Training -

2013 webinar schedule

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Welcome to the Public Relations Institute of Australia's national webinar schedule.

Health Public Relations	15 February 2013
The Global Perspective	7 March 2013
Not for profit	18 April 2013
Stakeholder engagement	16 May 2013
Brand building	14 June 2013
Analytics and SMO	11 July 2013
Measurement & evaluation	9 August 2013
Social media campaigns	5 September 2013
Investor relations	10 October 2013
PRIA Conference	21 November 2013

2013 Training Calendar

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The Public Relations Institute of Australia is delighted to release details of the 2013 national training calendar. A greater number of topics available in all states and territories combined with earlybird prices and interstate travel concessions make these professional development opportunities more accessible than ever before.
Download the full PRIA 2013 Training Calendar here.

The programs fall into six categories:

Media Communication

Identifying Story Angles
Media Interview Skills
Media Release Strategy

Crisis Communication

Issue Management
Writing Crisis Communication Plan
Your Crisis, the Media and the Opinion Cycle

Campaign Planning and Measurement

Australian Evaluation Model
Government Relations
Measurement and Evaluation
NFP Communication Strategy
PR Communication Strategy

Social Media

Connected Brand
Digital and Social Media for PR

Business Practices

Account Management Bootcamp
Account Director Masterclass
Finance fro Non-finance Managers
New Business Planning

Writing/ Collateral Preparation

Annual Report Writing
Internal Communication
Mark Your Words
Winning Words.

See what's planned in your state/territory:

Australian Capital Territory
New South Wales
Northern Territory
Queensland
South Australia
Tasmania
Victoria
Western Australia.

For any enquiries,please contact National Education Officer, Julian Kenny on 02 9331 3346.

PRIA hosts monthly webinars, covering a wide range of topics. The 2013 Webinar Schedule wil be announced soon.

VIC: Account Director Masterclass

2013-05-23

Congratulations, you’ve just been promoted to Account Director, now what? The Account Director Masterclass focuses on the core skills of account direction: strategy, planning, relationship, money, results and evaluation. This workshop follows the highly successful Account Manager Boot Camp.

In this course attendees will learn how to:

See the big picture: develop an account plan to get outstanding results
Build better client relationships: with day to day contacts and throughout the client organisation
Be commercial: deliver great service with business acumen
Empower and develop your team: know when to delegate and when to supervise, build initiative in your team
Communicate across the board: to your team, with the client, showcasing results, handling issues
Handle new business more efficiently and effectively.

Each participant will develop a personal action plan for the next 12 months to embed the skills learnt in the course and continue improving their account direction skills.

RCGs please use fax registration to attend at member rates.

Workshop Facilitator : Amanda Little, FPRIA

Amanda has more than 20 years experience in PR consulting including half this time in senior management positions at Burson Marsteller, Hill & Knowlton, PPR and Edelman. In 2006 Amanda established and is still director of One at a Time Foundation, a Not For Profit dedicated to helping communities tackle climate change.

Amanda set up Intermedia Consulting in 2010 to mentor and train PR and marketing teams in account management, winning new business, leading and managing people and issues and crisis management. Amanda has a BA Communication and MBA from UTS and has taught PR at Universities and TAFE.

Amanda’s other successful programs include the Account Management Bootcamp and the Kick Start your New Business Plan.

When: Thursday 23rd May 2013, 9:00am - 5.00 pm

Where: PPR Offices, 162 Collins Street, Melbourne VIC 3000

Prices: PRIA Members and RCG Staff $550.00/ Non-members $770.00 (including GST ).

An interstate travel allowance of $200 is applicable for full-day programs that are not scheduled in the state of residence. The interstate reduction is not available on the earlybird rates. To claim the interstate allowance, download the registration form, complete, scan and email to julian.kenny@pria.com.au

RSVP: Friday, 17th May 2013

Online registration: Log in to your members' profile in order to receive your discounted members' rate. A tax invoice will be automatically generated and emailed to your selected address.

Cancellation and Refund Policies: PRIA Cancellation and Refund Policies vary. Please read the PRIA Cancellation and Refund Policies before registering

May Webinar: Plane crashes to Shane Warne â�� lessons from the front line

2013-05-23

Reach out to engage new advocates.

With apologies we have had to postpone this webinar until Thursday 23 May.
Investing in reputation before you have a bad day is critical. Having robust stakeholder communications relationships and processes can turn a bad day into the start of improved stakeholder trust. Peter Young, Strategic Communications Advisor at Cricket Australia, talks from his experience in Corporate Affairs about the importance of planning for the long run. Peter will focus on transforming and revitalising your brand by re-engaging with traditional fans/brand advocates and reaching out to engage new ones.

Presenter: Peter Young, Strategic Communications Advisor, Office of the CEO, Cricket Australia.

Peter Young trained at West Australian newspapers before working as a journalist in Perth, Melbourne and Sydney. PR consultancy work was followed by 25 years as a corporate spokesperson specialising in crisis and issues management for an airline, Ansett Australia, for Australia's largest private health insurer, Medibank Private and, for 10 years, at Cricket Australia (CA), where he was head of corporate affairs for all three.

He has managed more media and political issues than he cares to - or can - remember, while also managing other corporate affairs functions involving government and regulatory issues, cross cultural communication, media skills training, employee engagement and culture change, corporate social responsibility and corporate writing.

Peter presented at the World Public Relations Forum in Melbourne, last November.

Where: Join the PRIA Webinar from your desk - listen to the presenter and view the presentation on a weblink. Invite your colleagues to join you and share this valued member service.

When: Thursday 23 May 2013.

Time: 12:00 pm - ACT, NSW, QLD, VIC & TAS
11:30 am - South Australia and Northern Territory
10:00 am - Western Australia.

Duration: 60 minutes (45 min presentation with 15 min question and answer)

Cost: Free for PRIA members / non-members $40

Enquiries: Contact PRIA by phone 02 9331 3346 or email: julian.kenny@pria.com.au

Online registration: Log in to your members' profile in order to enjoy the members' rate. For non-members, a tax invoice will be automatically generated and emailed to your selected address.

System Requirements: PC-based attendees require Windows(R) 7, Vista, XP, 2003 Server or 2000; Macintosh(R)-based attendees require Mac OS(R) X 10.4.11 (Tiger(R)) or newer.

Cancelation and Refund Policies: PRIA Cancelation and Refund Policies vary. Please read PRIA's Cancelation and Refund Policies before registering.

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The PRIA webinar series is supported by Citrix Online, who provide the Conferencing & Collaboration technology.

VIC: Issue Management June 2013

2013-06-06

Nothing destroys reputation faster or deeper than a crisis or an issue mismanaged. Issue Management is a proven effective process to identify and manage issues in a planned, positive way before they have the chance to turn into crises.

This workshop shows how to establish an effective issue management process or improve your existing process. You will learn how to:

scan for issues and prioritize them
differentiate between a problem, an issue and a crisis
tailor an issues management process without breaking the budget
secure and maintain senior management support
benchmark your process against best practice
evaluate your process
identify and avoid the ten biggest mistakes in issue management.

The workshop is highly interactive and incorporates case studies, models, exercises and a participative ‘live issue’ simulation. Attendees will be provided with workshop notes and support material.

Facilitator: Tony Jaques , Managing Director, Issue Outcomes

Tony Jaques is an internationally recognised authority and published author on issues management, crisis prevention and risk communication and holds a PhD in the field.

He is principal of Issue Outcomes P/L and had more than 25 years’ hands-on experience as Asia-Pacific Issue Manager for a major multinational.

Tony’s original writings and innovative process models and tools have appeared in leading international publications, and he has trained managers and presented at conferences around the world.

His regular online issue and crisis newsletter Managing Outcomes is the only one of its type in Asia-Pacific.

Tony was previously a Director of the Issue Management Council in Leesburg, Washington DC, and was awarded its prestigious Howard Chase Award for industry leadership.

When : Thursday 6th June 2013, 9.00am - 1.00pm (registration at 8.45am)

Where: Cliftons Melbourne
Level 1, 440 Collins Street, Melbourne

Price: PRIA Members $300.00/ RCG $400.00 / Non-Members $500.00. Prices include GST

For any queries, please contact Julian Kenny, National Education Officer on 02 9331 3346 or julian.kenny@pria.com.au

RSVP: Friday 31st May 2013

Online registration: Log in to your members' profile in order to receive your discounted members' rate. A tax invoice will be automatically generated and emailed to your selected address.

Cancellation and Refund Policies: PRIA Cancellation and Refund Policies vary. Please read the PRIA Cancellation and Refund Policies before registering.

QLD: Account Management Bootcamp June 2013

2013-06-11

Learning how to manage a client account is one of the core skills for public relations practitioners working in consultancy. If you are managing or about to manage client accounts, the Account Management Bootcamp is for you - it covers what they don't teach you at university.

In this course attendees will learn:

The client’s point of view - what it feels like to be a client
The account management cycle - what are the elements to keep and grow client business while building interpersonal trust
How to set up for success - what are the questions that you need to ask to when you start working on a new account?
Managing client expectations - from the beginning and if things change
Programming for results - a checklist for writing and running programs that get results
Creative brainstorm refresher - how to get better ideas
Time management - how to find the time in your day for the important but not urgent tasks
How to recognise your own communication style - work better with your team and client team
Client communication - writing better emails, better still pick up the phone
Conflict resolution - recognising when things are going wrong and a toolkit for resolving conflict.

Each participant will develop a personal action plan for the next 12 months to embed the skills learnt in the course and continue improving their account management skills.

RCGs please use fax registration to attend at member rates.

Workshop Facilitator : Amanda Little, FPRIA

At both local and international consultancies, Amanda has managed a wide range of client account and believes passionately in the role of account management as a core skill for public relations practitioners. Amanda’s other successful programs include Kick Start your New Business Plan and the Account Director Masterclass.

When: Tuesday 11th June 2013, 9:00am - 4:30pm (presentation commences at 9:15am)

Where: Cliftons Brisbane, 288 Edward Street, Brisbane

Earlybird Price: PRIA Members and RCG $440/ Non-members $616 (including GST ). Earlybird prices revert to full prices of $550 and $770 respectively on Tuesday 21st May 2013.

Online registration: Log in to your members' profile in order to receive your discounted members' rate. A tax invoice will be automatically generated and emailed to your selected address.

Cancellation and Refund Policies: PRIA Cancellation and Refund Policies vary. Please read the PRIA Cancellation and Refund Policies before registering

NSW: Finance for Non-finance Managers June 2013

2013-06-12

You may be brilliant at creating great work and gaining great results for your clients. But what are you like at understanding the financial results, and how they relate to you and your team?

It’s not about working harder, and there is no tricky maths involved - it’s about working smarter and learning how the financial aspects of your Agency can give you a truly competitive advantage.

This workshop will teach you how to raise the bar, learn what it takes to be exceptional, and how to read financial reports like a client brief.

Outline:

Industry best practice – how to be the best
Understanding financial reporting – read financial reports like a book
Understanding disclosure policies – what needs to be reported, and how
Managing budgets – how to set them, and monitor and report spend
Intellectual property – what is it? How valuable is it? How do we record it? How do we protect and sell it?
New business pitching – how much should we spend? Should the client pay? How do we record our ‘investment’? How do we recoup it?
Agency/Client contracts – how to secure new clients and induct them into our terms, and how to handle events if things go wrong.
Our precious time – how to record it, monitor it, charge for it.

In a relaxed environment, Kathryn will show you how to manage and work with figures, to give you the edge.

Workshop facilitator: Kathryn Williams Financial soul mate® www.kathrynsmint.com.au

“My passion: for you to be brilliant in all facets of your business”

Kathryn is Australia's pre-eminent MarComs Industry financial specialist.

An experienced business woman with international coverage that spans more than twenty-five years across Europe and Australia where she offers her services as a finance consultant, mentor, coach, workshop facilitator and keynote speaker.

Liaising closely with industry councils – PRIA, APMA, AGDA - Kathryn is expert in benchmark studies, analysis and interpretation of financial results, agency financial management, and is creator of the Show Me The Money® workshop, the only industry specific commercial financial training in Australia.

Kathryn’s global experience in chartered accounting, Advertising, Public Relations, Marketing, and Digital Media sectors has equipped her with the necessary skills and know-how to facilitate direct improvement in: financial and business systems, budgets, KPI’s, acquisition of new clients, rate cards, fee negotiation, job cost control, client profitability, improved cash flow performance, and optimization of investment in and management of staff.

Kathryn is an articulate and vibrant speaker on agency finance – her workshop will inspire you to stretch your team and agency towards achieving industrybest practice targets, as well as personal goals and dreams.

When: Wednesday 12th June 2013, 9.00am – 5.00pm (registration at 8.45am)

Where: PRIA Training Room,Suite 506, 83 York Street, Sydney 2000

Price: PRIA Members and RCG Staff $550.00 / Non-Members $770.00. Prices inclusive of GST.

An interstate travel allowance of $200 is applicable for full-day programs that are not scheduled in the state of residence. To claim the interstate allowance, download the registration form, complete, scan and email to julian.kenny@pria.com.au.

RSVP: Friday, 7th June 2013

Online registration: Log in to your members' profile in order to receive your discounted members' rate. A receipt will be automatically generated and emailed to your selected address.

Cancellation and Refund Policies: PRIA Cancellation and Refund Policies vary. Please read the PRIA Cancellation and Refund Policies before registering.

SA: The Connected Brand June 2013

2013-06-18

A New Model of Communications for a Hyper-Networked Market

The Connected Marketplace: why brands need to reimagine their communications
An introduction to the Connected Brand philosophy
Anatomy of a Connected Brand: Attitude + Action = Connection = Results
PR's new role in 'connected communications' (front and centre)
The 'New' PR Practitioner: Staying relevant in a disrupted world
The new communications toolkit: Skills you need to develop now!
Unlearning old habits, learning new ones
PR practitioner as 'Connected Brand': Lead from the front
Case studies of Connected Brands

Facilitator: Trevor Young , Consultant/ content creator, PR Warrior,

Trevor is a marketing communications strategist and adviser with extensive experience across consumer brands, business-to-business, sport and not-for-profit sector. His expertise spans PR strategy, social web communications, content creation, media relations, event marketing and sponsorship leverage.

More recently Trevor has been advising companies and organisations of all sizes (as well as individuals) how to create a brand presence on the web and more effectively integrate social media into their overall marketing communications. Focusing on the emerging new media landscape and the broader implications faced by marketing and communications professionals.

Currently Trevor sits on Swinburne University's PR Industry Advisory Committee, is the founder of BlogHUB.com.au (Australian blog directory and news site) and is one of the original founding members of the Social Media Club Melbourne committee. His new eBook 'The Micro Maven Manifesto’ examines how creative entrepreneurs are leveraging the social web to build mini-business empires around their personal brands.

A sought after speaker and presenter, Trevor has addressed a broad range of events including Australian Institute of Company Directors, CEO Institute Leaders' Summit 2012, International Association of Business Communicators and Packaging Council of Australia. He has also guest lectured at various times on PR and marketing topics at institutions such as RMIT, Chisholm Institute & Monash University, and taught at Swinburne TAFE.

When : Tuesday, 18th June 2013, 9.00am - 1.00pm (registration at 8.45am)

Where: Cliftons Adelaide
Level 1, 80 King William Street, Adelaide

Earlybird Price: PRIA Members $240.00/ RCG $352.00 / Non-Members $400.00. Earlybird prices revert to full prices of $300, $400 and $500 respectively on Tuesday 21st May 2013.

For any queries, please contact Julian Kenny, National Education Officer on 02 9331 3346 or julian.kenny@pria.com.au

RSVP: Friday 14th June 2013

Online registration: Log in to your members' profile in order to receive your discounted members' rate. A tax invoice will be automatically generated and emailed to your selected address.

Cancellation and Refund Policies: PRIA Cancellation and Refund Policies vary. Please read the PRIA Cancellation and Refund Policies before registering.

ACT: Digital and Social Media for Public Relations June 2013

2013-06-21

This workshop is designed for public relations practitioners working as sole practitioners, or in small to medium agencies, as well as practitioners working ‘inhouse’. It will provide participants with a framework for developing their own social media program products for clients. Topics covered include strategy development, planning and developing content marketing programs, and risk management frameworks. Workshop outline:

Strategy

Understanding strategy and strategy development
What is the process of developing strategy?
How is social media strategy integrated with existing public relations and marketing programs?

Content development and management

What is content marketing
How does PR connect, manage and execute content marketing strategies?

Risk management

Developing the risk mitigation framework: the policy, the guidelines, the practice.

Facilitator: Beth Powell, Principal at Social Media Strategy & Risk

Beth has been consulting to businesses and training people in using social media and digital tools for the past five years. Her specialization is how businesses can best use social media and digital marketing and communications for specific business outcomes and organizational change. Her clients include state government departments, regulatory authorities, and SMEs where she writes strategy, establishes risk mitigation frameworks, and conducts in-house training.

Beth has many years’ experience working in senior communications and marketing roles in the government, not-for-profit and private sectors.

She has tertiary qualifications in media and communications and a research Masters Degree in Digital Communication and Culture.

Beth lectures in Social Media and Digital Marketing in the Bachelor of Business program at the APM Institute in Sydney and writes and facilitates social media and digital marketing and communications training and professional development programs for the Australian Marketing Institute and the Public Relations Institute of Australia.

When : Friday, 21st June 2013, 9.00am - 1.00pm (registration at 8.45am)

Where: Cliftons Canberra Level 2, 10 Moore Street Canberra

Earlybird Price: PRIA Members $240.00/ RCG $352.00 / Non-Members $400.00. Earlybird prices revert to full prices of $300, $400 and $500 respectively on Friday, 24th May, 2013.

For any queries, please contact Julian Kenny, National Education Officer on 02 9331 3346 or julian.kenny@pria.com.au

RSVP: Friday 14th June, 2013.

Online registration: Log in to your members' profile in order to receive your discounted members' rate. A tax invoice will be automatically generated and emailed to your selected address.

Cancellation and Refund Policies: PRIA Cancellation and Refund Policies vary. Please read the PRIA Cancellation and Refund Policies before registering.

SA: Your Crisis, the Media & the Opinion Cycle July 2013

2013-07-03

One day you, or your client, will face a crisis. All crises are judged in the Court of Public Opinion, and whether that crisis destroys your organisation or you survive to fight another day depends on how well you understand (and ride) both the news and opinion cycles.

While every crisis is unique, how that crisis is reported follows a consistent pattern. This practical workshop will examine the three phases of a crisis, how they unfold in both traditional and social media and what you must do to manage that.

Learn the principles of dealing with the media when a crisis hits – the questions journalists ask, the information they need and techniques of highly successful crisis spokespeople. See how you can influence the Opinion cycle and what you need to do to make it work for you. Using real life case studies and Clarity’s proven frameworks you will learn:

What really drives the media in a crisis
The three phases of a crisis &what to do at each stage
What drives the opinion cycle and how to win that battle
Who should be the public face of your crisis.
Crisis spokesperson techniques to maintain integrity in the firing line
When and how to deliver a compelling apology
Monitoring and responding to bloggers in a crisis
Correcting rumours on the internet
How to prepare your organisation for a crisis.

Facilitator: Geoffrey Stackhouse, Managing Director at Clarity Solutions

Geoffrey has worked on both sides of the microphone. As a journalist he has written for publications like BRW and the Sydney Morning Herald. He has also worked in-house (JP Morgan, Deloitte, Commonwealth Bank) and as a PR consultant helping leading organizations to protect and promote their reputations.

After completing an MBA at the Australian Graduate School of Management (AGSM) he joined the management consulting firm Strategic Vision where he completed engagements in strategy and research. He then worked at Director level for Hill &Knowlton, the international public affairs consultancy before founding Clarity.

Geoffrey now works throughout Australia and around the region. In the corporate sector he has worked with McKinsey & Company, Freehills, Ernst & Young, United Group, The Hastie Group, Petronas, Macquarie Bank the Westpac Group (including Westpac, RAMS and BT) and many others. In the public sector , clients include Sydney Water, NSW Health, The Treasury, The Australian Communications and Media Authority (ACMA), The Department of Human Services, APRA, and many others.

As well as a BA (Syd) and an MBA (AGSM), Geoffrey has nationally recognised training qualifications. He has lectured in effective communication at UTS and in the AGSM’s full time MBA program.

When : Wednesday 3rd July 2013, 9.00am - 1.00pm (registration at 8.45am)

Where: Cliftons Adelaide
Level 1, 80 King William Street, Adelaide

Earlybird Price: PRIA Members $240.00/ RCG $352.00 / Non-Members $400.00. Earlybird prices revert to full prices of $300, $400 and $500 respectively on Wednesday 5th June, 2013.

For any queries, please contact Julian Kenny, National Education Officer on 02 9331 3346 or julian.kenny@pria.com.au

RSVP: Friday 28th June, 2013

Online registration: Log in to your members' profile in order to receive your discounted members' rate. A tax invoice will be automatically generated and emailed to your selected address.

Cancellation and Refund Policies: PRIA Cancellation and Refund Policies vary. Please read the PRIA Cancellation and Refund Policies before registering.

WA: New Business Planning July 2013

2013-07-25

New business is the lifeblood of any public relations agency. In the current tough economic environment having a strategic and vigorous new business plan is more important than ever.

The Kick Start New Business Planning Workshop has been designed especially for senior managers in consultancies or agency owners.

In this course attendees will learn:

implications of the current business environment for consultancy new business planning and drives
budgeting for FY 2013 and new business strategy
how to forecast for new business
retaining and growing existing clients
pitching for new business
marketing and lead generation

Participants will come out of the workshop with a new business plan for their firm.

RCGs please use fax registration to attend at member rates.

Workshop Facilitator : Amanda Little, Director, Intermedia Consulting

Amanda has more than 20 years experience in PR consulting including half this time in seniormanagement positions at Burson Marsteller, Hill & Knowlton, PPR and Edelman. In 2006 Amanda established and is still director of One at a Time Foundation, a Not For Profit dedicated to helping communities tackle climate change.

Amanda’s other successful programs include the Account Management Bootcamp and the Account Director Masterclass.

When: Thursday, 25th July 2013, 9:00am - 5.00 pm

Where: Cliftons

Australia Place (Mezzanine Floor)

15-17 William Street (Cnr William & St Georges Terrace)

PERTH

Earlybird Price: PRIA Members and RCG $440/ Non-members $616 (including GST ). Earlybird prices revert to full prices of $550 and $770 respectively on Thursday, 27th June, 2013.

Online registration: Log in to your members' profile in order to receive your discounted members' rate. A tax invoice will be automatically generated and emailed to your selected address.

Cancellation and Refund Policies: PRIA Cancellation and Refund Policies vary. Please read the PRIA Cancellation and Refund Policies before registering

NSW: Australian Evaluation Model August 2013

2013-08-14

Developed by the PRIA Measurement and Evaluation Committee and based on the Barcelona Principles, the Australian Evaluation Model aligns with work done by the Association of Measurement and Evaluation of Communication (AMEC). The model presents a set of principles and direction in best practice measurement and evaluation. It is a generic, scalable approach which should assist practitioners in achieving best practice.

This workshop is a high-level guide that shows how to speak the language of business executives, make the best use of budgets and monitor and report results for ROI. The workshop will help:

Boost credibility and performance
Set objectives focused on outcomes and outtakes
Work from formative research to evaluation
Provide a media coverage and analysis report

This half day workshop is for you if you need to report on: how much impact your activity is getting, when to react to negative media, how much brand equity your PR media generates as compared with advertising, or what the effect is on acquisition vs retention.

Facilitator: Michael Ziviani, CEO, Precise Value
Michael’s background spans a variety of strategic roles in applied marketing analytics. His experience started in statistical analysis and market research. For much of the 1990’s Michael worked to establish the market research and data mining capability at Microsoft Australia. In this time his work helped Microsoft jump from 15% to 85% market share.

Michael founded Precise Value in 1999, to help clients and agencies become more strategic in their communications and brand building. This advisory is driven by his curiosity to uncover market opportunities and understand where new value is created. He has worked with organizations like Lion Nathan, Nestle, KPMG, Samsung, Sony and Vodafone.

His latest R&D work links communication activity to a range of business outcomes incorporating global best practices of Measurement & Evaluation. This highlights his passion to help organisations quantify the value created by communications. His focus is to put science behind the art of communications.

As a key driver of the PRIA Measurement and Evaluation Committee, his contribution brings over 20 years experience in evaluation to help the PRIA set a best practice direction for the industry.

When : Wednesday, 14th August 2013, 9.00am - 1.00pm (registration at 8.45am)

Where: PRIA Training Room, Suite 506, Level 5, 83 York Street, Sydney, NSW 2000

Earlybird Price: PRIA Members $240.00/ RCG $352.00 / Non-Members $400.00. Earlybird prices revert to full prices of $300, $400 and $500 respectively on Wednesday 17th July 2013.

For any queries, please contact Julian Kenny, National Education Officer on 02 9331 3346 or julian.kenny@pria.com.au

RSVP: Friday 9th August 2013

Online registration: Log in to your members' profile in order to receive your discounted members' rate. A tax invoice will be automatically generated and emailed to your selected address.

Cancellation and Refund Policies: PRIA Cancellation and Refund Policies vary. Please read the PRIA Cancellation and Refund Policies before registering.

VIC: Media Release Strategy August 2013

2013-08-21

Have you been writing releases for quite some time now but find they don’t always get the take-up you expect? Is it time for a refresher to remind yourself of exactly what you need to do to grab journalists’ attention? Are you seeking tip and techniques for pitching and distributing media releases?

Would you like someone to cast a critical eye over your work and offer some guidance? Are you an experienced PR practitioner who has some burning questions about wooing the media but only has half-a-day to spare?

If you answered yes to any of the above questions then this course is for you. The workshop will cover:

How to tap into exactly what journalists want
Tweaking angles to individual media outlets – one size doesn’t always fit all
Refining your pitching skills
The value of add-ons (e.g. photos, graphics, grabs etc)
To follow up or not to follow up?
Participants are encouraged to bring their own releases to the session for analysis and feedback.

Facilitator: Wendy McGuinness, Principal Bentley McGuinness Media
Bentley McGuinness Media was established by Wendy McGuinness, one of seven accredited Media Skills™ trainers in Australia and another in the United States. It forms part of the Media Skills™ Network, which offers unsurpassed expertise in the full range of media and crisis coaching, training and issues management advisory work.

Wendy brings to her workshops the benefit of nearly 20 years’ experience as a senior journalist, high-level media adviser and polished presenter.

Bentley McGuinness Media works with clients to design solutions that will produce more powerful media interviews, more engaging spokespeople and crisis plans that work, as well as partnering with clients in message development, analyst briefings, annual general meetings, road shows, community consultation and product launches.

When : Wednesday 21st August 2013, 9.00am - 1.00pm (registration at 8.45am)

Where: Cliftons Melbourne
Level 1, 440 Collins Street, Melbourne

Earlybird Price: PRIA Members $240.00/ RCG $352.00 / Non-Members $400.00. Earlybird prices revert to full prices of $300, $400 and $500 respectively on Wednesday 24th July 2013.

For any queries, please contact Julian Kenny, National Education Officer on 02 9331 3346 or julian.kenny@pria.com.au

RSVP: Friday 16th August 2013.

Online registration: Log in to your members' profile in order to receive your discounted members' rate. A tax invoice will be automatically generated and emailed to your selected address.

Cancellation and Refund Policies: PRIA Cancellation and Refund Policies vary. Please read the PRIA Cancellation and Refund Policies before registering.

ACT: Not-for-profit Strategic Communication August 2013

2013-08-22

For not-for-profit organisations, communicating with external political or government stakeholders is always vital and often complex. To do it well, we need to determine the best strategic approach: who's our audience, what do we want to achieve and what does success look like?

Importantly - how do we position ourselves to secure support or funding? Confronted with a crisis or a complex issue, what should we do first? How do we develop a communications plan that will work? How should we use social media? How do you communicate in Australia’s volatile political environment? And how do we launch a public awareness campaign that will work?

In this workshop you will explore:

The essentials of not-for-profit political and government communications relations – state and federal
Federal Parliament 101 – the key players, how to navigate Canberra and to communicate to them

You will do two practical exercises:

Planning a not-for-profit strategic communications campaign
How to deal with a crisis or major issue and plan your communications response

Facilitator: Jo Scard, Director, Fifty Acres (formerly Jo Scard Agency)

Before establishing her strategic government relations agency 3 years ago, Jo Scard played a unique role as a former senior political advisor to the Rudd and Gillard Governments where she managed complex Senate negotiations across all portfolios. She was a senior strategist for the British Labour Party, a political television journalist in Australian and the UK and strategic counsel to corporates and not-for-profits. Jo understands how to achieve desired public policy outcomes and has a depth of knowledge rarely found elsewhere.

In Australia and the UK, Jo has worked with clients including Kellogg Australia, SBS, the film industry, national universities, national not-for-profits and the carbon trading sector. As a consultant at world-leading public affairs firm Gavin Anderson for a decade, Jo advised domestic and foreign governments and major global corporates on complex strategic communications issues.

A respected speaker and university lecturer in political communications and public relations, Jo is an advisor in the digital communications space on social media and government. A leading commentator on politics and work/life balance issues, she co-authored the successful book, The Working Mother’s Survival Guide and lives on a farm outside Canberra with her family and their horses.

When : Thursday 22nd August 2013, 10.00am - 2.00pm ( Including lunch and refreshments)

Where: Cliftons Canberra Level 2, 10 Moore Street Sydney

Earlybird Price: PRIA Members $240.00/ RCG $352.00 / Non-Members $400.00. Earlybird prices revert to full prices of $300, $400 and $500 respectively on Friday 26th March 2013.

For any queries, please contact Julian Kenny, National Education Officer on 02 9331 3346 or julian.kenny@pria.com.au

RSVP: Thursday 15th August 2013

Online registration: Log in to your members' profile in order to receive your discounted members' rate. A tax invoice will be automatically generated and emailed to your selected address.

Cancellation and Refund Policies: PRIA Cancellation and Refund Policies vary. Please read the PRIA Cancellation and Refund Policies before registering.

NSW: Account Management Bootcamp August 2013

2013-08-28

In this course attendees will learn:

The client’s point of view - what it feels like to be a client
The account management cycle - what are the elements to keep and grow client business while building interpersonal trust
How to set up for success - what are the questions that you need to ask to when you start working on a new account?
Managing client expectations - from the beginning and if things change
Programming for results - a checklist for writing and running programs that get results
Creative brainstorm refresher - how to get better ideas
Time management - how to find the time in your day for the important but not urgent tasks
How to recognise your own communication style - work better with your team and client team
Client communication - writing better emails, better still pick up the phone
Conflict resolution - recognising when things are going wrong and a toolkit for resolving conflict.

Each participant will develop a personal action plan for the next 12 months to embed the skills learnt in the course and continue improving their account management skills.

RCGs please use fax registration to attend at member rates.

Workshop Facilitator : Amanda Little, FPRIA

When: Wednesday 28th August 2013, 9:00am - 4:30pm (presentation commences at 9:15am)

Where: PRIATraining Room, Suite 506 Level 5, 83 York Street, Sydney, NSW 2000

Earlybird Price: PRIA Members and RCG $440/ Non-members $616 (including GST ). Earlybird prices revert to full prices of $550 and $770 respectively on Wednesday 31st July 2013.

Online registration: Log in to your members' profile in order to receive your discounted members' rate. A tax invoice will be automatically generated and emailed to your selected address.

Cancellation and Refund Policies: PRIA Cancellation and Refund Policies vary. Please read the PRIA Cancellation and Refund Policies before registering

NSW: Mark Your Words September 2013

2013-09-11

Polished, error-free copy ensures efficient communication and helps you and your firm leave a sparkling impression. This one-day course equips you with the editing and proofreading skills needed to smooth out the roughest copy. Learn how to master the tricky bits of punctuation and grammar; build crisp, clear sentences; and eradicate embarrassing errors. Upgrade your editing skills and clear up some common confusions in this lively workshop. What you will learn:

The all-important overview

Is it logical? Skimming for sense.
Word counts and fitting copy
Checking that the tone is right for your audience
Ensuring the right material is included.
Structure and balance: does the document work as a whole?
Signposting with headings and subheadings.
Employing version control and tracking changes.

Copy editing: knocking your content into shape

Selecting style guides and compiling style sheets.
Getting the grammar, punctuation and spelling right.
Making sure sentences are clear and compelling.
Checking word choice, including eliminating unnecessary jargon and buzzwords.
Cutting out cliches.
Using details that count

Proofreading: the final quality control stage

Proofreading techniques.
Checking for accuracy and consistency.
Using proofreading marks.
Online editing resources.

RCGs please use fax registration to attend at member rates.

Workshop Facilitator : Tony Spencer-Smith, Managing Partner, Express Editors

Tony is a leading corporate writer and writing trainer who has done strategic writing and editing for CEOs and other senior executives and improved the writing skills of employees at dozens of major companies.

He is an award-winning novelist, and was previously Editor-in-Chief of Reader’s Digest magazine in Australia as well as in South Africa.

Since 2004 he has developed and delivered a wide range of business writing training courses to blue-chip corporations, government departments and not-for-profit organisations including AMP, ATO, Austrade, Department of Innovation, Industry, Science and Research, Optus, Royal Institute for Deaf and Blind Children, Macquarie Bank and SunCorp.

As a corporate writer and editor, Tony has written speeches, thought leadership material, brochures and case studies, and edited books, reports and other documents, for a range of organisations including ASIC, the Australian Business Foundation, Cisco, Hudson Recruitment, IBM, NSW Natural Resources Commission, Microsoft , PricewaterhouseCoopers and the University of Newcastle.

His children's novel The Man who Snarled at Flowers won the biggest literary prize in South Africa, while his latest book The Essentials of Great Writing was published in Australia in 2009. See www.tonyspencersmith.com

When: Wednesday 11th September 2013, 9:00am - 5:00pm (presentation commences at 9:15am)

Where: PRIA Training Room, Suite 506 Level 5, 83 York Street, Sydney, NSW 2000

Earlybird Price: PRIA Members and RCG $440/ Non-members $616 (including GST ). Earlybird prices revert to full prices of $550 and $770 respectively on Wednesday 14th August 2013.

Online registration: Log in to your members' profile in order to receive your discounted members' rate. A tax invoice will be automatically generated and emailed to your selected address.

Cancellation and Refund Policies: PRIA Cancellation and Refund Policies vary. Please read the PRIA Cancellation and Refund Policies before registering

VIC: Finance for Non-finance Managers September 2013

2013-09-16

You may be brilliant at creating great work and gaining great results for your clients. But what are you like at understanding the financial results, and how they relate to you and your team?

No Tricky Maths

It’s not about working harder, and there is no tricky maths involved - it’s about working smarter and learning how the financial aspects of your Agency can give you a truly competitive advantage. This workshop will teach you how to raise the bar, learn what it takes to be exceptional, and how to read financial reports like a client brief.

Outline:

Industry best practice – how to be the best
Understanding financial reporting – read financial reports like a book
Understanding disclosure policies – what needs to be reported, and how
Managing budgets – how to set them, and monitor and report spend

In a relaxed environment, Kathryn will show you how to manage and work with figures, to give you the edge.

Workshop facilitator: Kathryn Williams Financial soul mate® www.kathrynsmint.com.au

“My passion: for you to be brilliant in all facets of your business”

Kathryn is Australia's pre-eminent MarComs Industry financial specialist.

When: Monday 16th September 2013, 9.00am – 1.00pm (registration at 8.45am)

Where: Cliftons Melbourne
Level 1, 440 Collins Street, Melbourne

Earlybird Price: PRIA Members $240.00/ RCG $352.00 / Non-Members $400.00. Earlybird prices revert to full prices of $300, $500 and $400 respectively on Monday 19th August, 2013.

For any queries, please contact Julian Kenny, National Education Officer on 02 9331 3346 or julian.kenny@pria.com.au

RSVP: Friday 13th September, 2013.

Online registration: Log in to your members' profile in order to receive your discounted members' rate. A receipt will be automatically generated and emailed to your selected address.

Cancellation and Refund Policies: PRIA Cancellation and Refund Policies vary. Please read the PRIA Cancellation and Refund Policies before registering.

WA: Writing a Crisis Communication Plan September 2013

2013-09-23

Geoffrey Stackhouse presents this crisis communication planning workshop to give you a blueprint to build your own crisis communication plan. The proven nine step process takes you from performing a crisis audit through to building a crisis communications tool kit and even ways to select and exercise your crisis spokespeople.

We look at how the media report a crisis and what they need from you at each phase so you can anticipate their needs and build a crisis communication plan to protect your reputation in a crisis.
You will learn:

How to perform a risk audit to identify and evaluate potential threats
The nine essential steps to develop a crisis communication plan that works
How to select your crisis communication team
Who should be the public face of your crisis
Pitfalls and assumptions that threaten your crisis plan
What materials and resources you need to survive a crisis
Techniques to gain executive buy-in and keep your crisis plan current
Lessons from successful crisis plans.

Facilitator: Geoffrey Stackhouse, Managing Director at Clarity Solutions

As well as a BA (Syd) and an MBA (AGSM), Geoffrey has nationally recognised training qualifications. He has lectured in effective communication at UTS and in the AGSM’s full time MBA program.

When : Monday 23rd September 2013, 9.00am - 1.00pm (registration at 8.45am)

Where:

Cliftons

Australia Place (Mezzanine Floor)

15-17 William Street (Cnr William & St Georges Terrace)

PERTH

Earlybird Price: PRIA Members $240.00/ RCG $352.00 / Non-Members $400.00. Earlybird prices revert to full prices of $300, $400 and $500 respectively on Monday 26th August, 2013.

This Workshop is being run in conjunction with Your Crisis, the Media and the Opinion Cycle. The pricing to attend both workshops is as follows: PRIA Members $440, RCG $524 and Non-members $616 (including GST). To book for the whole day, please complete and return the second registration form below.

RSVP: Friday 20th September, 2013.

Online registration: Log in to your members' profile in order to receive your discounted members' rate. A tax invoice will be automatically generated and emailed to your selected address.

Cancellation and Refund Policies: PRIA Cancellation and Refund Policies vary. Please read the PRIA Cancellation and Refund Policies before registering.

WA: Your Crisis, the Media & the Opinion Cycle September 2013

2013-09-23

What really drives the media in a crisis
The three phases of a crisis &what to do at each stage
What drives the opinion cycle and how to win that battle
Who should be the public face of your crisis.
Crisis spokesperson techniques to maintain integrity in the firing line
When and how to deliver a compelling apology
Monitoring and responding to bloggers in a crisis
Correcting rumours on the internet
How to prepare your organisation for a crisis.

Facilitator: Geoffrey Stackhouse, Managing Director at Clarity Solutions

As well as a BA (Syd) and an MBA (AGSM), Geoffrey has nationally recognised training qualifications. He has lectured in effective communication at UTS and in the AGSM’s full time MBA program.

When : Monday 23rd September, 1.30 - 5.30pm (registration at 1.15pm)

Where: Cliftons Australia Place (Mezzanine Floor) 15-17 William Street (Cnr William & St Georges Terrace)

Earlybird Price: PRIA Members $240.00/ RCG $352.00 / Non-Members $400.00. Earlybird prices revert to full prices of $300, $400 and $500 respectively on Monday 26th August 2013.

This Workshop is being run in conjunction with Writing a Crisis Communication Plan. The pricing to attend both workshops is as follows: PRIA Members $440, RCG $524 and Non-members $616 (including GST). To book for the whole day, please complete and return the second registration form below.

RSVP: Friday 20th September, 2013.

Online registration: Log in to your members' profile in order to receive your discounted members' rate. A tax invoice will be automatically generated and emailed to your selected address.

Cancellation and Refund Policies: PRIA Cancellation and Refund Policies vary. Please read the PRIA Cancellation and Refund Policies before registering.

NT: Identifying Story Angles September 2013

2013-09-25

Ever been asked to pitch a story to the media but you’re not sure what elements to play up? How do you promote an annual event and still make it sound fresh?

This workshop will help you identify the boxes you need to tick to get journalists interested and the hook that will reel them in. This workshop will cover:

What makes news – the key ingredients journalists are looking for
How to identify the newsworthy elements of your story/launch/announcement
How to find an angle
The art of encapsulating it all succinctly
Techniques for pitching your angle – both in a release and verbally
Who has had success and why.

Delegates should be prepared to discuss and redraft their pitch of relevant issues in this hands-on coaching session.

Facilitator: Wendy McGuinness, Principal Bentley McGuinness Media
Bentley McGuinness Media was established by Wendy McGuinness, one of seven accredited Media Skills™ trainers in Australia and another in the United States. It forms part of the Media Skills™ Netwo r k, which offers unsurpassed expertise in the full range of media and crisis coaching, training and issues management advisory work.

Wendy brings to her workshops the benefit of nearly 20 years’ experience as a senior journalist, high-level media adviser and polished presenter.

When : Wednesday 25th September 2013, 9.00am - 1.00pm (registration at 8.45am)

Where: TBA

Earlybird Price: PRIA Members $240.00/ RCG $352.00 / Non-Members $400.00. Earlybird prices revert to full prices of $300, $400 and $500 respectively on Wednesday 28th August 2013.

For any queries, please contact Julian Kenny, National Education Officer on 02 9331 3346 or julian.kenny@pria.com.au

RSVP: Friday 20th September 2013.

Online registration: Log in to your members' profile in order to receive your discounted members' rate. A tax invoice will be automatically generated and emailed to your selected address.

Cancellation and Refund Policies: PRIA Cancellation and Refund Policies vary. Please read the PRIA Cancellation and Refund Policies before registering.

SA: PR Communications Strategy October 2013

2013-10-16

A well considered plan is the essential foundation for a successful public relations campaign, regardless of its scope or budget. This interactive workshop covers the ten key elements of a comprehensive public relations/communication plan through theory, case studies, exercises and discussion. Key aspects include:

• Considering the communication opportunity or challenge and analysing the issues involved
• Using research to help plan your campaign or activity
• Writing objectives that provide a clear direction and enable effective evaluation
• Identifying and analysing publics to ensure targeted communication
Preparing a communication strategy
• Selecting appropriate communication tactics (with a focus on media relations)
Preparing budgets and timelines
• Incorporating evaluation mechanisms to ensure accountability, including media content analysis.

Facilitator: Carol Moore, Director of Moore Public Relations

In developing this workshop, Carol has drawn on her 22 years’ experience in the communication industry in London and Sydney, including 12 years with leading public relations consultancies and ten years as principal of Moore Public Relations. Carol’s consulting experience spans a wide range of sectors, from healthcare and consumer goods to government, not-for-profit and business-to-business, enabling her to relate real-world case studies that add practical interest to her workshops.

She has won numerous state and national PRIA awards for her work, as well as the International Public Relations Association's Golden World Award. She holds a degree in Business-Communication, majoring in public relations, from the Queensland University of Technology and is a longstanding PRIA Member. When time permits, Carol runs corporate training sessions and lectures business students in public relations and professional writing.

When: Wednesday 16th October, 2013. 9:00am - 5:00pm (registration at 8:45am)

Where: Cliftons Adelaide
Level 1, 80 King William Street, Adelaide

Earlybird Price: PRIA Members $440.00 / RCG $524.00 / Non-Members $616.00. Earlybird prices revert to full prices of $550, $660 and $770 respectively on Wednesday 18th September 2013

RSVP: Friday 11th October, 2013.

Online registration: Log in to your members' profile in order to receive your discounted members' rate. A tax invoice will be automatically generated and emailed to your selected address.

Cancellation and Refund Policies: PRIA Cancellation and Refund Policies vary. Please read the PRIA Cancellation and Refund Policies before registering.

QLD: Australian Evaluation Model October 2013

2013-10-17

This workshop is a high-level guide that shows how to speak the language of business executives, make the best use of budgets and monitor and report results for ROI. The workshop will help:

Boost credibility and performance
Set objectives focused on outcomes and outtakes
Work from formative research to evaluation
Provide a media coverage and analysis report

As a key driver of the PRIA Measurement and Evaluation Committee, his contribution brings over 20 years experience in evaluation to help the PRIA set a best practice direction for the industry.

When : Thursday, 17th October 2013, 9.00am - 1.00pm (registration at 8.45am)

Where: Cliftons Brisbane, 288 Edward Street, Brisbane

Earlybird Price: PRIA Members $240.00/ RCG $352.00 / Non-Members $400.00. Earlybird prices revert to full prices of $300, $400 and $500 respectively on Thursday 19th September 2013.

For any queries, please contact Julian Kenny, National Education Officer on 02 9331 3346 or julian.kenny@pria.com.au

RSVP: Friday 11th October 2013

Online registration: Log in to your members' profile in order to receive your discounted members' rate. A tax invoice will be automatically generated and emailed to your selected address.

Cancellation and Refund Policies: PRIA Cancellation and Refund Policies vary. Please read the PRIA Cancellation and Refund Policies before registering.

NSW: The Connected Brand October 2013

2013-10-22

A New Model of Communications for a Hyper-Networked Market

The Connected Marketplace: why brands need to reimagine their communications
An introduction to the Connected Brand philosophy
Anatomy of a Connected Brand: Attitude + Action = Connection = Results
PR's new role in 'connected communications' (front and centre)
The 'New' PR Practitioner: Staying relevant in a disrupted world
The new communications toolkit: Skills you need to develop now!
Unlearning old habits, learning new ones
PR practitioner as 'Connected Brand': Lead from the front
Case studies of Connected Brands

Facilitator: Trevor Young , Consultant/ content creator, PR Warrior,

When : Tuesday 22nd October 2013, 9.00am - 1.00pm (registration at 8.45am)

Where: PRIA Training Room, Suite 506, Level 5, 83 York Street, Sydney, NSW 2000

Earlybird Price: PRIA Members $240.00/ RCG $352.00 / Non-Members $400.00. Earlybird prices revert to full prices of $300, $400 and $500 respectively on Tuesday 24th September 2013.

For any queries, please contact Julian Kenny, National Education Officer on 02 9331 3346 or julian.kenny@pria.com.au

RSVP: Friday 18th October 2013

Online registration: Log in to your members' profile in order to receive your discounted members' rate. A tax invoice will be automatically generated and emailed to your selected address.

Cancellation and Refund Policies: PRIA Cancellation and Refund Policies vary. Please read the PRIA Cancellation and Refund Policies before registering.

TAS: Your Crisis, the Media & the Opinion Cycle October 2013

2013-10-24

What really drives the media in a crisis
The three phases of a crisis &what to do at each stage
What drives the opinion cycle and how to win that battle
Who should be the public face of your crisis.
Crisis spokesperson techniques to maintain integrity in the firing line
When and how to deliver a compelling apology
Monitoring and responding to bloggers in a crisis
Correcting rumours on the internet
How to prepare your organisation for a crisis.

Facilitator: Geoffrey Stackhouse, Managing Director at Clarity Solutions

As well as a BA (Syd) and an MBA (AGSM), Geoffrey has nationally recognised training qualifications. He has lectured in effective communication at UTS and in the AGSM’s full time MBA program.

When : Thursday 24th October 2013, 9.00am - 1.00pm (registration at 8.45am)

Where: TBA

Earlybird Price: PRIA Members $240.00/ RCG $352.00 / Non-Members $400.00. Earlybird prices revert to full prices of $300, $400 and $500 respectively on Thursday 26th September 2013.

For any queries, please contact Julian Kenny, National Education Officer on 02 9331 3346 or julian.kenny@pria.com.au

RSVP: Friday 18th October, 2013

Online registration: Log in to your members' profile in order to receive your discounted members' rate. A tax invoice will be automatically generated and emailed to your selected address.

Cancellation and Refund Policies: PRIA Cancellation and Refund Policies vary. Please read the PRIA Cancellation and Refund Policies before registering.

ACT: Government Relations October 2013

2013-10-30

We all know it’s important to talk to government stakeholders but perhaps don’t know where to start or who we should be talking to. Who’s important to your campaign and who’s not? How do you take those first important steps? Where does social media fit in and how best to deploy it? What the heck is a minority party or cross-bench MP and are they really important?

And with the Federal parliamentary scene constantly evolving what do you really need to know. Who are the key players and how do you approach them? In this workshop you’ll explore:

The basics of government relations for corporates and non-profits
Planning your government relations campaign
Preparing key messages for government
How to land a meeting with a minister, opposition spokesperson, MP or adviser
Federal Parliament 101 – the key players, what works with them and how to navigate Canberra.

Facilitator: Jo Scard, Director, Fifty Acres (formerly Jo Scard Agency)

A respected speaker and university lecturer in political communications and public relations, Jo is an advisor in the digital communications space on social media and government. A leading commentator on politics and work/life balance issues, she co-authored the successful book, The Working Mother’s Survival Guide AND lives on a farm outside Canberra with her family and their horses.

When : Wednesday, 30th October 2013, 9.00am - 1.00pm (registration at 8.45am)

Where: Cliftons Canberra, Level 2, 10 Moore Street Canberra

Earlybird Price: PRIA Members $240.00/ RCG $352.00 / Non-Members $400.00. Earlybird prices revert to full prices of $300, $400 and $500 respectively on Wednesday 2nd October 2013.

For any queries, please contact Julian Kenny, National Education Officer on 02 9331 3346 or julian.kenny@pria.com.au

RSVP: Friday 25th October 2013.

Online registration: Log in to your members' profile in order to receive your discounted members' rate. A tax invoice will be automatically generated and emailed to your selected address.

Cancellation and Refund Policies: PRIA Cancellation and Refund Policies vary. Please read the PRIA Cancellation and Refund Policies before registering.

QLD: New Business Planning November 2013

2013-11-06

New business is the lifeblood of any public relations agency. In the current tough economic environment having a strategic and vigorous new business plan is more important than ever.

The Kick Start New Business Planning Workshop has been designed especially for senior managers in consultancies or agency owners.

In this course attendees will learn:

implications of the current business environment for consultancy new business planning and drives
budgeting for FY 2013 and new business strategy
how to forecast for new business
retaining and growing existing clients
pitching for new business
marketing and lead generation

Participants will come out of the workshop with a new business plan for their firm.

RCGs please use fax registration to attend at member rates.

Workshop Facilitator : Amanda Little, Director, Intermedia Consulting

Amanda’s other successful programs include the Account Management Bootcamp and the Account Director Masterclass.

When: Wednesday 6th November 2013, 9:00am - 5.00 pm

Where: Cliftons Brisbane, 288 Edward Street, Brisbane

Earlybird Price: PRIA Members and RCG $440/ Non-members $616 (including GST ). Earlybird prices revert to full prices of $550 and $770 respectively on Wednesday 9th October, 2013.

Online registration: Log in to your members' profile in order to receive your discounted members' rate. A tax invoice will be automatically generated and emailed to your selected address.

Cancellation and Refund Policies: PRIA Cancellation and Refund Policies vary. Please read the PRIA Cancellation and Refund Policies before registering

NSW: Media Interview Skills November 2013

2013-11-12

A half day workshop to hone your skills for interviews. With training and preparation you will be a better interviewee. This is a hands-on workshop in which you will develop and practise interview techniques and learn to handle the difficult questions.

Planning a media interview – a strategic approach
Structuring media messages – how to tell short compelling stories
The importance of media friendly language – quotable quotes
Controlling an interview - handling tricky or unexpected questions
Different styles for different media – print, electronic, news grabs & live talk shows.

Delegates are encouraged to come prepared to present issues related to their role. Interviews will be filmed, analysed and then reshot to practice and demonstrate the principles outlined in the program.

Facilitator: Sonia Zavesky, Director, Zavesky Consulting Pty Ltd
Sonia is a highly experienced media and communication trainer, specialising in crisis communication. She is one of the developers of the Media Skills™ crisis training methodology.

Sonia works with clients in the corporate, government, business and community sectors, and is known for her direct and fast paced approach in the training room. Her journalistic experience includes almost a decade with the ABC, working both in Australia and overseas. Sonia has also held the role of Direction of International Communication for a global not-for-profit organisation, based in Europe.

The Media Skills Network was founded in 1991, establishing the content and facilitating the delivery of accredited programs across Australia.

When : Tuesday 12th November 2013, 9.00am - 1.00pm (registration at 8.45am)

Where: PRIA Training Room, Suite 506, Level 5, 83 York Street, Sydney, NSW 2000

Earlybird Price: PRIA Members $240.00/ RCG $352.00 / Non-Members $400.00. Earlybird prices revert to full prices of $300, $400 and $500 respectively on Tuesday 15th October 2013.

For any queries, please contact Julian Kenny, National Education Officer on 02 9331 3346 or julian.kenny@pria.com.au

RSVP: Friday 8th November 2013

Online registration: Log in to your members' profile in order to receive your discounted members' rate. A tax invoice will be automatically generated and emailed to your selected address.

Cancellation and Refund Policies: PRIA Cancellation and Refund Policies vary. Please read the PRIA Cancellation and Refund Policies before registering.

VIC: Not-for-profit Strategic Communication November 2013

2013-11-13

In this workshop you will explore:

The essentials of not-for-profit political and government communications relations – state and federal
Federal Parliament 101 – the key players, how to navigate Canberra and to communicate to them

You will do two practical exercises:

Planning a not-for-profit strategic communications campaign
How to deal with a crisis or major issue and plan your communications response

Facilitator: Jo Scard, Director, Fifty Acres (formerly Jo Scard Agency)
Before establishing her strategic government relations agency 3 years ago, Jo Scard played a unique role as a former senior political advisor to the Rudd and Gillard Governments where she managed complex Senate negotiations across all portfolios. She was a senior strategist for the British Labour Party, a political television journalist in Australian and the UK and strategic counsel to corporates and not-for-profits. Jo understands how to achieve desired public policy outcomes and has a depth of knowledge rarely found elsewhere.

When : Wednesady 13th November 2013, 9.00am - 1.00pm (registration at 8.45am)

Where: Cliftons Melbourne
Level 1, 440 Collins Street, Melbourne

Earlybird Price: PRIA Members $240.00/ RCG $352.00 / Non-Members $400.00. Earlybird prices revert to full prices of $300, $400 and $500 respectively on Wedneday 16th October 2013.

For any queries, please contact Julian Kenny, National Education Officer on 02 9331 3346 or julian.kenny@pria.com.au

RSVP: Friday 8th November 2013.

Online registration: Log in to your members' profile in order to receive your discounted members' rate. A tax invoice will be automatically generated and emailed to your selected address.

Cancellation and Refund Policies: PRIA Cancellation and Refund Policies vary. Please read the PRIA Cancellation and Refund Policies before registering.

WA: Government Relations November 2013

2013-11-14

And with the Federal parliamentary scene constantly evolving what do you really need to know. Who are the key players and how do you approach them? In this workshop you’ll explore:

The basics of government relations for corporates and non-profits
Planning your government relations campaign
Preparing key messages for government
How to land a meeting with a minister, opposition spokesperson, MP or adviser
Federal Parliament 101 – the key players, what works with them and how to navigate Canberra.

Facilitator: TBA

When : Thursday 14th November 2013, 9.00am - 1.00pm (registration at 8.45am)

Where:

Cliftons

Australia Place (Mezzanine Floor)

15-17 William Street (Cnr William & St Georges Terrace)

PERTH

Earlybird Price: PRIA Members $240.00/ RCG $352.00 / Non-Members $400.00. Earlybird prices revert to full prices of $300, $400 and $500 respectively on Thursday 17th October, 2013.

For any queries, please contact Julian Kenny, National Education Officer on 02 9331 3346 or julian.kenny@pria.com.au

RSVP: Friday 8th November, 2013.

Online registration: Log in to your members' profile in order to receive your discounted members' rate. A tax invoice will be automatically generated and emailed to your selected address.

Cancellation and Refund Policies: PRIA Cancellation and Refund Policies vary. Please read the PRIA Cancellation and Refund Policies before registering.

SA: Winning Words December 2013

2013-12-10

This advanced course will show you how the special word skills used by great writers and leaders to inspire and motivate can be applied to many forms of business writing. The course will give you the tools to write more powerfully and with greater influence. It will show you simple ways to lift the intensity of your writing and engage your audiences.

What you will learn:

Building perfect sentences:

Choosing the right words
Cutting clutter, repetition, jargon and buzzwords
Crafting sentences to convey messages most effectively
Setting the right tone.

Winning minds through logical argument:

Selecting key information from the data soup
Using the principle of show, don’t tell: letting the facts speak for themselves
Explaining with analogy
Supporting your arguments with expert quotes

Winning hearts through powerful writing:

Using the great rhetoric toolkit
Borrowing emotive word skills from literature
Painting word pictures
The power of storytelling

Bringing it all together:

Knowing your audience
Structuring for maximum clarity and impact
Editing to perfection.

Who should attend? Communications, marketing and public relations professionals; leaders who want to use words more powerfully; those who write speeches and thought leadership material.

Workshop facilitator: Tony Spencer-Smith, Managing Partner, Express Editors.
Tony is a leading corporate writer and writing trainer who has done strategic writing and editing for CEOs and other senior executives and improved the writing skills of employees at dozens of major companies.

He is an award-winning novelist, and was previously Editor-in-Chief of Reader’s Digest magazine in Australia as well as in South Africa.

When: Tuesday 10th December 2013, 9.00am – 5.00pm (registration at 8.45am)

Where: Cliftons Adelaide
Level 1, 80 King William Street, Adelaide

Earlybird Price: PRIA Members $440.00 / RCG $524.00 / Non-Members $616.00. Earlybird prices revert to full prices of $550, $660 and $770 respectively on Tuesday 12th November 2013.

Online registration: Log in to your members' profile in order to receive your discounted members' rate. A receipt will be automatically generated and emailed to your selected address.

Cancellation and Refund Policies: PRIA Cancellation and Refund Policies vary. Please read the PRIA Cancellation and Refund Policies before registering.