Board of Directors

PRIA's board continues its commitment to strong governance, sound decision making and national strategic leadership. The board of Directors consists of a President, Deputy President, Secretary, Treasurer, the Immediate Past President and eight Directors.

National President

Sylvia Bell

Sylvia Bell BSc MA (Communications) FPRIA GAICD FIML

Sylvia Bell is a Fellow of the Public Relations Institute of Australia and served on the NSW Council for eight years until 2007. She is also a Graduate Member of the Australian Institute of Company Directors and a Fellow of the Institute of Managers and Leaders.

She has had an extensive career in public relations, corporate communications, stakeholder engagement and governance, and has held executive roles in health, research, environment and media portfolios in both government and private sectors.

In 2017, Sylvia led a major review of the Public Relations Institute of Australia's Golden Target Awards for Excellence, overseeing the Awards process as Chief Judge.

An experienced member of executive and leadership committees, Sylvia has a strong track record in policy development, governance and risk management, and is a Director on the Board of the Australasian Reporting Awards.

National Deputy President

Liane Sayer-Roberts

Liane Sayer-Roberts MPRIA, Founder & Director, Sauce Communications

Liane Sayer-Roberts is the founder and Director of full-service public relations and events agency, Sauce Communications; winner of seven agency of the year titles, including most recently 2018 CommsCon Australian Mid-size Agency of the Year and 2017 PRIA Australian Medium Consultancy of the Year.

Liane has more than 20 years’ experience in the communications industry managing a range of high profile projects and issues across Australia and New Zealand. She established Sauce in 2004 after moving to the NSW Riverina town of Leeton and has grown the agency from sole trader status to include staff and offices in Sydney, Canberra and Melbourne.

Liane has a personal commitment to regional and rural business and is a previous NSW Telstra Business Women’s Award finalist and one of Fairfax Media and Emerald Grain’s Top 100 Women in Australian Agribusiness. She is the NSW Government’s nominated Director on the Sydney School of Entrepreneurship Board and a member of the NSW Deputy Premier’s Women in Business Advisory Roundtable. A long-term member of PRIA’s Registered Consultancy Group, Liane is passionate about a vibrant and connected public relations industry.

Immediate Past President

Jenny Muir FPRIA, Chief Counsel, Primary Communication

With a career spanning twenty years across Australia and Asia, beginning TV news and politics, Jennifer is a highly valued advisor senior communication strategist. For the past eight years she has managed Primary Communication’s broad portfolio of clients - reinforcing and extending Primary’s reputation for frank and fearless strategies, campaigns and senior counsel. She leads an award winning public affairs team across a range of social and public health issues and regulatory impacts for not-for-profit organisations, peak industry bodies, and global commercial organisations.

Her additional expertise includes a focus on the development and implementation of conflict sensitive strategies using a 'Do no harm' approach to communication in the areas of vulnerable groups in the community.

To supplement this work, Jennifer has a strong commitment to the promotion and advocacy of human rights, peace and justice, and provides pro-bono advice and support to human rights and peace based advocacy organisations through volunteer roles.

Tina Peng

Honorary Treasurer

Tina Peng MPRIA, Finance and Operations Manager, Sefiani

Tina has over 10 years’ experience managing corporate finance and business operation, liaising with vendors and customers in Australia, US, UK and Asia-Pacific. Currently Finance & Operations Manager at Sefiani Communications Group. Having worked previously in financial and professional services, education and technology sectors, Tina has played critical roles in financial control programs, driving forward quality and efficiency for both project delivery to clients and business operations. Tina specialises in finance operations, problem-solving and process improvement for fast-paced and dynamic environments.

Tina is a graduate from Macquarie University where she majored in Accounting and obtained advanced CPA accreditation in 2011.

Honorary Secretary

Susan Redden Makatoa FPRIA

Susan is one of Australia’s leading corporate communications practitioners with over 20 years’ industry experience providing advice to leaders across the business, government and not-for-profit sectors. Currently Division Director, Corporate at Temple Executive Search, Susan also coaches and mentors industry practitioners and sits on the boards of Tresillian Family Care Centres and the Touched by Olivia Foundation.

Susan was previously Group Managing Director – Corporate for Ogilvy Public Relations, one of Australia’s leading PR agencies, overseeing public affairs agency Parker & Partners, employee engagement firm Ogilvy Impact and Ogilvy’s Corporate practice. She was previously a partner at SenateSHJ, and held senior roles at Savage & Horrigan, ASIC and the NSW Business Chamber.


Ron Forrester

ACT - Ron Forrester MPRIA

VIC - Alex Messina MPRIA, Principal, AM Strategy

Alex is an accomplished public affairs professional with 25 years of coal-face experience in journalism, government communications, stakeholder and community engagement, and consulting to an array of clients and industry sectors.

He believes that working in public affairs is first and foremost about thinking, not products, and then about implementing. His spectrum of skill ranges from analysing social and community issues and risk, facilitating stakeholder processes, social research, issues and crisis management, harnessing media, overseeing advertising campaigns, community engagement. and building communication teams.

He has applied his strategic thinking across diverse industries including agriculture, food production, community services, pharmaceuticals, mining and resources, fisheries, energy and infrastructure and construction.

Importantly, Alex believes the PRIA has a vital role in public affairs. Firstly, as a professional development industry body, it has a duty to harness the skill and experience of its senior members to nurture and mentor young practitioners into positions of influence and constructive contribution to the public good.

Secondly, Alex believes PRIA leaders and Fellows are uniquely qualified and experienced to be active participants in analysing and commenting publicly on the pressing matters of the day.

WA - Sarah Seymour MPRIA, Policy Adviser, Office of the Minister for Corrective Services; Emergency Services

Sarah Seymour is an experienced communications professional, who graduated from Edith Cowan University with Honours when Gae Synnott FPRIA was course coordinator. Her fondest memory of PRIA during university was helping Larrisa and Jim Grunig with their presentation at the 1996 PRIA State Conference.

After graduating, Sarah worked in Melbourne, London, and Nagoya, Japan. Her experience in communications and stakeholder relations flourished during her tenure for two State Members of Parliament, and then at Telethon Speech & Hearing in Perth.

Sarah has a great passion for philanthropy, and Australian public affairs. She is a strong advocate for public relations practitioners, especially graduates, to take an interest in current affairs and policy debates.

Sarah is currently working at Office of the Minister for Corrective Services; Emergency Services

Follow Sarah @desertcrossing and LinkedIn

TAS - Anthony Lowe

NSW - Grant Richmond-Coggan MPRIA, Business Director, Sydney - Red Agency

Richmond-Coggan has over nine years’ experience in PR and communications working in Europe, the Middle East and now ANZ since joining Red Agency in 2015.

Grant's role as Business Director sees him have a broad responsibility for all Sydney based clients where he a remit to drive tangible results through integration across social, PR and experiential, ultimately supporting continued financial success and growth of the Red Agency group.

SA - Bronwyn Ludlam MPRIA, Senior Project Officer - Communications and Engagement, Office for the Ageing

After an early career as a Journalist in Adelaide, Sydney and London working in print, radio and TV, Bronwyn
shifted to Public Relations in 1997.

She progressed through local government, agency work, an international airline and hotel, and overseas aid before landing back in Adelaide to work in the defence sector. In 2011 she moved into health and now works at Office for the Ageing in the SA Department for Health and Ageing, publicising the state's work to make South Australia more age friendly.


NT President - Claire Bell

College of Fellows - Tom Parkes

RCG Representative - Nicole Webb

Last Updated: Wed, Aug 01 2018