The PRIA/ RCG annual research is a comprehensive look at the PR industry, and has been running for some 15 years. The research covers, standard rates, billing, retention and other key issues within the PR domain - and presents these findings comparatively. The research can arm you with key information to make your PR business more competitive.
This year, we have partnered with Lonergan to conduct the research - and they have spoken to the industry about what should change and what should be included. Melanie Vine from Lonergan will provide the key findings, and further information on the research which will go to market in mid October.
Lisa has over 15 years experience working in the communications and marketing space. She was previously the Director of communications (Department of Communications), and the Director of Communications (AIS), and has led some of the largest Australian Government campaigns including Digital Switchover, nbn co, and the AIS rebrand. She was previously a Group Account Director at Herd MSL, one of Australia’s largest integrated communications agencies and led accounts such as the Treasury, CSIRO, NSW Health, and Department of Jobs and Small Business.
She is currently the agency lead for The Mark Agency in Sydney with clients such as the AFP, Defence and the Productivity Commission.
She is also a freelance journalist and writes for the Australian Financial Review, The Guardian, 10 Daily and The Conversation. She has two books published.
Melanie is a communications & public relations professional with over 18 years’ in both agency and in-house roles, across diverse industries including financial services, telecommunications, technology, government agency and the property sector.
She is passionate about story-telling, and content creation for multiple channels, for both internal or external audiences, including customer, media and campaign communications. Her strong background in this area, as well as experience in corporate communications and media relations positions her perfectly to lead Lonergan’s PR & Communication research team.
|Date:||Thursday, 22 October 2020|
|Time:||2:00 - 3:00pm AEDT|
|Location:||Online via Zoom|