MEASUREMENT MONTH 2020

Podcast held on Wednesday November 11, 2020

A deep dive into PR measurement and evaluation with global expert, Jim Macnamara - Listen to the Podcast


Webinar held on Thursday November 5, 2020

How do you measure up?
An introduction to using free and low-cost tools to measure your success

Presentation notes


Professor Jim Macnamara presents two informative webinars to discuss the new PRIA Measurement and Evaluation Framework. Part 1 will take you through the new model, and Part 2 will give you a detailed look at the underlying Implementation Matrix.

Professor Jim Macnamara discusses the New Measurement and Evaluation Model (PART 1)

 

Professer Jim Macnamara discusses the New Measurement and Evaluation Framework (PART 2)