Charles Sturt University's undergraduate BA course balances theory, techniques and practical public relations experience with many of Australia’s leading organisations to nurture the highest quality public relations graduates.
The Masters course is designed for working communication professionals looking to develop management and strategic skills. Postgraduate courses are delivered part-time by distance education.
The public relations major is focused on providing students with a balance of theoretical and practical skills to pursue a career in the communication industry. A combination of professional communication, media production and analytical skills will help students to become effective communicators across social and traditional media platforms. Students will undertake studies in strategic communication and professional writing, they will learn how to create multimedia publications and develop public relations campaigns. Courses also address working in different communication industries such as corporate, NGO and government sectors as well as the agency environment.
Working with real-world clients and offering authentic assessments are integral elements of the teaching approach at the University of Newcastle. A strong link with industry partners offer a range of opportunities that help linking student learning to professional practice and foster student understanding of the professional environments. Students can also extend their public relations program with a double major in media production, journalism, and media studies, or undertake a combined communication & law degree.
Strategic Public Relations covers corporate, government, media, investor, community, political and environmental relations. You will develop an understanding of public relations theory and practice at a time when new styles of management and new technologies demand higher proficiency in communication skills from practitioners.
Gain the critical, creative and strategic thinking required to design, implement and evaluate public relations campaigns for a range of contexts and stakeholders. You will also learn to use the latest software and digital techniques.
Explore the various functions of public relations including media relations, relationship building, issues management, boundary spanning, stakeholder liaison, crisis communication, lobbying, public affairs, and the integration of communications functions while developing essential skills in thinking, writing, speaking and working in teams.
Understand the role of public relations in shaping identities and brands, negotiating power relations and creating knowledge.
Why study with the University of Sydney?
You will graduate equipped to apply your creativity in practical ways, confident of making your mark in this dynamic and exciting profession.
Learn how communication in organisational settings affects strategic decisions. Gain an understanding of the impact your practice can have on strategy execution and how you can contribute to profitable corporations within a social justice framework.
These courses are focused on developing the professional communication skills and strategies required for a career in public relations or advertising, fields which are converging into a new, broader and more challenging future. Students explore the communication contexts for these practices - cultural, social and political, and develop their professional skills in campaign design and production, copywriting, media liaison and writing, research and evaluation, sponsorship and event management. Combined degrees are offered with International Studies or Law.
These postgraduate courses focus on developing the understanding and strategic communication skills required for a successful career in communication management, and in specialised areas within the field of practice. Our lecturers are experienced communication professionals who create clear links between professional practice and academic concepts and research. Our students are challenged to think critically and independently as they hone their practical skills within the framework of ethical and responsible communication.
UTS City Campus is located on Broadway, a few minutes' walk from Railway Square. To find out more about our courses, please view our website and also come along to a postgraduate information evening, four held each year.
Western Sydney University (WSU) aspires to be a place that brings positive change to the life opportunities of its students and a source of creativity and new knowledge that is relevant, robust and contributes to individual and community development. It also conducts research for the development of urban and rural regions, the new economy, cultural life and professional development.