On Thursday morning Australia woke up to the news that Facebook had pulled Australian news content from the site, blocking users from sharing news and in the process blocking charities, mothers groups, politicians and even the Bureau of Meteorology.
The condemnation from organisations across Australia has been swift and universal:
Prime Minister Scott Morrison quickly moved to condemn their actions: “Facebook’s actions to unfriend Australia today, cutting off essential information services on health and emergency services, were as arrogant as they were disappointing."
Major publisher Nine is concerned the move will encourage the sharing of fake news: "Nobody benefits from this decision as Facebook will now be a platform for misinformation to rapidly spread without balance. This action proves again their monopoly position and unreasonable behaviour."
What was it like waking up on Thursday morning to discover your charity's Facebook page had disappeared? What impact will these changes have on how Australians access and consume news? Will Facebook ultimately join Google in striking a deal with Australian publishers? Will the government bend to Facebook's will and re-cut the media bargaining code? How will this change public relations practice in Australia?
Join the PRIA's expert industry panel to discuss the challenges the Facebook news ban poses for public relations practitioners now and gain exclusive insight into what's next for publishers, the government and crucially Facebook itself.
Paul McIntyre - Executive Editor, Mi3
Paul is a 25-year business journalist and Executive Editor of Mi3, a weekly intelligence briefing backed by the Media I group for the tech, media, marketing and agency sectors. Mi3 was launched in April 2019 to distill and advance intelligent cross-sector conversations on global and local industry trends and developments that matter.
Paul is also a contributing editor for The Australian Financial Review. He has covered media, tech, marketing and advertising for mastheads including Media in The Australian, The Sydney Morning Herald, The Age, The New Zealand Herald and Advertising Age (US).
Kelly Owens - Associate Director, Sling & Stone
During her career, Kelly has worked for both scrappy boutiques and huge global agencies. Her previous clients include brands who have become verbs and companies founded on Kickstarter. Kelly works hard, goes home proud and surrounds herself with colleagues who will jump in and roll up their sleeves to help her get things done.
Nick Campbell - Chairman, Nexus APAC
Nick has more than 25 years of Corporate Public Affairs & Strategy experience, spanning corporate, government, and consultancy. His experience spans Corporate Affairs, Strategy, Strategic Marketing, Market Access, and Business Development.
Shane Allison - Managing Director, Public Address (Moderator)
At Public Address, Shane leads a team focused on delivering cutting-edge media relations tools for PR professionals across the world.
Previously, Shane was the Client Services Director at Sefiani Communications where he led teams delivering communications and public policy advice and specialised in supporting executive teams to manage high-stakes reputation challenges.
Shane was recognised as the Mumbrella Commscon PR Professional of the Year and Mumbrella next Award PR Talent for his work in the sector, and was recognised as one of the AFR's Top 100 Future Leaders while studying at MGSM.
|Date:||Monday, 22 February 2021|
|Time:||4.00 - 4.30pm AEDT|
|Location:||Online via Zoom *|
|Price:||FREE - PRIA Members|
|$10 - Non Members|