PRIA is a federation of eight state and territory divisions. PRIA maintains a local office in most states and is advised and supported by a division council. PRIA's state and territory divisions councils facilitate local activities in each state to ensure all members have the opportunity to actively contribute to their industry body.

The divisional representatives are listed below:

Australian Capital Territory

Acting President
Thomas Parkes - College of Fellows


  • Kim Hilliard - Consultant

  • Neil Smail - MD, Forum Communications

  • Sadhana Seriamlu - PR Student, University of Canberra

  • Kristen Zotti - Zotts & Co

New South Wales

Shane Allison - CEO, Public Address

Vice President
Bessie Hassan - Head of PR and Communications,

Anastassia Keltchina - Account Manager, Howorth

Head of Events
Brian Olson - Communications Manager, Taylors Wines


  • Amy Kiely - Senior Account Manager, Team Lewis

  • Carol Moore - Director, Moore Public Relations + Moore PR Communication Training

  • Jo Scard - Business Founder, Fifty Acres - The Communications Agency

  • Rashmi Punjabi - Senior Account Manager, Honner

  • Samara Kitchener - Director, House of Kitch Communications

Young Guns Co-chairs

  • Maya Ivanovic, Account Manager, Palin Communications 

  • Rachel King

Northern Territory

Claire Bell - Associated Advertising & Promotions Pty Ltd


Helen Hutchings - Group Executive Director, Phillips Group


  • Ashleigh Paterson - Media Manager and Special Projects, Suncorp Group

  • Bo Daly - Communications and Change Specialist, Virgin Australia

  • Cameron Tomes - Communications Manager, Inland Rail

  • Cassie Dellit -  Account Director, Red Havas AU

  • Catherine Baker - Communications Manager, Community Legal Centres Queensland

  • Eva Ford-Murphy - Head of Communications, ABB Australia

  • Isabelle Ford - Consultant, Rowland

  • Mel Deacon - Managing Director, Elevate

  • Sharon Suzor - Technical Director, AECOM, Communication & Engagement Lead

  • Stephen Beckett - Executive Director - Service Development, Marketing, Communications, Government Relations, Fundraising and Events at Act for Kids


South Australia


  • Ben Smeaton, Account Manager, Communikate et al 

Vice President

  • Sonia Diestel-Feddersen, Manager, Recruitment in Marketing, Communications and Digital, HAYS


  • Victoria Evans - Marketing and Communications Manager, SOCIETY Marketing Communications

  • Tom Worsley, PR and Content Specialist, Bridgestone Australia

  • Helen Sutherland, Principal Communications Adviser, Wellbeing SA | Government of South Australia



  • Joanne Painter - Managing Director, Iconinc Holdings Pty Ltd

  • Robert Masters - Director, Robert Masters and Associates

  • Alain Grossbard - Lecturer, RMIT University

For any queries, please contact:

National Office
P: 02 9331 3346