Digital PR Bootcamp for agencies

Start Date
09 March 2021
End Date
10 March 2021
Start Time
End Time
3:30pm AEDT
Online via Zoom

PRIA Training

Stuck in Traditional PR ground-hog day?

Want to evolve your agency to be more digitally-focused but don’t know where to start…or have the time to figure it all out on your own?

Want to stand out from the sea of traditional PR agencies and confidently offer new Digital PR strategy and coaching services to your clients which also attract new ones?

We can help with that!

Digital PR bootcamp for Agencies from Charlene White on Vimeo.

Introducing our brand-new Digital PR Bootcamp for PR Agencies workshop.

In this intensive (two x half-day) workshop, our Digital PR expert, Charlene White shows you everything you need to know about Digital PR to evolve your digital thinking and offering in this space to future-proof your PR agency.

Digital PR skills are now in hot demand from clients…be at the forefront of our industry’s evolution in this key area.

Learn why your agency holds the key to some of the most valuable levers in the online world, what they are and how you can elevate your offering to clients with it in 2021.

This Bootcamp will kick-start your Digital PR journey and help your agency build for the future of Communications.

It will show you:

  • What Digital PR is and how it works 
  • How to create a number of new Digital PR services for your agency, sell them to your clients and also attract new ones 
  • How to use data and better measure metrics to show clients the true value of your work and the impact it has on their overall visibility, reputation and online authority with their audiences
  • How to grow your agency by creating your own Digital PR strategy to attract new clients

This course is for PR agencies who are serious about stepping up their Digital PR game in 2021.

Participants will receive our Digital PR Certification upon completion.


Charlene White - Digital PR Strategist and Founder of DigiPR

This course is run by Auckland-based Digital PR expert, Charlene White, who coaches PR agencies, in-house Comms teams and individuals, the world over, on how to expand their PR skills beyond traditional media and PR techniques.

Having worked in high profile Corporate Comms roles in New Zealand, the UK and the Middle East, Charlene saw the impact the Digital Age was having on the Communications industry a few years ago – but found a lack of clarity and resources available to help PR pros learn and adapt to the new digital world.

As a result, she spent several years studying Digital PR from some of the best in the business. She has since developed a comprehensive, yet easy-to-follow, Digital PR process which smashes traditional PR techniques together with new digital tools, data, SEO and measurement metrics to capture audiences in both digital ‘Browse’ and ‘Search’ mode.

Having seen the success her process was creating for her consulting clients, she launched DigiPR in 2019 to help PR pros lift their digital game.

Since then, she has coached hundreds of corporate teams, agencies and individuals all around the world on how to expand their digital skills and client offerings and to show the true value and impact of their work…beyond column inches and sentiment.

As well as being a trainer for PRIA, she is also a coach for the Public Relations Institute of New Zealand (PRINZ) and a mentor for Auckland University of Technology’s (AUT) Communications’ faculty.


Date: Tuesday, 9 March and
  Wednesday, 10 March 2021
Time: 12:00 - 3:30pm AEDT
Location: Online via Zoom*
Price: $997 - PRIA Members
  $1197 - Non Members

* Link will be provided before sessions commence