning Herald, and in magazines, books and billboards around the world.

He also writes and shoots for publications both in Australia and the US, covering events ranging from US presidential elections to the Sydney Olympics to the Gulf of Mexico oil spill.

When: Wednesday 23rd May 2012, 9.00am – 5.00pm (registration at 8.45am)

Where: Suite 33, 94 Oxford Street, Darlinghurst 2010

Price: PRIA Members $550.00 / Non-Members $880.00 / RCG $660.00
Prices include GST, tea/coffee on arrival. morning tea and lunch. To claim 10% discount for booking 2 people from the same organisation, download the registration form, complete, scan and email to julian.kenny@pria.com.au Class sizes are limited; places can only be reserved after payment.

RSVP: Friday 18th May 2012

Online registration: Log in to your members' profile in order to receive your discounted members' rate. A receipt will be automatically generated and emailed to your selected address.

Cancellation and Refund Policies: PRIA Cancellation and Refund Policies vary. Please read the PRIA Cancellation and Refund Policies before registering.

Webinar: 10 Steps to Socialising Your Online Newsroom

2012-05-29

Please note earlier than usual scheduling of this webinar: 11:00am AEST, 9:00am in WA.

More than 75% of people learn of their news through social media channels and visit the corporate web site or online newsroom to find out more information, and approximately 90% of people on social media channels use Twitter or Facebook as a primary source of news and information. Focusing on a much wider audience is the next step in the evolution of the online newsroom, from traditional press to social, and making information easier to share.

Steve Momorella’s presentation, 10 Steps to Socializing the Online Newsroom, is a step-by-step guide on how to transform the online newsroom into a social newsroom, with examples from leading organizations including Ford, Starbucks, Google and Microsoft. Participants will learn how to create and share compelling content and provide the tools necessary to journalists and news consumers to find your latest stories. Participants will leave this seminar and implement many of the techniques shared, immediately AND with results. The 10 Steps will teach attendees how to:

Transform content from text to rich multimedia using Social Media Releases (SMRs)
Provide opportunities for engagement with blogs, comments, information requests, chats, as well as credential and interview request management
Leverage social media outlets like Twitter, Facebook, YouTube, and Flickr
Distribute news content using social media channels
Monitor and analyze conversations about a company, its competitors, and the industry in general
Learn how to integrate social media into the organization’s publishing process
Connect with journalists and bloggers on social media by making the content shareable and by employing social media distribution
Open the door to a whole new world of PR/content marketing

Facilitator: Steve Momorella, owner and founder, TEKGROUP International.

Steve Momorella, owner and founder, TEKGROUP International, has more than 17 years of direct Internet experience ranging from programming to high-level design and consulting for numerous large corporations including IBM, AOL and Ford Motor Company. Currently, Steve is responsible for the sales and marketing of TEKGROUP’s Online Newsroom Solution, used by well-known brands including Toyota, Starbucks, Prudential, Walgreens, Sprint, and many of the Fortune 500 companies.

Steve stays on top of the latest news and events by working with industry experts to conduct research surveys, producing reports on topics such as online newsrooms, social media news, and digital communications. His recent research reports include The Online Newsroom Survey and The Social Media News Survey.

Steve is co-authoring his first book, The Incredible Online Newsroom, with Pete Codella to be published in the spring of 2012. Steve is also a frequent speaker for national conference organizations and association meetings, and he is workshop instructor at colleges and universities across the country. Steve has presented at the Public Relations Society of America, Bulldog Reporter Media Relations Summit, Major League Baseball winter meetings, and at the University of Virginia and Western Kentucky University.

When: Tuesday 29 May 2012
Where: Join the PRIA Webinar from your desk - listen to and follow the the presentation on a weblink.

Time - Please note this webinar is earlier than usual because of the presenter's time zone.
11:00 am - ACT, NSW, QLD, Victoria & Tasmania
10:30 am - South Australia, Northern Territory
9.00 am - Western Australia

Duration: 60 minutes, consisting of 40 - 45 minute presentation plus Q&A

Price: Free of charge for PRIA Members, $40 for non members. Price includes GST.

How: To participate in this event all you need is a link to the web. VoIP is standard, so headphones or speakers are recommended, but telephone links are also available. The PRIA registration confirmation email contains the link that allows you to login with Citrix Online, the webinar carrier.

Online registration: Log in to your members' profile in order to enjoy the members' rate. For non-members who require a tax invoice, complete, scan and return the registration form to julian.kenny@pria.com.au

System Requirements: PC-based attendees require Windows(R) 7, Vista, XP, 2003 Server or 2000; Macintosh(R)-based attendees require Mac OS(R) X 10.4.11 (Tiger(R)) or newer.

Enquiries: Contact PRIA on phone 02 9331 3346.

Cancellation and Refund Policies: PRIA Cancellation and Refund Policies vary. Please read PRIA's Cancellation and Refund Policies before registering.

The PRIA webinar series is supported by Citrix Online, who provide the Conferencing & Collaboration technology.

VIC: Event Management - Level 2

2012-05-30

Course code: S200099
Wednesday 30 May, 9.30 am – 5 pm

Do you have an understanding of what it takes to organise successful events but need extra tips to make you and your event shine? You will be given practical guidance to plan and run an amazing event. Learn the art of strategic planning and research to ensure a positive result.

Presenter: Phoebe Olsen, Company Director

Price: Standard fee: $435 | PRIA member fee: $370

For further information or to enrol, click here, or complete and return the enrolment form below.

For further information, contact RMIT Continuing Education Centre:

T: 03 9925 8111
E: enquiries@rmit.edu.au
W: www.shortcourses.rmit.edu.au

VIC: Creating Effective Campaigns with Social Media â�� Level 1

2012-06-05

Course code: S200102
Tuesday 5 June, 9.30 am – 5 pm

You will look at the place and relevance of each media in today’s context, the importance of strategic development and creative and production requirements. The importance of approaching digital media from the audience or customers’ perspective is emphasised, examining ways for this to be achieved.

Presenter: Denis Masseni, Director, The sponsor-ed Group

Price: Standard fee: $435 | PRIA member fee: $370

For further information or to enrol, click here, or complete and return the enrolment form below.

For further information, contact RMIT Continuing Education Centre:

T: 03 9925 8111
E: enquiries@rmit.edu.au
W: www.shortcourses.rmit.edu.au

NSW: Media Interview Skills June 2012

2012-06-06

A half day workshop to hone your skills for interviews. With training and preparation you will be a better interviewee. This is a hands-on workshop in which you will develop and practise interview techniques and learn to handle the difficult questions.

Planning a media interview – a strategic approach
Structuring media messages – how to tell short compelling stories
The importance of media friendly language – quotable quotes
Controlling an interview - handling tricky or unexpected questions
Different styles for different media – print, electronic, news grabs & live talk shows

Facilitator: Sonia Zavesky, Director, Zavesky Consulting Pty Ltd, MPRIA/MIABC

Sonia is a highly experienced media and communication trainer, specialising in crisis communication. She is one of the developers of the Media Skills™ crisis training methodology. Sonia works with clients in the corporate, government, business and community sectors, and is known for her direct and fast paced approach in the training room. Her journalistic experience includes almost a decade with the ABC, working both in Australia and overseas. Sonia has also held the role of Direction of International Communication for a global not-for-profit organisation, based in Europe.

When: Wednesday 6th June, 9.00am – 1.00pm (registration at 8.45am)

Where: PRIA, Suite 33/94 Oxford St Darlinghurst.

Price: PRIA Members $300.00 / Non-Members $500.00 / RCG $400.00. Prices include GST, a workbook, tea/coffee on arrival and morning tea. **Book 2 people from the same company for a 10% discount** To claim discount, download the registration form, complete, scan and email it to juliankenny@pria.com.au

RSVP: Wednesday 30th May 2012

Online registration: Log in to your members' profile in order to receive your discounted members' rate. A receipt will be automatically generated and emailed to your selected address.

Cancellation and Refund Policies: PRIA Cancellation and Refund Policies vary. Please read the PRIA Cancellation and Refund Policies before registering.

VIC: Strategy Planning â�� Level 1

2012-06-07

Course code: S200101
Thursday 7 June (9.30 am – 5 pm)

Why is strategy planning important? What makes a campaign successful or unsuccessful? Learn about different approaches to planning and how to engage management and staff in strategies that reach your intended stakeholders and target markets.

Presenter: Allan Briggs, Managing Director, Briggs Communications

Price: Standard fee: $435 | PRIA member fee: $370

For further information or to enrol, click here, or complete and return the enrolment form below.

For further information, contact RMIT Continuing Education Centre:

T: 03 9925 8111
E: enquiries@rmit.edu.au
W: www.shortcourses.rmit.edu.au

NSW: PR Communications Strategy June 2012

2012-06-13

A well considered plan is the essential foundation for a successful public relations campaign, regardless of its scope or budget. This interactive workshop covers the ten key elements of a comprehensive public relations/communication plan through theory, case studies, exercises and discussion. Key aspects include:

• Considering the communication opportunity or challenge and analysing the issues involved
• Using research to help plan your campaign or activity
• Writing objectives that provide a clear direction and enable effective evaluation
• Identifying and analysing publics to ensure targeted communication
Preparing a communication strategy
• Selecting appropriate communication tactics (with a focus on media relations)
Preparing budgets and timelines
• Incorporating evaluation mechanisms to ensure accountability, including media content analysis.

Facilitator: Carol Moore, Director of Moore Public Relations

In developing this workshop, Carol has drawn on her 22 years’ experience in the communication industry in London and Sydney, including 12 years with leading public relations consultancies and ten years as principal of Moore Public Relations. Carol’s consulting experience spans a wide range of sectors, from healthcare and consumer goods to government, not-for-profit and business-to-business, enabling her to relate real-world case studies that add practical interest to her workshops.

She has won numerous state and national PRIA awards for her work, as well as the International Public Relations Association's Golden World Award. She holds a degree in Business-Communication, majoring in public relations, from the Queensland University of Technology and is a longstanding PRIA Member. When time permits, Carol runs corporate training sessions and lectures business students in public relations and professional writing.

When: Wednesday 13 June 2012, 9:00am - 5:00pm (registration at 8:45am)

Where: PRIA, Suite 33/94 Oxford Street, DARLINGHURST.

Price: PRIA Members $550/ Non-members $880/ RCG $660.(includes GST, welcome tea/coffee and morning tea, lunch and afternoon snack) To claim 10% discount for 2 delegates from the same organisation, download the registration form, complete, scan and email to juliankenny@pria.com.au

RSVP: Wednesday 6th June 2012.

Online registration: Log in to your members' profile in order to receive your discounted members' rate. A tax invoice will be automatically generated and emailed to your selected address.

Cancellation and Refund Policies: PRIA Cancellation and Refund Policies vary. Please read the PRIA Cancellation and Refund Policies before registering.

Content, Communication, Copyright

2012-06-14

Presented by the Copyright Agency Limited (CAL)

It seems almost every day we play a role as a creator of content, a curator of material or a consumer of a range of resources; especially when it comes to sourcing engaging, relevant and high quality information to share with our audiences.

The digital age has brought with it greater access to content via websites, journals, databases, blogs and social media. However, with this greater access comes the need for a understanding of the responsibilities we have to the copyright owners. In some instances, despite your best intentions, you may unknowingly leave yourself and your organisation or your clients exposed to copyright infringement.

The good news is, complying needn’t be a burden and often a little knowledge and planning can go a long way. This informative session developed by the Copyright Agency will talk you through the copyright basics, look at some of the questions surrounding digital content, specifics on the new PR licence as well as an informal Q&A session to discuss some practical scenarios. You will be guided through:

• A refresher on the copyright basics
• A better understanding of digital content and who owns the copyright
• How to master communications challenges and deliver practical content solutions
• A chance to workshop scenarios
• A Q&A session on common issues.

Presenter: Louise Buckingham

Louise is currently a Sessional Lecturer in Cultural Property, Ethics and Law at COFA and has been a copyright lawyer since 2000. Prior to this, she was the Senior Legal Officer at the Australian Copyright Council and Legal Counsel at Plan, a global NGO based in the UK.

With more than twelve years professional experience, Louise specialises in copyright legislation and has provided regular advice to visual artists, authors, photographers, publishers and cultural institutions in copyright related areas of the law. She regularly contributes to a range of publications and delivers seminars and training workshops around Australia for clients including the Australian Compliance Institute, International Association of Business Communicators, ARCS and the pharmaceutical and healthcare industries.

Louise is currently a PhD candidate in the Faculty of Law at UNSW. She is also the recipient of an Australian Postgraduate Award and is on the editorial board of The Copyright Reporter, the journal of the Copyright Society of Australia.

Where: Join the PRIA Webinar from your desk - listen to the presenter and view the presentation on a weblink.

When: Thursday 14 June 2012

Time:

12:00 pm - ACT, NSW, QLD, Victoria & Tasmania
11:30 am - South Australia, Northern Territory
10:00 am - Western Australia.

Duration: 60 minutes (45 min presentation with 15 min question and answer)

Price: Free of charge for PRIA Members, $40 for non members GST is included in the price

How:

To participate in this event all you need is a link to the web. VoIP is standard, so headphones or speakers are recommended, but telephone links are also available. The PRIA registration confirmation email contains the link that allows you to login with Citrix Online, the webinar carrier.

Online registration: Log in to your members' profile in order to enjoy the members' rate. For non-members, a tax invoice will be automatically generated and emailed to your selected address.

System Requirements: PC-based attendees require Windows(R) 7, Vista, XP, 2003 Server or 2000; Macintosh(R)-based attendees require Mac OS(R) X 10.4.11 (Tiger(R)) or newer.

Enquiries: Contact PRIA on phone 02 9331 3346 or email: julian.kenny@pria.com.au

Cancellation and Refund Policies: PRIA Cancellation and Refund Policies vary. Please read PRIA's Cancellation and Refund Policies before registering.

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The PRIA webinar series is supported by Citrix Online, who provide the Conferencing & Collaboration technology.

VIC: Strategy Planning â�� Level 2

2012-06-18

Course code: S200105
Monday 18 June (9.30 am – 5 pm)

You will look at essential steps in high-level strategy planning and implementation to ensure your efforts are on track for success. This course is a must for communication managers looking to improve their organisational problem-solving skills, know-how and abilities.

For further information, contact RMIT Continuing Education Centre:

T: 03 9925 8111
E: enquiries@rmit.edu.au
W: www.shortcourses.rmit.edu.au

VIC: Issues and Crisis Management â�� Level 1

2012-06-19

Course code: S200100
Tuesday 19 June (9.30 am – 5 pm)

What happens when the worst-case scenario hits? Explore the design of realistic programs to plan for and handle crises, plus practical exercises that demonstrate how to minimise damage to your organisation.

Presenter: Tony Jaques, Principal, Issue Outcomes

Price: Standard fee: $435 | PRIA member fee: $370

For further information or to enrol, click here, or complete and return the enrolment form below.

For further information, contact RMIT Continuing Education Centre:

T: 03 9925 8111
E: enquiries@rmit.edu.au
W: www.shortcourses.rmit.edu.au

PRIA Breakfast: Thought Leadership June 2012

2012-06-20

Thought leaders communicate their valuable knowledge and cutting-edge thinking to inspire others and help them to solve problems or uncover opportunities. Mastering the art of writing thought leadership material is a powerful way for individuals and businesses to demonstrate expertise, build reputations, create trust, start conversations, forge relationships and win influence with target audiences.

Writing and promoting thought leadership material such as articles, blogs, books, reports, speeches and videos offers a powerful way for experts to communicate their expertise, shape agendas, build profile, win trust and ultimately grow sales and success. The goal is to become the thought leader in their field, but how do they do it?

Thought leadership centres on helping others to solve problems or uncover opportunities. It's about delivering valuable advice that people can use, and it is becomeing more and more importantwith the growth of the internet. This has made it critical for experts and organisations to generate compelling content and has made thought leadership one of the hottest topics in marketing.

Using thought leadership as a marketing and sales tool is essential in fields such as accounting, law and consulting where professionals have to show their expertise to win business. It is also well established in high-technology industries such as computing, telecommunications and pharmaceuticals where white papers and reports are essential to winning sales.

Presenter: Grant Butler, Managing Director, Editor Group

Grant is a highly experienced corporate writer and editor and Managing Director of Editor Group, Australia’s leading corporate writing firm. Before founding Editor Group in 1998, Grant was a senior journalist with The Australian Financial Review and held PR and lobbying roles in Australia and the United Kingdom.

Grant has worked on numerous high-profile annual reports for organisations including ASIC, Brookfield Multiplex, Goodman Group in Australia and Asia, Lend Lease, Optus, PwC, St.George Bank and Tourism Australia.

Editor Group’s work on the 2009–10 Indigenous Business Australia annual report received a special commendation from Senate Committee reviewers for its quality and clarity of expression. Editor Group also wrote last year’s Mission Australia annual report, which won the PwC Transparency Award for non-profit organisations with revenue over $20 million.

When: Wednesday 20 June 2012, 7.30am – 9.00am (presentation starts at 7.45am)

Where: ThinkPod, UNSW CBD Campus, Level 6, 1 O'Connell Street, Sydney

Price: PRIA Members $60.00 / Non-Members $80.00 / RCG $70.00. Book 2 people from the same company for a 10% discount. To recieve RCG discount or you don't have a credit card, please fill out the registration form below, complete and email it back to julian.kenny@pria.com.au
Prices include GST and a light beakfast

Due to the intimate nature of ThinkPod, breakfast numbers are limited to 25 people.

RSVP: Friday 15 June 2012

Online registration: Log in to your members' profile in order to receive your discounted members' rate. A tax invoice will be automatically generated and emailed to your selected address.

Cancellation and Refund Policies: PRIA Cancellation and Refund Policies vary. Please read the PRIA Cancellation and Refund Policies before registering.

ACT-Mapping, Planning and Measuring Conversation: The Twitter (Plus Others) Case Study-June 2012.

2012-06-21

Social media is the new conversational art form. This presentation shows how six categories of conversation can be measured, monitored, and engaged to make your online conversations a little easier.

With six big topics, and a host of sub-conversat6ions, this approach can help you track the story your brand is telling online, and how the next part of could (or even should) play out.

Whilst focused on Twitter as the primary brand conversation device, this method applies to Facebook conversation and G+ circle chats. By understanding what you can, what you have said, and what options are open for the conversation, this can help you maintain a consistent voice in social media across your whole team, maintain the tone of the conversation, and see what impact different approaches can have on your engagement with your customers.

Presenter: Dr Stephen Dann is a Senior Lecturer in the School of Management, Marketing & International Business, College of Business & Economics at the Australian National University. His research interests include social change marketing, political marketing and the adaptation of commercial marketing to non commercial applications such as behavioural change. He has written, researched and published in a diverse range of marketing sub disciplinary areas including Internet marketing, marketing communications and consumer behaviour.

In his very limited spare time, he's an advocate for foam warfare, nerf blasters, Xbox360 gaming and My Little Pony: Friendship is Magic. He is immensely used to talking in third person, and will periodically refer to himself as "The Lecturer" much in the same way BBC sci-fi drama series characters call themselves "The Master" or "The Doctor".

Dr Dann has co-authored a series of text books, articles and conference papers in marketing, and has travelled intenationally to present his work to a wide range of audiences. He holds a PhD and Bachelors degree in Commerce from Griffith University, Australia, and a Bachelor of Arts majoring in Government and Law from the University of Queensland. In 1999, he won the University of the Sunshine Coast and AGB Australia Best Academic Paper Award for his article on "Street Level Marketing". He has held the positions of Post Doctoral Fellow in the School of Advertising Marketing and Public Relations, Faculty of Business, Queensland University of Technology, senior consultant for the Australia-based sports arts and entertainment ratings agency Sparten, and former lecturer for the School of Marketing, Griffith University, Australia.

Date: Thursday 21 June 2012

Timings: 12noon-12:30 Twitter Familiarisation | 12:30-2:30 Presentation

Venue: Canberra Museum & Gallery (North Building), London Circuit, Civic

Online registration: Log in to your member profile in order to receive your discounted member rate. A tax invoice will be automatically generated and emailed to your selected address.

$77.00 PRIA member price (incl. refreshments and GST)

$142.00 Non-members (incl. refreshments and GST)

Cancellation and Refund Policies: PRIA Cancellation and Refund Policies vary. Please read the PRIA Cancellation and Refund Policies before registering.

VIC: Social Media â�� Creating A Media Mix That Works! â�� Level 2

2012-06-26

Course code: S200103
Tuesday 26 June (9.30 am – 5 pm)

You will gain a deeper understanding of the role of digital media in modern PR and communication practice with analysis of key digital mediums and how to use them as part of the communication strategy. Web 2.0 and mobile media will be highlighted.

Presenter: Denis Masseni, Director, The sponsor-ed Group

Price: Standard fee: $435 | PRIA member fee: $370

For further information or to enrol, click here, or complete and return the enrolment form below.

For further information, contact RMIT Continuing Education Centre:

T: 03 9925 8111
E: enquiries@rmit.edu.au
W: www.shortcourses.rmit.edu.au

NSW: Winning Words June 2012

2012-06-27

This advanced course will show you how the special word skills used by great writers and leaders to inspire and motivate can be applied to many forms of business writing. The course will give you the tools to write more powerfully and with greater influence. It will show you simple ways to lift the intensity of your writing and engage your audiences.

What you will learn

Building perfect sentences:

Choosing the right words
Cutting clutter, repetition, jargon and buzzwords
Crafting sentences to convey messages most effectively
Setting the right tone.

Winning minds through logical argument:

Selecting key information from the data soup
Using the principle of show, don’t tell: letting the facts speak for themselves
Explaining with analogy
Supporting your arguments with expert quotes

Winning hearts through powerful writing:

Using the great rhetoric toolkit
Borrowing emotive word skills from literature
Painting word pictures
The power of storytelling

Bringing it all together:

Knowing your audience
Structuring for maximum clarity and impact
Editing to perfection.

Who should attend? Communications, marketing and public relations professionals; leaders who want to use words more powerfully; those who write speeches and thought leadership material.

Workshop facilitator: Tony Spencer-Smith, Managing Partner, Express Editors.
Tony is an award-winning novelist, a corporate writer and former editor of a major international magazine.

When: Wednesday 27th June 2012, 9.00am – 5.00pm (registration at 8.45am)

Where: Suite 33, 94 Oxford Street, Darlinghurst 2010

Price: PRIA Members $550.00 / Non-Members $880.00 / RCG $660.00
Prices include GST, a workbook, tea/coffee on arrival and morning tea. To claim 10% discount for booking 2 people from the same organisation, download the registration form, complete, scan and email to julian.kenny@pria.com.au. Class sizes are limited; places can only be reserved after payment.

RSVP: Friday 22nd June 2012

Online registration: Log in to your members' profile in order to receive your discounted members' rate. A receipt will be automatically generated and emailed to your selected address.

Cancellation and Refund Policies: PRIA Cancellation and Refund Policies vary. Please read the PRIA Cancellation and Refund Policies before registering.

VIC: Media Release and PR Writing

2012-06-27

Course code: S200089
Wednesday 27 June & Thursday 28 June (10.00 am – 5 pm)

Cement your vital writing skills by focusing on accuracy, brevity and clarity; understanding your audience and tailoring your message; and using good grammar, punctuation, spelling, style and syntax.

Presenter: Maree Curtis, Program Director, Journalism, RMIT

Price: Standard fee: $435 | PRIA member fee: $370

For further information or to enrol, click here, or complete and return the enrolment form below.

For further information, contact RMIT Continuing Education Centre:

T: 03 9925 8111
E: enquiries@rmit.edu.au
W: www.shortcourses.rmit.edu.au

Webinar: Ethics and Building Trust in Public Relations

2012-06-28

Send us issues you want to discuss in the webinar!

Strong ethical standards play a critical role in establishing trust and confidence in any professional discipline and especially in public relations. Stuart Palmer of the St James Ethics Centre talks us through what ethics is and how it is integrated into daily practice. Please send issues that you'd like to discuss in the webinar to julian.kenny@pria.com.au

Presenter: Stuart Palmer, Head of Ethics Services, St James Ethics Centre

Dr Stuart Palmer is the Head of Ethics Services at St James Ethics Centre. The Ethics Centre works with individuals and organisations across all sectors of society and the economy to help build their capacity to address the ethical dimension of their activities.

The Centre’s consulting services and learning and development programs are targeted at helping individuals improve their ability to make good decisions and act responsibly. This includes helping leaders and their organisations establish robust ethical cultures which provide a clear framework under which individuals are given the guidance, authority and responsibility to act in ways which advance the objectives of their organisation in accordance with its values and principles.

Prior to joining the Ethics Centre Stuart worked in law, finance and investment, as well as obtaining his doctorate in philosophy. Along with his work at the Centre Stuart holds a number of non-executive director and compliance and risk committee positions, and volunteers as a Lifeline telephone counsellor and primary school ethics teacher.

Where: Join the PRIA Webinar from your desk - listen to the presenter and view the presentation on a weblink.

When: Thursday 28 June 2012

Time:

12:00 pm - ACT, NSW, QLD, Victoria & Tasmania
11:30 am - South Australia, Northern Territory
10:00 am - Western Australia.

Duration: 60 minutes (45 min presentation with 15 min question and answer)

Price: Free of charge for PRIA Members, $40 for non members GST is included in the price

How:

Online registration: Log in to your members' profile in order to enjoy the members' rate. For non-members, a tax invoice will be automatically generated and emailed to your selected address.

System Requirements: PC-based attendees require Windows(R) 7, Vista, XP, 2003 Server or 2000; Macintosh(R)-based attendees require Mac OS(R) X 10.4.11 (Tiger(R)) or newer.

Enquiries: Contact PRIA on phone 02 9331 3346 or email: julian.kenny@pria.com.au

Cancellation and Refund Policies: PRIA Cancellation and Refund Policies vary. Please read PRIA's Cancellation and Refund Policies before registering.

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The PRIA webinar series is supported by Citrix Online, who provide the Conferencing & Collaboration technology.

VIC: Issues and Crisis Management â�� Level 2

2012-07-03

Course code: S200106
Tuesday 3 July (9.30 am – 5 pm)

Learn how to create an effective issues management process or improve your existing one. Scan for, identify and prioritise issues; differentiate between an issue and a crisis; secure and maintain support; benchmark your process against best practice; and evaluate your process and demonstrate return.

For further information, contact RMIT Continuing Education Centre:

T: 03 9925 8111
E: enquiries@rmit.edu.au
W: www.shortcourses.rmit.edu.au

VIC: Strategic PR and Planning Certificate

2012-07-12

Course code: S200018
Prerequisite: PR Principles & Practices

By experiencing actual cases, you will gain a strong insight into the ways public relations focuses strategically to gets results. Strategic PR analysis and management tools will be discussed and used to investigate cases in:

Corporate social responsibility
Crisis and issues management
Government relations and lobbying
Industry analysis
Internal communication issues
Labour relations
Leadership and influence
Media relations
Mission, values and culture
Organisation/environment
Risk communication and reputation management

Thursday 12 July 2012 (5.30pm - 8.30pm)
Thursday 19 July 2012 (5.30pm - 8.30pm)
Saturday 21 July 2012 (10.00am - 5.00pm)
Thursday 26 July 2012 (5.30pm - 8.30pm)
Thursday 2 August 2012 (5.30pm - 8.30pm)
Thursday 9 August 2012 (5.30pm - 8.30pm)
Thursday 16 August 2012 (5.30pm - 8.30pm)
Thursday 23 August 2012 (5.30pm - 8.30pm)
Thursday 30 August 2012 (5.30pm - 8.30pm)

Price: $1445

For further information or to enrol, click here, or complete and return the enrolment form below.

For further information, contact RMIT Continuing Education Centre:

T: 03 9925 8111
E: enquiries@rmit.edu.au
W: www.shortcourses.rmit.edu.au

NSW: Delegate or Drown, July 2012

2012-07-19

Great media contacts and being able to write a high impact media release won you a promotion to manager, but to succeed in managing a team you need to delegate to others.

Learning how to work effectively with a team is a key skill for public relations managers. This one day workshop is designed for PR practitioners in account manager or team leader roles with three to five years' experience either working in consultancy or in-house.
.

In this course you will learn:

Practical tools for managing your team
When to supervise, delegate or coach
How to develop initiative in your team
How to run more effective WIP meetings
How to be more productive and get more done
How to adapt your leadership style to match the needs of your team
How to build on the strengths and work around the weaknesses of your leadership style

Course fee includes the Everything DiSC® Workplace™report. Places are limited in this course due to the intensive nature of the course content and to allow participant discussion and feedback.

Workshop Facilitator : Amanda Little, FPRIA Amanda has more than than 20 years experience in PR consulting including half this time in senior management positions. Amanda has a BA (Comm) and MBA from UTS and has taught PR at Universities and TAFE.

At both local and international consultancies, Amanda has managed a wide range of teams and believes passionately in the training and development for pr practitioners

When: Thursday 19 July 2012, 9:00am - 4:30pm

Where: PRIA training room, Suite 33, 94 Oxford Street, Darlinghurst 2010

Price: PRIA Members $550/ RCG $550/ Non-members $880, including cost of DiSC report. Prices include GST, welcome tea and coffee, morning tea, lunch and workbook. Book 2 people from the same company for a 10% discount by completing the registration form below and returning it to julian.kenny@pria.com.au

RSVP: Friday 13 July 2012

Online registration: Log in to your members' profile in order to receive your discounted members' rate. A tax invoice will be automatically generated and emailed to your selected address.

Cancellation and Refund Policies: PRIA Cancellation and Refund Policies vary. Please read the PRIA Cancellation and Refund Policies before registering

SA: Account Management Bootcamp July 2012

2012-07-24

Learning how to manage a client account is one of the core skills for public relations practitioners working in consultancy. If you are managing or about to manage client accounts, the Account Management Bootcamp is for you - it covers what they don't teach you at university.

In this course attendees will learn:

The client’s point of view - what it feels like to be a client
The account management cycle - what are the elements to keep and grow client business while building interpersonal trust
How to set up for success - what are the questions that you need to ask to when you start working on a new account?
Managing client expectations - from the beginning and if things change
Programming for results - a checklist for writing and running programs that get results
Creative brainstorm refresher - how to get better ideas
Time management - how to find the time in your day for the important but not urgent tasks
How to recognise your own communication style - work better with your team and client team
Client communication - writing better emails, better still pick up the phone
Conflict resolution - recognising when things are going wrong and a toolkit for resolving conflict.

Each participant will develop a personal action plan for the next 12 months to embed the skills learnt in the course and continue improving their account management skills.

RCGs please use fax registration to attend at member rates.

Workshop Facilitator : Amanda Little, FPRIA
Amanda has more than 20 years experience in PR consulting including half this time in senior management positions. Amanda has a BA Comm and MBA from UTS and has taught PR at Universities and TAFE.

At both local and international consultancies, Amanda has managed a wide range of client account and believes passionately in the role of account management as a core skill for pr practitioners.

When: Tuesday 24 July 2012, 9:00am - 4:30pm (presentation commences at 9:15am)

Where: TBA

Price: PRIA Members and RCG $550/ Non-members $880 (Prices include GST, welcome tea and coffee, morning tea, lunch and workbook). To claim a 10% discount for 2 or more delegates from the same organisation or the RCG discount, download the registration form, complete, scan and email to julian.kenny@pria.com.au

RSVP: Friday 13 July 2012

Online registration: Log in to your members' profile in order to receive your discounted members' rate. A tax invoice will be automatically generated and emailed to your selected address.

Cancellation and Refund Policies: PRIA Cancellation and Refund Policies vary. Please read the PRIA Cancellation and Refund Policies before registering

Developing Social Media Program Products for your Clients

2012-07-25

This workshop is designed for public relations practitioners working as sole practitioners, or in small to medium agencies, as well as practitioners working ‘inhouse’. It will provide participants with a framework for developing their own social media program products for clients. Topics covered include strategy development, planning and developing content marketing programs, and risk management frameworks.

Workshop Outline
1. Strategy
Understanding strategy and strategy development.
What is social media strategy, how is social media strategy integrated with existing public relations and marketing programs, the process of developing strategy.

2. Content development and management
What is content marketing and how does PR connect, manage and execute content marketing strategies.

3. Risk management
Developing the risk mitigation framework: the policy, the guidelines, the practice.

Facilitator: Beth Powell, Principal at Social Media Strategy and Risk

Beth has been consulting to businesses and training people in using social media and digital tools for the past five years. Her specialization is how businesses can best use social media and digital marketing and communications for specific business outcomes and organizational change. Her clients include state government departments, regulatory authorities, and SMEs where she writes strategy, establishes risk mitigation frameworks, and conducts in-house training.

Beth has many years’ experience working in senior communications and marketing roles in the government, not-for-profit and private sectors.

She has tertiary qualifications in media and communications and a research Masters Degree in Digital Communication and Culture.

Beth lectures in Social Media and Digital Marketing in the Bachelor of Business program at the APM Institute and writes and facilitates social media and digital marketing and communications training and professional development programs for the Australian Marketing Institute.

When: Wednesday 25 July 2012, 9:00am - 5:00pm (registration at 8:45am)

Where: PRIA, Suite 33/94 Oxford Street, DARLINGHURST.

RSVP: Friday 13 July 2012.

Online registration: Log in to your members' profile in order to receive your discounted members' rate. A tax invoice will be automatically generated and emailed to your selected address.

Cancellation and Refund Policies: PRIA Cancellation and Refund Policies vary. Please read the PRIA Cancellation and Refund Policies before registering.

SA: Leading and Managing People, July 2012

2012-07-25

Great media contacts and being able to write a high impact media release won you a promotion to manager, but to succeed in managing a team you need to delegate to others.

In this course you will learn:

Practical tools for managing your team
When to supervise, delegate or coach
How to develop initiative in your team
How to run more effective WIP meetings
How to be more productive and get more done
How to adapt your leadership style to match the needs of your team
How to build on the strengths and work around the weaknesses of your leadership style

Course fee includes the Everything DiSC® Workplace™report. Places are limited in this course due to the intensive nature of the course content and to allow participant discussion and feedback.

At both local and international consultancies, Amanda has managed a wide range of teams and believes passionately in the training and development for pr practitioners

When: Wednesday 25 July 2012, 9:00am - 4:30pm

Where: TBA

Online registration: Log in to your members' profile in order to receive your discounted members' rate. A tax invoice will be automatically generated and emailed to your selected address.

Cancellation and Refund Policies: PRIA Cancellation and Refund Policies vary. Please read the PRIA Cancellation and Refund Policies before registering

NSW: Advanced Media Release Strategy August 2012

2012-08-01

Have you been writing releases for quite some time now but find they don’t always get the take-up you expect? Is it time for a refresher to remind yourself of exactly what you need to do to grab journalists’ attention? Are you seeking tip and techniques for pitching and distributing media releases?
Would you like someone to cast a critical eye over your work and offer some guidance? Are you an experienced PR practitioner who has some burning questions about wooing the media but only has half-a-day to spare?

If you answered yes to any of the above questions then this course is for you. The workshop will cover:

How to tap into exactly what journalists want
Tweaking angles to individual media outlets – one size doesn’t always fit all
Refining your pitching skills
The value of add-ons (e.g. photos, graphics, grabs etc)
To follow up or not to follow up?

Participants are encouraged to bring their own releases to the session for analysis and feedback.

Workshop facilitator: Jayne-Maree Sedgman, mediasavvy.net.au

Jayne-Maree Sedgman worked as a radio and television journalist for 16 years before starting her own media training and consultancy business, Media Savvy.

Her career took her from Geraldton to Perth to Brisbane where she began what was to be a long association with the ABC. Jayne-Maree then moved to London, spending four years freelancing for, among others, the BBC and Reuters as a reporter, sub-editor, producer and newsreader.

On returning to Australia, Jayne-Maree rejoined the ABC, this time in the Sydney newsroom. Over the next nine years she worked for both Radio and Television News, and Radio Current Affairs (AM, PM and The World Today).

As the ABC’s court reporter, she covered many major stories, among them the Police Integrity Commission’s corruption hearings, the HIH Royal Commission and businessman Rene Rivkin’s insider trading trial.

Jayne-Maree also experienced life ‘on the other side of the fence’ with a stint in media relations with a large corporate in 2003. This gave her an insight into the intricacies of balancing the media’s needs with an organisation’s best interests.

As Principal of Media Savvy, Jayne-Maree now uses that knowledge to help a range of corporate, government and not-for-profit clients around the country prepare for media interviews. Jayne-Maree has a BA (Journalism) and a Certificate IV Train the Trainer. She is also an Associate of the PRIA with whom she regularly conducts professional workshops

When : Wednesday 1 August 2012, 9.00am - 1.00pm (registration at 8.45am)

Where: PRIA, Suite 33, 94 Oxford St DARLINGHURST

Cost: PRIA Members $300.00 / Non-Members $500.00 / RCG $400.00 (prices include GST, a workbook, tea/coffee on arrival and morning tea). Discount of 10% applies to 2 delegates from the same organisation. To claim discount, download the registration form, complete, scan and email to julian.kenny@pria.com.au

RSVP: Wednesday 25 July 2012

Online registration: Log in to your members' profile in order to receive your discounted members' rate. A tax invoice will be automatically generated and emailed to your selected address.

Cancellation and Refund Policies: PRIA Cancellation and Refund Policies vary. Please read the PRIA Cancellation and Refund Policies before registering.

NSW: Your crisis, the media and the opinion cycle

2012-08-08

One day you, or your client, will face a crisis. All crises are judged in the Court of Public Opinion, and whether that crisis destroys your organisation or you survive to fight another day depends on how well you understand (and ride) both the news and opinion cycles.

While every crisis is unique, how that crisis is reported follows a consistent pattern. This practical workshop will examine the three phases of a crisis, how they unfold in both traditional and social media and what you must do to manage that.

Learn the principles of dealing with the media when a crisis hits – the questions journalists ask, the information they need and techniques of highly successful crisis spokespeople. See how you can influence the Opinion cycle and what you need to do to make it work for you. Using real life case studies and Clarity’s proven frameworks you will learn:

What really drives the media in a crisis
The three phases of a crisis &what to do at each stage
What drives the opinion cycle and how to win that battle
Who should be the public face of your crisis.
Crisis spokesperson techniques to maintain integrity in the firing line
When and how to deliver a compelling apology
Monitoring and responding to bloggers in a crisis
Correcting rumours on the internet
How to prepare your organisation for a crisis

Case studies include the Qantas A380 incident and the BP Oil Spill, as well as product recalls, governance issues and other crises which made news around the world.

Facilitator: Geoffrey Stackhouse, Principal Trainer at Clarity Business Solutions

A former management consultant with more than 25 years’ experience in journalism, Geoffrey has a unique perspective on how to engage strategically and effectively with the media. His disciplined and proven approach has helped hundreds of senior executives improve their media performance.

He has worked on both sides of the microphone. As a journalist he has written for publications like BRW and the Sydney Morning Herald. He has also worked in-house (JP Morgan, Deloitte, Commonwealth Bank) and as a PR consultant helping leading organizations to protect and promote their reputations.

After completing an MBA at the Australian Graduate School of Management (AGSM) he joined the management consulting firm Strategic Vision where he completed engagements in strategy and research. He then worked at Director level for Hill &Knowlton, the international public affairs consultancy before founding Clarity.

Geoffrey now works throughout Australia and around the region. In the corporate sector he has worked with McKinsey & Company, Freehills, Ernst & Young, United Group, The Hastie Group, Petronas, Macquarie Bank the Westpac Group (including Westpac, RAMS and BT) and many others.

In the public sector we have worked with Sydney Water, NSW Health, The Treasury, The Australian Communications and Media Authority (ACMA), The Department of Human Services, APRA, and many others.

As well as a BA (Syd) and an MBA (AGSM), Geoffrey has nationally recognised training qualifications. He has lectured in effective communication at UTS and in the AGSM’s full time MBA program

When : Wednesday 8th August 2012, 9.00am - 1.00pm (registration at 8.45am)

Where: PRIA, Suite 33, 94 Oxford St DARLINGHURST

Cost: PRIA Members $300.00 / Non-Members $500.00 / RCG $400.00
(prices include GST, a workbook, tea/coffee on arrival and morning tea)
Discount of 10% applies to 2 delegates from the same organisation. To claim discount, download the registration form, complete, scan and email to julian.kenny@pria.com.au

RSVP: Wednesday 1st August 2012

Online registration: Log in to your members' profile in order to receive your discounted members' rate. A tax invoice will be automatically generated and emailed to your selected address.

Cancellation and Refund Policies: PRIA Cancellation and Refund Policies vary. Please read the PRIA Cancellation and Refund Policies before registering.

NSW: How to Nail that Interview August 2012

2012-08-14

This half day course is designed to teach participants how all sectors of the media operate, what drives journalists and how to be a confident spokesperson for print, radio and TV interviews. Learn from former print journalist Amber Daines how to master media communications once you land that interview. Become a media star every single time you deal with journalists. Participants will walk away with the following skills and knowledge about:

Media
1. How the media operates in Australia
2. Journalists: what they need from you to get interviewed
3. The do’s and don’ts of dealing with the media
4. How to build relationships with journalists
5. The dangers of going ‘off the record’

Messages
1. How to develop media messages
2. How to stay ‘on-message' no matter the question
3. Getting across your ‘media grabs’ or ‘quotes’

Interview techniques

1. How to deliver media messages with confidence
2. How to take control of a media interview
3. How to take control of difficult media interviews
4. How to look professional for TV interviews
5. How to sound professional for radio interview and print media photograph opportunities

Workshop facilitator: Amber Daines, Director, Bespoke Communications

Amber Daines has 14 years of journalism and strategic communications
expertise, acquired by working in print, TV and online reporting roles locally and abroad, followed by a successful career in public relations and marketing. From business reporter for the SMH and AFR, a stint as an on-air reporter for SKY News, Amber went on to work in Hong Kong and London as a senior correspondent for Institutional Investor Publications.. Amber's PR clients include leading corporates, charities and government agencies and she has contributed to business books and regularly writes freelance blog pieces.

When: Tuesday 14 August 2012, 9.00am – 1.00pm (registration at 8.45am)

Where: PRIA, Suite 33/94 Oxford St Darlinghurst.

Price: PRIA Members $300.00 / Non-Members $500.00 / RCG $400.00
Prices include GST, a workbook, tea/coffee on arrival and morning tea.
**Book 2 people from the same company for a 10% discount** To claim discount, download the .registration form, complete, scan and email it to juliankenny@pria.com.au

RSVP: Tuesday 7 August 2012

Online registration: Log in to your members' profile in order to receive your discounted members' rate. A receipt will be automatically generated and emailed to your selected address.

Cancellation and Refund Policies: PRIA Cancellation and Refund Policies vary. Please read the PRIA Cancellation and Refund Policies before registering.

Facing your Audience

2012-08-22

This one day, dynamic, hands-on course is a must for anyone in the Public Relations and Communications industry. How do you grab the attention of your audience and keep it? How do you avoid death by PowerPoint? And how do you ensure you are communicating effectively? Sweaty hands? Shaking voice? Wobbly knees? Presentation skills are about conquering nerves and mastering delivery.

Kirsty McIvor is a seasoned presenter. She has experience chairing small groups and delivering formal speeches to large-scale, international meetings. Kirsty is a former radio presenter and UN spokesperson and this gives her a unique insight into what is required to give a kick-ass presentation.

What you’ll learn:
• The different types of public speaking
• The elements of giving an effective presentation
• The pitfalls
• Conquering nerves
• The importance of preparation and practice
• Structuring your content for maximum impact
• Handling questions from the audience
• Making the right impression and keeping it.
• Using visual aids including powerpoint

Workshop facilitator: Kirsty MvIvor

Kirsty McIvor has worked in the communication industry for 25 years. She is the preferred media trainer and communication specialist for AusAID and the Department of Foreign Affairs and Trade (Dfat) as well as having high level experience training senior UN officials, and senior Government personnel. Kirsty is the former head of ABC Radio Current Affairs and Executive producer of PM as well as a UN spokesperson for UNICEF. She has extensive knowledge and experience of media from both sides of the microphone and has international media and presentation training experience. She knows how to give a kick ass presentation.

When: Wednesday 22nd August 2012, 9.00am – 5.00pm (registration at 8.45am)

Where: Suite 33, 94 Oxford Street, Darlinghurst 2010

Price: PRIA Members $550.00 / Non-Members $880.00 / RCG $660.00
Prices include GST, a workbook, tea/coffee on arrival, morning tea and lunch. To claim 10% discount for booking 2 people from the same organisation, download the registration form, complete, scan and email to julian.kenny@pria.com.au Class sizes are limited; places can only be reserved after payment.

RSVP: Wednesday 15th August 2012

Online registration: Log in to your members' profile in order to receive your discounted members' rate. A receipt will be automatically generated and emailed to your selected address.

Cancellation and Refund Policies: PRIA Cancellation and Refund Policies vary. Please read the PRIA Cancellation and Refund Policies before registering.

VIC: Creating Effective Campaigns with Social Media â�� Level 1

2012-08-28

Course code: S200102
Tuesday 28 August, 9.30 am – 5 pm

You will look at the place and relevance of each media in today’s context, the importance of strategic development and creative and production requirements. The importance of approaching digital media from the audience or customers’ perspective is emphasised, examining ways for this to be achieved.

Presenter: Denis Masseni, Director, The sponsor-ed Group

Price: Standard fee: $435 | PRIA member fee: $370

For further information or to enrol, click here, or complete and return the enrolment form below.

For further information, contact RMIT Continuing Education Centre:

T: 03 9925 8111
E: enquiries@rmit.edu.au
W: www.shortcourses.rmit.edu.au

NSW: Account Management Bootcamp August 2012

2012-08-30

In this course attendees will learn:

The client’s point of view - what it feels like to be a client
The account management cycle - what are the elements to keep and grow client business while building interpersonal trust
How to set up for success - what are the questions that you need to ask to when you start working on a new account?
Managing client expectations - from the beginning and if things change
Programming for results - a checklist for writing and running programs that get results
Creative brainstorm refresher - how to get better ideas
Time management - how to find the time in your day for the important but not urgent tasks
How to recognise your own communication style - work better with your team and client team
Client communication - writing better emails, better still pick up the phone
Conflict resolution - recognising when things are going wrong and a toolkit for resolving conflict.

Each participant will develop a personal action plan for the next 12 months to embed the skills learnt in the course and continue improving their account management skills.

RCGs please use fax registration to attend at member rates.

At both local and international consultancies, Amanda has managed a wide range of client account and believes passionately in the role of account management as a core skill for pr practitioners.

When: Thursday 30 August 2012, 9:00am - 4:30pm (presentation commences at 9:15am)

Where: Suite 33, 94 Oxford Street, Darlinghurst 2010

Online registration: Log in to your members' profile in order to receive your discounted members' rate. A tax invoice will be automatically generated and emailed to your selected address.

Cancellation and Refund Policies: PRIA Cancellation and Refund Policies vary. Please read the PRIA Cancellation and Refund Policies before registering

Developing Social Media Program Products for your Clients

2012-09-04

2. Content development and management
What is content marketing and how does PR connect, manage and execute content marketing strategies.

3. Risk management
Developing the risk mitigation framework: the policy, the guidelines, the practice.

Facilitator: Beth Powell, Principal at Social Media Strategy and Risk

She has tertiary qualifications in media and communications and a research Masters Degree in Digital Communication and Culture.

Beth lectures in Social Media and Digital Marketing in the Bachelor of Business program at the APM Institute and writes and facilitates social media and digital marketing and communications training and professional development programs for the Australian Marketing Institute and the Public Relations Institute of Australia.

When: Tuesday 4 September 2012, 9:00am - 5:00pm (registration at 8:45am)

Where: TBC

RSVP: Friday 17 August 2012.

Online registration: Log in to your members' profile in order to receive your discounted members' rate. A tax invoice will be automatically generated and emailed to your selected address.

Cancellation and Refund Policies: PRIA Cancellation and Refund Policies vary. Please read the PRIA Cancellation and Refund Policies before registering.

Event Management â�� Level 1

2012-09-05

Course code: S200098
Wednesday 5 September (9.30 am – 5 pm)

This course will help you initiate and organise events that produce top results. Successful promotion and event management requires highly developed multi-tasking skills and clever planning. Learn how to maximise the impact of your event and successfully obtain the media coverage you need.

Presenter: Bryn Skilbeck, Director, Right Angle Event Management

Price: Standard fee: $435 | PRIA member fee: $370

For further information or to enrol, click here, or complete and return the enrolment form below.

For further information, contact RMIT Continuing Education Centre:

T: 03 9925 8111
E: enquiries@rmit.edu.au
W: www.shortcourses.rmit.edu.au

NSW Media Training Spokespeople with Results September 2012

2012-09-05

Do you know how to advise your spokespeople what to say during a tough interview with a journalist? Would you know how to advise your spokespeople if they should use “no comment” and “off the record" during an interview? Do you know how to get your spokespeople to effectively communicate company messaging?

If you answered no to any of the above, or are looking to learn more about media training your clients, come along to the Media Training Spokespeople with Results workshop.

Facilitator: Heidi Buchanan, Director at Media Mentor

Heidi Buchanan, founder and director of
media mentor is a highly experienced media trainer. She has drawn on her experience as a public relations executive spanning more than 15 years to create a disciplined, thorough and strategic approach to media training. Since 1998, Heidi has been providing strategic advice to some of Australia’s best-known companies including top tier technology companies, investment banks and corporates in the retail, consumer and property sectors.

Prior to founding media mentor, Heidi was one of the youngest Heads of Public Relations in Australia, while working with Love Communications. She focused on growing the public relations team and strengthening the business within Love’s parent company, The Photon Group (ASX:PGA).

When: Wednesday 5 September 2012, 10:00am - 2:00pm (registration at 9:45am)

Where: PRIA, Suite 33/94 Oxford Street, DARLINGHURST.

Price: PRIA Members $300/ Non-members $500/ RCG $400 (includes GST, welcome tea/coffee and morning tea). To claim 10% discount for 2 delegates from the same organisation, download the registration form, complete, scan and email to julian.kenny@pria.com.au

RSVP: Wednesday 29 August 2012.

Online registration: Log in to your members' profile in order to receive your discounted members' rate. A tax invoice will be automatically generated and emailed to your selected address.

Cancellation and Refund Policies: PRIA Cancellation and Refund Policies vary. Please read the PRIA Cancellation and Refund Policies before registering.

VIC: Social Media â�� Creating A Media Mix That Works! â�� Level 2

2012-09-11

Course code: S200103
Tuesday 11 September (9.30 am – 5 pm)

You will gain a deeper understanding of the role of digital media in modern PR and communication practice with analysis of key digital mediums and how to use them as part of the communication strategy. Web 2.0 and mobile media will be highlighted.

For further information, contact RMIT Continuing Education Centre:

T: 03 9925 8111
E: enquiries@rmit.edu.au
W: www.shortcourses.rmit.edu.au

VIC: Event Management - Level 2

2012-09-19

Course code: S200099
Wednesday 19 September, 9.30 am – 5 pm

Do you have an understanding of what it takes to organise successful events but need extra tips to make you and your event shine? You will be given practical guidance to plan and run an amazing event. Learn the art of strategic planning and research to ensure a positive result.

Presenter: Phoebe Olsen, Company Director

Price: Standard fee: $435 | PRIA member fee: $370

For further information or to enrol, click here, or complete and return the enrolment form below.

For further information, contact RMIT Continuing Education Centre:

T: 03 9925 8111
E: enquiries@rmit.edu.au
W: www.shortcourses.rmit.edu.au

SA: Measuring and Evaluating Public Relations Success

2012-10-10

Measurement and evaluation are essential to track the success of your public relations/communication campaign, provide credible proof of results to management, and identify and learn from your achievements. This workshop provides useful guidelines and tools for planning and implementing evaluation techniques, including how to:

Set measurable objectives (outputs and outcomes)
Select appropriate evaluation mechanisms
Set evaluation criteria
Use research to evaluate success
Apply media content analysis, a commonly used PR evaluation tool

Facilitator: Carol Moore, Director of Moore Public Relations

When: Wednesday 10 October 2012, 9:00am - 5:00pm (registration at 8:45am)

Where: TBA

Price: PRIA Members $550/ Non-members $880/ RCG $660.(includes GST, welcome tea/coffee and morning tea) **Book 2 people from the same company for a 10% discount** To claim discount, download the registration form, complete, scan and email it to juliankenny@pria.com.au

RSVP: Friday 28 September 2012

Online registration: Log in to your members' profile in order to receive your discounted members' rate. A tax invoice will be automatically generated and emailed to your selected address.

Cancellation and Refund Policies: PRIA Cancellation and Refund Policies vary. Please read the PRIA Cancellation and Refund Policies before registering.

NSW: Radio: How to get airtime

2012-10-10

This workshop will provide you with the insights and skills to proactively target radio for your next PR campaign. It will also look at how to contain a reactive story on radio. This practical session will help you target specific radio stations, announcers and producers. You will prepare your pitch and practice so you feel confident understanding how to make radio work for you. The program will cover:

when and how to access radio in your PR campaign
understanding radio newsrooms
programmes vs newsrooms
presenters, executive producers, associate producers, announcers, reporters
advertising and promotions – link to editorial
ABC vs commercial
finding the angle
insights into who to pitch to, how and when
dealing with no’s
persistence pays off.

Workshop facilitator: Judy Goldman, Director at Mediaways

Judy Goldman is a skilled and reliable communications professional with extensive experience in a range of related disciplines including: media and communications strategy development, implementation and management; corporate communications; public relations; issues and crisis management; print, radio and television journalism; stakeholder engagement; and government relations.

With more than 25 years professional experience in the private and public sector, Judy is a relationship management expert who has worked extensively across multiple and diverse stakeholder groups. Determined, enthusiastic and with an appetite for success at the highest level, Judy is a respected leader, an influential and skilled negotiator, and an efficient and considered decision maker.

When: Wednesday 10 October 2012, 9.00am – 1.00pm (registration at 8.45am)

Where: PRIA, Suite 33/94 Oxford St Darlinghurst.

RSVP: Wednesday 3 October 2012

Online registration: Log in to your members' profile in order to receive your discounted members' rate. A receipt will be automatically generated and emailed to your selected address.

Cancellation and Refund Policies: PRIA Cancellation and Refund Policies vary. Please read the PRIA Cancellation and Refund Policies before registering.

VIC: Winning Hearts and Minds â�� Speech Writing

2012-10-17

Course code: S200087
Wednesday 17 October, 9.30 am – 5 pm

One of the most effective ways to move people to action is to write and deliver a powerful speech. Learn to plan speeches to get the outcome you want; open and close with impact; build a speech that flows; underline your key points; and apply editing strategies to set your speech apart

Presenter: Geoff Kelly, Director, Kelly Strategic Influence

Price: Standard fee: $435 | PRIA member fee: $370

For further information or to enrol, click here, or complete and return the enrolment form below

For further information, contact RMIT Continuing Education Centre:

T: 03 9925 8111
E: enquiries@rmit.edu.au
W: www.shortcourses.rmit.edu.au

NSW: Demystifying Government Relations October 2012

2012-10-24

We all know it’s important to talk to government stakeholders but don’t know where to start or who we should be talking to. Who’s important to your campaign and who’s not? How do you take those first important steps? Where does social media fit in and how best to deploy it? What the heck is a minority party or cross-bench MP and are they really important?

And with the Federal parliamentary scene constantly evolving what do you really need to know. Who are the key players and how do you approach them? In this workshop you’ll explore:

The basics of government relations for corporates and non-profits
Planning your government relations campaign
Who to target
Preparing key messages for government
How to land a meeting with a minister, opposition spokesperson, MP or adviser
Federal Parliament 101 – the key players, what works with them and how to navigate Canberra.

Workshop facilitator: Jo Scard, Business Founder, Jo Scard Agency

Before establishing her strategic government relations agency over
a year ago, Jo Scard played a unique role as a former senior political advisor to the Rudd and Gillard Governments where she managed complex Senate negotiations across all portfolios. She was a senior strategist for the British Labour Party, a political television journalist in Australian and the UK and strategic counsel to corporates and not-for-profits. Jo understands how to achieve desired public policy outcomes and has a depth of knowledge rarely found elsewhere.

In Australia and the UK, Jo has worked with clients including Kellogg Australia, SBS, the film industry, national universities, national not-for-profits and the carbon trading sector. As a consultant at world-leading public affairs firm Gavin Anderson for a decade, Jo advised domestic and foreign governments and major global corporates on complex strategic communications issues.

A respected speaker and university lecturer in political communications and public relations, Jo is an advisor in the digital communications space on social media and government. A leading commentator on politics and work/life balance issues, she co-authored the successful book, The Working Mother’s Survival Guide AND lives on a farm outside Canberra with her family and their horses.

When: Wednesday 24th October 2012, 9.00am – 1.00pm (registration at 8.45am)

Where: PRIA, Suite 33/94 Oxford St Darlinghurst.

Price: PRIA Members $300.00 / Non-Members $500.00 / RCG $400.00. Prices include GST, a workbook, tea/coffee on arrival and morning tea. **Book 2 people from the same company for a 10% discount** To claim discount, download the registration form, complete, scan and email it to julian.kenny@pria.com.au

RSVP: Friday 12th October 2012

Online registration: Log in to your members' profile in order to receive your discounted members' rate. A receipt will be automatically generated and emailed to your selected address.

Cancellation and Refund Policies: PRIA Cancellation and Refund Policies vary. Please read the PRIA Cancellation and Refund Policies before registering.

VIC: Influencing Audiences â�� Professional Presentation Skills

2012-10-31

Course code: S200088
Wednesday 31 October (9.30 am – 5 pm)

The ability to effectively present can make or break your career. You will learn how to understand the purpose and objectives of a presentation; analyse the audience, venue and occasion; choose an appropriate style and language; build confidence; and incorporate powerful non-verbal communication.

Presenter: John Milburn-Clark, Principal, Speechmaking
Price: Standard fee: $435 | PRIA member fee: $370

For further information or to enrol, click here, or complete and return the enrolment form below.

For further information, contact RMIT Continuing Education Centre:

T: 03 9925 8111
E: enquiries@rmit.edu.au
W: www.shortcourses.rmit.edu.au

VIC: Media Release and PR Writing

2012-11-20

Course code: S200089
Tuesday 20 November & Wednesday 21 November (10.00 am – 5 pm)

Cement your vital writing skills by focusing on accuracy, brevity and clarity; understanding your audience and tailoring your message; and using good grammar, punctuation, spelling, style and syntax.

For further information, contact RMIT Continuing Education Centre:

T: 03 9925 8111
E: enquiries@rmit.edu.au
W: www.shortcourses.rmit.edu.au