Facebook news ban | What's next

Start Date
22 February 2021
End Date
22 February 2021
Start Time
4:00pm
End Time
4:30pm AEDT
Venue
Online via Zoom

PRIA Webinar


On Thursday morning Australia woke up to the news that Facebook had pulled Australian news content from the site, blocking users from sharing news and in the process blocking charities, mothers groups, politicians and even the Bureau of Meteorology. 

The condemnation from organisations across Australia has been swift and universal: 

Prime Minister Scott Morrison quickly moved to condemn their actions: “Facebook’s actions to unfriend Australia today, cutting off essential information services on health and emergency services, were as arrogant as they were disappointing."

Major publisher Nine is concerned the move will encourage the sharing of fake news: "Nobody benefits from this decision as Facebook will now be a platform for misinformation to rapidly spread without balance. This action proves again their monopoly position and unreasonable behaviour."

What was it like waking up on Thursday morning to discover your charity's Facebook page had disappeared? What impact will these changes have on how Australians access and consume news? Will Facebook ultimately join Google in striking a deal with Australian publishers? Will the government bend to Facebook's will and re-cut the media bargaining code? How will this change public relations practice in Australia?

Join the PRIA's expert industry panel to discuss the challenges the Facebook news ban poses for public relations practitioners now and gain exclusive insight into what's next for publishers, the government and crucially Facebook itself.


SPEAKER DETAILS


 

Paul McIntyre - Executive Editor, Mi3

Paul is a 25-year business journalist and Executive Editor of Mi3, a weekly intelligence briefing backed by the Media I group for the tech, media, marketing and agency sectors. Mi3 was launched in April 2019 to distill and advance intelligent cross-sector conversations on global and local industry trends and developments that matter.

Paul is also a contributing editor for The Australian Financial Review. He has covered media, tech, marketing and advertising for mastheads including Media in The Australian, The Sydney Morning Herald, The Age, The New Zealand Herald and Advertising Age (US).


 

Kelly Owens - Associate Director, Sling & Stone

During her career, Kelly has worked for both scrappy boutiques and huge global agencies. Her previous clients include brands who have become verbs and companies founded on Kickstarter. Kelly works hard, goes home proud and surrounds herself with colleagues who will jump in and roll up their sleeves to help her get things done.


 

Nick Campbell - Chairman, Nexus APAC

Nick has more than 25 years of Corporate Public Affairs & Strategy experience, spanning corporate, government, and consultancy. His experience spans Corporate Affairs, Strategy, Strategic Marketing, Market Access, and Business Development.   
 
Nick is the Chair of Nexus APAC, a consulting firm that specialises in advising companies in corporate affairs, strategic communications, strategy, market access, M&A and stakeholder management.  In his industry and consulting career, he has worked with more than 50 Chief Executive Officers, Managing Directors, and Country Leaders to provide advice and support.  
 
He has also consulted to global brands such as Microsoft, Google, Nike, Swisse, Bayer, ResMed, Barclays, Rothschild, Fred Hollows Foundation, and Booking.com and supported some of the highest profile transactions in Australia including TransGrid/AusGrid Energy, CUB, Kidman & Co and Virgin Australia.   Nicholas and his team are currently working to support the Mirarr, the Traditional Aboriginal Owners of Kakadu and parts of Western Arnhem Land in the Northern Territory.


 

Shane Allison - Managing Director, Public Address (Moderator)

At Public Address, Shane leads a team focused on delivering cutting-edge media relations tools for PR professionals across the world.

Previously, Shane was the Client Services Director at Sefiani Communications where he led teams delivering communications and public policy advice and specialised in supporting executive teams to manage high-stakes reputation challenges.

Shane was recognised as the Mumbrella Commscon PR Professional of the Year and Mumbrella next Award PR Talent for his work in the sector, and was recognised as one of the AFR's Top 100 Future Leaders while studying at MGSM.


EVENT DETAILS

Date: Monday, 22 February 2021
Time: 4.00 - 4.30pm AEDT
Location: Online via Zoom * 
Price:  FREE - PRIA Members
  $10 - Non Members