Writing great media and communications content
In this two-day interactive online workshop, we’ll cover the principles for writing great media releases, communications materials, e-newsletters, web copy and social posts.
You’ll learn to craft engaging stories for these platforms and convey them in a clear and convincing tone. We’ll explore different topics and contexts with plenty of ‘before’ and ‘after’ examples from a range of industries.
Participant numbers are strictly limited so you’ll have the opportunity to ask questions and receive feedback on the examples you work on.
|Day One||Day Two|
|1) Work out your story||1) Form the right tone|
|Work out what’s news – identify your story, main messages and the wider context||Make your words count – simple tricks for reducing copy length while retaining meaning|
|Think like your reader – understanding your audience and writing for them||Choose clear words – words and phrases for a clear and authentic tone|
|Post with confidence – applying these techniques to social posts for different platforms|
|2) Refine your messages|
|Choose your angle – classic story angles that can capture an audience’s attention||2) Apply online style|
|Write a great title – developing headlines and leads in media releases and promotional copy||Frontload your sentences – keeping your copy search-friendly and easy to scan|
|Tell me why to care – placing the focus on benefits, outcomes and highlights||Apply seamless links – a few tips on writing effective hyperlinks|
|Your style quiz – a refresh on print and online style, including capitals, acronyms and date formats|
|3) Craft the story|
|Order your content – ordering your ideas to suit the message and format|
|Break up the copy – using headings and layout to catch the reader’s eye|
|Quote the bigger picture – writing appropriate quotes for senior figures and spokespeople|
ABOUT JULIE SHANNON
With a passion for words, ideas and teaching, Julie’s clocked up 20 years as a professional editor and corporate trainer. She’s worked with 40 government agencies and top ASX companies to create clear, credible and persuasive strategies, reports and business cases, media releases and communications content. She loves sharing these skills with others, so far helping more than 4,000 people improve the quality of their written work.
Julie’s an approved NSW Government supplier and she regularly works with agencies in planning, culture and health. Her other clients include global engineering consulting firms, national energy retailers and major Australian universities.
|Dates:||Day One - Friday, 5 February 2020|
|Day Two - Friday, 12 February 2020|
|Time:||9:00am - 12:15pm AEDT|
|Location:||Online via Zoom *|
|Price:||$550 - PRIA Members|
|$650 - Non Members|
*Access will be provided before session commences