Session Outline

09:30 AM Networking session
10:00 AM Opening remarks
10:15 AM Is the economy kicking back to life?

Australia, and the world, have endured a health crisis which spawned an economic crisis, and regardless of when a vaccine is tested, proven and distributed to the population, the economic crisis will continue to shape our society. 

In this session, Jo Masters, EY's Chief Economist, will unpack the future for the Australian economy, offer an opinion on where society and economic trends are shifting and insights into how the country will overcome these challenges, offering invaluable intelligence to attendees as we seek to communicate in this rapidly changing landscape.

10:45 AM The onus on brands to re-define the consumer

For years, the 'consumer' has been defined by gender, spending habits, age, suburb they live in, number of children they have and more. But recent events have highlighted that cultural rituals, values and sensitivities are rarely part of conversations related to consumer segmentation and engagement.

Diversity (or lack thereof) across the PR, communications, marketing, media, digital and journalism sectors is impacting the way brands identify with and engage their target audiences. Throughout and following the COVID-19 pandemic, these expectations are changing and brands will need to re-define what they have traditionally viewed as the target 'consumer'.

  • Arun Sudhaman - CEO and Editor-in-Chief, PRovoke Media
  • Mandi Wicks - Director of Audio and Language Content, SBS
  • Pino Migliorino - Chair and Managing Director, Cultural Perspectives Group
  • Moderated by Mylan Vu - PR and Communications Consultant, Vu Consulting
11:30 AM The changing face of strategy

Strategy has always been an integral part of a successful communications inititaive or campaign, but the impact of the COVID-19 crisis has changed the focus of strategists across the world. This panel session will examine how communicators need to change how they read the public pulse, and how will this change the strategies we set for communications.

  • Carl Ratcliff - Founder, This is the Day
  • David Coupland - Group Strategy Director, The Haus
  • Snezna Kerekovic - Chief Strategy Director, thrive pr + communications
  • Moderated by Chris Savage - Business Growth Specialist, The Savage Company
12:15 PM Lunch
12:45 PM The future of public affairs

The community's expectations of government has completely transformed over the past three months, with unprecedented economic stimulus reshaping the relationship between government, employers and employees. Join a discussion with Australia's top corporate and public affairs professionals about how this changing relationship will continue to evolve and find out whether this is the 'new normal.'

  • Armon Hicks - Chief Operating Officer, Australian Public Affairs
  • Kylie Cochrane - Managing Principal, Communication & Stakeholder Engagement - Australia & New Zealand, Aurecon
  • Nicholas Campbell - Chairman, Nexus APAC
  • Penny George - Head of Public Affairs - Sanofi Australia & NZ
  • Moderated by Shane Allison - NSW President, PRIA and CEO/Co-founder, Public Address
13:30 PM The post-COVID agency

The COVID-19 crisis has impacted every industry across Australia, including our top communications agencies. Join Lisa Portalan, Chair of the Registered Consultancies Group (RCG) and a panel of agency leaders for a discussion on how the crisis has shaped the operations of agencies across Australia, and what this means for communicators in them, and those who rely on the services of agencies in their roles.

  • Peter Kent - CEO, Porter Novelli
  • Richard Brett - CEO, opr
  • Yatungka Widders-Hunt - Director, Cox Inall Ridgeway
  • Moderated by Lisa Portolan - RCG Chair, PRIA and Sydney Lead, The Mark Agency
14:15 PM View from the CMOs office

Join a Caroline Ruddick, General Manager, Marketing at Latitude Financial for an exclusive fireside chat about the impact of COVID-19 on financial services, how communications has responded to this crisis and whether there will be a lasting change in the relationship between communications professionals and the CMO's office.

14:45 PM Afternoon Tea
15:00 PM Rebuilding employee trust in a COVID-safe world

COVID-19 has shattered the relationship between employees and employers, with 3.5 million Australians on jobkeeper, and 1.1 million Australians on Jobseeker. This panel will examine how to rebuild trust with these employees who have felt the impact of COVID-19 directly, and explore whether this will be a lasting feature on the Australian landscape.

  • David Breen - Head of Corporate Affairs, ING Australia
  • Sonia Clarke - National Lead, Creative Comms, PWC
  • Sophie Walsh - Communications Lead, Finder
  • Moderated by Francesca Boase - Senior Consultant, Strategic Communications, EY
15:45 PM Industry Leaders Panel

To wrap up the day, a panel of senior PRIA members will reflect on the path ahead for the communications industry and debate the most effective strategies for how communicators will forge a new path in COVID-safe decade. 

  • Matt Francis - Head of Media & Communications, The Property Council
  • Shane Allison - NSW President, PRIA and CEO/Co-founder, Public Address
  • Susan Redden Makatoa - Group Managing Director, Edelman Australia
  • Vanessa Liell - Executive Director, Commtract
  • Moderated by Leigh McClusky - National President, PRIA and Managing Director, McCo Group
16:30 PM A global cultural shift

Hotwire is a global communications agency with offices across many of the regions hit hardest by the COVID-19 crisis.

Join Andy West, the Global Chief Development Officer for Hotwire for a lively keynote on how the shifting cultural trends originating from this crisis will impact communications strategies around the world as we return to the new normal of a COVID-19 safe world. 

17:00 PM Closing Remarks
17:10 PM Networking Session
17:30 PM Masterclass closes