MEASUREMENT MONTH 2020
Podcast held on Wednesday November 11, 2020
A deep dive into PR measurement and evaluation with global expert, Jim Macnamara - Listen to the Podcast
Webinar held on Thursday November 5, 2020
How do you measure up?
An introduction to using free and low-cost tools to measure your success
Professor Jim Macnamara presents two informative webinars to discuss the new PRIA Measurement and Evaluation Framework. Part 1 will take you through the new model, and Part 2 will give you a detailed look at the underlying Implementation Matrix.
Professor Jim Macnamara discusses the New Measurement and Evaluation Model (PART 1)