Board of Directors

PRIA's board continues its commitment to strong governance, sound decision making and national strategic leadership. The board of Directors consists of a President, Deputy President, Secretary, Treasurer, the Immediate Past President and eight Directors.

National President

Jenny Muir FPRIA, Chief Counsel, Primary Communication

With a career spanning twenty years across Australia and Asia, beginning TV news and politics, Jennifer is a highly valued advisor senior communication strategist. For the past eight years she has managed Primary Communication’s broad portfolio of clients - reinforcing and extending Primary’s reputation for frank and fearless strategies, campaigns and senior counsel. She leads an award winning public affairs team across a range of social and public health issues and regulatory impacts for not-for-profit organisations, peak industry bodies, and global commercial organisations.

Her additional expertise includes a focus on the development and implementation of conflict sensitive strategies using a 'Do no harm' approach to communication in the areas of vulnerable groups in the community.

To supplement this work, Jennifer has a strong commitment to the promotion and advocacy of human rights, peace and justice, and provides pro-bono advice and support to human rights and peace based advocacy organisations through volunteer roles.

National Deputy President

Jacquie Ray MPRIA, Managing Director, Timmins Ray Public Relations

Jacquie is a strategic communication specialist who has advised and counselled government agencies, public corporations and NGOs in Australia and the United Kingdom. She has particular expertise in crisis and issues management, stakeholder and community engagement, media and strategic marketing.

In 2015, having spent the previous nine years working with Tasmanian consultancy, Font Public Relations, Jacquie had the opportunity to join forces with her father, who returned to the state to re-establish Timmins Ray – a consultancy he took to the pinnacle of the profession in Australia.

Immediate Past President

Mike Watson FPRIA, Lecturer, Swinburne University

Michael Watson is a lecturer at Swinburne University in Melbourne, has worked in government and run a consultancy advising commercial and non-profits. He’s been deeply involved in the PRIA for over twenty years and wants it to be a great force for communication professionals.

Honorary Treasurer

Ben Keane, Finance Director, Burson-Marsteller

Ben began his accounting career in public practice, providing tax and business advice to a wide variety of clients. He then moved into the commerce area, working as the financial controller for a leading film production company. It was from there that Ben moved to B-M as the Finance Director. Ben’s area of expertise lies in commercial management, financial and operational analysis, project management, strategy development, and systems implementation.

Ben has been a Chartered Accountant since 1997 and holds a Bachelor of Economics, with a major in Accounting, from the University of Sydney. He is a Registered Tax Agent and a Justice of the Peace

Honorary Secretary

Susan Redden Makatoa FPRIA

Susan is one of Australia’s leading corporate communications practitioners with over 20 years’ industry experience providing advice to leaders across the business, government and not-for-profit sectors. Currently Division Director, Corporate at Temple Executive Search, Susan also coaches and mentors industry practitioners and sits on the boards of Tresillian Family Care Centres and the Touched by Olivia Foundation.

Susan was previously Group Managing Director – Corporate for Ogilvy Public Relations, one of Australia’s leading PR agencies, overseeing public affairs agency Parker & Partners, employee engagement firm Ogilvy Impact and Ogilvy’s Corporate practice. She was previously a partner at SenateSHJ, and held senior roles at Savage & Horrigan, ASIC and the NSW Business Chamber.


ACT - Steve Power MPRIA

National Manager - Communications, Membership & Corporate Relations, Heavy Vehicle Industry Australia

Steve Power is a communications, public relations and corporate affairs professional specialising in the industry association (not-for-profit) space.

Since arriving in Canberra in 2007 he has managed communications, media and issues management for two national industry peak bodies, the Australian Trucking Association and Heavy Vehicle Industry Australia.

He has directed major public advocacy campaigns, implemented ongoing national community outreach projects, overseen numerous national conferences and award programs, delivered marketing campaigns and media engagement programs for major events, and developed strategies for facilitating and leveraging major partnerships.

Way back in 1989 Steve co-founded Western Australia’s leading corporate event production house, Phenomenon Creative Event Services.

VIC - Alex Messina MPRIA, Principal, AM Strategy

Alex is an accomplished public affairs professional with 25 years of coal-face experience in journalism, government communications, stakeholder and community engagement, and consulting to an array of clients and industry sectors.

He believes that working in public affairs is first and foremost about thinking, not products, and then about implementing. His spectrum of skill ranges from analysing social and community issues and risk, facilitating stakeholder processes, social research, issues and crisis management, harnessing media, overseeing advertising campaigns, community engagement. and building communication teams.

He has applied his strategic thinking across diverse industries including agriculture, food production, community services, pharmaceuticals, mining and resources, fisheries, energy and infrastructure and construction.

Importantly, Alex believes the PRIA has a vital role in public affairs. Firstly, as a professional development industry body, it has a duty to harness the skill and experience of its senior members to nurture and mentor young practitioners into positions of influence and constructive contribution to the public good.

Secondly, Alex believes PRIA leaders and Fellows are uniquely qualified and experienced to be active participants in analysing and commenting publicly on the pressing matters of the day.

WA - Sarah Seymour MPRIA, Policy Adviser, Office of the Minister for Corrective Services; Emergency Services

Sarah Seymour is an experienced communications professional, who graduated from Edith Cowan University with Honours when Gae Synnott FPRIA was course coordinator. Her fondest memory of PRIA during university was helping Larrisa and Jim Grunig with their presentation at the 1996 PRIA State Conference.

After graduating, Sarah worked in Melbourne, London, and Nagoya, Japan. Her experience in communications and stakeholder relations flourished during her tenure for two State Members of Parliament, and then at Telethon Speech & Hearing in Perth.

Sarah has a great passion for philanthropy, and Australian public affairs. She is a strong advocate for public relations practitioners, especially graduates, to take an interest in current affairs and policy debates.

Sarah is currently working at Office of the Minister for Corrective Services; Emergency Services

Follow Sarah @desertcrossing and LinkedIn

TAS - Susan Moore MPRIA, Director, Public Relations - Asia Pacific, Gartner

Susan Moore is a professional business communicator with expertise in corporate communication, media and analyst relations, content marketing, social strategy, issues and crisis management and marketing communications. She has more than 20 years’ experience in the technology industry and three years in the non-profit sector.

Susan joined the in-house corporate communications team at global research and advisory firm Gartner in 2006 and currently leads PR programs for Asia Pacific and Japan. Prior to joining Gartner, Susan worked for technology specialist PR consultancy Howorth Communications (Ogilvy) for seven years, including four years as a senior account director on the Microsoft PR account. In her final year there she also ran a corporate writing service for the company’s clients. Susan moved from marketing into PR consulting in 1996, joining a Sydney-based consultancy to work for technology clients including Vodafone.

A PRIA member in NSW since 1994, Susan relocated to Tasmania in 2010 and joined the PRIA Tasmania Council in 2014. She has a BA in Communication (CSU Mitchell), a Masters in Applied Linguistics and is a graduate of the Tasmanian Leaders Program.

NSW - Grant Richmond-Coggan MPRIA, Business Director, Sydney - Red Agency

Richmond-Coggan has over nine years’ experience in PR and communications working in Europe, the Middle East and now ANZ since joining Red Agency in 2015.

Grant's role as Business Director sees him have a broad responsibility for all Sydney based clients where he a remit to drive tangible results through integration across social, PR and experiential, ultimately supporting continued financial success and growth of the Red Agency group.

SA - Bronwyn Ludlam MPRIA, Senior Project Officer - Communications and Engagement, Office for the Ageing

After an early career as a Journalist in Adelaide, Sydney and London working in print, radio and TV, Bronwyn
shifted to Public Relations in 1997.

She progressed through local government, agency work, an international airline and hotel, and overseas aid before landing back in Adelaide to work in the defence sector. In 2011 she moved into health and now works at Office for the Ageing in the SA Department for Health and Ageing, publicising the state's work to make South Australia more age friendly.


Last Updated: Wed, Apr 11 2018