PR measurement in the real world

Start Date
26 November 2020
End Date
26 November 2020
Start Time
End Time
3:00pm AEDT
Online via Zoom

PRIA Webinar for Measurement Month 2020

In this webinar, you will hear from three standout winners of this year’s PRIA Golden Target Awards. Together, we will look at their approach to measurement and evaluation to demonstrate real world outcomes for their brand and clients.

Barbara Ryan from the University of Southern Queensland will host a discussion with:

  • Winner of the Platinum Award Winner for Excellence in Measurement and Evaluation:
    Margaret Lawson on the campaign by Cole Lawson Communications - bcu depends on you: the merger with P&N Bank 
  • Winner of the Gold Award for Internal Communications Campaign:
    Virgin Australia’s Sylvia Kovacevic on When ‘Safety Fails’ - Turnings don’ts into do’s 
  • Winner of the Gold Award for Health Campaign:
    Icon Agency's Joanne Painter with their 'You haven't been drinking alone' campaign for ADF

Be sure to join us for this insightful and practical discussion on how Measurement and Evaluation informs and showcases the value of public relations practice.


Barbara Ryan has been involved in PR practice and education for 30 years, and is especially interested in measurement and evaluation for community engagement.  She teaches at the University of Southern Queensland, Toowoomba, and her research area is disaster communication and community engagement. Her pet hate is any objective built on 'awareness', preferring instead to work on increasing the number of lives saved.

Margaret Lawson is the founder and managing director of Cole Lawson Communications and Ruby6, award-winning agencies that specialise in communication strategy, corporate communication, and branding. With 20 years of experience in corporate communications, Margaret has consulted to clients in industries including energy, mining, aviation, property, finance and healthcare, and has received more than a dozen PRIA awards and commendations for her work. In 2013, Cole Lawson Communications was recognised as the PRIA's inaugural Queensland PR Agency of the Year.

Margaret is a former corporate communication and general manager for Ergon Energy, media officer for the Queensland University of Technology (QUT), and holds degrees in business and journalism, with distinction, and a Masters of Science (Aviation) from UNSW. Her areas of professional specialisation include data-driven communication planning, issues and risk management, and safety communications.  

Sylvia Kovacevic is a communication specialist at Virgin Australia who honed her skills amid a global pandemic. She lives for those moments of creativity that spark grey-matter explosions and crafting communication that moves people. 

An avid traveller - with an eye for composition, and a passion for video and storytelling - she is waiting impatiently for borders to reopen to discover new friends and tantalising food in exciting places.

Joanne Painter, one of Australia's leading communicators, has over 30 years experience across the communications and public relations industry. Formerly a senior journalist with The Age, Joanne has since founded Icon Agency with her partner Chris Dodds, offering integrated solutions for digital-era businesses, government departments and organisations. She has built Icon Agency to be well known as a leading powerhouse that consults to government and corporate clients nationally.

In her role as agency head, Joanne regularly provides strategic communications counsel for various change management programs including the website transformation of the Department of Veteran’s Affairs, communications strategies for the National Library of Australia, the City of Stonnington brand and major projects. She also provided counsel for the Victorian Department of Justice behavior change campaigns, the website redevelopment and online service change management for the Department of Communication and the Arts.

Joanne also assists with Icon’s major digital transformation projects, including the current redevelopment of the Department of Defence entire web estate which consists of 130+ websites and technology stack.


Date: Thursday, 26 November 2020
Time: 2:00 - 3:00pm AEDT
Location: Online via Zoom *
Price: FREE

* Link will be provided before the session commences